Tag: Sustainability

Categories
Make The World Better Magazine

Enerkem: Repurposing Waste to Fuel Our Lives

Landfills often seem like a necessary evil as a result of our consumption of everyday products. But what if there was a way to reclaim waste from landfills and natural biomass waste and use it to power our lives?

Over the past 20 years, Montréal-headquartered Enerkem has developed and commercialized a unique chemical recycling technology to produce advanced biofuels and circular chemicals from non-recyclable waste and residues of forest biomass. We spoke with Valerie Gonzalo, Public Relations and Communications Consultant, to learn more about this disruptive clean technology company.

Enerkem Alberta Biofuels, located in Edmonton, Canada, is the world’s first major collaboration between a large city and an innovative waste-to-biofuels producer.

Tell us about Enerkem’s mission.

Our mission is to establish Enerkem as a world-class provider of disruptive clean technology to enable the production of biofuel and circular chemicals from waste that cannot be recuperated or recycled. In this way, Enerkem offers an innovative, sustainable solution for waste management, energy diversification, and the implementation of a circular economy.

What inspired you/your founders to start your organization? 

Enerkem’s breakthrough technology was initially inspired by the research and development led by Dr. Esteban Chornet, Professor Emeritus at the Université de Sherbrooke in Québec. In the 1940s, Esteban’s father ran sawmills in Mallorca, Spain; the country was then emerging from a long civil war with little access to energy sources. The electricity needed to power the sawmills was produced mainly from sawdust, using a rudimentary biomass gasification process. This was developed into what has now become Enerkem’s unique technology.

More than 1.3 billion metric tons of municipal solid waste is generated around the world every year. Enerkem’s technology provides a sustainable waste management solution which is complementary to recycling and composting.

What were some of the challenges you/your founders encountered?

Two of the most important challenges we faced were financing our operations and adapting our technology to market requirements. We have met both with great success.

To support our development, we have raised over CA$1 billion in mostly private funding since 2000. The list of our investors includes major businesses and organizations, such as Suncor, Repsol, Rho, Braemar, Monarch Alternative Capital, and Avenue Capital Group, to name but a few.  

Since our foundation, we have devoted great efforts to adapt our technology to the needs of the market. We have tested and validated several different feedstocks, from solid waste coming from several municipalities to dozens of other types of residues such as forest biomass. Our technology was rigorously scaled up from pilot to demonstration to commercial stage during a period of over 10 years of disciplined efforts. We clearly succeeded as evidenced by the fact that we are now involved in major industrial projects here and abroad.

What do you consider to be Enerkem’s biggest success?

Our biggest success is the deployment of our technology currently underway in Canada and Europe. We’ve emerged as a small local company from Québec to a world-class player in the field of waste treatment and biofuel production. 

Our first plant started its operations in Edmonton in 2016 and is the world’s first commercial-size facility capable of transforming waste into biofuels and circular chemicals. We are now involved in the construction of a second commercial-sized facility in Varennes, Québec. Varennes Carbon Recycling, carried out with a group of strategic partners including Shell as the lead investor, along with Suncor and Proman, will produce 125 million litres of biofuels from 200,000 tons of feedstock made up of non-recyclable waste and residues of forest biomass. Hydrogen and oxygen used in our process will be produced by electrolysis. Québec’s clean and renewable hydroelectricity is an essential component of this innovative industrial complex.

In Tarragona, Spain, Enerkem has joined with Repsol and Suez to create Ecoplanta Molecular Recycling Solutions, a partnership that aims to build a plant to convert non-recyclable waste into biofuels and circular chemicals. This large-scale facility will process approximately 400,000 tonnes of municipal solid waste per year from the surrounding areas and is expected to be operational by 2026. It was recently selected by the European Commission to receive €106 million (CA$140 million) in financial support and Enerkem’s chemical recycling technology particularly impressed the European Commission.

In Rotterdam, Netherlands, Enerkem is now working with Shell and the Port of Rotterdam on a projected plant to produce sustainable aviation fuel (SAF). This project, currently under development, could process up to 360,000 tonnes of waste annually and produce up to 80,000 tonnes of circular fuel. 

Enerkem, whose head office is in Montreal, was established in 2000. Today it employs some 235 full-time employees and many external collaborators.

What makes Enerkem unique?

Enerkem is the first company in the world to design a technology that can, at a commercial scale, produce circular chemicals and biofuels from non-recyclable, non-compostable municipal solid waste. Our solution replaces the use of fossil fuel sources like petroleum and natural gas with sustainable biofuels and chemicals to produce and operate a broad range of everyday products. 

As well, our people make us unique. Throughout the years, we have built a dynamic team of specialists and researchers who are now recognized worldwide.

How do you feel your organization makes the world better?

Enerkem’s technology provides an alternative to landfilling waste that cannot be recuperated or recycled. From this feedstock, we can produce biofuels that considerably reduce the carbon footprint of hard-to-decarbonize sectors, such as heavy transportation and commercial air transport. 

Nowhere is this better illustrated than in The Sky’s the Limit Challenge, a competition organized by the Government of Canada, where the objective was to encourage research and development aimed at the difficult-to-reduce carbon footprint of air transport, which currently accounts for roughly 3% of total global GHG emissions, according to the Environmental and Energy Study Institute. Enerkem won this competition last April by producing a sustainable aviation fuel (SAF) which lowers GHG emissions by 93%. What’s more, the produced biofuel comes from an iconic source in Canada: forest biomass residues which are discarded in large quantities every year.

With a dedicated innovation center in Westbury (Québec) and an affiliated research facility in Edmonton (Alberta), Enerkem has one of the most capable R&D networks of any waste-to-biofuel company.

Tell us about Enerkem’s goals.

Our long-term vision is to deploy our technology worldwide to help reduce up to 90% of waste currently produced by transforming non-reusable materials into biofuels to power vehicles or manufacture products.

Are there any upcoming initiatives or projects you’d like to share?

Our main focus will be the pursuit of our current deployment in Canada and in Europe through the projects in Varennes, Tarragona, and Rotterdam. With NOVA Chemicals Corporation, we are also conducting a very promising research project on plastics at our Edmonton research centre. The objective is to convert synthesis gas produced from used, non-recyclable plastics to feedstocks for virgin-grade plastics, a significant step toward a circular economy. 

What do you most want people to know about your organization?

We are currently in the right place at the right time; we have a unique technology and are developing projects at an accelerated pace in Québec, Canada, and abroad. We have the ability and the obligation to make a difference for the future of our planet. And we are working on it every day.

How can people help or contribute to Enerkem’s mission?

Everyone can play a role in building a circular economy. When consuming, think circular. Be aware that waste will be produced when a product is discarded and favour the one with the lowest environmental footprint.

Consumers can also contribute to our mission by staying informed about the impact current technologies can have on improving waste reprocessing and the production of circular materials such as biofuels. Technology has a major role to play to address the environmental challenges we face. People need to be aware of the evolution of this fascinating, promising world. 

This story was featured in the Make The World Better magazine:

Learn about more world-changing individuals and organizations:

Categories
Make The World Better Magazine

EcoMeter: Measuring Foodprints to Support Sustainability

There’s no doubt that the advent of take-out apps has furthered the convenience of at-home dining, especially during the pandemic. While the benefits are clear, the amount of wasteful packaging that’s often used can make us lose our appetites. 

EcoMeter, the 2021 winner of Brands for Better’s Brand Battle for Good competition, is helping Vancouver consumers find sustainable restaurants and restaurants find sustainable partners. We spoke with Jill Robinson, Project Manager at the Faculty of Medicine at the University of British Columbia and EcoMeter Project Co-lead, about this volunteer-led sustainable restaurant guide.

The EcoMeter decal is displayed in Metro Vancouver restaurants that have adopted practices to be more sustainable. Photo credit: Missy Shana

Tell us about EcoMeter’s mission.

EcoMeter is a community-based resource hub that highlights the most sustainable restaurants in Metro Vancouver. We make it easy for consumers to make better dining choices by supporting eco-minded businesses. As well, we help connect restaurants that want to make a positive change to industry partners with the expertise to help them. 

What inspired you to start your organization?

EcoMeter was the 2021 winning concept of the inaugural Brand Battle for Good, a zero-waste conference followed by an accelerated ideation and pitch competition. Our original inspiration was the compulsory restaurant health code ratings in New York City, where every establishment must display their rating from A – B – C based on their health inspection. We took this concept and applied to it a lens of sustainability and community support to ask, how can we educate consumers on the best places to eat that are mindful of their carbon “food” print?

EcoMeter volunteers proudly raise their reusable cups to celebrate the positive change realized through a big team effort. Photo credit: Missy Shana

What were some of the challenges you encountered?

When we started, none of our team members knew much about the food waste and packaging industry when it came to restaurant orders. That led us to consult and collaborate with some key partners who had been in the space much longer – industry partners like Ocean Wise, ShareWares, and Vancouver Food Runners gave us valuable advice that helped pivot our concept as it matured. We’ve learned to dream big and to listen to the experts in the field.

What do you consider to be EcoMeter‘s biggest success?

Our website, eco-meter.ca, officially launched in May 2022, just 12 months after the concept was born at the Brand Battle for Good. A lot of research was distilled into the four key categories that make up our restaurant grading system: food waste, supply chain, take-out packaging, and community initiatives. Already, more than 500 Metro Vancouver food establishments are listed on eco-meter.ca, so it feels great to spotlight these green-leading restaurants to consumers who care.

Take-out packaging is a factor on EcoMeter, and many restaurants have adopted ways to reduce single-use waste. Photo credit: Missy Shana

What makes EcoMeter unique?

EcoMeter addresses the elephant in the room when we’re talking about dining out or getting take-out. We’re experiencing a climate emergency, and local governments are stepping up measures to curb food waste and reduce single-use items. It’s a lot to consider when you just want to get some lunch before carrying on with your day, so we designed EcoMeter to highlight the food establishments that have adopted environmentally-progressive practices to make the decision-making process easier for consumers. The restaurant owners that we’ve connected with are extremely proud of their eco-friendly initiatives, and that sentiment gave us a lot of encouragement to see this project through.

How do you feel your organization makes the world better?

These days, everyone is ordering food from apps like DoorDash and Uber Eats – a number that has grown exponentially during the pandemic — but many of us aren’t thinking in terms of our carbon footprint when we choose the convenience of ordering from or experiencing a restaurant. We believe that knowing the impact of everything that goes into a meal will help us make better choices. EcoMeter exists to shine a light and educate our local community.

Supply chains are a factor on the EcoMeter that considers the entire food experience from farm (or ocean) to fork. Photo credit: Missy Shana

Tell us about EcoMeter’s goals.

We’re pushing back against the sobering statistics. According to the National Zero Waste Council, CA$49 billion worth of food is sent to landfill or composted each year in Canada, and in Vancouver alone, 82 million single-use cups and 103 million single-use utensils were thrown in the garbage in 2018, according to the City of Vancouver.

EcoMeter strives to change consumer behaviour and lower the carbon footprint of restaurants. We want to align with the City of Vancouver’s Zero Waste 2040 plan and help to create the greenest city in the world.

Are there any upcoming initiatives or projects you’d like to share?

We are openly exploring next steps to allow this project to blossom into its full potential as a driver of change. Conceivably, we could hand off this opportunity to an organization with an aligned mission and dedicated resources to harness the scalability and promise of the EcoMeter platform. Our team is so proud of what we’ve built, and it’s remarkable that it was all done through volunteers’ efforts. We will be looking for a partner with a similar passion.

Food waste, take-out packaging, supply chain, and community initiatives affect a restaurant’s EcoMeter rating. Photo credit: Missy Shana

What do you most want people to know about your organization?

We truly think that education can empower and ripple change throughout the industry. The facts of climate change and huge amounts of waste around the globe are both sobering and inevitable; however, EcoMeter is a resource for our community to make a positive and preventative change to support businesses that give a damn. 

We are privileged to work, live, and play on the ancestral and unceded Coast Salish territories of the Musqueam, Squamish, and Tsleil-Waututh nations (commonly known as Vancouver), and we need to take care of this land for generations to come. 

How can people help or contribute to EcoMeter’s mission?

Visit eco-meter.ca to discover your next favourite restaurant and so many others that are taking steps to be more sustainable. Tag @ecometer on Instagram when you eat at a restaurant you found on our website. And when you spot the EcoMeter decal – a leaf pointer on a four-level scale – displayed on the windows and doors of a participating restaurant, let the owners know that you appreciate their efforts to be more sustainable.

This story was featured in the Make The World Better magazine:

Learn about more world-changing individuals and organizations:

Categories
Impact Inspiration & Initiatives Sustainability Tips

Sparx’s Sustainable Gift Giving Guide: 25 Eco-Friendly and Zero-Waste Gift Ideas for 2022

‘Tis the season of giving, both to our loved ones and back to our communities. They say “it’s the thought that counts” when gifting, but for purpose-driven folks, seeing the 545,000 tonnes of annual waste generated in Canada during the holidays makes it hard to not feel like the Grinch.

Whether you’re looking for a zero-waste Secret Santa present or sustainable gifts for your family, we’ve researched a wide range of mostly Canadian eco-friendly products and other green gift ideas that will tie a ribbon on a year of circular efforts. Together, let’s go walking in a sustainable wonderland!

Candles 

Help make even the darkest evenings bright for your loved ones with these eco-friendly candles. 

EastVan Bees-Beeswax Candles: Crafted in Vancouver, these 100% beeswax candles are non-toxic and biodegradable. 

Mala the Brand Candles: Made of custom-blended coconut-soy wax, these paraben-free candles are biodegradable, toxin-free, come in recyclable packaging, and are hand-poured in Vancouver. Plus, for every candle purchased, a tree is planted. 

Siblings Candle Kits: Built on a “reuse, refill, relax” model, these candle kits enable you to repurpose and reuse containers by pouring candles yourself, again and again. Plus, these candle kits have 100% compostable packaging, are non-toxic and paraben-free, use coconut blend wax, and are carbon neutral.

Sequoia® Candles: Bring the outdoors in with these candles made from phthalate-free fragrance oils and essential oils in scents like sweetgrass and blackberry sage. Plus, they come in a reusable tin. Sequoia is a Proudly Indigenous brand that is 100% owned and operated by Indigenous women.

Stationery 

Rewrite traditional stationery gifts with these regenerative alternatives. 

Sprout Plantable Pens: Along with being sustainably made, sustainably sourced, non-toxic, and biodegradable, each of these pens contains seeds and can be directly planted in soil once the ink runs out. The seeds are drawn from an assortment of vegetable, flower, and herb seeds, making for a nice, zero-waste surprise.

Flowerink Greeting Cards and Paper: Illustrated and printed in Montréal, these unique greeting cards and paper products are made mostly from seed paper that is plantable/compostable, plus their packaging is zero-waste.  

Wisdom Supply Co. Weekly Planner: This zero-waste weekly planner is made from 100% recycled paper and plant-based inks and is shipped from a zero-waste, B Corp-certified fulfillment centre. 

Personal Care 

Gift these circular personal care products to make your loved ones feel pampered all season long.

Old Soul Soap Company Lip Balm: Canadian-made, these filler-free, all-natural lip balms are a zero-waste gift option that comes in plastic-free packaging. 

Etee Chewpaste Toothpaste: This chewable toothpaste ditches the plastic tube in favour of a reusable glass jar, providing a sustainable way to make smiles sparkle. 

The Yukon Soaps Company Soaps: Indigenous owned and operated, these handcrafted soaps are sustainably sourced and all-natural. With biodegradable plastic, reusable muslin, and other eco-friendly packaging, these soaps make for beautiful low-waste gifts. 

Nature’s Bodega Beard Care Box: Handmade in Vancouver, these beard care kits have all-natural ingredients, fully recyclable packaging, and no synthetic fragrances, making them a great eco-friendly gift option for the Movember participants in your life who opted not to shave come December.

Sisters Sage Bath Bombs: Made from all-natural ingredients, these delicious-smelling bath bombs from Sisters Sage, an Indigenous women-led company based in Vancouver, are vegan, palm oil/cruelty-free and come in reusable or recyclable packaging. 

Food & Drink 

These eco-friendly gifts are good for your body and good for the environment too.

Retea Sustainable Bubble Tea Kits with Reusable Cup: This Canadian company provides DIY bubble tea kits featuring a wide range of flavours, reusable bubble tea cups, straws and teaware, and recyclable and low-waste packaging. 

Susgrainable Banana Bread Mix: As seen in Make The World Better Magazine Issue 3, this banana bread mix is made from rescued spent grain produced by craft breweries, plus it’s low on sugar, full of protein and fibre, and loaded with flavour. 

Avanaa Vegan Chocolate: Canadian-made, this artisan chocolate is made from 100% natural and plant-based ingredients; supports farmers in Ecuador, Dominican Republic, and Colombia; and is packaged in recyclable paper. 

Salt Spring Coffee Holiday Bundle with Wooden Box: A featured company in Make The World Better Issue 1, Salt Spring Coffee is offering a holiday bundle that comes with sustainably shade-grown organic coffee, reusable mugs, and eco-friendly packaging, perfect for anyone who can’t live without their good cup of Joe. 

Pukka Teas: B Corp-certified and part of 1% For the Planet, Pukka teas are organically grown and fairly-sourced, come in sustainable packaging, and can be enjoyed in a plethora of flavours.

Stojo Cups: Portable, collapsible, and made with silicone that’s BPA-free and free of other toxic glues and chemicals, these reusable coffee cups and water bottles are safe and sustainable. 

Portable Collapsible Straw Kit: This metal straw kit is fully portable, reusable, and sustainable, keeping drinks plastic-free at home and on the go.

Apparel & Accessories 

Wrap someone you love in warmth with these sustainable clothing articles and accessories.

Hemp & Company Socks: Made from hemp, these socks are warm, sustainable, and produced by a BC-based brand. 

Anne Mulaire Fleece Clothing: Help the women in your life stay cozy with these fleece products from Anne Mulaire, a women-led, Indigenous business based in Winnipeg that puts sustainability and natural fibres at the forefront. 

GOGO Sweaters Zero-Waste Toques: This hand-knit, made-to-order toque is made from the scraps of sweaters in Canada. 

Kombi Balaclava: Have an avid ski or snowboarder on your list? This Canadian brand offers an adjustable balaclava made from 100% recycled polyester. 

rü Bags: Made from 100% recycled GRS certified fabric that’s OEKO-TEX Standard 100 certified, these lunch and tote bags are reusable, durable, and sustainable.

Rok Cork Leather Bags: Crafted from natural, sustainable, biodegradable cork, these bags are fashionable, functional, and good for the planet. 

While is great to buy eco-friendly gifts, it’s also important to think of the other parts of the gift-giving process. We recommend considering your environmental footprint while shopping — for example, walking or taking public transport to the store instead of driving — and wrapping your gifts in recycled, reusable, compostable, and/or upcycled materials.

Giftwrap Your Marketing with Sparx

Engaging in purpose-driven efforts to make the world better? The experts at Sparx can help package up your message and deliver it to your audience. Contact us for a free marketing consultation. 

Categories
Impact Inspiration & Initiatives Sustainability Tips Work Life & Culture

Sparx’s Reimagined Secret Santa

It’s not a holiday get together at this time of year without a time-honoured tradition: the Secret Santa Gift Exchange. While we enjoy the act of giving, we had to come to terms with an inconvenient truth about these kinds of exchanges: many of us seldom keep our Secret Santa gifts. We believe that something as wonderful as the act of giving a gift shouldn’t come at the expense of the planet, so we started thinking about how we could iterate and improve upon this classic activity so that it aligns with our mission to make the world better, and came up with a solution.

For this year’s Secret Santa, Sparx is going sustainable all the way! All the gifts we’re giving are good not just for bringing a smile to our co-workers faces, but better for the environment too. 

Here’s how we reimagined Secret Santa to be more sustainable. We hope our experience will inspire you to jingle bell rock the boat for your own exchange!

How We Made Secret Santa Better

This year, Sparx has been laser-focused on waste-reduction efforts, from publishing the Circular Economy edition of Make The World Better Magazine to attending the Zero Waste Conference 2022 and celebrating Waste Reduction week. Sustainability is a vital part of making the world better, so we wanted to ensure our gift exchange would align with zero waste goals.

We kicked off our process by setting some ground rules. First off,  participants must only choose gifts that will either produce minimal to zero waste or will enable recipients to live more sustainably. Secondly, the gifts must fall within a budget of $20.

To ensure everyone could be involved, we selected a date and provided ways for gifters to mail their gifts, if unable to attend in-person. Then we set up our exchange on Elfster, a platform that allowed us to randomly and anonymously select our gift recipients in a totally paperless way. The platform also has a feature for making wishlists – a great way to ensure we pick gifts that are not only good for the environment, but will bring real personal value to our recipients.

Finding Mission-Aligned Gifts

While it might sound difficult to track down sustainable gifts for $20 or less, our research revealed a whole workshop’s worth of options. 

Compiling a few categories of eco-friendly items, such as items that replace single-use products, gifts made from recycled materials, items using recycled or recyclable packaging, and non-perishable goods, we launched our search.

We checked what was available at Vancouver-based eco-friendly shops, as well as products from Canadian vendors operating in both online and offline formats, and came up with a plethora of great ideas.

Leveraging this research, wishlists took shape and gift planning gained focus.

Green Gifts for $20 or Less

Here are some of the sustainable gifts we found for under $20.

  • Imperial Earl Grey Tea: All-natural and packaged in fully compostable bags and a recyclable box. Price: $14.85
  • Stojo – Jr. Bottle: Collapsible and made from safe silicone, this reusable bottle can be carried anywhere for sustainable hydration on the go. Price: $17
  • Bamboo Bottle Brush: This zero-waste brush is a great companion for reusable cups and bottles. Price: $9 

Package it all up in a sustainable way – using a recyclable box or tin, recycled wrapping paper, or a wooden trinket box – and you have a perfect, low-waste, eco-friendly gift.

Sparx Can Help You Get on Santa’s “Eco-friendly” List

Donning a green santa hat this year? If your organization is working to make a positive difference throughout and beyond this holiday season, the experts at Sparx can help amplify your impact and share your purpose-driven initiatives. Contact us for a free consultation. 

Categories
Purpose-Driven Marketing Tips

What Purpose-Driven Companies Need to Know About Insurance

Entrepreneurs understand the fine balance between risk and reward, especially when it comes to doing business.

For purpose-driven companies who are innovating and taking risks in order to make the world better, the reward may include nothing less than helping save the planet itself.

But what happens when the insurance companies, a crucial component in the function of the economy, aren’t prepared to take the same risks?

Sparx Publishing Group spoke with James K. Asaad, President & Vice Chairman at Ferrari and Associates Toronto, who has extensive experience working with emerging industries, about the complex relationship between these businesses and the insurance industry.

The Current Relationship Between Insurance and Purpose-Driven Companies

As many business owners and seasoned entrepreneurs already know, securing adequate insurance coverage is a prerequisite to doing business. Insurance is embedded into every part of commerce and every transaction that takes place. 

But what does insurance actually do for a company?

Put simply, insurance effectively takes away various elements of risk your business would otherwise be liable for, in exchange for a small percentage of what those risks would actually cost you.

However, the insurance industry in general is not very friendly towards innovation. 

“The insurance market has been hardening since 2019, exacerbated by COVID,” Asaad said. “That issue is acute for startup segments… because the insurers that have been around for a long time are insuring a lot of these businesses which have had a long runway in history. It’s an industry that looks backwards and then makes decisions on the future.”

In another view, the insurance industry’s perceived resistance to insuring purpose-driven companies seems contradictory. Insurance is designed to mitigate uncertainty, and from that perspective, a better world is a predictable world. 

However, nature is becoming increasingly unpredictable, in large part due to climate change. If a company’s work helps mitigate the effects of climate change and restore some of that predictability, it seems logical that the insurance industry would want to incentivize these companies to succeed.

Perplexingly, this does not appear to be the case.

“Unfortunately, when the capital markets and entrepreneurs are always looking into the future… but the insurance company can’t stop looking at the rearview mirror, you slow down that innovation,” said Asaad.

Challenges Around Securing Insurance Coverage

The insurance industry’s pervasiveness and challenging relationship with innovative companies has resulted in an environment that can make it difficult for businesses in the impact space to get off the ground.

“It’s become an unfortunate situation where businesses are unable to launch,” remarked Asaad. “They can’t secure contracts if they don’t have insurance.”

In cases where purpose-driven companies are able to secure insurance, pricing is often a hurdle, especially for start-ups.

“As a result of reduced interest in that space, there are insurance companies that have become opportunistic,” said Asaad. “They do charge a premium to insure these companies. Recognizing that they’re one of few that have an interest in underwriting these things, they can call their shots on pricing.”

One potential solution to the pricing problem is grants and subsidies for entrepreneurs. However, Asaad believes this only addresses part of the overarching issue.

“We are seeing an increased amount of this capital that’s being provided to the entrepreneurs, be that by the private sector or the government,” he said. “That does help to remedy the situation in the sense that it gives them the capital they need to secure insurance. However, it does not change the insurance segment’s vision or view on startup businesses and startup segments.”

Though these challenges are undoubtedly tough, they’re not insurmountable.

Critical Shifts in the Industry, and What Still Needs to Change

There is a growing sentiment in the insurance industry towards the opportunity purpose-driven companies represent. 

“The competitive landscape right now, from an insurance perspective, is ready to be disrupted. What I’m seeing right now is a lot of younger people who see an opportunity within the industry to disrupt it, and have an entrepreneurial mindset, that want to insure and support the vision of these new segments where the journey is to make the world a better place,” noted Asaad. 

Asaad compares these more entrepreneurial insurance companies to investment bankers. “They want to get to know: who are the people, the players, that have this idea? What’s their vision? What’s their aptitude, their experience?”

According to Asaad, one important change that still needs to be made across the insurance industry is a shift in mindset

“We have to take the mindset of supporting the entrepreneur and supporting the segments that are trying to make the world a better place. That is our duty.”

What Can Purpose-Driven Companies Do?

In emerging sectors, where there’s not a lot of data and history available, it’s difficult to quantify execution risk from an insurance perspective. That’s why it’s important to make as many unknowns as possible into “knowns.”

To turn unknowns into knowns for his clients, Asaad uses a method called the Insurance Investment Presentation. “We want the insurance companies to get comfortable investing their capital into these leaders and businesses,” he said. 

“We want to start to recognize some of the operational pieces of the client or the business as it relates to insurance… When you get a sense of what the ecosystem looks like for their product or service, and how much control over it they have, you get a better sense of their ability to actually execute.”

Purpose-driven companies will also want to be particular when selecting an insurance broker to work with.

“Choose an insurance broker who demonstrates an interest in you and your business, an understanding of who you are, what your vision is, and who is fluent in the language of entrepreneurship, law, and finance,” Asaad recommends. 

“They must exemplify the qualities of your business while packaging your story creatively in a manner which navigates the needs of underwriters in today’s market.”

Finally, purpose-driven companies should feel empowered to speak up about the challenges their companies are facing when it comes to insurance, and encourage others in the sector to share their stories as well. 

If entrepreneurs advocate for focus on innovation in the insurance industry, meaningful change is possible, and with it, a chance to build a better world.

Categories
Make The World Better Magazine

Salt Spring Coffee: Brewing Good in Every Cup

Did you know that Canada is one of the top global consumers of coffee? Canadians love our coffee; it’s one of our simple pleasures. The only thing better would be saving the world as we drink it. 

Salt Spring Coffee set out on a mission to do just that: use coffee to be a force for good. We chatted with Digital Marketing Specialist Veronica Meas about Salt Spring Coffee’s goals, and what makes this company unique.

Tell us about Salt Spring Coffee’s mission. 

Our mission is to change the world for the better through coffee. Salt Spring Coffee wants to use coffee as the vehicle to be a force of good. Coffee allows us to make a positive impact along our supply chain, which includes communities from where we source our coffee all the way to our staff, our customers, and our community. 

What inspired your founders to start Salt Spring Coffee? 

Inspired by the Salt Spring Island way of life, founders Mickey McLeod and Robbyn Scott embarked on a journey to bring sustainable coffee to their community. 

In their quest for coffee that was environmentally friendly and fair to farmers, they built long-term partnerships with producers to source organic, shade-grown, fair trade coffee. 

What do you consider Salt Spring Coffee’s biggest success? 

Salt Spring Coffee’s greatest success is setting high standards from the beginning so we can provide access to coffee that is traded fairly and grown sustainably. 

For us, success isn’t based solely on profit, but also purpose – we will never compromise people, the environment, or quality for the sake of generating more profit. 

What makes your organization unique? 

Salt Spring Coffee was a trailblazer and among the first coffee companies in Canada to offer organic, fair trade coffee. 

What makes us unique is that not only are we organic and Fair Trade Certified, we are also a certified B Corp. While organic and fair trade certifications verify our products, B Corp certification verifies our practices and impact on people and the environment. It’s a third-party audit that helps us measure and constantly improve our social and environmental impact. 

How do you feel Salt Spring Coffee makes the world better? 

Salt Spring Coffee sources organic, shade-grown coffee. This means that instead of clear cutting forests to grow coffee in an industrial fashion, coffee is grown in its natural environment under tree canopies.

Shade-grown coffee preserves natural biodiversity, protects the ecosystem, and helps prevent soil erosion. Better soil quality means that coffee can be grown without the use of synthetic fertilizers and pesticides.

Salt Spring Coffee is also Fair Trade and Fair For Life certified. This means that producers are paid a fair price plus an additional premium on top of the cost of coffee that goes toward the producer’s community. Additionally, Fair Trade also ensures fair working conditions that are free from discrimination, child labour, and forced labour. 

Salt Spring Coffee is proof that businesses can be successful while making business decisions that are better for people and the planet.

Tell us about your organization’s goals. 

Our goal is to make sustainable, fair trade coffee available to everyone. We currently offer whole bean and ground coffee, but we know that customers also enjoy other methods of brewing, such as using pods. 

We will continue to develop our offerings to include additional formats so that sustainable, fair trade coffee is available to all coffee drinkers. 

Are there any upcoming initiatives or projects you’d like to share? 

We’re working on a plan to invest in energy efficient equipment that will help us significantly decrease our greenhouse gas emissions. 

Additionally, we participate in a waste diversion program that tracks our weekly waste diversion. We are putting together a plan to help us get to Zero Waste by 2026. 

What do you most want people to know about Salt Spring Coffee? 

Twenty-five years later, Salt Spring Coffee is still family-owned and operated, and our aspiration remains the same: To be change makers through coffee – doing our part to make the world a better place. 

How can people help or contribute to Salt Spring Coffee’s mission? 

People can help with Salt Spring Coffee’s mission by supporting organic, fair trade, and B Corp companies. By supporting these companies, people have the power to show businesses that they want to buy from brands that care about more than just the bottom line. It can help create a world where every business has a positive impact on the people and the environment.

This story was featured in the Make The World Better magazine:

Keep reading about purpose-driven initiatives:

Categories
Make The World Better Magazine

Plan International Canada: Advancing Children’s Rights

As children, we’re told we can be anything, from astronauts to Hollywood movie stars. Unfortunately, for many kids (especially girls) around the world, their dream is basic rights and opportunities. 

Plan International Canada works to remove barriers so children in underdeveloped countries can live out their potential. We chatted with Plan International Canada about their mission and what makes this organization unique.

Shalini, looking at the camera, is advocating for the end of child marriage in Uttar Pradesh

Tell us about Plan International Canada’s mission. 

Plan International Canada works for and with children, community members, and governments so that all children around the world can exercise their rights. We do this by focusing on eight core areas, with gender equality as a foundational objective.

Our work seeks to tackle the root causes of gender inequality and remove barriers that keep children, especially girls, from reaching their full potential. 

Plan International Canada is a member of a global organization dedicated to advancing children’s rights and equality for girls. Plan International has been building powerful partnerships for children for over 80 years and is now active in more than 75 countries. 

What inspired your founders to start Plan International Canada? 

In 1937, British journalist John Langdon-Davies founded what was originally known as Foster Parents Plan for Children in Spain to help children whose lives were disrupted by the Spanish Civil War. By 1938, 300 Spanish children were sponsored by Plan International. The following year, Eleanor Roosevelt became a sponsor, continuing to support the organization for many years. 

Plan International marked its 60th anniversary in 1990 by reaching an incredible milestone: supporting its one millionth sponsored child, a young girl from Mali. By 1999, the number of  Plan-sponsored children grew to over 1.2 million children. 

A decade later, Plan International began highlighting the unique challenges faced by girls in low-income countries, launching our Because I am a Girl initiative in Canada to promote gender equality in the countries where we work. 

Plan International celebrated its 84th anniversary in 2021, marking our continued commitment  to children’s rights around the world. 

Millions of girls around the world are in crisis. Their futures are already written for them, as they experience the tragedies of child marriage, no education, sexual violence and exploitation.

Together we can Stop The Setback by helping girls rewrite their futures for the better.

As we move into the fourth phase of our global fundraising campaign, we aim to raise awareness of the work Plan International does and drive donations to help us support the world’s most vulnerable girls and provide them with the support they need to fulfill their potential.

What were some of the challenges you encountered? 

Plan International Canada has over 80 years of experience in international development and  humanitarian response, and remains committed to children’s rights and equality for girls as the world navigates and responds to the COVID-19 pandemic. 

The COVID-19 crisis has affected people across the globe and has become a challenge in the humanitarian world. Primary health impacts have been grave, and associated lockdowns and disruptions have led to additional (secondary) impacts. 

The pandemic has caused unprecedented hardship for people around the globe, but for girls in crisis, it’s done more than just set them back. It’s unravelling decades of progress. Thirteen million girls are at risk of becoming brides, two million girls are at risk of experiencing female genital mutilation, and millions are at risk of never returning to school once they reopen.

Through its global response, Plan International has been assessing the extent and severity of the secondary impacts of this crisis on women and children, especially girls, since March 2020. 

We are constantly working to ensure that progress is not reverted in terms of children and  girls getting their rights. 

What do you consider Plan International’s biggest success? 

Plan International’s gender transformative approach to international development and, increasingly, our work during emergencies aspires to support women, girls, men, and boys in all their diversity to change this reality.  

Through Plan International Canada’s ambitious 20 Million Reasons Campaign, we’ve  reached 18.4 million children around the world – over halfway to our target of improving the  lives of 20 million children by 2022. 

How do you feel Plan International Canada makes the world better? 

Plan International Canada knows achieving the Sustainable Development Goals ambition of “leaving no one behind” requires transformative change. We confront and challenge discrimination and human rights violations based on gender. 

All of our work – programming or advocacy – tackles the root causes of gender inequality and helps reshape unequal power relations. It focuses not only on providing equal opportunities and outcomes for all, but on removing the barriers that keep girls and women from achieving their full potential and exercising their rights. 

Our focus is to meet and grow our commitments to children, as well as the more than 86,000 communities we work with over the long term. 

Plan International Canada has developed a comprehensive girl/woman centric index – the Women’s and Girls’ Empowerment Index – that measures changes in the root causes of gender inequality and captures the breadth and scope of gender transformative change. 

A gender equality approach is about understanding these relative differences and intersecting identities, appreciating that they are not rigid and can be changed. It is important to keep these differences and intersecting identities in mind when designing strategies, policies, programs, and services. 

Ultimately, promoting gender equality means transforming the power relations between women and men, girls and boys, and individuals with different gender identities in order to create a more just society for everyone. 

Tell us about your organization’s goals.

We strive for a just world that advances children’s rights and equality for girls. We engage people and partners to empower children, young people, and communities to make vital changes that assist girls in accessing their rights. 

We want to fulfill the promise of the 2030 Sustainable Development Goal. Plan International Canada’s strategy is to work through our 20 Million Reasons Campaign, which intends to improve the lives of 20 million children, especially girls, by 2022 so that they can learn, lead, decide, and thrive. 

Within the strategy, we also have an ambition to transform the lives of 100 million girls. Child sponsorship and grassroots community work are central to our strategy and achieving this ambition. 

How can people help or contribute to Plan International’s mission? 

Every day, millions of girls around the world are denied their basic human rights simply because they’re girls. 

Through initiatives such as Because I am a Girl and the Child Sponsorship program, Plan International is working to advance girls’ rights by helping them unleash their inherent power and potential. The contributions support girls in championing change in their communities by helping them access their right to education, healthcare, and clean water. 

The COVID-19 pandemic has further exposed and magnified injustices around the world – especially for those most vulnerable. Through the Stop the Setback Campaign, Plan International is working to ensure girls have access to the supports they need to powerfully claim their right to a safe, healthy life, and a path of their choosing. 

Visit plancanada.ca for more information and follow @plancanada on social media to #StopTheSetback.

This story was featured in the Make The World Better magazine:

Keep reading about purpose-driven initiatives:

Categories
Purpose-Driven Marketing Tips

How Companies Can Harness the Power of Technology and Social Media to do Good

Whether you’re tackling ever-evolving climate crises, social justice issues, or animal welfare concerns, it can be challenging to know how to effectively utilize technology on your company’s journey to making the world better. Luckily, it’s at your fingertips with the click of a button (literally). Here’s how to harness the power of technology and social media to do good.

In life, there are the dreamers and the doers. If you’re reading this, there’s a good chance your company aims to be the latter. But perhaps you’re wondering: how can we really make a difference? In our ever-evolving world of climate crises, social justice issues, and animal welfare concerns, it can be challenging to know where to start or how to make actionable change.

Luckily, doing good can be achievable with the click of a button — literally. Social media and technology are two powerful ways to enable your company to authentically live its values and make a difference. 

Participate in Community-Led Movements Online

When it comes to activism, you don’t have to reinvent the wheel. Unless your cause is smaller and unknown, there’s a good chance community members have already begun a movement, and trying to do “your own thing” can not only be perceived as self-serving but can actually hurt the reach of existing movements. 

Instead, get involved in community-led movements that matter to your organization, and spread the word by posting on your social media channels and using the existing hashtags. Some ongoing movements include Black Lives Matter, Stop AAPI Hate, and #MeToo. 

Just remember: as with any cause marketing, ensure you do it in a meaningful, actionable, and non-performative way. Show genuine support for causes that matter to your organization, encourage your audience to participate, and contribute to the conversation where appropriate.

A company that often gets involved in movements on their social platforms is ice cream retailer Ben & Jerry’s. They have created multiple Instagram posts to support the Black Lives Matter movement and continue to show their support for new movements on a frequent basis. 

Use Grassroots Marketing & Technology to Amplify Specific Causes

Through social media, community movements can grow into global movements. Grassroots marketing, or creating inspirational and highly shareable content targeted to a very specific niche or locale, is a great way to raise awareness of specialized causes that matter to your organization. Remember the ALS Ice Bucket Challenge? This is a classic example of successful grassroots marketing.

Social media is a fantastic medium for grassroots marketing due to the fact that it’s easy to share content. To be successful with a grassroots social media campaign, you’ll want to keep the target audience tight, either psychographically or geographically; tell a story that resonates and inspires; and, most importantly, encourage people to share your content.

Alternatively, if your organization is built on particular values, social media posts can be a way to educate your audience about very specific issues. Canadian clothing retailer tentree uses social media to bring to light a variety of environmental issues that matter to them. For example, they use Instagram to highlight the environmental impacts of the dyeing process, the importance of protecting coral reefs,  and the benefits of the circular economy.

Innovative use of technology is another way to help amplify and raise awareness of important causes. For example, National Geographic ​​used Meta Spark to show Instagram users what the world will feel like in 2070, while a VR experience called Greenland Melting shows the unfortunate effect of warm ocean waters on glaciers in Greenland. 

Take a Stand on Causes That Matter to You 

According to Sprout Social’s #BrandsGetReal: Brands Creating Change in the Conscious Consumer Era Report, based on their 2019 survey, 70% of consumers believe it’s important for brands to take a public stand on social and political issues and 66% believe brands should do so because they can create real change. And social media is a great place to publicly show your stance and advocate for real change, especially if it’s something that is relevant to your organization. 

For example, Nike is a brand for athletes, many of whom are Black people who experience discrimination and police brutality, particularly in the United States where Nike is headquartered. Knowing they’d receive backlash for supporting Colin Kaepernick, who took a knee in protest at a football game in 2016, they made him the face of a global campaign in 2018. 

Amplify Advocates and Activists Within Your Community 

When it comes to doing good, letting others take the lead is, sometimes, the best path to take. There are many notable organizations and activists who are on the front lines of causes and supporting them helps amplify their important work. 

Follow relevant organizations and activists on social media, reshare their content, and reach out to partner with them for initiatives, such as an Instagram takeover, contest, or content swap. Similar to participating in community-led movements, you’ll want to ensure you’re doing this in a meaningful and non-performative way.
Patagonia, a B Corp–certified outdoor clothing retailer, often shares content from like-minded creators and activists in the outdoor space. For example, they featured a non-binary climber who advocates for a more supportive climbing community, and their Run To film series, promoted on Instagram, features runners who are advocating for issues, such as saving a watershed and honouring Indigenous scientists, past and present. 

Make Goals for Sustainable Change 

It’s one thing to have big ideas to do good, but it’s another thing to execute them. Social media is a great opportunity to hold yourself accountable to your goals. 

You’ll want to post about your goal and update your audience when you reach certain benchmarks. For example, Glossier, a US-based beauty company, opted not to use a vague post about “doing better.” Instead, they pledged to donate to various BLM organizations and commit to ongoing change within their company, as shown in an Instagram post. 
But how do you know if you’re getting close to your goal? There are various apps that can help you track your progress, like Strides, Way of Life, and ATracker.

Let Sparx Help You Use Social Media And Technology to Do Good

By engaging with social media in these ways, companies gain the power to amplify their own purpose-driven initiatives, support and boost the visibility of ongoing mission-aligned efforts and changemakers, share impact stories to an ever-growing audience, and drive positive change.

At Sparx, our mission is to create content to make the world better. 

If you’re looking to make an impact using social media and technology but aren’t sure where to start, the experts at Sparx Publishing Group are always available to chat. We help purpose driven organizations secure their website, create great content, build experiences to delight their customers, and help grow their business. You can reach us here.

Categories
Purpose-Driven Marketing Tips Sustainability Tips

Sustainable Business Practices

Sustainability isn’t just a buzzword these days. Especially when it comes to business. That’s because business practices, whether sustainable or not, have far-reaching consequences. And this can have a profound impact when it comes to making the world a better place, something that Sparx is passionate about.

Investing in sustainability drives innovation. Redesigning a product so it meets new sustainability standards, reduces waste, or repurposes materials presents new opportunities for those willing to rise to the challenge. Even during the creation or design phase, it’s important to consider where a product will end up. A landfill? Or can it be repurposed or recycled? In short: what impact will it have on the Earth?

The cherry on top: according to this article in the Harvard Business Review, “80% [of the studies analyzed] show that stock price performance is positively correlated with good sustainability practices.” So you can have your cake and eat it, too.

Sparx’s 3Ps of Sustainability Practice

So how can a business be sustainable? At Sparx, here’s how we approach the business of sustainability:

Philosophy: It all begins with the simple belief that it’s the right thing to do. As stewards of the earth for future generations, we recognize not only the environmental and social issues that threaten our planet. We also believe it is our responsibility to leave the world in better shape than how we found it.

Possibility: Altering business practices so they meet sustainability goals requires innovation and creativity – and sometimes a reminder that it is possible. Having examples of organizations or individuals doing seemingly impossible things is the best catalyst for others to follow suit. Just think: there was a time people thought running the four-minute mile was impossible!

Profitability: Operating a business sustainably is undeniably the right thing to do, but unless it improves the bottom line, many companies won’t be on board There’s good news on this front, too. According to a recent survey, “more than 50% of Gen Z shoppers… are willing to pay more for a sustainable product.” And sustainability is one of the top drivers of repeat customers. Win-win.

Making the World Better One (Sustainable) Step at a Time

So what does sustainability look like in action? Here are a few examples of businesses that are working to make the world better and who can demonstrate that doing the right thing is possible and profitable.

Phool: Based in India, this enterprising business helps upcycle some of the over 8 million tonnes of floral offerings thrown into the country’s waterways each year. Phool (which means “flower”) concentrates its efforts on one of the most polluted stretches of India’s holiest river: the Ganges. The company turns the floral waste into incense sticks, paper, and coloured powders used for holy festivals. Other ideas are in the works too, such as a biodegradable alternative to styrofoam and a form of leather, or “fleather.” Not only is entrepreneur Ankit Agarwal keeping pesticides out of waterways, but he also employs more than 100 women, many of whom previously worked unsafe jobs or scavenged to survive.

The Soular Backpack to SAMARA: In 2015, entrepreneur Salima Visram launched Soular Backpack. Designed with Kenyan schoolchildren in mind, these backpacks come equipped with a solar panel that charges a battery pack. Once home, the children can use the battery pack to power an LED lamp to do homework by – a safer, less expensive alternative to kerosene. Initially, the business had a one-to-one model: for every backpack bought, one would be donated to a child in Kenya. But the backpack was a hard sell in North America: “Ultimately, people want a product they will use,” she realized. So she pivoted, and SAMARA – a line of elegant, vegan handbags – was born. The new line now funnels funds to Soular.

Stella McCartney: The luxury fashion designer recently debuted the “world’s first-ever garments made from vegan, lab-grown Mylo™ mushroom leather.” The sustainable alternative to leather uses renewable mushroom root systems to create the fabric, and is not petroleum-based like many other leather alternatives. The two pieces – pants and a bustier – are not currently for sale, but do “pave the way for future commercial offerings.” A campaign featuring model Paris Jackson modeling the pieces is generating buzz around this new, innovative fabric.

Handmade and Sustainable: Marketplaces like Etsy are filled with eco-conscious makers who often handmake their sustainable wares. There, shoppers can find online shops like Vita Beata Boutique, which specializes in post-consumer, biodegradable greeting cards. Plus, all the hand-drawn cards are made with paper embedded with seeds, to “create a lasting keepsake.” Compared to the boxes of cookie-cutter greeting cards found on online sites like Amazon, it’s easy to see why a customer might pay more for an innovative product made with such consideration and care.

Get In Touch

Make no mistake about it: sustainable business practices have a profound impact on the world around us. At Sparx, we know the profound impact words can have, which is why it’s our mission is to make the world better, one sentence at a time.

If you need help crafting content or marketing your business – whether your focus is on sustainability or other pursuits – or you simply have questions, the experts at Sparx Publishing Group are always available to chat. You can reach us here.