Tag: Vancouver

Sparx’s Circular Economy Marketing Advice Masterpost

Post author By user
Post date June 9, 2023
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If we want to make the world better, we need to transition to the circular economy.

Sparx is determined to help amplify the good being done by purpose-driven organizations like yours — we even have our own 3Ps of Sustainability Practices (Philosophy, Possibility, and Profitability) which we use to approach marketing in the circular economy space. As such, we’ve written articles over the years to help changemakers share their sustainability stories, educate individuals about the circular economy, and expand their reach to a wider audience.

We’ve compiled this masterpost to share advice and highlights from several of our circular economy articles and to provide quick and easy access to each blog post. Keep scrolling for tips you can start using right away!

Overcome Challenges Unique to Sustainable Marketing
Avoid the Appearance of Greenwashing Your Brand
Reframe Consumers as Investors
Help Your Audience Rethink Waste
Use Storytelling

Overcome Challenges Unique to Sustainable Marketing

When it comes to convincing people to choose your company, you may face specialized marketing challenges as a purpose-driven organization.

Here are some ways to overcome these challenges:

Communicate Your Value to Customers: Include an “About” page on your website that showcases your backstory, goals, and impacts. Periodically share this page and related content on your social media platforms, emails, and advertisements to educate new customers and remind existing customers of the impact of your good work.

Rise to the Challenge of Meeting Higher Customer Expectations: Ensure your marketing-adjacent user experiences, such as your website and your customer service channels, are solid and easy to use, so customer satisfaction is not only met, but exceeded.

Stand Out From the Competition: Focus on what makes your company unique – and get specific. Communicate these differences, and their impacts, through your marketing efforts. Make sure you have a distinct visual identity (i.e. logo, fonts, imagery, and colour palette), and tone of voice that fits with your values and resonates with customers. Keeping up with trends can also ensure that you’re also keeping up with (or getting ahead of) the competition.

Avoid the Appearance of Greenwashing Your Brand

There is a growing trend of brands making unsubstantiated green marketing claims, which leads them to be under scrutiny for false or misleading information, known as greenwashing. This can lead businesses to lose money and customers, receive negative reviews, and even be the target for class-action lawsuits.

To avoid being misconstrued as greenwashing, you can:

Get Your Business Tested and Certified: Before you go to market with your green product, it’s advised to get your product certified. CSA Group is a Canadian standards organization “dedicated to safety, social good and sustainability” that can evaluate your product and give you a sustainability mark.

Communicate Your Sustainable Efforts to Customers: Communicate your sustainable efforts in an accessible, honest, and repetitive way for your customers and stakeholders.

Reframe Consumers as Investors

In order to empower consumers and businesses to choose purpose-driven products and services over the “default option,” brands need to provide resources that will educate consumers about true cost. Once made aware of this information, perceived value will begin to shift and purchasers will be equipped to decide if a brand’s impact is really worth their investment.

Explain Return on Investment: Consider treating customers more like investors. Investors want to feel that the reward is greater than the risk, they want to see tangible impact, and they want to know they can trust your brand. Also, by reframing customers as investors, the end game for companies and brands shifts to ensure they’ve considered how their customers can feel invested in seeing the brand they support thrive.

Draw Lessons from Luxury Brands: Consumers of luxury goods spend their money because it allows them to make a statement about the vision they want to project. If purpose-driven brands follow this example and clearly communicate why their products or services are worth the premium price, it will encourage customers to invest.

Report Your Impact: Whether you use social media, press releases, e-mail newsletters or other documentation, your steps to live out your vision can’t be taken in secret. They have to be a part of your communications flow, ingrained into your online presence, and something your audience can easily access through your website. Seventh Generation, for example, publicly presents their Climate Impact Report.

Build Trust with Third-Party Recognition: Certifications such as 1% for the Planet, along with other recognitions such as third-party partnerships, programs, initiatives, and event participation all indicate to your customers that they can trust they will have a real impact when they invest in your brand’s goods and services.

Help Your Audience Rethink Waste

Sparx attended the Zero Waste Conference 2022, which got us inspired about building a waste-free future.

One of the most inspiring moments of the conference was when Katie Treggiden presented her closing remarks on rethinking and recategorizing waste. By redrawing our mental model of the idea of “waste” from something that should be discarded into something that has value, we can rethink all points along a production sequence to move towards circularity.

By starting with the end in mind and recognizing that what we view as disruption is actually going back to the way we used to do things (i.e before mass production methods became the norm), we can start making tangible progress. Somewhat poetically, we have to go back to where we came from in order to truly move forward.

Another important piece of advice given by Treggiden was that we are all capable of sustainably effecting change, and the best way to do that is to find the intersection of what we’re good at, what the world needs, and what we love doing – a piece of wisdom that is very close to the Japanese concept of ikigai.

Marketing the Circular Economy: We heard it in the words of Shane Koyczan that “stories burn lessons into our memories, they become how we remember.” These words resonate with our view that storytelling and marketing will be essential to moving hearts and minds to get on board with embracing the circular economy.

Use Storytelling

Storytelling will help you better engage, inspire, and lead your audience on the long journey to the day when the circular economy just becomes “the economy.”

Know Your Target Market Audience(s): Break down your audiences into primary and secondary groups through segmentation. It’s important that you get specific with your various audiences to understand who will have the most impact, and, therefore, who you should be reaching and creating resonance with. Depending on what sector you’re in within the circular economy space there may be unique audiences you’ll want to target.

Determine Your Current Challenges: What are the current challenges/problems your organization is facing that marketing/communications could help overcome? Knowing these challenges can help you focus on a story that would appeal to your target audience and cause them to perform a desired action.

Use Storytelling to Reach Your Impact Goals: Storytelling allows you to activate the imagination of your audience, which can help you stand out from the noise, establish a deep connection, and ultimately get their buy-in.

Here are some tips for effective storytelling:

Establish a brand voice if you don’t have one
Choose a clear, concise message
Include personal anecdotes when appropriate
Look to others for inspiration. For example, check out Warby Parker’s Our Story page

Communicate Your Circular Economy Impact

Looking for marketing services to share your circular economy story or give a specific project a boost? The experts at Sparx would love to help amplify your efforts. Contact us for a free consultation.

Tags Eco-Friendly, Environmentally Conscious, Impact Businesses, Impact Marketing, Make the World Better, MTWB, Purpose Driven, Recycling, Sparx, Sustainable Marketing, Vancouver

Impact Inspiration & Initiatives Sustainability Tips

Sparx’s Sustainable Mother’s Day Gift-Giving Guide: 25+ Eco-Friendly and Zero-Waste Gift Ideas for 2023

Post author By user
Post date May 4, 2023
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Moms and mom figures make the world better. With Mother’s Day coming up, it’s the perfect time to celebrate everything they do, and there’s no better way to thank them than to give them purpose-driven gifts that support causes you both care about.

Sparx has compiled a list of sustainable Mother’s Day gift ideas that will make the mom(s) in your life happy while also benefiting people and planet.

***

Food & Drink

Make the mom in your life a sweet and eco-friendly treat with these delicious sustainable gift ideas. You can even try making them together.

Bangin’ Bannock Mixes – These Indigenous frybread mixes, made by Indigenous women duo, Bangin’ Bannock, are easy to make and come in eco-friendly packaging.

Bush Berry Mother’s Helper Tea – This tea is made specially for postpartum but is a beneficial and soothing blend for anyone who needs a little energy and well-being boost. Plus, it comes in 100% backyard compostable packaging from a plastic-free, farm-to-cup, BC-based brand.

Susgrainable Chocolate Chip Cookie Mix – Moms’ cookies may be famous, but we’ve found a purpose-driven rival. Make mom a delicious batch of Susgrainable’s sustainable cookies, made from upcycled barley flour, to help save the planet and give a gut-friendly gift, loaded with dark-chocolate chips.

MUMGRY Chocolate Peanut Butter – Made by Black-owned and -operated brand, Mumgry, this protein-, vitamin-, and fibre-rich, all-natural chocolate peanut butter is made with moms, at all stages of motherhood, in mind. Delicious, healthy, and packed in sustainable glass jars.

Blume Latte Mixes – These organic and inventive superfood latte mixes are like a garden in a cup. They’ll keep both the mom in your life and the environment healthy, as Blume has partnered with CleanHub and Green Worms Waste Management to divert plastic from the ocean — with 7,000 lbs diverted in 2022 alone.

Personal Care

Moms and mom figures do so much for us. This Mother’s Day is the perfect time to pamper them with the gift of relaxation, sustainability-style.

Sealuxe Beach Glass Soap – Transport mom to the beach with this unique moisturizing hand soap. Each soap looks like a piece of beach glass and is made from sustainable and natural ingredients. Packaged in a glass jar, it’s both beautiful and environmentally-friendly.

Rebels Refinery Mother’s Day Gift Set – This gift set is loaded with Canadian-made, all-natural, sulfate- and paraben-free personal care items that will help mom feel pampered and healthy. Plus, each item comes in either refillable, recyclable, or reusable packaging. Contains: cotton bag, teal heart and pink stick natural lip balms, moisturizer, refillable hand sanitizer, face cleansing oil with reusable cotton pads, strawberry tinted lip balm, non-greasy hand lotion, and salt soap.

Little Fox Apothecary Milk Baths – Help mom relax with these 100% all-natural milk baths, made with Canadian and organic ingredients, essential oils, and Himalayan salt, and packaged in reusable/recyclable glass jars. A biodegradable bag is included to collect the petals.

Epic Blend Salted Chocolate Caramel Lip Scrub – Vegan, Canadian-made, and in recyclable packaging, this lip scrub is packed with anti-inflammatory, antioxidant, and vitamin-rich ingredients, meaning it’s good for mom’s skin and tastes like dessert.

Loa Skin Botanical Recovery Mask – Formulated for all skin types, this vegan, non-toxic recovery mask is packed with microbiome-friendly ingredients and contains no palm-derivatives. And it’s a beautiful shade of purple. Plus, Loa Skin uses recyclable glass bottles and paper, custom-shape shipping materials, are partnered with Ecologi to help with reforestation and carbon dioxide reduction projects, and they measure their impact.

Bottle None Shampoo and Conditioner Bars – Canadian from the roots down, these haircare products are plastic-free, hand-made by the sister duo that owns the company, and made with clean ingredients — no phthalates or parabens here. Even the travel cases are made from 100% recycled Canadian plastic, making this a great zero-waste gift for the mom in your life.

Bare Skin Bar Garden Party Bath Bombs – With no fake colours, glitters, or foaming agents; a blend of ten different botanicals, herbs, fruits, and vegetables; and natural and reinvigorating ingredients like Rooibos tea, these Vancouver-made vegan bath bombs are an ideal choice for a sustainable soak.

Rocky Mountain Soap Co. Belly Butter – This Canadian-made, GMO-free, all-natural belly butter is a sustainable and soothing helper for the pregnant friend or relative in your life or any mom figure that wants smooth, itch-free skin.

Home & Decor

Compliment the aesthetic of the mom in your life with these eco-friendly home and decoration gift ideas.

ZOETSTUDIO candles – These container and tealight candles are a terrarium in a (food-grade, heat-resistant) glass. Handcrafted in small batches in Vancouver, these candles, made with lead-free wicks, phthalate-free fragrance oils, and soy wax make for a beautiful and fragrant gift for any mom that loves nature. Also available at Local Boom.

Fair Trade Winds Felt Flowers – These flowers never wither and are made using natural felted wool by women artists in Nepal. You can either choose a bouquet for the mom in your life or select individual flowers. Fair Trade Federation and Green America certified.

Goodee Made in Africa Set – Black-owned B Corp-certified brand, Goodee, has a Made in Africa Set that’s a unique gift for your purpose-driven mom figure. With a Kazuri necklace made in Nairobi, a Banasco Basket from Ghana-based brand Baba Tree, and tumblers made out of recycled glass by Kenyan brand Siafu Home, this gift set is made of natural materials, helps build positive change in a number of marginalized communities, and supports community engagement and gender advocacy.

Haws The Rowley Ripple Watering Can – Crafted to water with pinpoint accuracy to help even the most delicate of seedlings, these unique watering cans are a great gift for any eco-friendly mom who loves growing plants. Best of all, these cans support both gender advocacy and nature and wildlife conservancy.

Pure Living Lucia Room Sprays – With 12 beautiful scents, bundled into two different gift sets, Pure Living’s Lucia room spray line will fill any room or scent any fabrics in mom’s home with all-natural fragrances made with 100% essential oils. Pure Living is a Montréal-based brand that uses recycled and 100% recyclable materials for all of its packaging.

Clothing & Apparel

Give mom’s wardrobe a purpose-driven boost with these sustainable gift ideas.

Laura Elizabeth Kid-Friendly Jewellery – Moms with little ones won’t have to worry about accessorizing — they can safely wear this non-toxic, durable jewellery that’s safe for tiny mouths and too sturdy to break off the chain. Best of all, this jewellery is sustainable and ethical, locally-made, and uses recycled materials and recycled and biodegradable packaging.

Encircled Dresses – Give your mom or mom figure the gift of sustainable, ethically-made fashion with these dresses by Encircled, a Toronto-based, Certified B Corp brand that uses eco-friendly fabrics and offers Canadian-made fashion. They use 100% recyclable packaging, host team park clean-ups, use eco-friendly paper and products at their office, embrace diversity, and believe in standing up for human rights as well as protecting the planet.

TAMGA Designs Scarves and Hair Accessories – Made from sustainable beechwood fibres and GOTS eco-certified dyes, these light-weight scarves, headbands, and scrunchies are a great way to add a burst of colour to your mom’s wardrobe. TAMGA Designs is also a member of 1% For the Planet and partnered with Canopy Style and the Sumatran Orangutan Society to help protect Indonesia’s endangered rainforests.

Free Label Maternity Friendly Collection – Locally made in Toronto and Vancouver using sustainable materials and placed in 100% home-compostable packaging, these maternity-friendly garments are perfect for expecting or nursing moms and all mom figures looking for something comfy to wear.

Tentree Sustainable Activewear – For health- and sustainability-minded moms on the go, Tentree’s circular InMotion collection transforms old textiles and discarded water bottles into brand-new activewear. Great for movement and comfortable lounging.

Bonding Time

Want to give the mom in your life a Mother’s Day gift that will create lasting memories? Find sustainable activities you can do together. Go for a walk or even go out shopping for the day using your bikes to get around — taking along hand-woven Baba Tree Bicycle Baskets to carry your sustainable shopping finds.

Picnics and meals make for great bonding moments as well, and you can use Nature Bee Beeswax Wraps to safely travel to the park with your food. Or you can make your own board game together using alternative art supplies and upcycled, recycled, and recyclable materials — then test it out together!

Giftwrap Your Messaging with Sparx

Engaging in purpose-driven efforts to make the world better? The experts at Sparx can help package up your message and deliver it to your audience. Contact us for a free marketing consultation.

Tags Amplify Good, Community, Eco Friendly, Low Waste, Make the World Better, Mothers Day, MTWB, Sustainability, Vancouver, Zero Waste

Events Impact Inspiration & Initiatives

Purpose-Driven Events to Attend in July – September, 2023

Post author By user
Post date April 27, 2023
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If you’re looking for a great way to expand your brand’s reach and impact, look no further than attending corporate social responsibility (CSR) and environmental, social, and governance (ESG) events. To help give your summer plans a purpose-driven boost, Sparx has compiled a list of mission-aligned ESG events that provide valuable opportunities to deepen education and uncover unique perspectives, connect and collaborate with values-aligned professionals, and explore innovative strategies.

Keep scrolling to learn all about purpose-driven ESG and CSR events taking place both virtually and in person across Canada this July, August, and September.

July

CAMSC Supplier Forum & Supplier Networking Session

Date: July 13

Location: Online

Description: More details to be released on CAMSC’s website.

Annual African Descent Summit 2023

Date: July 21–23

Location: Toronto Pavilion, 190 Railside Road, Toronto, Ontario

Description: Hosted by the African Descent Ontario in partnership with the University of Toronto African Alumni Association, this summit seeks to advocate for and inspire people of African descent in Canada, celebrating African Canadian heritage, contributions, and culture through presentations and discussions, networking, and showcases.

Disability Justice Month – Accessible Workplaces

Date: July 27, from 9:00 AM – 10:00 AM PDT

Location: Online

Description: Share ideas and learn how to increase accessibility in the workplace for people with visible and invisible disabilities at this purpose-driven webinar.

FACTS/PIMS Public Panel on Climate Change
Date: July 27, from 2:30 PM – 8:30 PM PDT

Location: The University of British Columbia, 800 Robson Street, Vancouver, British Columbia

Description: Enjoy an afternoon of workshop and panel discussions focused on tackling climate change and the just transition to renewable energy. This event, which is sponsored by PIMS and the French Embassy of Canada, features a diverse group of leaders across Indigenous affairs, climate science, renewable energy, public policy, and economics.

August

International Summit on Mental Health and Disability 2023

Date: August 4–6

Location: 237 Sackville Street, Toronto, Ontario

Description: “Inclusion and Resilience for Everyone” is the theme of this three-day event, organized by Mulongo Diaspora Foundation. Join over 100 mental health and disability experts for presentations, networking, and problem solving that aims to improve disability services and mental well-being in Canada and beyond.

B Corp Certification Readiness

Date: August 24, from 10:00 AM – 11:00 AM PDT

Location: Online

Description: Learn about the processes and requirements of becoming a certified B Corporation, discover areas of positive impact where more work is needed, and determine your submission readiness at this free virtual session.

Inclusive Leadership – The Impact of Unconscious Bias in Hiring

Date: August 24, from 9:00 AM – 10:00 AM PDT

Location: Online

Description: Participate in Canadian Equality Consulting’s inclusive leadership best practices session to better understand the impacts of unconscious biases and the benefits of addressing biases in hiring practices.

CAMSC Supplier Knowledge Xchange

Date: August 30, from 1:00 – 2:00 PM EDT

Location: Online

Description: More details to be released on CAMSC’s website.

September

Stronger Together Conference

Date: September 10, from 9:30 AM – 4:00 PM EDT

Location: the BAYT, 613 Clark Avenue West, Vaughan, Ontario

Description: Collaborate with business professionals, students, teachers, and parents to help counter antisemitism, and participate in workshops and presentations from prominent Jewish organizations and industry leaders.

Pioneers for Change

Date: September 14, from 6:30 PM – 11:00 PM EDT

Location: Design Exchange, 234 Bay Street Toronto, Ontario

Description: Celebrate the contributions immigrants and newcomers make to Canada and network with diversity champions at this annual fundraising gala.

2023 SDG Summit

Date: September 18–19

Location: UN Headquarters, New York City, New York

Description: Kick off a new phase of Sustainable Development Goals progress with the 2023 SDG Summit. Marking the half-way point of the implementation of the 2030 Agenda for Sustainable Development, the event will provide policy guidance, review implementation progress and recent challenges, address the impacts of crises facing the world, and focus on ways to meet everyone’s basic needs.

Indigenomics SHE

Date: September 18–19

Location: Fairmont Winnipeg, 2 Lombard Place, Winnipeg, Manitoba

Description: Join Indigenous women entrepreneurs and allies at this event that aims to uplift the voices of Indigenous women in business against the background of the emerging $100 billion Indigenous economy.

2023 Social Impact World Summit

Date: September 20–21, from 9:00 AM – 5:30 PM PDT

Location: Online

Description: “Building Impact from Scratch” is the theme of this purpose-driven virtual summit. Get the guidance you need to further your impact and turn your business into a force for good, and enjoy talks from a line-up of purpose-driven leaders.

Indigenous Ways of Knowing

Date: September 21, from 9:00 AM – 10:00 AM PDT

Location: Online

Description: In honour of the National Day for Truth and Reconciliation, attendees of this webinar will learn about the seven Indigenous ways of knowing and how to cultivate workplaces that encourage this framework.

Sustainable Production Forum

Date: September 25

Location: CBC Toronto Broadcast Centre, Toronto, Ontario

Description: This hybrid purpose-driven event unites sustainability-minded film and television professionals from around the world to collaborate toward accelerating sustainability in the motion picture industry.

Elevate Festival

Date: September 26–28

Location: Multiple locations in Toronto, including Meridian Hall, St. Lawrence Centre for Arts, and the Design Exchange

Description: With a mission to connect innovators using technology to build an equitable and sustainable future for everyone, attendees will enjoy an extensive line-up of world-class speakers, including astronaut Chris Hadfield, television journalist Lisa LaFlamme, and Knix Founder Joanna Griffiths, as well as networking and evening socials.

CAMSC’s 2023 Annual Business Achievement Awards Gala

Date: September 29, from 5:00 PM – 10:00 PM EDT

Location: Liberty Grand Entertainment Complex at Exhibition Place, Toronto, Ontario

Description: Celebrate supplier diversity in Canada with CAMSC’s Business Achievement Awards Gala. Enjoy a keynote presentation, authentic food, and entertainment while honouring diverse-owned organizations that are driving positive change.

RSVP for a Free Consultation with Sparx

On a mission to make the world better? Our marketing experts can help make your impact story shine. Let’s talk purpose.

Tags Amplify Good, Events, Make the World Better, MTWB, Purpose Driven, Vancouver

Purpose-Driven Marketing Tips

Diversity and Marketing: Why and How CAMSC-Certified Organizations Should Communicate Their Diversity

Post author By user
Post date April 18, 2023
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As a CAMSC-certified company, diversity is likely a key part of your identity and a value your brand is committed to supporting. Communicating this commitment to diversity will help drive your impact and demonstrate that diversity, equity, and inclusion (DEI) is an authentic part of your brand.

Keep scrolling to discover why sharing your DEI story is an important step on your impact journey and to learn actionable tips that will give your purpose-driven marketing strategy a boost.

Why is DEI Marketing Important?

A DEI marketing strategy is no longer a nice-to-have, it can be make-or-break. In a 2019 survey conducted by Adobe, 61% of respondents said diversity in ads was important. The majority of consumers care about diversity, equity, and inclusion and are interested in marketing that visibly communicates a company’s commitment to DEI.

Marketing that is diverse, equitable, and inclusive also builds trust with current and prospective customers. In the same Adobe survey, 38% of the respondents said they’re more likely to trust a brand with diversity in its advertising, while a Microsoft Advertising Inclusive Marketing Research study found that 70% of Gen Z consumers feel greater trust for brands that represent diversity in their ads.

Along with building trust and demonstrating a commitment to shared values, DEI representation in marketing drives up engagement and creates long-lasting emotional bonds with your desired audience. For example, 76% of Gen Z consumers are more likely to support brands with authentic advertising.

DEI marketing is important for another reason as well: it draws in loyal, like-minded consumers who share your vision of a better world, and thus, are more likely to be interested in supporting your CAMSC-certified diverse business and furthering the DEI cause. A recent Deloitte study found that 57% of consumers are more loyal to brands with a commitment to addressing social inequities and that 90% of Gen Z consumers are more willing to make a purchase they believe is beneficial to society.

When a CAMSC-certified company uses DEI marketing to communicate their unique and authentic diversity story, it’s a win for everyone. It will drive up visibility and engagement for your brand, expand your audience, and further the DEI cause, creating positive impact for all.

What Does Effective DEI Marketing Look Like?

DEI marketing should be representative of both your internal team and the audience you want to engage with your brand. So, what does that look like exactly?

Effective DEI marketing removes barriers, celebrates differences, and invites everyone to interact with you by communicating your unique story and values in a way that forms a strong emotional connection. It contains imagery and messaging that is accessible, inclusive, representative of folks from different walks of life and backgrounds, and keeps gender balance in mind.

After all, representation is a bridge to your brand. Consumers want to feel seen and heard, and will ask themselves, “can I see myself in this?,” which is why 47% of Gen Z consumers are more likely to trust brands that they feel represent them in their advertising. Unfortunately, a Top Design Firms’ study found that only 29% of BIPOC consumers feel that their race is accurately represented in advertising, and a 2021 Facebook study found that 54% of consumers do not feel culturally represented in online advertising, even though 71% of consumers expect brands to promote diversity and inclusion and 59% are more loyal to brands with diverse and inclusive online advertising.

If consumers can’t see themselves as the right fit for an organization’s product or service then they will not feel connected to a brand, and that feeling could result in decreased engagement. To build that bridge and invite in your desired audience, your DEI marketing should represent them accurately while avoiding homogenous, biased, or cliched imagery and messaging.

Communicating Your Diversity

As part of an effective DEI marketing strategy, you can communicate your diversity story with the following suggestions.

Put your CAMSC certification in places where they will be seen, such as your website footer, email signatures, social media profiles, and advertisements and collateral. If you’ve invested in certification, be sure to put it on display.

Use images that are representative of diversity, equity, and inclusion across all your content and channels. Consider doing a content audit, if necessary. It’s important to be vigilant when it comes to your visuals so that you avoid exclusionary, biased, or cliched imagery. There are a lot of different databases with stock image collections that represent different demographics and underrepresented groups. You can also use images of your diverse CAMSC-certified team on your website, instead of stock images.

Avoid exclusionary language choices. Words are powerful, which is why it’s important to carefully select each word to ensure it supports your message and welcomes your audience. Stay up to date on politically correct terms, look at how different groups refer to themselves and echo their wording to avoid problematic language, use gender neutral words, and be mindful not to include language that supports stereotypes.

Ensure that your content is accessible for individuals with disabilities. The Web Content Accessibility Guidelines (WCAG) provides the international standard for making web-based content accessible for people with disabilities. You can test your webpages and marketing collateral against these standards to help you determine how accessible your website will be for everyone. Make adjustments as needed and ensure text and visuals are clear, readable, and compatible with screen readers.

Get everyone’s input. Since your CAMSC-certified organization has a diverse team, it can be extremely helpful to give everyone the chance to provide their input. By bringing forward their unique backgrounds, perspectives, and identities, your teammates can help identify problem areas and provide innovative ways to communicate to audience segments you want to include. Just a note: don’t expect diverse employees to heavy-lift educating fellow staff and/or consumers. Be respectful of their time, energy, and boundaries, and consider how you can compensate them for their efforts if they agree to help out beyond their usual job description scope.

Conclusion

Integrating diversity, equity, and inclusion into your marketing, communications, and content is a huge part of walking your talk and sparking positive change. Creating a more equitable, inclusive, and diverse society rests on all of us. If you can demonstrate that you can do this in your business by marketing with purpose and communicating your DEI story, other people will look at what you’ve done as an example of what they can do as well.

Join Forces With Sparx

As a CAMSC-certified organization, Sparx would love to work with you to build a more diverse, inclusive, and equitable community. Want to team up? Give us a shout for a free consultation. Together, we can help make your diversity story shine.

Tags Amplify Good, CAMSC, Circular Economy, DEI, Diversity, Make the World Better, Marketing, MTWB, Vancouver

Make The World Better Magazine

Spring Activator: Growing Impact with Values-Aligned Capital

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Post date February 28, 2023
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Money and impact can be the best of friends. Recognizing that generating a profit and doing good can actually live in harmony is an important step towards creating a better world where businesses are profitable, regenerative, and equitable.

Spring Activator launched in order to provide impact-driven founders with the guidance, tools, and community they need to build and grow their businesses. We spoke with Keith Ippel, Co-Founder & Co-CEO, and Caroline von Hirschberg, Co-CEO, about how this values-driven organization has evolved and grown to support entrepreneurs, investors, and ecosystems around the world to make impact entrepreneurship mainstream.

Tell us about Spring Activator’s mission.

Spring Activator was founded in 2014 with a simple but bold mission: to accelerate and amplify the activities of purpose-driven leaders to create an equitable and resilient world that is regenerative by design.

We envision a world in which every business is an impact business, every investor is an impact investor, and where entrepreneurship and investment ecosystems drive regenerative innovation.

We act globally, leveraging our know-how to provide the tools, knowledge, network, and mentorship needed to change the world.

What inspired you/your founders to start Spring Activator?

Spring Activator was launched to give impact founders and companies access to the tools, training, resources, and capital that was previously only available to tech companies. In parallel, Spring wanted to give tech entrepreneurs and angel investors a way to share their voice in impact.

Spring Activator team members at Vancouver Investor Social

What were some of the challenges you/your founders encountered?

Early on it was apparent that convincing entrepreneurs, investors, and partners that companies could launch, grow, and create lasting positive impact and make money was actually possible.

We needed to work hard to convince people that impact entrepreneurs were out there, that they had great ideas to solve big problems, and that they could create momentum, success, and impact.

What do you consider your organization’s biggest success?

In almost 9 years, Spring Activator has worked in over 50 communities worldwide, supporting 2,100+ founders and 200+ investors, who have raised more than $30 million. We are helping entrepreneurs and investors create impact at scale.

What makes Spring Activator unique?

Our holistic and collaborative approach to creating change. Spring Activator partners with foundations, incubators, accelerators, governments, and donors to create, launch, and grow thriving innovation and entrepreneurial communities.

Authentic change within a system is complex, involving numerous stakeholders and interest groups. We see ourselves as a conduit between governmental institutions, who are primarily responsible for implementing top-down approaches to change, and the impact business and investment community, who are attempting to create positive change from the bottom-up through their products, services, processes, and capital.

Our mission of making impact entrepreneurship mainstream is in line with the B Corporation mandate of redefining successful businesses and inspiring organizations to not only be the best in, but for the world.

In September 2017, we became a Certified B Corporation. There are over 4,000 Certified B Corporations from more than 150 industries in 70+ countries. Spring Activator was also certified by the non-profit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency. We’ve evaluated how our practices impact our employees, our community, the environment, and our customers.

How do you feel your organization makes the world better?

We are committed to helping entrepreneurs make a positive social and environmental impact through our programs, global community, and by unlocking access to values-aligned capital. We do this through creating positive social impact by helping to enable and support immigrant entrepreneurs as they grow their businesses in Canada, increasing access to capital for impact ventures and encouraging investors of all experience levels to approach venture capital (VC) through an impact lens, and ensuring that early stage impact entrepreneurs are supported and align their growth with impact.

Some of our initiatives include:

Spring’s Impact Startup Visa Accelerator Program, which supports cohorts of entrepreneurs from around the world to move to Canada, apply for Permanent Residence status, and build their venture in Canada through the Canadian Startup Visa immigration pathway.
Our Impact Investor Challenge. This program is a comprehensive, 11-week program with an investor track for individuals interested in impact investing and an entrepreneur track for early-stage, fundraising startups seeking investment. The program introduces investors and impact-curious individuals to impact entrepreneurs who are seeking funding for their impact-driven initiatives. To date, over $780,000 has been awarded in impact investments to Challenge winners and more than $15 million has been catalyzed to participants as a result of the program.
Our Discovery Foundation Business Activate Program, which is designed to offer early stage impact entrepreneurs the tools and resources they need to gain confidence in activating growth. Through this program, participants receive access to resources and expertise around funding, talent, digital marketing, and other key interest areas. The program includes monthly webinars, video tutorials, actionable worksheets, themed monthly sprints, and 1:1 support calls. Thanks to our sponsors, this program is offered at a low cost, or for free, thus increasing access for early stage entrepreneurs looking to build out their skills.

Additionally, as members of 1% for the Planet, we give one percent of our gross revenue and provide in-kind consultations to environmental not-for-profits. We also work towards meeting the UN Sustainable Development Goals (SDGs), primarily through SDG 4: Quality Education, SDG 8: Decent Work and Economic Growth, and SDG 10: Reduced Inequalities.

How can capital be used as a force for positive change?

Capital can be used to invest in companies that are focused on delivering products, services, and/or technology that make the world a better place for people and the planet. Investing capital into companies dedicated to climate solutions, healthcare, education, the circular economy, sustainable food and agriculture, and sustainable retail and supply chain initiatives will help these companies accelerate their growth, success, and impact.

We can also use capital to support thematic approaches to positive changes, such as investing in businesses that are led by or serve underrepresented communities including women, BIPOC, rural and remote communities, and persons with disabilities. As a result of this, the Spring community represents 40% women and 75% BIPOC-led businesses, with 88% of the winners of our Impact Investor Challenges being women. By investing in these businesses, capital can move the dial on equitable access to funding and finance, leadership roles, jobs, and products and services.

In short, by using capital to invest in companies that actively make the world a better place, either in what they do or how they do it, capital becomes a massive force for positive change.

Tell us about Spring Activator‘s goals.

Spring Activator acts globally as a collaborative partner to guide and empower changemakers with high-impact knowledge, tools, and a network to help them thrive. Our services span training programs, capacity-building, mentorship, advisory services, and more. No matter where you are on your impact journey – from impact-curious to impact-committed – we invite you to become a part of the Spring Community.

Are there any upcoming initiatives or projects you’d like to share?

The Women-led Impact Investor Challenge, presented by the TELUS Pollinator Fund for Good, is our most recent Impact Investor Challenge cohort.

This challenge focuses on stimulating impact investing in women-led impact businesses by facilitating connections between those looking for purpose-based investments with women founders working on solutions to local and global problems. The goal is to promote gender diversity in the impact investor and startup ecosystem. The competition includes a cohort of aspiring and serial impact investors and a group of 15 women founders seeking funding. After a series of pitches, the cohort of investors puts forward a $100,000+ investment to the winning women-led company.

In 2023, Spring Activator will be collaborating with Foresight Canada, Cycle Canada, and HSBC Foundation to run the inaugural Quebec Cleantech Investor Challenge.

We are also excited about the launch of the Spring Investing Collective – an organic extension of the Impact Investor Challenge. This collective will bring together impact investors and high-growth entrepreneurs seeking funding to facilitate deal flow, connections, and foster impact-driven innovation. This community-centric approach to capital is something we see as missing in the world of VC.

On the entrepreneur side, the Impact Startup Visa Program (ISV) remains one of our largest programs. ISV combines a traditional startup program with processes and support to help entrepreneurs solidify their business in Canada. The ISV Program operates under the banner of Canada’s Start-Up Visa – a Canadian immigration channel.

What do you most want people to know about Spring Activator?

Spring exists to change the world through innovation, and we love to roll up our sleeves and get to work with investors and entrepreneurs to make that happen.

How can people help or contribute to your organization’s mission?

Become an impact investor! Become a partner!

We run programs like the Impact Investor Challenge to grow the impact investor community and introduce investors and impact-curious individuals into impact investing by providing a learning experience that culminates in making an actual investment in a high-impact company. The program not only educates investors, but helps fund impact entrepreneurs so they can change the world through innovation.

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COIL | Our Food Future: Getting it Right on a Local Level

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Post date February 15, 2023
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Big things can happen when you start small and the path to achieving ambitious national or international net-zero targets requires getting things right on a local level first.

We spoke with Andrew Telfer, Lead, Circular Opportunity Innovation Launchpad and Development, about two circular economy initiatives: Our Food Future and COIL and how the combination of collaboration, a “think and do” attitude and strategic funding have helped them accelerate climate-smart efforts through building an inclusive circular food system and advance the economy toward net-zero.

Tell us about Guelph-Wellington Smart Cities’ mission.

Smart Cities (Guelph-Wellington) is a collaborative committed to driving circular economy development utilizing its local place-based urban-rural testbed. Our developed best practices, learned lessons, and discovered obstacles are shared with other cities and regions across the country to accelerate the shift to a circular economy (CE) across Canada.

We lead two CE-building initiatives: Our Food Future and Circular Opportunity Innovation Launchpad (COIL).

Our Food Future, unveiled in mid-2019, is creating and implementing a robust circular food system in the Guelph-Wellington area of Ontario. We have four focus areas: reduce food waste; increase food access; drive circular collaborations; and affect systems-level change. Our Food Future includes 45+ currently-active or past projects. Projects, innovations, and ideas are tested and piloted in our living CE lab.

COIL, announced in spring of 2021, is an innovation platform and network aimed at developing, proving, and scaling transformative solutions that will move Canada toward a prosperous, low-carbon circular economy. It contains a comprehensive suite of programs, tools, and resources developed to achieve our goals of embedding and accelerating circularity through businesses and organizations, as well as across supply chains and material streams. Our resources include an accelerator, an incubator, upcycled-product certification, innovation challenges, CE-learning curriculum, material flow analyses, as well as other circular economy advancing programs and tools.

What inspired you to start your organization?

Our Food Future, our flagship initiative, was inspired by Infrastructure Canada’s Smart Cities Challenge to build upon our region’s (City of Guelph and County of Wellington) strengths in agri-food and environmentalism. Our region is an internationally-recognized hub of food innovation, production, and processing; the City has goals to become a net-zero community and to use 100% renewable energy in all its facilities by 2050; and the County has the largest municipal tree-planting program in North America – with over two million trees planted.

Circular Opportunity Innovation Launchpad (COIL) was inspired by our efforts with respect to business and organization collaboration under Our Food Future. We quickly realized that there was a growing need to help enterprises understand circular economy principles and implement related thinking in their processes and planning. We announced COIL in April 2021 and launched our first set of CE-building programs by the end of that summer.

What were some of the challenges you encountered?

The unexpected COVID-19 pandemic is the biggest challenge we have encountered. We started our first efforts under Our Food Future in mid-2019, and the pandemic’s full effect struck 6-8 months later. Many programs had to be moved online and delivered with new approaches, with planning meetings and collaboration events being held via video conferences – and they all had to be just as engaging as if held in person. We persisted and, to this day, our stakeholders remain committed to our shared vision.

What do you consider to be Guelph-Wellington Smart Cities’ biggest success?

Collaboration. The Smart Cities (Guelph-Wellington) team is fewer than 10 full-time people. We rely heavily on the enthusiastic efforts of our collaborators. We have both local and national subject-matter-expert networks, and locally and provincially, we work with our City and County colleagues, social enterprises, innovative businesses, resource producers, and related academics. Across Canada, we stay connected with other leading circular economy organizations to ensure our priorities and efforts are aligned. Collaboration is key as it ensures incremental value is truly delivered and that there is little to no duplication of work. Best practices and learnings can quickly and easily be shared along established stakeholder networks so that developed knowledge can inform the current priorities and actions of all involved.

What makes your organization unique?

Our attachment to both the City of Guelph and the County of Wellington makes us unique, provides us a distinct perspective, and allows us to experiment within an urban-rural municipal setting. Our organization is a collaborative between two local governments, many community agencies, and multiple business leaders. We have an executive director, however we follow a distributed leadership model with a focus on community-capacity building.

How do you feel your organization makes the world better?

Smart Cities (Guelph-Wellington) helps affect positive change in the world by sharing our circular economy expertise and experience. We know that circularity is an improved economic model versus a linear one – a circular economy is more efficient, uses resources more productively, and protects biodiversity. We also know that the shift to a circular economy is essential to achieve net-zero targets, as simply transitioning to renewables is not enough to reduce the amount of greenhouse gas emissions going into our atmosphere. How we help make the world better is by acting on this knowledge. Our organization shares its work and impact with other communities and municipalities so that they understand both the urgency for and the opportunity of a circular economy.

We use our expertise and experience to educate businesses and organizations across supply chains and within material streams on how circular practices and systems-thinking can help reduce both their costs and their impact on the environment. We consider ourselves a “think and do” organization – we learn from testing ideas and piloting projects, and we share our gained knowledge with others in an effort to broaden and accelerate actions that will drive the circular economy across Canada and around the world.

Our work helps identify the strongest ideas and innovations that have the greatest positive impact on the development of the circular economy in Canada.

How can capital be used as a force for positive change?

We are a not-for-profit organization. Our circular economy initiatives are primarily funded by Infrastructure Canada (Our Food Future) and Federal Economic Development Agency for Southern Ontario (Circular Opportunity Innovation Launchpad). We receive in-kind support from the City of Guelph and the County of Wellington in the form of services such as legal, IT, finance, and HR – as well as office space. Some of our specific efforts and research projects have received support from private-sector funders such as Co-operators, Desjardins (GoodSpark Fund), Maple Leaf Foods, and Scotiabank (Net Zero Research Fund). On a larger scale, both public and private sectors provide capital to support organizations, such as ours, to boost circular economy development, as they have identified the economic, environmental, and social benefits of such efforts. Then, the capital can be deployed further to enterprises in the form of educational programming or innovation funding to test new ideas, products, or practices. Our work helps identify the strongest ideas and innovations that have the greatest positive impact on the development of the circular economy in Canada.

Thank you to the governments and businesses who have recognized the need for change and who have provided capital to positively affect it.

Tell us about Guelph-Wellington Smart Cities‘ goals.

Our goal is to accelerate the transition to a circular economy across Canada, rather than continue with the current linear take-make-waste economic model. Not only will a circular economy be more productive and efficient in its use of resources, but it is also essential for our country to achieve its net-zero targets under its climate plan.

Specific to Our Food Future, our goal is to build a technology-enabled and modern circular food economy in Guelph-Wellington, Ontario: a more resilient model where we reimagine an inclusive food-secure ecosystem where access to affordable, nutritious food is increased by 50%; where surplus and excess materials are perceived as resources and not “waste;” where at least 50 new circular businesses and/or collaborations are created; and where circular economic revenues are increased by 50%.

With COIL, our goal is to accelerate climate-smart circularity through businesses, organizations, supply chains, and material streams. We began our efforts in the food and construction, renovation and demolition sectors, however our goal is to advance circular- and systems-thinking across all segments of the economy.

Are there any upcoming initiatives or projects you’d like to share?

We’re very proud to share that COIL has recently been granted $100,000 from Scotiabank’s Net Zero Research Fund to develop a circular economy assessment methodology to identify, evaluate, and validate the best innovations and practices that will accelerate circularity. We are piloting our project in the agriculture sector as there is no current method available for firms, NGOs, investors, and policymakers to recognize, assess, and incent the development of innovative practices. Our research work, focused on regenerative farming, will be field-tested in our local living lab here in Guelph-Wellington. Our newly developed methodology will then be replicated in other sectors to ensure that related efforts and funding will support only the strongest climate-smart ideas, innovations, and practices to advance a new circular economy.

What do you most want people to know about your organization?

Smart Cities (Guelph-Wellington) is here to help. Everything we do is in service to drive the transition to a circular economy across Canada. With Our Food Future, we share our developed best practices, lessons learned, and identified obstacles with all interested cities and regions so that they can work more quickly in their development of a local circular food system, and we have communicated our work and its impact on both national and international stages. With COIL, we provide funding, education, and a network to help companies and organizations either start on or move along the path toward circularity.

How can people help or contribute to your organization’s mission?

It starts with rethinking waste. We must stop perceiving products at the end of their life-cycle as garbage, but rather as materials that can be used as resources for new and essential items. Our improved perception doesn’t just apply to consumer products – this new lens also concerns buildings, cars, industrial goods, etc. The less we have to go back to the Earth for its resources, and the more we reuse and recycle materials diverted from landfills, the better off we will all be.

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Vancity: Challenging Norms and Building Lasting Impact

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Post date February 15, 2023
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Andrea Harris, VP of Impact Strategy at Vancity

Thinking differently about economic participation and prosperity means being willing to challenge deeply embedded norms. While many Canadian financial services firms have only recently tried to integrate more purpose into their practice, Vancity is well down the track of building lasting positive change for people and the planet as a normal course of business.

We spoke with Andrea Harris, VP of Impact Strategy, about how this Vancouver-based financial co-operative is leading with their values without sacrificing profit.

Tell us about Vancity’s mission.

As a values-based financial co-operative, Vancity is committed to transforming how banking is done so we can help our members and their communities thrive financially, socially, and environmentally. This means that we use finance as a force for good to create lasting positive impact for people and the planet.

What inspired your founders to start your organization?

Canadian credit unions were established in the early 20th century, emerging at a time when traditional banks made it difficult for the average citizen to borrow or invest. Most credit unions formed around a common bond, such as a workplace, trade, church, or ethnic affiliation – which made sense since the original idea behind credit unions was to lend money on the basis of character, rather than wealth or property.

Although these common-bond credit unions increased access to credit among the working class, they still left out some groups in society. Frustrated by this, the founders of Vancity began promoting the idea of an open-bond credit union, one that was available to any resident, regardless of background. It was an unorthodox idea, but it had many supporters. And in 1946, this idea turned into reality with the creation of Vancouver City Savings Credit Union (Vancity), now the largest credit union in Canada.

What do you consider to be Vancity’s biggest success?

Since our founding, we’ve worked to widen economic participation and help our members and the communities they live in solve real-life problems and close barriers to economic participation.

Our close connections with the community and our ability to act quickly in times of crisis have allowed Vancity to provide support in ways usually limited to non-profits.

When COVID-19 broke out, we knew how we needed to respond. We supported our communities by pushing our governments to introduce broader support for everyone who was financially impacted by the pandemic. We also helped our members divert money to immediate life needs by reducing credit card interest rates to zero, deferring loan and credit card payments, and temporarily waiving fees for online and telephone transactions.

The Ryder: a 40-unit affordable rental community in Hope, BC that now houses seniors, people working entry- to mid-level jobs, people with disabilities, and small families.

What makes Vancity unique?

We often have to remind people that Vancity is not a philanthropic charity. We are a for-profit co-operative. But thinking about the impact of our actions on people and the planet is ingrained both in how we make our profits as well as what we do with them.

We share 30% of our net profits with members and community groups every year. By the end of 2022, we will have distributed $31.9 million between our members and into partnerships to address broad and systemic needs in communities.

How do you feel your organization makes the world better?

At Vancity, we’ve translated our values into ethical principles that govern all our business decisions, and we put policies in place that guide different teams in applying these principles to their decisions. We have such policies across our business lending, community investment, and procurement.

When we’re looking at a business loan application, for example, we apply a holistic assessment process. We do what every financial institution does: we look at the financial risks and returns. But at the same time, we also look at the impact that putting our members’ capital into a project will have with respect to people and the planet. We ask ourselves whether this aligns with our values, and we apply a specific set of guidelines to our assessment.

In your opinion, how can capital be a force for good?

Financial institutions and organizations with huge capital have the power to affect systemic change, and there are many ways of doing that. For example, Vancity uses shareholder engagement to push other companies to act on climate, inequality, racism, and discrimination.

With trillions of dollars under their control globally, financial institutions have a critical role to play in addressing the climate emergency and transitioning to a clean economy. This includes changing what they fund – moving away from emissions-heavy industries to cleaner jobs and industries – and factoring climate risks and social benefits into their financial planning and reporting, their assessment of loan requests, and their investment decisions.

Soroptimist Apartment House: 135 units of affordable housing in Vancouver.

Tell us about Vancity’s goals.

We have a vision of a transformed economy that protects the earth and guarantees equity for all. Our strategy to build a clean and fair world involves learning to become a proactively anti-racist organization, while continuing to oppose discrimination, promote Reconciliation, and widen access to financial opportunity and prosperity.

One of the ways we try to achieve that is by creating a roadmap for delivering on our climate commitment of reaching net-zero by 2040 – meaning that by 2040, the greenhouse gas emissions from Vancity’s lending portfolio (mostly commercial and residential properties) will be eliminated or significantly reduced.

For us, commitments to net-zero are worth zero without a focus on people. We’re trying to support our members and their communities in becoming resilient, like in the face of more extreme weather events, for example.

To ensure Reconciliation is embedded into every aspect of Vancity, we added Reconciliation as a core value back in 2016 and created an Indigenous Banking Strategy. This is not a one-and-done program, but a process that continues to be improved as we support our Indigenous partners – from how we distribute grants, to how we serve members, and how we work to advance Reconciliation.

Are there any upcoming initiatives or projects you’d like to share?

For many years, Vancity has worked with organizations that help people living along the housing continuum: from emergency shelters through to transitional and subsidized housing, cooperatives, below-market rentals, and property ownership.

Since 2011, the Vancity Affordable Housing Accelerator Fund has supported the development of 4,450 affordable rental homes by providing 75 loans for 59 unique housing projects developed by 31 non-profit housing organizations. In 2021, 3,150 units of affordable housing were constructed or renovated with financing from Vancity.

We are also working with non-profit housing partners to make homes more comfortable and sustainable. Our Non-Profit Housing Retrofit Program is available to hundreds of non-profit housing providers across BC, and aims to improve energy efficiency, reduce carbon emissions, and boost the overall sustainability of BC’s affordable housing stock.

What do you most want people to know about Vancity?

We are a member-owned financial cooperative that puts the needs of its members first. We are not accountable to large shareholders and we don’t maximize profits at all costs. Since 1994, Vancity has distributed more than $422.3 million to members and communities. We want to have a positive impact on people and the planet, while continuing to be profitable.

Mount Douglas Manor: 35 studios, and 48 one-bedroom units specifically built to house lower-income independent seniors in Saanich.

How can people help or contribute to Vancity’s mission?

It’s important for people to know where their money goes and make responsible choices when it comes to their investments. Vancity offers only 100% socially responsible investments, but there are also many other options available that allow you to invest in line with your values.

Outside of your investment choices, another way to contribute to Vancity’s mission is to support local businesses wherever possible. And if you are a business owner, remember that how you choose to run your business matters.

For Vancity, every decision in our organization needs to have an impact lens alongside the profit lens. Other businesses and organizations can do this as well by setting impact-based business targets alongside their profit targets.

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Foresight Canada: Accelerating Canada Toward Net-Zero

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Post date February 15, 2023
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Climate change is a global issue that requires major collaboration. Finding strong teammates to help cleantech companies scale and enact the solutions that will accelerate our way to a cleaner world is no small task.

Foresight Canada is committed to sparking change by championing the commercialization and adoption of Canadian cleantech innovation. We spoke with Jeanette Jackson, CEO, about this organization’s bold goals and extensive efforts to accelerate climate innovation and propel Canada to the forefront of the global cleantech stage.

Jeanette Jackson, CEO of Foresight Canada.

Tell us about Foresight Canada’s mission.

Foresight is Canada’s cleantech accelerator. Our audacious goal is to see Canada become the first G7 nation to achieve net-zero.

Our programs and initiatives are focused on three strategic priorities: Acceleration, Adoption, and Ecosystem Development.

Foresight’s flagship Acceleration programs help entrepreneurs commercialize their clean technologies, and prepare for adoption and export. Through mentorship, education programs, investor introductions, and networking events, we help cleantech ventures get to market faster. Our programs have helped more than 870 companies validate, commercialize, and scale their cleantech solutions. Those companies have gone on to create more than 7,040 green jobs for Canadians, equaling more than $2 billion in economic impact for Canada.

We also run Innovation Challenges that connect industry or governments facing sustainability hurdles with market-ready cleantech solution providers. So far, we have successfully run 52 Innovation Challenges which have resulted in the removal of nearly 69 Mt of greenhouse gas (GHG) emissions from the atmosphere.

Through all of our activities, we are focused on growing a comprehensive Canadian cleantech ecosystem. Tackling climate change requires teamwork and collaboration across sectors, and Foresight is committed to bringing together a national network of changemakers that will accelerate Canada’s path to net-zero.

What inspired you/your co-founders to start your organization?

Foresight Canada was founded in 2013 by a group of passionate cleantech professionals who recognized the increasing challenges climate change would pose to Canada and the rest of the world.

I initially joined as an Executive in Residence in 2015, directly working with ventures to support their growth. Since then, I have been consistently inspired by the many innovators and entrepreneurs who have utilized Foresight’s programs and initiatives to develop solutions to mitigate the effects of climate change. Now, I and the team at Foresight are driven by the vision that Canada will be a global leader in deploying climate solutions, inspiring other nations to follow our path to net-zero.

What were some of the challenges your founders encountered?

As a non-profit, the biggest challenge we face is the volume of demand for our programs and services, while trying to work within the means of our budget. The team at Foresight works on many projects “off the side of their desks,” all of which we consider to be critical to Canada’s net-zero transition. We are a passionate group, entrepreneurially-minded, and strive to go the extra mile to drive Canada towards a greener future.

Within Canadian cleantech, there is both a need for capital support and for programming that drives domestic demand. At Foresight, we’re working to address these challenges through investor-related programming, such as Investor Readiness workshops, investor matchmaking, and curated pitch events. But to reach our audacious goal, more capital and support needs to be injected into Canada’s cleantech ecosystem. This could come in the form of additional project funding, other non-equity based capital structures, or streamlined procedures to propel the cleantech sector forward.

From our experience working directly with growing cleantech ventures, this type of support could go a long way in mitigating the challenges we, and the greater Canadian cleantech ecosystem, continue to face.

What do you consider to be Foresight Canada’s biggest success?

In June 2022, Foresight-supported cleantech ventures collectively reached unicorn status, raising over $1 billion in capital. Not only is this a major achievement for Foresight, but it also shows the strength of Canada’s cleantech sector and the opportunity for Canadian leadership on a global cleantech stage. Shortly after we reached this milestone, we saw BC-based cleantech venture, Nexii, become the fastest Canadian venture to reach unicorn status on their own. It’s clear the sector is accelerating rapidly, and we expect it to grow exponentially over the next several years.

Foresight is directly supporting this growth through curated investor matchmaking events, regular investment preparedness workshops, investor showcase events like our Foresight 50 initiative, and pitch opportunities like our Demo Day events.

Securing investments, especially at the early stage, is a major barrier facing many Canadian cleantech entrepreneurs, and a challenge we need to overcome if we are to position Canada as a long term leader in supplying solutions to the global transition. To see our alumni companies’ economic impact pushed into the billions is indicative that we are on track to do just that.

What makes your organization unique?

At Foresight, we recognize that innovation can’t exist in a vacuum. That’s why we’re focused on bringing together innovators, investors, industry, governments, and academia (our Helix 5 partners) to build the most efficient and effective path to net-zero.

We combine learning programs, world-class matchmaking events, investor introductions, insightful ecosystem reports, and industry challenges with ongoing alumni support to help Canadian ventures through every stage of their journey, from ideation through commercialization.

We have made unprecedented progress in supporting and growing the Canadian cleantech ecosystem. The track record of our alumni companies is proof of our ability to validate, commercialize, and scale market-ready solutions and innovations.

How do you feel your organization makes the world better?

Through our acceleration programs, innovation challenges, and ecosystem building, Foresight is playing a crucial role in carving the country’s path to net-zero.

Since 2016, our programs have supported ventures to reduce a projected 68.9+ Mt of GHG emissions – the equivalent annual emissions of 2,000 jumbo jets.

We are very proud to have played a role in the removal of those emissions and to support cleantech ventures that are bringing world-changing innovation to the global stage, but we know we have a long way to go to achieve a net-zero economy. We are confident that the ventures we support, through our Innovation Challenges and Acceleration programming, will continue to deploy their climate solutions around the world to leave a better future for generations to come.

We are strategizers, ecosystem mappers, and partnership builders enabling Canada to win the net-zero race.

How can capital be used as a force for positive change?

Last year, Foresight completed a national survey of cleantech ventures, who identified raising capital as one of the biggest areas of support needed to grow and scale their innovation. In response, Foresight launched our Investor Readiness workshops to educate our ventures on how to prepare and pitch their solutions to investors. We also ramped up our efforts to plan and host matchmaking events, like our Foresight 50 initiative, that facilitate connections and often result in partnerships, pilot opportunities, and the deployment of capital. Last year’s Foresight 50 companies went on to collectively raise $593 million in capital support to help propel their cleantech solutions forward.

Cleantech investments such as this accelerate the commercialization and scaling of critical technologies. Once these technologies are deployed, they can demonstrate value to new investors and clients, creating a cycle of increasing support for the cleantech ecosystem.

Through increased capital investments into Canadian cleantech innovations, we can reduce emissions around the world with made-in-Canada solutions, potentially mitigating the worst effects of climate change.

Tell us about Foresight Canada’s goals.

When the Group of Seven (G7) announced their collective commitment to reaching net-zero carbon emissions by 2050, Canada might have been perceived as an emissions reduction underdog. But don’t underestimate our determination. This bold goal is driving our country’s climate change policies and targets, and it’s inspiring our work at Foresight Canada.

The climate challenge crisis has come into acute focus over recent years. As outlined in our new annual report, our team has stepped up our commitment to accelerate the commercialization and adoption of Canadian cleantech innovation. We significantly increased our reach and impact on all metrics – helping more cleantech ventures raise more capital, generating more revenue, piloting with more customers, and creating more green jobs.

Drawing on this momentum, we will continue to relentlessly drive cleantech adoption through collaboration with our Helix 5 stakeholders. It will take a massive effort and a whole lot of teamwork, but we cannot afford to step back from the challenge of preserving a livable future for generations to come.

The 2022 BC Cleantech Awards hosted by Foresight Canada. In March 2023, Foresight will be hosting BC and Alberta Cleantech Awards events recognizing cleantech innovators in these provinces that are accelerating Canada’s net-zero transition.

Are there any upcoming initiatives or projects you’d like to share?

In spring 2023, we are hosting our 3rd annual BC Cleantech Awards, recognizing the Canadian innovators, educators, associations, and companies that have the biggest impact on our growing net-zero economy in these provinces. This year, we are excited to be expanding the recognition event series to Alberta, hosting our inaugural Alberta Cleantech Awards in late Spring 2023. Celebrating and gathering regionally allows us to connect our Helix 5 stakeholders to increased exposure and collaboration within the Canadian cleantech ecosystem.

At a time when climate concerns are reaching all-time highs around the globe, it’s never been more important to recognize and celebrate the Canadian cleantech ventures that are moving the needle towards net-zero. Calls for nominations will open in early 2023.

What do you most want people to know about Foresight Canada?

Climate change is an urgent problem that can’t be solved by a single solution. Overcoming this challenge will require unprecedented international collaboration between innovators, industry, investors, government, and academia. Recognizing this early on, Foresight endeavoured to become so much more than an accelerator. We are strategizers, ecosystem mappers, and partnership builders enabling Canada to win the net-zero race. And, we will be the catalyst for the critical collaboration needed to drive Canada to net-zero.

How can people help or contribute to your organization’s mission?

As ecosystem connectors, we’re always looking for new collaborators and community members to move Canada on the path to net-zero. Join our dedicated Community of Innovators Slack channel, follow us on LinkedIn and Twitter, and visit foresightcac.com for more information.

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Coast Capital Savings: Helping Communities Thrive

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Post date February 15, 2023
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We all aspire to lead better lives, yet financial insecurity feels like a bigger threat than ever to achieving that goal. Coast Capital Savings, a BC-based financial co-operative with social purpose at the heart of everything they do, aims to deliver financial services to its members so that they can live the real life they want.

We spoke with Erin McKinley, Senior Manager, Public Relations, about how Coast Capital connects communities with the capital and partnerships they need to thrive and seeks to lead by example when it comes to aligning purpose with business practice.

Tell us about Coast Capital Savings’ mission.

Coast Capital is a financial cooperative with a mission to improve the financial potential of every person, partner, and community we impact. A proud Certified B Corporation, we’re guided by our social purpose of building better futures together. We look at everything we do through the lens of how we can help our 600,000 members, our employees, and communities.

We believe every Canadian deserves a financial partner who cares how things turn out. With our 80-year legacy of unlocking financial opportunities, we provide trusted and personalized advice, along with a broad suite of banking products and financial services that enable our members to save, spend, and invest with confidence at every stage in life.

What inspired your founders to start your organization?

Coast Capital has long been committed to championing people. Our roots stretch back to the mid-20^th century, with the founding of one of BC’s earliest financial cooperatives. Our legacy organizations were created in the wake of the Great Depression, at a time when banks weren’t accessible and securing a loan was difficult.

Today, we continue to see that not every person has the same opportunity to thrive. Canadians are working harder than ever to get ahead, yet they’re facing record debt levels, income instability, and struggling to access what they need to thrive. Leveraging our roots, core values, and expertise, and driven by our social purpose, we’re determined to be a catalyst for the kind of meaningful change that uplifts our members, employees, and communities.

What were some of the challenges your founders encountered?

Concerned about the uncertain financial future following the Great Depression, when money was hard to come by, groups of credit union pioneers on British Columbia’s Vancouver Island, neighbouring Gulf Islands, and the Greater Vancouver cities of Richmond and Surrey formed small financial co-ops focused on helping their neighbours and colleagues obtain the financial assistance they required to better their lives.

These legacy credit unions, which would later contribute their DNA to Coast Capital, were eclectic groups of everyday citizens – farmers, fishers, meat packers, military and factory workers, telephone and civic employees, parish congregations, and white-collar professionals – all working to get ahead.

Determined to make positive change, these groups found innovative ways to pool their resources and provided their members with much-needed financial help.

What do you consider to be Coast Capital Savings’ biggest success?

At Coast Capital, the success of our members, employees, and communities is our success. As Canada’s largest federal financial cooperative, we have a legacy of unlocking financial opportunities, providing trusted and personalized advice and a broad suite of innovative banking products and financial services that enable our members to save, spend, and invest with confidence.

By embracing a social purpose business model, we’re setting the standard for making positive social contributions. We integrate our purpose of building better futures for Canadians into our day-to-day operations and across every dimension of our business.

We are also consistently working to meet broad ESG-related goals, which align with and are guided by our social purpose. Continuing to meet these goals has contributed to our status as a Certified B Corporation – a global movement advocating for a more inclusive, equitable, and regenerative economic system – since 2018.

As a part of these goals, we invest 10% of our bottom line into our communities each year – totaling almost $90 million over the past two decades.

We’re also deeply committed to the success of our employees and making our financial cooperative a great place to work. Coast Capital is a platinum member of Canada’s Best Managed Companies, one of Canada’s Most Admired Corporate Cultures, and a BC Top Employer.

What makes Coast Capital Savings unique?

As a federal financial cooperative, all Coast Capital members are owners. The success of our members is our top priority.

We believe that creating a better life for yourself shouldn’t be a dream. A better home, your own business, a little cash left over each month – these are all things that should be within reach. At Coast Capital, we’re helping our members with their real goals and challenges so they can live the real life they want. If it matters to you, it matters to us, because we care how things turn out.

How do you feel your organization makes the world better?

Our society faces big challenges that require big solutions and we know that achieving real and lasting change cannot be done alone. Through partnering for social purpose impact, we believe that we are achieving real, lasting change together.

At Coast Capital, partnering for social purpose impact includes:

Partnering with other leaders in the global movement to build inclusive, equitable, and regenerative economies.
Annually reinvesting 10% of our budgeted bottom line back into the communities where we work, live, and serve in support of building better futures for all Canadians. These investments are focused on partnerships with community service providers to develop programs and services that address barriers to equitable access to education, employment, and financial advice.
Our commitment to Equity, Diversity and Inclusion, as set out in our five-year strategy that outlines our sustained, proactive, and urgent steps to advance financial inclusion and social justice.
Our Net-Zero Banking Alliance commitment. As a member of this global, industry-led initiative, we are accelerating efforts to address climate change and achieve net-zero emissions by 2050.

How can capital be used as a force for positive change?

Social purpose businesses leverage all facets of their business as a force for change, including mobilizing capital across the business in ways that help advance their purpose and the impact they want to create. Everything from selecting partners and suppliers that are values-aligned to investing in technology and innovation helps to drive positive outputs for all stakeholders.

We strongly believe that capital can, and should, be used to propel partnerships that drive real, tangible change in our communities. Social purpose is a collaborative practice that requires organizations to come together, work together, and share openly. No organization can solve society’s biggest issues independently and partnership is key to moving the needle on solutions.

Tell us about Coast Capital Savings’ goals.

We are currently working to execute our five-year strategic Social Purpose Impact Plan. The plan outlines how each part of our business will work to achieve our vision and drive our shared social purpose.

In order to advance our work, we are focused on three pillars:

Build and champion more equitable and inclusive employment.
Support Canadians with more equitable access to education and training.
Deliver financial tools, education, and advice for all.

You can read more about the work we are doing by visiting our website.

Are there any upcoming initiatives or projects you’d like to share?

We are particularly excited about and proud of our partnership with BC-based community resource society, DIVERSEcity, who helps newcomers and diverse communities as they settle in Canada.

Coast Capital and DIVERSEcity have partnered to bring to life a program that supports skilled newcomer women as they navigate the credentialing and recertification process which is key to their settlement journey and to driving their earning potential. It is a powerful example of the impact that comes with partnerships.

What do you most want people to know about your organization?

Research indicates that growing income inequality in Canada negatively affects individuals, families, society, and the economy. By embracing a social purpose business model, we’re focusing on building meaningful solutions and using our products, people, partnerships, supply chains, capital, and influence to accelerate positive impacts for our members, employees, and communities

How can people help or contribute to Coast Capital Savings‘ mission?

One way that each of us can contribute to building a better future is to give back to our communities – whether that be helping a neighbour, volunteering with a local community organization, or donating to a cause you care about.

You can also lean into your values through the businesses you support by “voting with your dollar,” – spending your money on products and brands whose practices align with your values, which extends to where you save, invest, and grow your money. Credit Unions, like Coast Capital, are owned by their members and are, in many ways, the original social purpose businesses, founded on values and established to meet the needs of their members and communities.

This story was featured in the Make The World Better Magazine:

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Tags Amplify Good, Coast Capital Savings, Make the World Better, MTWB, Vancouver

Make The World Better Magazine

Black Opportunity Fund: Supporting Black-led Businesses

Post author By user
Post date February 15, 2023
No Comments on Black Opportunity Fund: Supporting Black-led Businesses

Coming together as a community is an important and necessary step to ending systemic racism. The Black Opportunity Fund takes collective action a step further by improving the lives of Black communities through game-changing grants, partnerships, and financial support of Black-led businesses.

We spoke with one of Black Opportunity Fund’s founders and member of the Board of Directors, Dennis Mitchell, and Executive Director, Craig Wellington, about how this Canadian charitable organization is leveraging capital to dismantle racism and disrupt ineffective funding practices.

Tell us about Black Opportunity Fund’s mission.

DM: The Black Opportunity Fund is a community-led registered Canadian charitable organization, whose mandate is to help dismantle the impacts of anti-Black racism by establishing a sustainable pool of capital to fund Black-led businesses and Black-led not-for-profits and charities, in order to improve the social and economic well-being of Canada’s Black communities.

What inspired you/your founders to start your organization?

DM: The project first began as a conversation among Black professionals about how best to serve the community, but in the wake of the killing of George Floyd, Ahmaud Arbery, and Breonna Taylor, organizing efforts accelerated.

The Black Opportunity Fund is supported by a growing number of influential members within the Black Canadian business community from industries including technology, banking, capital markets, life sciences, marketing, and human resources. The Black Opportunity Fund continues to form alliances across the country with like-minded professionals and philanthropists.

What were some of the challenges you/your founders encountered?

DM: The usual challenges that come with an initiative such as this – awareness and skepticism at first, quickly followed by an almost suffocating enthusiasm that threatened to dilute and divert our strategic focus.

The biggest challenge for us has been marshalling volunteers and potential partners into Black Opportunity Fund initiatives that strategically and sustainably address the needs and concerns of the Black community.

What do you consider to be Black Opportunity Fund’s biggest success?

DM: We don’t have one biggest success – the Black Opportunity Fund is not that type of organization. Our goal is to eliminate the impact of anti-Black racism, which is the denial of opportunity to Black Canadians.

Recent successes include partnerships with SickKids, Facebook, TD, BMO, CIBC, NBF, DoorDash, UBC, and others to bring needed funding to the Black community. We have had a positive impact on Black entrepreneurs and in the areas of Black healthcare, education, and with Black students. This is what we are here for.

CW: I believe that being able to deliver grants to Black-led businesses and Black community organizations so early in our organization’s history and to hear from the recipients about the impacts they are able to have in advancing their organizations and improving socio-economic outcomes in their communities, was truly inspiring and filled all of the Black Opportunity Fund family with immense pride.

What makes your organization unique?

CW: Black Opportunity Fund’s guiding principle, “for the community, by the community,” is rooted in the understanding that investments made into our communities, especially at scale, have not historically been Black-led and are rarely implemented with adequate consideration to the unique challenges of Black communities. BOF represents a new and world-leading paradigm in the fight to end anti-Black systemic racism in Canada.

With a vast ecosystem of partners, extensive connections to Black communities, and unparalleled organizational expertise in growing and leveraging capital, Black Opportunity Fund is uniquely positioned to support Black-led charities and nonprofits that serve Canada’s diverse Black communities and scale Black businesses.

How do you feel your organization makes the world better?

CW: Black Opportunity Fund believes that Canada’s Black communities are a powerful investment, who provide a priceless return: we see our children and our children’s children thriving in a Canada that recognizes them for their incredible potential and awards them with the opportunities they deserve. And, by ensuring equitable access to opportunity for Black Canadians, we help to increase socio-economic outcomes for Canada as a whole.

How can capital be used as a force for positive change?

CW: There has been long standing underinvestment in Black communities. We address this by delivering sustainable and needs-informed capital streams, managed by Black people for the benefit of Black organizations, which disrupt ineffective and disempowering contemporary funding practices.

Tell us about Black Opportunity Fund’s goals.

CW: To develop a truly community driven, Black-centred approach to dismantling systemic barriers to accessing capital faced by Black Canadians, so that Black communities across Canada are prosperous, healthy, and thriving.

Are there any upcoming initiatives or projects you’d like to share?

CW: The Black Opportunity Fund just launched the Black Business Loan Program for Black entrepreneurs who have been unable to secure funding to-date through Canadian financial institutions. Black entrepreneurs may be eligible to apply for loans in the range of $10,000 to $50,000.

This new initiative is part of a $10 million, five-year commitment from TD Bank Group announced in September 2021, which is the largest contribution ever in Canada to a Black-focused, Black-led, and Black-serving organization.

Black Opportunity Fund also recently partnered with SickKids Hospital and Walmart Canada to improve health outcomes for Black Canadian children affected by sickle cell disease. Through this partnership, the Black Opportunity Fund established a Sickle Cell Disease Patient Amenities Fund at SickKids, to help Sickle Cell Disease patients and their families with costs not covered by the government. The grant also supports easier and safer access to at-home medication via a SickKids-developed technology called a “capsule shredder,” which will be distributed free of charge to children being treated for Sickle Cell Disease through all 13 children’s hospitals across Canada over the next five years.

What do you most want people to know about your organization?

Black Opportunity Fund is community led, community focused, and committed to helping dismantle the impacts of anti-Black systemic racism.

How can people help or contribute to Black Opportunity Fund’s mission?

Visit the Black Opportunity Fund website and go to “donate.” Organizations seeking to develop partnerships with BOF can reach out to the Black Opportunity Fund through our contact information.

This story was featured in the Make The World Better Magazine:

Discover more stories of impact:

Tags Amplify Good, Black Opportunity Fund, Make the World Better, MTWB, Vancouver

Table of Contents

Overcome Challenges Unique to Sustainable Marketing

Avoid the Appearance of Greenwashing Your Brand

Reframe Consumers as Investors

Help Your Audience Rethink Waste

Use Storytelling

Communicate Your Circular Economy Impact

Food & Drink

Personal Care

Home & Decor

Clothing & Apparel

Bonding Time

Giftwrap Your Messaging with Sparx

July

August

September

RSVP for a Free Consultation with Sparx

Why is DEI Marketing Important?

What Does Effective DEI Marketing Look Like?

Communicating Your Diversity

Conclusion

Join Forces With Sparx

Tell us about Spring Activator’s mission.

What inspired you/your founders to start Spring Activator?

What were some of the challenges you/your founders encountered?

What do you consider your organization’s biggest success?

What makes Spring Activator unique?

How do you feel your organization makes the world better?

How can capital be used as a force for positive change?

Tell us about Spring Activator‘s goals.

Are there any upcoming initiatives or projects you’d like to share?

What do you most want people to know about Spring Activator?

How can people help or contribute to your organization’s mission?

Tell us about Guelph-Wellington Smart Cities’ mission.

What inspired you to start your organization?

What were some of the challenges you encountered?

What do you consider to be Guelph-Wellington Smart Cities’ biggest success?

What makes your organization unique?

How do you feel your organization makes the world better?

How can capital be used as a force for positive change?

Tell us about Guelph-Wellington Smart Cities‘ goals.

Are there any upcoming initiatives or projects you’d like to share?

What do you most want people to know about your organization?

How can people help or contribute to your organization’s mission?

Tell us about Vancity’s mission.

What inspired your founders to start your organization?

What do you consider to be Vancity’s biggest success?

What makes Vancity unique?

How do you feel your organization makes the world better?

In your opinion, how can capital be a force for good?

Tell us about Vancity’s goals.

Are there any upcoming initiatives or projects you’d like to share?

What do you most want people to know about Vancity?

How can people help or contribute to Vancity’s mission?

Tell us about Foresight Canada’s mission.

What inspired you/your co-founders to start your organization?

What were some of the challenges your founders encountered?

What do you consider to be Foresight Canada’s biggest success?

What makes your organization unique?

How do you feel your organization makes the world better?

How can capital be used as a force for positive change?

Tell us about Foresight Canada’s goals.

Are there any upcoming initiatives or projects you’d like to share?

What do you most want people to know about Foresight Canada?

How can people help or contribute to your organization’s mission?

Tell us about Coast Capital Savings’ mission.

What inspired your founders to start your organization?

What were some of the challenges your founders encountered?

What do you consider to be Coast Capital Savings’ biggest success?

What makes Coast Capital Savings unique?

How do you feel your organization makes the world better?

How can capital be used as a force for positive change?

Tell us about Coast Capital Savings’ goals.

Are there any upcoming initiatives or projects you’d like to share?

What do you most want people to know about your organization?

How can people help or contribute to Coast Capital Savings‘ mission?

Tell us about Black Opportunity Fund’s mission.

What inspired you/your founders to start your organization?

What were some of the challenges you/your founders encountered?

What do you consider to be Black Opportunity Fund’s biggest success?