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Events Impact Inspiration & Initiatives

35+ Purpose-Driven Events to Attend in October – December, 2024

The weather may be growing colder, but opportunities to make a positive difference certainly aren’t going into hibernation any time soon. Purpose-driven events are as abundant as fallen leaves this autumn, covering a wide range of causes, including amplifying Indigenous voices, accelerating the circular economy, protecting our oceans and waterways, fostering accessibility and inclusion, and more.

We’ve tracked down 35+ learning, collaboration, and networking opportunities taking place all autumn long, both online and in-person, in Canada and globally, so you can amplify good.

Keep scrolling to learn all about purpose-driven events happening this October, November, and December.

October

Amplifying Indigenous Stories

Date: October 8, 2024, from 8:30 AM – 5:30 PM EDT

Location: Canadian Museum of History, Gatineau, Québec

Description: Following the theme, “Walking Together: Amplifying Indigenous Stories in Public Media,” take part in interactive sessions, keynotes, and panel discussions at this full-day event that will showcase the transformative power of Indigenous voices in media.

Canada’s Corporate Compass: Navigating Emerging Social and Environmental Challenges

Date: October 9, 2024, from 8:00 AM – 12:00 PM EDT

Location: TIFF Lightbox, Toronto, Ontario

Description: At this exclusive event, UN Global Compact Network Canada participants and invited guests will delve into the opportunities and risks of Just Transition, ethical supply chain practices, climate adaptation strategies, and the responsibilities and challenges Canadian businesses face in response to these emerging issues.

TELUS CSW Double Scoop! – AI: Accelerating Social Impact?

Date: October 9, 2024, from 4:00 PM – 6:00 PM MDT

Location: AMII (Alberta Machine Intelligence Institute), Edmonton, Alberta

Description: Join this community event to connect with members of the social impact, local tech, and innovation communities and learn how AI is shaping impact.

Financing the Future: Conversations on Blended Finance

Date: October 10, 2024, from 9:00 AM – 10:00 AM PDT

Location: Online

Description: Learn about blended finance initiatives as a solution for achieving greater impact in Canada at this session organized by Spring, Thrive Impact Fund, and Partnership Investment Program of the Ontario Trillium Foundation.

Toronto Shelter Network Conference 2024: Innovative Partnerships & Projects

Date: October 10, 2024, from 9:00 AM – 4:30 PM EDT

Location: Daniels Spectrum, Toronto, Ontario

Description: At this conference, discover unique and impactful partnerships and the power of collaborating across sectors to create solutions that address homelessness.

United Nations Global Compact: Join the Largest Corporate Sustainability Initiative in the World

Date: October 22, 2024, at 10:00 AM PDT

Location: Online

Description: This webinar will provide you with an overview of the UN Global Compact and how it can help accelerate your organization’s sustainability journey.

The Coast Waste Management Association’s 2024 Annual Conference 

Date: October 23 – 25, 2024

Location: Online & In-Person, Victoria, British Columbia 

Description: Exploring the theme, “The Power of Collaboration,” this conference will bring the waste management community together to build connections, share knowledge, and inspire sustainable solutions.

2024 LIVABLE CITIES FORUM

Date: October 23 – 25, 2024

Location: Westin Bayshore, Vancouver, British Columbia

Description: Join this forum to learn about multisolving as a strategic approach to achieving climate action and look at building net-zero, resilient, and equitable communities through a multisolving lens.

B Corp Certification Readiness – Preparing for Your B Corp Journey

Date: October 24, 2024, from 10:00 AM – 11:00 AM PDT

Location: Online

Description: Interested in becoming a certified B Corporation? This webinar will help you understand the path to certification, including requirements, barriers, timeline, and process, and determine if you’re submission-ready.

Bloom 24

Date: October 24 – 25, 2024

Location: InterContinental Cali, Cali, Colombia

Description: Hosted by Trellis, Bloom 24 examines the theme, “Accelerating Business Action at COP 16,” and will connect attendees with sessions exploring how companies can halt and reverse nature loss within their operations and supply chains.

SOCAP24

Date: October 28 – 30, 2024

Location: YBCA, San Francisco, California, United States

Description: This conference will convene members of the impact ecosystem from around the world and changemakers from every sector for three days of plenary presentations and panels, facilitated networking, and open dialogue.

VERGE 24

Date: October 29 – 31, 2024

Location: San Jose McEnery Convention Center, San Jose, California, United States

Description: Connect with visionaries, experts, and innovators working toward a just and regenerative future at this event focused on deploying climate tech at scale, decarbonizing operations, and integrating climate solutions.

Econext 2024 Conference

Date: October 30, 2024

Location: Delta St. John’s, St John’s, Newfoundland and Labrador

Description: Discover the latest developments in clean energy, green innovation, ongoing environmental challenges, and the pursuit of net-zero in Newfoundland and Labrador at this green economy event.

Raincoast Ocean Science Awards 2024

Date: October 30, 2024, from 6:00 PM – 9:00 PM PDT

Location: The Polygon Gallery, North Vancouver, British Columbia

Description: Celebrate achievements made by individuals and groups to protect marine habitats through science, Indigenous knowledge systems, and public engagement, and take part in meaningful conversations about ocean conservation at this awards ceremony.

Understanding Our Narratives Through an Anti-Racist Lens

Date: October 30, 2024, from 5:00 PM – 7:00 PM CDT

Location: College of Education (RM 1024), 28 Campus Drive Saskatoon, Saskatchewan

Description: At this session for students, learn about the impact of language, how personal biases and misunderstandings impact the school community, and how to make a positive difference.

WiSE 2024!

Date: October 3, 2024, from 5:30 PM – 8:30 PM PDT

Location: 555 Seymour Street, Vancouver, British Columbia

Description: This Women in Sustainable Energy networking event offers a space for women to connect and learn about women’s roles in sustainable energy and share career paths and industry insights.

RCA’s 2024 Circular Economy Conference: Beyond the Grave, A Circular All Hallow’s Eve

Date: October 30 – November 1, 2024

Location: The Fairmont Banff Springs, Banff, Alberta

Description: Enjoy workshops, inspiring tours, plenary sessions and keynotes, networking receptions, a selection of concurrent sessions, and more at the Recycling Council of Alberta’s 2024 Circular Economy Conference, “Beyond the Grave – A Circular All Hallows’ Eve.”

November

Climate Solutions in a Day

Date: November 2, 2024, from 10:00 AM – 4:30 PM PDT

Location: New Westminster Public Library (Main Branch), New Westminster, British Columbia

Description: Hosted by RegenerateBC, this interactive workshop series will empower participants to support, identify, and initiate climate solutions at the household, community, and policy levels. More information is coming soon.

2024 Sustainable Ocean Conference

Date: November 7 – 8, 2024

Location: Dalhousie Student Union Building, Halifax, Nova Scotia

Description: Organized by the Master of Marine Management Students of the Marine Affairs Program at Dalhousie University, this student-led conference will bring together a diverse audience to explore the world’s most challenging ocean issues and spark change.

Benevity Forum London

Date: November 8, 2024

Location: etc.venues County Hall, London, United Kingdom

Description: This social impact event, hosted by Benevity, will unite purpose-driven professionals in the UK for a day of networking and learning, providing insights into best practices for developing corporate volunteering, giving, and sustainability programs.

UN Climate Change Conference Baku (COP29)

Date: November 11 – 22, 2024

Location: Baku Stadium, Baku, Azerbaijan

Description: At COP29, countries from around the world will convene to present updated national climate action plans under the Paris Agreement, discuss the financial needs required to reduce greenhouse gas emissions, and advance action within the climate movement.

Convening 2024: Toward Just and Affordable Food Systems

Date: November 11 – 13, 2024

Location: Rialto Theatre, Montréal, Québec

Description: Engage in coast-to-coast-to-coast conversation about Canadian food justice and affordability and explore holistic ways to make progress on critical food systems challenges at this event.

Understanding Social Impact Measurement

Date: November 12 & 26, 2024

Location: Online

Description: Take part in this interactive two-day course to learn how to use impact measurement tools effectively, determine what to measure to best demonstrate impact, and uncover creative ways to articulate impact.

Impact & Transition Investor Summit

Date: November 12 – 13, 2024

Location: The Westin Times Square, New York, New York

Description: The North American edition of this private market conference will offer attendees two days of insight-sharing, networking, and collaboration focused on investable solutions in the transition to an environmentally sustainable and socially equitable world, along with challenges, strategies, and approaches to impact investing.

Jody Wilson-Raybould on ‘Reconciling History: A Story of Canada’

Date: November 13, 2024, from 5:30 PM – 6:30 PM EST

Location: Rotman School of Management, Toronto, Ontario

Description: Gain insights from the Honourable Jody Wilson-Raybould at the book launch for Reconciling History: A Story of Canada, and explore the history of this land we call Canada as told through the voices of both Indigenous and non-Indigenous Peoples.

PIVOT TECH ’24

Date: November 14, 2024, from 8:00 AM – 5:00 PM EST

Location: The Cotton Factory, Hamilton, Ontario

Description: Join organizations and individuals committed to decarbonization via the adoption of green technology in energy, buildings, and manufacturing; connect with solution seekers and providers; and gain the skills, knowledge, and experience to accelerate the green transition.

2024 ESG Summit

Date: November 14, 2024

Location: New York Law School, New York, New York

Description: Attend this summit to uncover tools and insights necessary for nurturing partnerships and collaborative efforts in sustainability and corporate citizenship, and dive into a wide range of critical ESG-related topics.

OceanPredict’24 Symposium

Date: November 18 – 22, 2024

Location: UNESCO, Paris, France

Description: Presented by the United Nations Decade of Ocean Science for Sustainable Development (“Ocean Decade”), this symposium will bring together members of the international operational oceanography community for science sessions, discussions, and exhibitions centred around the theme, “advancing ocean prediction science for societal benefit.”

2024 National Gathering for Indigenous Education

Date: November 20 – 22, 2024

Location: Online & In-Person, Winnipeg, Manitoba

Description: This hybrid event will gather hundreds of educators from across the country to share insights and collaborate to improve the educational outcomes of Indigenous students.

Purpose in Business Week

Date: TBA

Location: Online

Description: Help inspire a cultural shift toward a purpose-led economy alongside a cross-industry community of social purpose champions at this annual celebration.

Scaling Up Bio 2024

Date: November 25 – 27, 2024

Location: Fairmont Château Laurier, Ottawa, Ontario

Description: Enjoy a deep dive into sustainable bioeconomy solutions to reduce carbon emissions, discover the latest innovations and trends in bio-based industries, and connect with experts and peers at this bioeconomy business conference.

FMB RoadMap Roadshow Workshop – Edmonton

Date: November 26, 2024, from 10:00 AM – 3:30 PM MST

Location: Edmonton Convention Centre, Edmonton, Alberta

Description: Attend this RoadMap workshop to participate in this First Nations–led initiative, which aims to support Nations in achieving their economic and self-government goals.

Rethinking Disabilities Toronto 2024

Date: November 28, 2024, from 5:00 PM – 9:00 PM EST

Location: OneEleven, Toronto, Ontario

Description: Focused around the theme, “The Untapped Talent Pool: Unlocking the Power of a Disability-Inclusive Workplace,” this conference will help attendees learn how they can boost diversity, equity, and inclusion in the workplace for people with disabilities.

The Sustainable Finance Forum 2024

Date: November 28 – 29, 2024

Location: Shaw Centre, Ottawa, Ontario

Description: Advance the powerful role finance can play in growing a sustainable and inclusive economy, explore how financial markets can drive significant socio-economic and environmental progress, and collaborate on industry standards and government policies to accelerate change at this purpose-driven event.

Third Annual International Summit on Ending Gender-Based Violence 2024

Date: November 29 – December 1, 2024

Location: Toronto Airport Marriott Hotel, Toronto, Ontario

Description: Hear the voices of gender-based violence (GBV) survivors, discover strategies and programs that make a difference, and explore factors that have led to increased GBV globally.

December

CCDI Webinar: Removing Barriers to Accessibility and Inclusion – Panel

Date: December 3, 2024, from 1:00 PM – 2:00 PM EST

Location: Online

Description: Attend this webinar, presented by the Canadian Centre for Diversity and Inclusion (CCDI), to develop an understanding of diverse disability issues, learn how to challenge and dispel ableist myths and stereotypes, and discover tools for improving disability justice and accessibility in Canadian workplaces.

International Day of Persons with Disabilities

Date: December 3, 2024, from 6:00 PM – 9:00 PM EST

Location: St. Francis Centre for Community, Arts and Culture, Ajax, Ontario

Description: Celebrate International Day of Persons with Disabilities through a special film screening, a panel discussion, and the inspiring stories of people with disabilities.

Green Horizon Summit

Date: December 6, 2024, from 9:00 AM – 4:00 PM AST

Location: Crowne Plaza Moncton Downtown, Moncton, New Brunswick

Description: Co-create innovation solutions to help support small and midsize enterprises (SMEs) in New Brunswick on their green transition journey at this summit.

Global Summit on Ending Sexual and Gender-Based Violence in Refugee Crises

Date: December 13 – 14, 2024

Location: Toronto PWA Foundation, Toronto, Ontario

Description: Centred around the theme, “Empowering Survivors, Building Resilient Communities,” this summit on ending sexual and gender-based violence (SBGV) in refugee and humanitarian crises, led by grassroots women and refugee-led organizations, will bring together survivors, experts, advocates, stakeholders, and policymakers to foster a collaborative and inclusive approach to ending SGBV and help create a safer and more equitable future for all.

Mental Health Training Workshops in Canada

Date: December 27, 2024, from 10:00 AM – 5:00 PM EST

Location: 137 Berkeley Street, Toronto, Ontario

Description: Obtain insights; deepen your knowledge of key topics surrounding mental health, addiction, trauma and crisis intervention, family dynamics, and recovery and prevention; and learn valuable approaches at this workshop.

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Events

Key Takeaways from Circularity 24

What happens when a pair of purpose-driven marketing agency team members from Canada land in one of the United States’ most interesting cities to attend one of the world’s biggest circular economy conferences?

A lot of learning, networking, and reaffirmation that a community of changemakers is dedicated to building a better and more regenerative world.

Earlier this year, Sparx team members Hamish Khamisa, President, and Alexandra Nikitina, Head of Growth, travelled to Chicago to attend Circularity 24, a three-day conference presented by Trellis (formerly GreenBiz Group), that brought together a growing community of individuals, businesses, and organizations passionate about creating a more sustainable future.

With our focus on accelerating awareness and adoption of regenerative and sustainable solutions, we attended plenty of events in the circular economy space. Circularity 24, however, was an entirely new experience for us.

From the sheer scale of the event to the diverse cross-section of individuals and organizations in attendance to the palpable FOMO (fear of missing out) from not being able to attend many of the 130+ talks, activities, and experiences, things felt large and moved fast.

The conference provided a unique opportunity to gauge the circular economy’s current state from a variety of business perspectives, engage with a wide range of changemakers, and gain insights into the role of marketing in accelerating the circular economy.

We can’t possibly do an event of this scale justice in one brief recap, but we’re eager to share several key reflections from our experience at Circularity 24 that we hope provide valuable circular economy insights. Suffice it to say, we understand why people like Garry Cooper, CEO of Rheaply, continue to come back each year. 

Read on for our highlights from Circularity 24, including key takeaways from insightful panels and intriguing exhibits, changemakers we connected with, lessons learned from attending large-scale sustainability events, and more.

Scaling the Circular Economy

Regardless of the company’s size, from large multinational corporations to startups, there was considerable consensus that “scaling up” the circular economy is crucial for a more sustainable world.

Of course, the devil is in the details. Answers to questions like “What is the circular economy?” often had similar components but were different enough to warrant some concerns by various private and public sector representatives. The lack of precise, agreed-upon standards for what constitutes a “circular solution” creates considerable friction when scaling. As a result, many stakeholders who want to take action are moving forward cautiously, using bespoke standards and approaches rather than globally applicable ones.

Encouragingly, when speaking with representatives from large multinational corporations like McDonald’s, Iron Mountain, and L’Oreal about their path to more circular practices, we learned larger businesses recognize the need to adapt to conducting business more sustainably and at scale. Of course, there are complexities and costs associated with reconfiguring their business structures and workflows and the desire to take action as a business is highly dependent on the clarity of standards. However, regulatory pressures, changing procurement requirements, and shifting consumer sentiment are influencing businesses toward a more sustainable direction.

At the other end of the spectrum, we spoke with many early-stage entrepreneurs and business leaders eager to scale their circular economy solutions. Companies such as Refillable, Green Standards, and Sway offered interesting examples of businesses that, if scaled, could redefine everyday consumption. 

Interestingly, smaller companies consistently reported that “leading with sustainability” wasn’t resonating with potential customers. Typical considerations like cost savings or competitive differentiation were more appealing to their target clients than sustainability or circular impact.

Of course, scaling circular solutions and businesses inherently requires capital and resources. One of the most interesting sessions was the panel “Unlocking the Capital Stack for Circular Transformation,” featuring Hanna Friedman, Founding Principal at Planeteer Capital; Jennifer Louie, Managing Director of Closed Loop Partners; and Bill Caesar, President of Generate Upcycle, which delved into the mindset of large-scale investors focused on regenerative or circular businesses. 

One key theme Bill Caesar highlighted was the crucial need for companies that turn waste into resources to ensure a reliable feedstock supply, significantly impacting the economic viability of circular business models.

Conversations, Connection, and Community

While we gained many insights from the sessions we attended, Circularity 24 was also a remarkable platform for making meaningful connections.

With over 1,400 visionaries, thought leaders, and practitioners from different countries, backgrounds, and industries converging around a shared interest in the circular economy, we were thrilled to participate in both structured and spontaneous opportunities to connect with fellow attendees.

From conversations in lunch lines and on elevator and escalator rides across multiple floors of the venue, to digital interactions through the conference app, and even during an early morning run to the iconic Bean, everyone brought  a sincere and inspiring eagerness to connect and potentially collaborate.

The structured networking sessions were excellent for meeting diverse groups of people, such as first-time attendees, women, BIPOC attendees, and more, as well as creating a sense of belonging.

Sparx  also had the chance to organize a brief meetup of nearly 20 fellow Canadian attendees, including representatives from GEOTAB, Green Standards, Treasury Board of Canada Secretariat, Keurig Dr Pepper Canada, Environment and Climate Change Canada, and Quantum Lifecycle Partners. It was great to share insights on the circular economy landscape in Canada and explore ways to support each other in our purpose-driven endeavours.

Marketing is Critical for the Circular Economy

Among the many conversations at Circularity 24, we were particularly interested in exploring the challenges and best practices related to circular economy marketing, and jumped at the chance to attend relevant sessions.

The “More than a Megaphone: Communicating and Collaborating for Circular Success” panel explored how sustainability communicators can facilitate the faster, smoother adoption of circularity as a business strategy. 

Jeffrey Hogue, Chief Sustainability Officer at Levi Strauss, noted that directly talking about sustainability did not have the impact on clothing sales that the team expected. Instead, a campaign that focused on durability as the value proposition of Levi’s jeans performed much better. This suggests that promoting environmental sustainability indirectly can lead to more sustainable outcomes. Several entrepreneurs echoed this sentiment, stating that “sustainability” is not a primary purchasing driver; traditional factors like price, reliability, and convenience still shape business decisions.

Suzanne Shelton of ERM Shelton, who facilitated part of the session, shared research data showing that most consumers equate the circular economy with recycling, a result of decades of recycling education and awareness building. While we should recognize where people currently are and meet them there, scaling up awareness and understanding means more work is needed in conveying other aspects of the circular economy. 

Finally, Nazlican Goksu, Design Director at IDEO, highlighted the significant impact designers can have in determining sustainable products and solutions at the point of inception. To drive home this point, Goksu shared a story about an IDEO-designed toothbrush that later washed ashore on a beach and was brought back to their offices as a reminder of the consequences of designers’ actions. This anecdote also underscored the importance of storytelling as a powerful tool for impactful communication.

Another excellent example of effective storytelling was “The Blue Paradox,” an immersive exhibit held at the Griffin Museum of Science and Industry.

The Blue Paradox movement aims to inspire collective action by vividly communicating how plastic pollution affects marine life and our daily lives. It encourages individuals, businesses, and governments to protect our oceans by improving how we produce, use, reuse, and recycle plastic.

As we took a detour to navigate the exhibit, we encountered several thought-provoking facts:

  • Around the world, 1 million plastic drinking bottles are purchased every minute, and up to 5 trillion plastic bags are used annually.
  • On average, a single gallon of tap water contains 34 microplastic particles.
  • The Great Pacific Garbage Patch spans 620,000 square miles, more than ten times the area of Illinois.
  • Around 30% of all plastic on the world’s ocean surfaces forms the Great Pacific Garbage Patch, which has increased exponentially over recent decades.

Overall, our experiences at Circularity 24 emphasized the critical role marketing plays in shaping the narrative around sustainable business practices. However, it also became clear that marketing alone is not enough. For sustainable products and services to outperform established offerings, they also need to do so on key parameters like price and convenience. 

Amplify Your Circular Economy Story With Sparx

Circularity 24 was an incredible opportunity for our team to lean into our purpose of amplifying voices that catalyze positive change.

Though this was our first foray into a circular economy conference of this size, it certainly won’t be our last. We learned the value of pacing ourselves and reminding each other to prioritize wellbeing; with so much on the agenda, we had to be selective in how we spent our time and ensure we took breaks to recharge.

Overall, Circularity 24 left us feeling encouraged about how we can help accelerate the transition to a more circular economy. Yet, the most inspiring takeaway is knowing we are part of a community of like-minded businesses and organizations that believe in a better world and work daily to make it a reality. These are the stories that we believe need to reach a wider audience in order to accelerate a shift to a more circular economy.Are you looking to share your circular economy story? We would love to team up and amplify your impact. Contact us for a free marketing consultation.

Categories
Events Impact Inspiration & Initiatives

30+ Purpose-Driven Events to Attend in July – September, 2024

Want to add purpose-driven events to your summer schedule? Sparx has compiled a list of networking and learning opportunities taking place this July, August, and September.

July

Indigenous Innovators in Tech Showcase

Date: July 4, 2024, from 5:00 PM – 8:00 PM MDT

Location: Social Innovation Hub, Calgary, Alberta

Description: Part of the BIPOC and Rural Tech Founders event series, this showcase is dedicated to spotlighting and empowering Indigenous innovators, providing insight into the barriers Indigenous innovators face, and championing Indigenous perspectives and groundbreaking solutions within Alberta’s tech ecosystem.

Social Innovators Breakfast Club

Date: July 8, 2024, from 9:00 AM –10:30 AM MDT

Location: Social Innovation Hub, Calgary, Alberta

Description: Enjoy breakfast while connecting with social purpose innovators and learn about RadiCare’s purpose-driven journey during an inspiring presentation and Q&A session.

CCDI Webinar: Glottophobia

Date: July 11, 2024, from 1:00 PM – 2:00 PM EDT 

Location: Online 

Description: This Canadian Centre for Diversity and Inclusion (CCDI) webinar will help attendees learn more about linguistic discrimination in Canadian workplaces.

Brands for Better Summer Party!

Date: July 13, 2024, from 6:00 PM – 9:00 PM PDT

Location: The Beaumont Studios, Vancouver, British Columbia

Description: At this fun summer gathering, celebrate the Brands for Better impact-driven community, connect with purpose-minded brands and individuals, and make a positive difference.

Reconciliation: When History Becomes Truth

Date: July 14 – 19, 2024

Location: Charles Street West, Toronto, Ontario

Description: Part of the Toronto Pursuits festival, this seminar will explore how contemporary writing lends itself to thoughtful investigations of the struggle of Indigenous communities with the legacy of the Indian Act and the role of non-Indigenous Canadians in the process of reconciliation.

Indigenous Paths and Presence

Date: July 21, 2024

Location: Bedford Park Community Centre, Toronto, Ontario 

Description: Presented by Heritage Toronto and TD Ready Commitment, this tour will engage with pre-colonial Indigenous histories in understanding the natural creeks and park systems in the Bathurst and Lawrence area.

Impact Red: Suit Up and Sparkle with United Way BC

Date: July 24, 2024, from 7:00 PM – 10:30 PM PDT

Location: McCarthy Tétrault, Vancouver, British Columbia

Description: Enjoy a night of fireworks, food, and festivities and discover how to make a positive impact in British Columbia and support United Way BC and its communities.

Carbon Literacy Training

Date: July 25, 2024

Location: Online 

Description: Become “Carbon Literate” certified with this virtual workshop, hosted by The Better Business Network, an inclusive UK-based network for purpose-driven business owners and leaders looking to grow their impact.

SDG Impact Reporting: Understanding and Sharing Local SDG Impact

Date: July 26, 2024, from 9:30 AM – 4:00 PM EDT 

Location: 10C Shared Space, Guelph, Ontario

Description: Hosted in partnership with SDG Cities and 10C Shared Space, this workshop will help purpose-driven organizations communicate how their work aligns with the SDGs, use tools to describe their SDG impact, plan data collection and interpretation for SDG reporting, and more.

August

Annual Anti-racism University Forum 2024

Date: August 1, 2024, from 9:00 AM – 8:00 PM ADT 

Location: École des Bâtisseurs, Fredericton, New Brunswick 

Description: Combat systemic racism, gain insight into the challenges faced by Black communities, discover initiatives that promote racial equality and social justice, and engage in meaningful discussions at this annual forum, organized by New Brunswick Provincial Council for People of African Descent, in collaboration with local partners.

CCDI Webinar: Voices of strength: Supporting mental health in the DEI space

Date: August 8, 2024, from 1:00 PM – 2:00 PM EDT

Location: Online 

Description: Attend this CCDI webinar for a discussion around priorities, challenges, implementation strategies, and lived experiences that connect mental health and effective DEI practices and initiatives.

The HeadLamp Awards

Date: August 11, 2024, from 6:00 PM – 9:00 PM EDT

Location: City Hall, Brampton, Ontario

Description: Celebrate the inspirational work of social enterprises, individuals, and projects that are forging impactful change, addressing critical challenges, and fostering significant progress within African communities.

Floatable Waste Collaborative Action in Toronto’s Inner Harbour: Clean-up

Date: August 11, 2024, from 10:00 AM – 1:00 PM EDT

Location: Queen’s Quay, Toronto, Ontario

Description: Help work toward swimmable, drinkable, fishable water in Toronto and improve your water literacy by taking part in this water and shoreline cleanup.

Workforce & Newcomer Summit 2024 and Diversity Gala

Date: August 16, 2024, from 8:00 AM – 10:00 PM ADT

Location: Fredericton Convention Centre, Fredericton, New Brunswick

Description: Centred around the theme, “Bridging Borders: Building a Diverse and Inclusive Workforce,” this event aims to support newcomer integration into the workforce, celebrate the contributions of newcomers and immigrants, and provide a platform for diverse voices.

2nd Global Conference on Climate Change and Global Warming

Date: August 16 – 18, 2024

Location: University of British Columbia, Vancouver, British Columbia 

Description: Join a diverse and multidisciplinary group of experts, researchers, social activists, and community advocates from across the globe at this conference focused on fostering collaboration, championing solutions, and tackling pivotal climate change issues.

B Corp Certification Readiness – Preparing for Your B Corp Journey

Date: August 22, 2024, from 10:00 AM – 11:00 AM PDT

Location: Online 

Description: Interested in becoming a certified B Corporation? This webinar will help you understand the path to certification, including requirements, barriers, timeline, and process, and determine if you’re submission-ready.

BREAKING THE SILENCE ON HIV/AIDS STIGMA INTERNATIONAL CONFERENCE 2024

Date: August 23 – 24, 2024

Location: The Parkdale Hall, Toronto, Ontario

Description: Challenge the stigma surrounding HIV/AIDS in African Communities, gain insights into building a more inclusive and supportive society, uncover the latest research and treatment advancements, and connect with like-minded individuals at this empowering conference.

Victoria Forum 2024

Date: August 25 – 27, 2024

Location: Business and Economics Building, Victoria, British Columbia 

Description: Exploring the theme “Building Trust for a Shared Future,” this forum, hosted by The Victoria Forum and co-hosted by the University of Victoria and the Senate of Canada, serves as a collective call for action to combat the erosion of trust across various divides so we can forward unified action, promote reconciliation, and build a regenerative economy. Be sure to catch the keynote from Dr. Victoria Hurth, global thought expert and collaborator on the Wellbeing Economy issue of Make The World Better Magazine, and say hello to the Sparx team! We are proud to be a community partner for this event.

September

Sustainable Finance Summit 2024

Date: September 12, 2024, from 8:00 AM – 4:30 PM EDT

Location: EY Tower, Toronto, Ontario  

Description: This summit brings together over 250 banks, credit unions, lenders, investors, and fintechs to advance Climate Risk Stress Testing and Sustainable Finance in Canada, and explores a range of purpose-driven topics, including ESG ratings, Canada’s net-zero journey, and supporting SMEs on the path to decarbonization.

International Workshop on Financial System Architecture and Stability (IWFSAS) 2024

Date: September 13 – 14, 2024

Location: UBC Robson Square Theatre, Vancouver, British Columbia

Description: Advance the dialogue on the great energy transition, spotlight innovative financial solutions and economic policies, identify opportunities and challenges, and propose solutions to help overcome financial barriers to sustainable energy adoption at this forum.

Women Empowerment Awards

Date: September 13, 2024, from 6:00 PM – 11:30 PM EDT 

Location: Park Hyatt Toronto, Toronto, Ontario 

Description: Honour and celebrate the women entrepreneurs, professionals, and changemakers who have made remarkable contributions to their communities and diverse industries at this inspiring awards show.

Global Conference on Autism and Disability Studies (GCADS)

Date: September 13 – 15, 2024

Location: 9850 King George Boulevard, Surrey, British Columbia 

Description: Gain valuable insights from leading experts, share experiences with peers, and discover effective strategies for supporting individuals with autism and disabilities at this global conference.

The New Face of Inclusion Summit 2024

Date: September 14, 2024, from 9:00 AM – 4:00 PM EDT 

Location: Online & In-Person, Ted Rogers School of Management, Toronto, Ontario

Description: Focused around the theme, “Being Intentional About the Business of Inclusion,” this leadership development summit will help attendees enhance their inclusive leadership abilities, acquire practical tools and frameworks, drive organizational change, and expand their professional network.

CCDI Webinar: Ageism: Building age-inclusive workplaces

Date: September 17, 2024, from 1:00 PM – 2:00 PM EDT

Location: Online 

Description: This CCDI webinar will help participants question assumptions about age and will introduce an intersectional lens to better understand ageism, define the impacts of ageism in the workplace, and share inclusion strategies.

2024 Atlantic Indigenous-Led Energy Symposium

Date: September 18 – 20, 2024

Location: Fredericton Convention Centre, Fredericton, New Brunswick

Description: Discover Indigenous-led projects that are defining the energy landscape in Atlantic Canada and join leaders from First Nation communities, utilities, government, and industry, for conversation and collaboration focused on advancements in the energy sector.

11th Annual Untapped Workplace Inclusion Awards

Date: September 19, 2024, from 8:30 AM – 1:30 PM PDT

Location: PARQ Vancouver, Vancouver, British Columbia

Description: Enjoy engaging presentations, thought-provoking discussions, and networking opportunities while celebrating BC’s employers and individuals who are leading the way in disability inclusion and accessibility.

The Global Conference on Substance Use, Addiction, Suicide & Mental Resilience

Date: September 20 – 22, 2024

Location: 237 Sackville Street, Toronto, Ontario

Description: Following the theme “Navigating Paths to Wellness,” this conference aims to provide a dynamic platform for dialogue, collaboration, and learning; address complex challenges; promote mental resilience within the African Canadian community; and harness shared knowledge and experiences to foster a culture of understanding, support, and wellbeing.

UN Global Compact Leaders Summit

Date: September 24 — 25, 2024

Location: The Nest Climate Campus, Javits Center North, New York City, New York, United States

Description: At the UN Global Compact’s dynamic conference, meet with hundreds of sustainability leaders, participate in targeted actionable breakouts, engage with peers, discover companies driving impact on accelerating the SDGs, and access the tools, network, knowledge, and inspiration you need to scale up your impact and shape the future of responsible business. Plus, stick around for Forward Faster Acceleration Day and join high-intensity workshops that will help you meet targets in five action areas: gender equality, climate action, living wage, water resilience, and finance and investment.

Canadian Stewardship Conference

Date: September 24 – 25, 2024

Location: Fairmont Royal York, Toronto, Ontario 

Description: Attend this extended producer responsibility (EPR) conference to uncover the latest EPR trends, equipment, services, emerging programs, and regulations; promote dialogue and understanding; and learn from and connect with industry experts, waste management and recycling professionals, government representatives, stewardship program operators, and all segments of the EPR community.

Make The World Better Day

Date: TBD

Location: Online & In-Person, Vancouver, British Columbia

Description: Sparx’s annual in-house purpose-driven event. More information coming soon!

SPC Advance 2024

Date: September 30 – October 2, 2024

Location: Hilton Chicago Hotel, Chicago, Illinois, United States 

Description: This SPC Advance members event will explore the theme, “Further & Faster Carbon Reduction with Better Packaging,” and will include sessions based on innovation, recovery, and packaging design and policy, bringing together attendees from across the packaging supply chain to accelerate sustainability and reduce emissions.

RSVP for a Free Consultation with Sparx

On a mission to make the world better? Our marketing experts can help make your impact story shine. Let’s talk purpose.

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Impact Inspiration & Initiatives

30+ Wellbeing Economy Resources for Purpose-Driven Organizations

The transition to the Wellbeing Economy, a purpose-first model that places people and planet at the centre, is critically important to creating lasting positive change in the world, especially at the systems level. It’s a journey that will require collaborative action from purpose-driven organizations and changemakers around the world, striving toward long-term sustainability for all.

Keep scrolling to enjoy impactful resources that will help you learn more about the Wellbeing Economy and the role of governance, leadership, and purpose-driven businesses, and take action toward long-term sustainability for all.

Resources from Changemakers Featured in Make The World Better Magazine 

Check out these resources from individuals and organizations that have been featured in Make The World Better Magazine.

Canadian Purpose Economy Project – A Call to Purpose: Take action toward wellbeing with Canada Purpose Economy Project’s invitation to become a social purpose leader in Canada and sign the pledge.

Canadian Purpose Economy Project – Purpose Perception Survey: CPEP has created several survey questions for organizations to use to discover how stakeholders and employees perceive their progress toward achieving purpose.

David Suzuki Foundation – Wellbeing Economies: The David Suzuki Foundation has engaged in a project to support the transition to the Wellbeing Economy. Here they provide helpful resources and insights, including information on the Wellbeing Economy Alliance Canada (WEAll Can), community stories, expert views, and core principles to help everyone live out wellbeing.

Inspired Villages – Submit Your Way to Enjoy Retirement: Take part in Inspired Village’s 101 Ways to Enjoy Getting Older Campaign by submitting tips and feedback that will help the UK’s aging population live with purpose.

NATIVA – Purpose Driven Buildings: A Holistic Approach to the Wellbeing of Humans and the Planet: Learn about the role buildings play in sustainability and wellbeing, and discover frameworks, protocols, and criteria that will help us go beyond compliance to build a more sustainable world. The article also includes success stories that demonstrate these practices in action.

Network of Wellbeing – Wellbeing Books We’ve Found Inspiring: Network of Wellbeing shares their reading list, filled with inspiring books about purpose, sustainability, and the wellbeing of people and planet.

Network of Wellbeing – Building Wellbeing Together: Wellbeing for Future Generations: This webinar recording will help changemakers make strides on their Wellbeing Economy journey as they uncover strategies for supporting long-term wellbeing for all.

Professor Lorenzo Fioramonti – Wellbeing Economy: Success in a World Without Growth: Professor Lorenzo Fioramonti, Founding Director of the Institute for Sustainability at the University of Surrey (UK); a member of the Club of Rome; and a former member of Parliament and Minister of Education, University, and Research in Italy, shares invaluable insights in his book, including real-life examples and innovative research that support the need to break free from our current economic models and place collective wellbeing at the centre.

The Purpose Business – The Purpose Litmus Test: 3 Surefire Ways to Activation: In this article, The Purpose Business provides a three-point litmus test to help organizations determine if their purpose is actionable and relevant to stakeholders.

The Purpose Business – Measuring Your Impact With the SDGs: Pat Dwyer, Founder and Director of The Purpose Business, made a guest appearance on the #impact Podcast to discuss how organizations can measure their impact. Along with sharing the recording, The Purpose Business has provided a summary of key takeaways from the episode.

Scottish Government – Wellbeing Economy Toolkit: Supporting Place Based Economic Strategy and Policy Development: The Scottish Government has provided a toolkit to help organizations better understand the Wellbeing Economy, learn how to develop their Wellbeing Economy story, monitor and evaluate wellbeing outcomes, and more. The toolkit includes action steps and case studies for each phase, along with a list of evidence resources.

Therme Group – Urban Wellness Infrastructure Builds the Future of Cities: This article explores the critical need to integrate wellness infrastructure in urban settings and provides examples of organizations that have made wellbeing their purpose.

Therme Group – Human Cities: Increasing Urban Wellbeing: In this publication, Therme Group shares research on wellbeing in urban contexts and argues that we need interconnectivity to overcome the inequalities and negative impacts of city living and usher in wellbeing for all.

Dr. Victoria Hurth – The Purpose Led Economy: In the opening keynote at the Canadian Securities Exchange’s Summit on Responsible Investment 2023, hosted in collaboration with Sparx, Dr. Victoria Hurth, global expert; thought leader in sustainability, ESG, and purpose governance; and Cambridge Institute for Sustainability Leadership Fellow, described the need to transition to the Wellbeing Economy, how purpose-driven organizations can help unleash meaningful work and lives, and the importance of good governance.

Dr. Victoria Hurth – Unleashing the Sustainable Business: Co-authored by Dr. Victoria Hurth, these papers explore organizational culture, purpose-driven governance, purpose-driven approaches to business, how purpose transforms organizations, and how all of these factors contribute toward long-term sustainability for all. 

Wellbeing Economy Alliance Canada – Newsletter Signup: WEAll Can aims to bring together individuals and organizations to design a new economic system for Canada that is purpose-built and focused on wellbeing for people and planet. Sign up for their newsletter to stay up to date on news, events, and resources and to become a part of this growing community.

Resources from Other Changemakers

The Club of Rome – 21st Century Wellbeing Economics: The Road to Recovery, Renewal & Resilience: In the wake of COVID-19 and amidst the rising need for economic recovery, the Club of Rome sets out the need for Europe’s transition to the Wellbeing Economy and shares learnings and insights, wellbeing measurement tools, and recommendations that will help drive this shift.

Economy is Care Short Film: Watch this beautifully-animated film for a thought-provoking look at what the economy should provide for everyone, the inequalities that exist, how the past and present have shaped our current economy, and the benefits we would all experience if care, our needs, and collective wellbeing were at the centre.

Innate Motion – How to Optimize the Wellbeing Machine: Dr. Victoria Hurth joins Benoit Beaufils of Innate Motion and Shad Raouf, podcast host, to discuss how purpose-driven organizations can focus on impact while making a profit, along with the need to transform our economy from profit-first to purpose-first.

ISO Technical Committee 309 – ISO 37000:2021 Governance of organizations — Guidance: As the first international benchmark for good governance, ISO 37000 provides organizations and their governing bodies with the tools they need to govern well, placing purpose, sustainability, and society at the heart of governance.

Local Futures Podcast – Love, Values, and Wellbeing Economies: Tune in to this podcast to learn about the Wellbeing Economy Alliance (WEAll) from former Executive Director Diego Isabel La Moneda, and its focus on bringing everyone together on an international level to drive the Wellbeing Economy movement, the importance of having the right values, and how localization fits into the movement.

OECD – Improving the Well-Being of Canadians: Venture into the Organisation for Economic Co-operation and Development (OECD)’s library to learn about Canada’s wellbeing scores, the challenges Canada needs to overcome, and recommendations to help improve collective wellbeing.

PAS 808: Purpose-Driven Organisations: Worldviews, Principles and Behaviours: This groundbreaking standard is a great tool for organizations, policymakers, regulators, and stakeholders. Along with examining what it means to be a purpose-driven organization, it also serves as a basis for developing strategies and approaches to enact and embed purpose, aligning purpose with decision-making, and ensuring accountability.

Stories for Life: Enjoy exploring this collaborative and unique website. Broken up into chapters, it offers insight into the power stories have to shape a Wellbeing Economy and a better world, while providing a library of sources and free downloadable assets.

United Way BC Social Purpose Institute – Propelling the Canadian Purpose Economy: A Framework for Action: Compiled by the United Way BC Social Purpose Institute, this ebook captures powerful insights into social purpose business in Canada and the Framework for Action, including Canada’s purpose priorities, key drivers, steps to activate the framework, and more.

United Way BC Social Purpose Institute – Social Purpose Procurement Toolkit for Social Purpose Companies: With this toolkit, procurement teams will learn how to find social purpose suppliers and raise awareness for existing suppliers, as well as to enjoy case studies of social purpose procurement in action.

Wellbeing Economy Alliance – Participate in the Movement: Want to contribute to the Wellbeing Economy? Discover exciting ways you can participate in the movement, including becoming a member of the Wellbeing Economy Alliance (WEAll). 

Wellbeing Economy Alliance – Zero Waste in a Wellbeing Economy: Get inspired with case studies that demonstrate ways to build a zero-waste world and discover how the five Rs (Refusing, Reducing, Reusing, Recycling, and Restoring) can set us on the path toward a circular and regenerative Wellbeing Economy.

Sparx PG’s Resources 

How to Create an Effective Marketing Strategy for Your Impact Organization: Check out our blog for advice on how purpose-driven organizations can market their impact, from setting the right goals and reaching the right audiences to measuring success.

How to Set SMART Goals in Cause Marketing: Measuring impact is invaluable for building a better world and ensuring you’re on track to achieve your purpose. Read on to discover how setting SMART goals can help you ensure your mission-aligned marketing amplifies your purpose and learn how you can apply these goals to specific channels and campaigns.

3 Marketing Best Practices for Your B Corporation: Certified B Corporations are committed to a better way of business that can help achieve long-term sustainability for all. These three marketing best practices will help B Corps tell their purpose-driven stories and amplify their impact.

Amplify Your Purpose-Driven Story with Sparx

We would love to increase support and awareness around your efforts to build the Wellbeing Economy. Want to team up? Give us a shout for a free consultation. Together, we can amplify your impact.

Categories
Make The World Better Magazine

Sage Initiative: Supporting Indigenous Womxn Investors

Wealth has long been weaponized, creating divisions based on social class and excluding Indigenous Peoples from having a seat at the table. To shift the narrative and usher in true economic reconciliation, money needs to be used as medicine and matrilineal ways need to be restored. 

We spoke with Sage Lacerte, Founder & CEO of Sage Initiative, about how this collective is accelerating the rematriation of the Indigenous economy by supporting Indigenous womxn in the impact investment space.

What was the “spark” that first inspired you to start Sage Initiative?

As my mentor, Carol Anne Hilton, CEO and Founder of The Indigenomics Institute, says, “We are living in a time of Indigenous economic resurgence.” Sage Initiative was founded in 2019 and was an expression of love for all my relations, for Mother Earth, humans, and non-human beings. 

The “spark” that first inspired me to start Sage Initiative was when I learned more about how rich our Indigenous economy is and the realization that we are currently witnessing a generational shift in action and mindset toward a resurgence of Indigenous concepts of commerce. 

I asked, how can the impact investment sector contribute to the betterment of Indigenous communities in Canada? How can more Indigenous womxn take a seat at the economic table? How can impact investors participate in economic reconciliation and make values-aligned investments in Indigenous women and Two-Spirit–owned businesses?

Despite the growth in impact investing in Canada, Indigenous communities and businesses have stated that access to capital remains a significant impediment. Attracting patient capital for Indigenous-led businesses requires work on both sides: investors must familiarize themselves with potentially new business models, and entrepreneurs must be able to build their network, be willing to build partnerships, and showcase their work.

In our matrilineal societies, the matriarchs decide what the needs are of the community. So, by becoming investors, we are healing. That’s very central to the work of decolonizing, and it’s very central to the way that Indigenous commerce systems have worked for a very long time.

We want to shift the narrative because the systems of capitalism use wealth as a tool to divide people based on social class, and that system was not built with Indigenous people in mind. We are restoring our balance within ourselves and with the land. We are decolonizing wealth and restoring money as medicine.

This innovation brings an Indigenous approach to wealth. Circular in nature, our interwoven pedagogy introduces technical investing skills and practices with a balanced approach to investment that equally values social, environmental, and economic benefits. This is my chosen mechanism to promote intergenerational wealth and prosperity. 

What do you consider to be your biggest success? Can you share any stories of the impact your work has had that have surprised you?

Sage Initiative was chosen as one of the first selected projects of the highly innovative program, the Indigenous Innovation Initiative.

One of the largest impact-first investors in Canada, Grand Challenges Canada (GCC) has supported a pipeline of over 1,300 innovations in 106 countries. The Indigenous Innovation Initiative (I3) is the first GCC program delivered in Canada with a focus on innovations led by Indigenous womxn innovators. The 10 selected projects have created impact across diverse areas, such as pre- and post-natal health, sustainable beauty, human sex trafficking and sex exploitation, and food sovereignty and sustainability. 

As a result of this support, Sage Initiative has set the precedent for Indigenous womxn in impact investment globally.

This year, Sage Initiative will host our third cohort of 15 Indigenous womxn impact investors and begin our journey transitioning to scale across Canada.

Our great successes this year have been hosting our first Sage Initiative Harvest Ceremony in Victoria, British Columbia, where members of cohorts 1 and 2 gathered for a week of ceremony and reflection to provide meaningful evaluation for the Initiative.

We also hosted two pitch events featuring Indigenous womxn–owned businesses from across Canada, including Chelsee Pettit from ᐋᓃᓐ aaniin retail inc., ENB Artisan, and The Yukon Soaps Company.

We have graduated two cohorts of Indigenous womxn impact investors from Ottawa, Toronto, Vancouver, Tofino, Squamish, Edmonton, Burns Lake, Nanaimo, Halifax, and many more.

In our evaluation, investors have reported: 

  • Sage Initiative has allowed me to think much further into my future with more intention and critical thinking. I’ve adopted an intergenerational mindset when it comes to money, whether that ends up being my own children and grandchildren, or simply youth as a whole that deserve this knowledge and to be continuously uplifted.” – Sage Initiative participant 
  • “It’s transferred to other aspects of my life — when I stopped getting dopamine fixes from online shopping, I’ve traded it for kickboxing routines three times per day. I see my health as an investment now.” – Sage Initiative participant 
  • “As a result of Sage Initiative, I have given myself permission to spend without feeling guilty or anxious.” – Sage Initiative participant 
  • “My views have been completely altered since I myself have become an investor after being a part of Sage Initiative. I now see potential in everyone to be an investor especially the people and Indigenous people that will do good and be inclusive with their investments.”– Year 2 participant
  • “I feel worthy of money now. Money always felt unattainable. I never thought it would come into fruition for me.” – Year 1 participant 
  • “I met investors who had a good heart and were just everyday people, not necessarily working in a bank. Investors can be my aunties, my cousins, my family.”– Year 1 participant

We have also found that:

  • 100% of Sage Initiative participants feel ready to make an investment. 
  • 100% of Sage Initiative participants have made an investment since joining the collective. 
  • 80% feel they could now be a successful social impact investor. 
  • Not only did our program create the trauma-informed safety conditions to create belonging for participants, 95% of Sage participants said they felt belonging in the Indigenous Impact Investor community.

How do you feel having a platform and community help to make the world better?

Sage focuses on Indigenous-owned sustainable energy projects, underscoring the urgent need to address environmental concerns alongside social impact.

Financial capital alone is insufficient. We emphasize the importance of social capital, community connections, gift economy, and entrepreneurial mindset. We facilitate access to financial resources, networks, and mentorship. The Initiative aims to empower Indigenous women and non-binary individuals to feel a sense of belonging in the impact investment landscape. We work to transcend the current investment paradigm which privileges androcentric and extractivist worldviews.

Creating a seat at the economic table for Indigenous women, two-spirit, non-binary folks is deeply important to me. The purchasing power of the queer community is significant. The entire venture capital industry is led by white cisgender males, and because of that there is an implicit bias. 2SLGBTQIA+ founders are routinely overlooked and undervalued. Many members of the queer community relate to each other with feelings of longing to belong and feeling out of place in heteronormative environments. Not only are we looking to support Indigenous founders, but building on this demographic, it is important to define a 2SLGBTQIA+ lens in our impact investment thesis.

Roughly 2 million people in Canada identify as 2SLGBTQIA+, collectively spending $90 billion per year. I want to role model what it looks like for a queer Indigenous woman to stand at the forefront of innovation in the Indigenous impact investment landscape.

What are some of the challenges you typically face in building out your audience?

My personal journey and academic background in gender policy shaped the design of Sage Initiative. Instead of perpetuating the Western-centric approach prevalent in mainstream finance education, I recognized the importance of honouring Indigenous epistemology and creating a curriculum rooted in Indigenous concepts of commerce.

I did not want anyone in the industry to assume that Indigenous womxn’s success is due to our gender but rather our skills and competence.

I have also faced racism. Economic reconciliation will look like white people being comfortable with Indigenous people’s wealth.

Are there any upcoming initiatives or projects you’d like to share?

Sage Initiative is planning to launch our third impact investment cohort of 15 Indigenous womxn impact investors in September 2024. We plan to transition to scale in 2024 as well, with cohorts across Canada widely available to Indigenous and non-Indigenous folks!

How can people help support your mission?

We invite Indigenous womxn to apply to Sage Initiative.

If you would like to lend your expertise and lived experience, join Sage Initiative`s national network as a mentor.

We also encourage you to buy Indigiqueer-owned products and services, educate yourself on colonization and how to engage in reconciliation, and create space at the economic table for equity-deserving communities.

This story was featured in the Make The World Better Magazine:

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Make The World Better Magazine

Brown Girl Green: Building Community to Fight Climate Change

Online communities can lead to powerful real-world connections. With the right content, tools, and a dash of radical vulnerability, creating a platform to share stories has helped close gaps and bring more people into the fight against climate change, especially those often left in the fray.

We spoke with Kristy Drutman, Founder of Brown Girl Green, about how her platform is empowering conversations, community, and careers in the climate change space.

Kristy Drutman.

What was the “spark” that inspired you to start advocating for and creating content about environmental rights?

When Typhoon Haiyan hit the Philippines, I felt devastated about the impacts the climate crisis was having and would have on the country where my family members live. I realized I had a responsibility and privilege to use my voice to raise awareness about these issues, especially in the US.

What do you consider to be your biggest success? Can you share any stories of the impact your work has had that have surprised you?

My biggest success was building an online community where people started learning about each other’s work and actually meeting each other in real life after discovering one another through the Brown Girl Green platform. 

Further, creating the Green Jobs Board, a company now helping thousands of people find and secure jobs to work on the climate crisis, feels like a true, tangible impact I’ve created through digital media tools. I identified a major pain point and storytelling gap when it comes to mobilizing and bringing more people into the movement: finding spaces and opportunities for them to build long-term, lifetime careers. Multiple young people of colour are on my team, working to address accessibility gaps in the world of climate work and to begin building the standard for a sustainable and equitable future.

How do you feel having a platform and community help to make the world better?

Having a platform creates a space for conversations that otherwise wouldn’t be prioritized or heard. It increases the surface area of opportunity for communities and campaigns that otherwise get left off the radar by the mainstream media. It provides me with the agency and autonomy to put out good work in the world without having too many strings attached to me in the process. In that way, my radical vulnerability creates a space of permission for others to strive and speak their own truth as well. 

Kristy speaking to a group and doing resume review for green job seekers at the Earth Day festival in New York City.

What are some of the challenges you typically face in creating content or building out your audience?

Algorithmic suppression of BIPOC creators, internet trolls/haters, and keeping the work funded through partnerships, collaborations, and my management team. All of this requires a lot of energy and brainpower to ensure the moving puzzle pieces create a sustainable platform and workflow. Also having to vet who I work with — based on ethics, sustainability of my work, etc. — takes it to the next level. 

Are there any upcoming initiatives or projects you’d like to share?

Yes! The new release of greenjobsboard.us. For any companies and organizations looking for a platform to hire amazing, diverse talent, please consider using Green Jobs Board! Also, the Brown Girl Green podcast is up and on fire these days with weekly episodes all about climate education and environmental justice. If you’re looking for an environmental podcast curated with fascinating topics and full of melanin, subscribe to wherever you listen to shows and the Brown Girl Green YouTube channel.

How can people help support your mission? 

I am always looking for organizations and values-aligned businesses to collaborate with, whether it be speaking engagements, workshops, content, or getting green jobs up on our site! If you’re someone who feels aligned with my work and mission to bring more diversity, equity, and inclusion to the climate space via storytelling and education, please hit me up! 

Social Media:

browngirlgreen.com/ 
browngirlgreen.com/greenjobs 
facebook.com/browngirlgreen/ 
twitter.com/browngirl_green (@BrownGirl_Green)
linkedin.com/company/brown-girl-green/ 
instagram.com/browngirl_green/ (@browngirl_green)
youtube.com/@BrownGirlGreen/ 
patreon.com/browngirlgreen 
communities.kajabi.com/browngirlgreen/challenges

This story was featured in the Make The World Better Magazine:

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Events Impact Inspiration & Initiatives

20+ Purpose-Driven Events to Attend in January – March, 2024

Is making the world better one of your New Year’s resolutions? Look no further! There are purpose-driven conferences for every cause that matters to you, including advancing the circular economy, supporting underrepresented communities, championing DEI, advocating for accessibility, and more. 

We’ve tracked down over 20 learning, collaboration, and networking opportunities taking place both online and in-person, in Canada and globally, in the first three months of 2024, so you can start planning an impactful year.

Keep scrolling to learn all about purpose-driven events taking place this January, February, and March.

January

Having Difficult Conversations

Date: January 11, 2024, from 3:30 PM – 5:30 PM PST

Location: Online

Description: This workshop helps individuals with disabilities and their families learn how to navigate conflict and difficult conversations.

Masterclass: Creating Accessible Spaces with Debbie Patterson

Date: January 13, 2024, from 12:00 PM – 3:00 PM PST

Location: Online

Description: At this masterclass, participants will join Winnipeg playwright Debbie Patterson as she explores how to create accessible spaces for artists and audiences with disabilities. 

Connect and Caffeinate: Writing the CFRE

Date: January 18, 2024, from 8:30 AM – 10:00 AM EST

Location: Williams Fresh Cafe, Niagara Falls, Ontario

Description: Join the Niagara Fundraisers Network (NFN) for discussions about fundraising and pursuing Certified Fund Raising Executive (CFRE) certification over cups of coffee.

JEDDI Seminar: The Geography of Inequality

Date: January 19, 2024, from 1:00 PM – 2:00 PM PST

Location: Online

Description: Learn how geographic place, labour markets, and public policy influence households’ economic lives and inequality at this JEDDI (Justice, Equity, Diversity, Decolonization, and Inclusion) seminar.

Tasting Climate Change / Goûter aux Changements Climatiques 2024

Date: January 23 – 24, 2024

Location: Marché Bonsecours, Montréal, Québec

Description: This conference gathers together international experts to explore sustainability and sustainable production solutions in the wine industry through panel discussions, networking, and wine-tasting sessions.

Indigenous Child and Family Well-Being Conference 2024

Date: January 23 – 25, 2024

Location: Shaw Centre, Ottawa, Ontario

Description: Discover ways to contribute to improving the lives of Indigenous children and families at this conference. Connect with professionals, community leaders, and individuals passionate about supporting Indigenous communities; explore culturally responsive practices, holistic approaches to well-being, and community engagement strategies; and participate in interactive workshops, networking, and knowledge sharing.

Understanding Disability: Community Resources

Date: January 25, 2024, from 5:00 PM – 6:00 PM PST

Location: Online

Description: This workshop will help caregivers and professionals supporting individuals with disabilities prepare for adulthood and seniorhood and access what they need to live a good life.

CrossRoads 2024 — Alberta’s Crop Conference

Date: January 29 – 31, 2024

Location: The Westin Calgary Airport, Calgary, Alberta 

Description: Convened by the FarmTech Foundation of Alberta, this agriculture event explores the theme “New ideas and directions – examining big picture innovation in agriculture” at the intersection of people and ideas. Join discussions around agricultural sustainability, policy, markets, innovations, and farm management while enjoying a daily full breakfast and fun networking socials.

February

JEDDI Seminar: Non-Standard Work

Date: February 2, 2024, from 1:30 PM – 3:00 PM PST

Location: Online and In-Person at UBC Sauder School of Business, Vancouver, British Columbia

Description: Discover how individuals adapt to contingent work arrangements and the true organizational costs of hiring different types of contingent workers at this JEDDI (Justice, Equity, Diversity, Decolonization, and Inclusion) seminar.

15th Annual Black History Month Gala

Date: February 3, 2024

Location: SteelWorkers’ Union Hall & Conference Centre, Sudbury, Ontario

Description: Join the Afro-Heritage Association of Sudbury (AHA) for a Black History Month celebration centred around the theme, “Empowering Change Through Dedicated Service.” Enjoy a special keynote, business showcases, exhibitions, and performances while celebrating  Afro-Caribbean culture and building a deeper sense of community.

CityAge Vancouver: Urban Zero Challenge

Date: February 6, 2024, from 8:30 AM – 1:30 PM PST

Location: Fairmont Waterfront, Vancouver, British Columbia

Description: Rise to CityAge Vancouver’s Urban Zero Challenge at this event, which will explore key themes around reducing environmental impacts, including decarbonizing cities, zero-emission transportation, zero-emission buildings, a new approach to urban development, and connecting Cascadia, along with the technologies and tools needed to meet this challenge head-on.

Women of Influence Nanaimo (WIN) Awards

Date: February 7, 2024, from 7:00 PM – 10:00 PM PST

Location: Vancouver Island Conference Centre, Nanaimo, British Columbia

Description: Celebrate the accomplishments of women, non-binary, two-spirit, and gender-diverse role models in the Nanaimo community at this purpose-driven awards ceremony.

1st Global Conference on Agriculture, Fisheries, Forestries & Food (GCAFFF)

Date: February 9 – 11, 2024

Location: The University of British Columbia, Vancouver, British Columbia

Description: Meet with professionals, policymakers, sector leaders, and relevant participants in the agriculture, fisheries, forestries, and food industries for an interdisciplinary conference focused on sustainable methodologies, economically feasible and environmentally responsible strategies, societal considerations, and the effects of climate variability, all with the purpose of stimulating transformative change.

1st Global Conference on Renewable Energy and Environmental Sustainability

Date: February 9 – 11, 2024

Location: The University of British Columbia, Vancouver, British Columbia

Description: Get ready for a deep dive into renewable energy technologies and environmental conservation at this conference, which aims to bring together global leaders, experts, and policymakers to address global issues such as climate change, energy security, and equitable access to resources, and to collaborate toward actionable solutions.

Protecting Human Rights in AI: Integration in Risk-Based Governance

Date: February 14, 2024

Location: Mila – Institut québécois d’intelligence artificielle, Montréal, Québec

Description: This conference seeks to advance the critical efforts needed to incorporate human rights into AI governance. Experts will speak on several relevant topics, including human rights impact assessments, tools for risk measurement, and how to ensure accountability. 

Starting Courageous Conversations

Date: February 16, 2024, from 9:00 AM – 12:00 PM AST

Location: IGNITE Atlantic Auditorium, New Glasgow, Nova Scotia

Description: At this workshop, folks in Pictou County will learn about Diversity, Equity, and Inclusion; unconscious bias and language changes; and how to build and foster inclusive and welcoming communities.

Networking Brunch / Déjeuner-causerie – “Celebrating Black Excellence”

Date: February 17, 2024, from 10:00 AM – 4:00 PM EST

Location: Plaza Centre-Ville, Montréal, Québec

Description: Celebrate Black History Month at this networking event, which seeks to inspire entrepreneurs and provide them with valuable insights to help them succeed. Plus, enjoy a recognition ceremony that will highlight the achievements of successful members of the Montréal Black community.

International Conference On Women Startups

Date: February 27 – 29, 2024

Location: 91 Granton Drive, Richmond Hill, Ontario

Description: This conference demonstrates why women are needed to develop the economy, discusses the benefits of women innovators and diverse entrepreneurship, and seeks to support women’s economic empowerment.

March

JEDDI Seminar: Consumer & Societal Wellbeing

Date: March 1, 2024, from 1:00 PM – 2:00 PM PST

Location: Online

Description: Learn how to help improve consumer’s financial, health, and food decisions, particularly among vulnerable populations at this JEDDI (Justice, Equity, Diversity, Decolonization, and Inclusion) seminar.

Wilderness, Wildlife & Human Interaction

Date: March 2, 2024, from 9:00 AM – 5:00 PM MST

Location: Bragg Creek Community Centre, Bragg Creek, Alberta 

Description: At this “Wilderness, Wildlife and Human Interaction”-themed symposium, explore new perspectives surrounding wildlife preservation, domestic and wild landscape management, conservation past and present, alternative energy, new technology, and more, and uncover creative methods toward achieving a healthier and more sustainable planet. 

Women Inspire-2024 (Celebrating Women in Business & Leadership)

Date: March 6, 2024, from 9:00 AM – 1:00 PM EST

Location: East Water Front- Ball Room, Toronto, Ontario

Description: In honour of International Women’s Day, this forum provides a platform to showcase lessons from Canada’s inspiring business women, including lessons learned and best practices. The event will include networking and debates to help cultivate new partners, relationships, and markets for business growth.

Persons with Developmental Disabilities (PDD) 101

Date: March 13, 2024, from 5:00 PM – 8:00 PM PDT

Location: Online

Description: This workshop provides an introduction and overview of Alberta’s Persons with Developmental Disabilities (PDD) government service. Caregivers will gain an understanding of the program and service provision options.

Champions Retreat 2024: Restore

Date: March 18 – 22, 2024

Location: Vancouver Convention Centre, Vancouver, British Columbia

Description: Join members of the B Corp movement at this inspirational event, designed to connect and mobilize values-aligned people from Canada and the US who are using business as a force for good. This year’s theme, “Restore,” will engage attendees on a journey toward collective and personal restoration while examining the power of healing in community.

Global Conference on Girl Child Empowerment (GCGCE 2024)

Date: March 23 – 25, 2024

Location: Woodbine Banquet and Convention Hall, Toronto, Ontario

Description: Convened by The Amara Girls Initiative (TAGI), this conference will unite over 400 delegates from around the world and all walks of life to inspire women and girls and promote general equality. This year’s theme will focus on how empowering girls and investing in their education and health will lead to a better future for everyone.

Source to Stream 2024

Date: March 26 – 27, 2024

Location: Pearson Convention Centre, East Brampton, Ontario

Description: This event, organized by Toronto and Region Conservation Authority (TRCA) in association with Credit Valley Conservation (CVC) and Lake Simcoe Conservation Authority (LSRCA), through the Sustainable Technologies Evaluation Program (STEP), will showcase the work of leading industry experts, influencers, and researchers who are shaping a low-impact future for stormwater management, erosion and sediment control, and stream restoration.

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Events Impact Inspiration & Initiatives

Key Takeaways from the Summit on Responsible Investment

Sparx has been a trusted partner of the Canadian Securities Exchange (CSE) since 2014, so we’re no stranger to providing our market services and offering event support to this rapidly growing exchange. That’s why when the CSE envisioned hosting a socially responsible investing (SRI) and environmental, social, and governance (ESG) event, we were all in to collaborate and contribute our sustainability expertise.

Back in June, the CSE’s vision became reality. Companies listed on the CSE, investors, purpose-driven organizations, and sustainability experts travelled to Kelowna for the Summit on Responsible Investment. The result? An eye-opening day packed with insights, discussions, and professionals excited about positive change.

Looking back on this event fills us with hope that more companies will get on board with ESG, more investors will engage with impact investing, and more people will take action and use capital as a force for good. To help spread our hope and raise awareness, we’re recapping the event and sharing our takeaways.

Keep scrolling for our event highlights, including attendees we connected with and insights we gained, takeaways from Dr. Victoria Hurth’s keynote and the Make The World Better Panel, and the action attendees took to make a tangible impact on the community.

Connecting With an Enthusiastic Crowd

To reduce our carbon footprint, Sparx team members carpooled to the Kelowna Innovation Centre for this groundbreaking socially responsible investing and ESG investing event. The venue was modern and spacious, with an atrium for the purpose-driven exhibitors and a space for mingling and coffee breaks. Sessions were held in the theatre room from 9:00 AM–5:00 PM and live-streamed in the atrium. We also had the pleasure of enjoying a beautiful view of Okanagan Lake over networking and cocktails on the roof. Plus, there were some great sustainable touches, including seed paper bracelets for attendees and efforts to minimize waste, which we hope to expand on in future iterations of the event.

We were excited to meet with a variety of folks, including investors, representatives from purpose-driven companies, speakers and leaders in the responsible investment space, and other individuals interested in impact investing and positive change. In total, we welcomed around 100 attendees, consisting of both locals and guests from outside of the Okanagan region.

The attendees displayed an impressive amount of enthusiasm, with a real energy and eagerness to learn which held strong from start to finish. We felt this in the conversations we had, including our chat with Angela Nagy, President & CEO of GreenStep Solutions, about the growing demand for corporate accountability and responsible services and solutions in the past few years. Everyone was constantly torn between wanting to talk in the lobby and getting to the next panel to hear what the presenters had to say.

And there certainly was a lot to learn. The schedule was packed with insightful panels, company spotlights, and presentations. During the Placing Capital Responsibly panel, for example, we learned from Sandeep Gupta, Co-Founder & CTO of Pyfera Growth Capital that “a hundred companies account for 70% of the world’s emissions.” This significant figure stuck with us and was referred to by other panelists throughout the day.

The day’s events were brightened by some extra sparks as well. Our President and Founder, Hamish Khamisa, joined Anna Serin, the CSE’s Director of Listings Development for Western Canada and US and Vancouver Branch Lead, on stage to give the opening remarks, and we had a few other chances to play an active part in the day’s events.

Moving Toward the Purpose-Led Economy

Sparx was exceptionally proud to invite and learn from Dr. Victoria Hurth, global expert; thought leader in sustainability, ESG, and purpose governance; and Cambridge Institute for Sustainability Leadership Fellow, who kicked off the event with her compelling keynote presentation “The Purpose Led Economy.”

Dr. Hurth discussed the dangerous trajectory we are hurtling toward — that of a command and control system, which would replace our market economy. We must act quickly and in the right way to prevent this and to transform our economy into one focused on wellbeing for all, which is the definition of sustainability. 

To move toward a purpose-led economy that would result in wellbeing for all, there are some important considerations, according to Dr. Hurth. “If we want to bring about a purpose-driven wellbeing economy serviced by purpose-driven organizations and unleashing meaningful work and meaningful lives, then we need to govern it.”

Within finance organizations and purpose-driven companies, governance sets the frame, direction, and parameters for decision-making. The PAS 808:2022, a framework and guide for purpose-driven organizations in which Dr. Hurth served as an expert facilitator and technical author, is an extremely helpful tool for ensuring good governance.

Along with governance, Dr. Hurth sees marketing as a key factor in building toward a purpose-led economy and presented a modified Daly Triangle to demonstrate her points. Her presentation got the room thinking and set the tone for the day.

Doing Good and Being Profitable

In the afternoon, following a company presentation from Susgrainable, we had the honour of hosting and moderating our Make The World Better panel. Changemakers from different editions of Make The World Better Magazine, Mike Williamson, Founding Partner and CEO at Cascadia Seaweed; Bram van den Berg, COO and CFO at Circular Rubber Technologies; Tracy Lydiatt, Mining Innovation Project Manager at Foresight Canada; and Sage Lacerte, Founder & CEO at Sage Initiative, joined us as panelists to provide insights into regenerative business.

A key point was that sustainability is the bare minimum we should aim for and that regenerative business should be the end goal. Regenerative businesses examine existing problems and come up with better solutions, including the implementation of circular economy strategies. However, getting investors, regulatory bodies, users, and consumers in the loop requires an education process. We can successfully bridge this gap by speaking with them in terms they understand and relating regenerative solutions back to an existing solution, which will show them the value of the regenerative solution and prove why it’s better.

Partnerships with Indigenous Peoples was another important discussion point. Mike Williamson pointed out that we need to avoid pan-Indigenizing since all the Nations are sovereign communities with their own values, interests, and ways of doing business. Trying to one-size-fits-all or coming to the table with your own solutions in mind will lead to a disconnect with the Indigenous community you’re seeking a partnership with and set you up for failure. Let the Indigenous communities guide you, have conversations, listen, and focus on learning so that you build toward business alignment and values alignment. Keep in mind that growing in understanding and establishing these relationships can take a very long time, even many years, and can’t be achieved without mutual respect and dialogue.

When approaching partnerships with Indigenous Peoples, as Sage Lacerte pointed out, it’s important to be aware that many have money trauma. The Indian Act and Western concepts of commerce have caused a lot of harm since they work to disenfranchise Indigenous people from existing economic systems. Anyone in the corporate sector needs to be trauma-informed and aware of the historical and contemporary contexts that Indigenous entrepreneurs face daily. Lacerte offers advice on how to make Indigenous people safe when entering into conversation, including: 

  • being gentle when entering relationships;
  • setting and following an agenda;
  • offering content warnings;
  • ensuring they have their people in the room with them; and
  • having circle-based conversations where everyone gets the chance to speak, be represented, and have their boundaries respected.

The panelists then discussed what investors are looking for when dealing with regenerative businesses and innovators, along with the importance of having a good team and competitive advantage, knowing the market size, being profitable, conducting business in a way that is responsible on social, environmental, and governance levels, having traction, and sincerely believing in the social and environmental benefits you bring. 

Lastly, all the panelists weighed in on the thunder question: can you do good and make money? The response was a resounding yes. Tracy Lydiatt supported this by providing examples of companies that are living this reality (Patagonia, Bureo, and FLOR), and Sage Lacerte taught us that, “money can be restoried as medicine, as time and energy, and the way that we breathe life into things that we love.”

The Intersection of Capital and ESG

Everyone at the event was geared up about using finance as a force for good and demonstrated that energy, time, and love exist at the intersection of capital and ESG. With all that enthusiasm in the room and the incredible synergies between attendees and speakers, it was clear they found it valuable to be at the Summit on Responsible Investment.

During the Make The World Better panel, Sage Lacerte drew attention to the value of purpose-driven events like this one when she emphasized the importance of having conversations and creating new ways to support equity-deserving communities, building frameworks and models, and sharing the resources we have so that impact spreads far and wide.

We could really see and feel everyone’s excitement over having these types of conversations and opportunities to learn about and from each other. Connections were made easily and it felt like everyone showed up in good faith to talk about ways companies can make money and truly make the world better at the same time. We even saw collaborations forming on the spot, mid-conversation, and received many introduction requests post-event, which shows us that we brought the right crowd together.

And, to further prove how money can be restoried as medicine and a catalyst for good, event attendees raised over $6,000 for the Central Okanagan Food Bank. Since the suggested donation amount for entry was $10 and the minimum amount to be eligible for a tax receipt was $20, this staggering amount shows how invested these professionals are in using capital as a force for good and voting with their dollar.

Let’s Keep the Impact Growing

Immediately following the event, attendees, speakers, and other individuals showed a lot of interest in having a Summit on Responsible Investment 2024. It’s official — the event is coming back next year! We look forward to connecting and collaborating with this inspiring group once again.

If you’re part of an organization that’s contributing to a better world, we’d love to collaborate with you too. Reach out to us for a free consultation. Together, let’s work together to amplify your impact.

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Impact Inspiration & Initiatives Work Life & Culture

Together, We Can Make The World Better

Every year, Sparx hosts our internal purpose-driven event, Make The World Better Day, where we set aside our usual workflows to focus on a day dedicated to doing good. And 2023’s MTWB Day was one for the books!

We had an X-traordinary time gathering together in-person and virtually to enjoy meaningful team building over delicious food and our shared mission to make the world better.

Read on to find out what we did and what we learned, including our impact-focused keynote presentation, the action we took together toward reconciliation in honour of National Day for Truth and Reconciliation, our hackathon, and a Sparx-hosted shoreline cleanup.

An Impact-Focused Keynote

We kicked off the day with a keynote presentation that included a Make The World Better Magazine impact report and a look at the progress we made toward our 2022–2023 goals.

Our impact report covered how many changemakers we’ve featured since launching the magazine in 2021 (forty-three!), along with insights into the magazine, such as reads and impressions, social media performance, and testimonials and feedback, to validate the work we’re doing and help us improve the magazine for readers in the future.

We also took an in-depth look at impact beyond the pages of the magazine, including the Make The World Better Panel at the Canadian Securities Exchange’s Summit On Responsible Investment, our purpose-driven event participation, third-party validations, and community-building activities. 

As well, since we’ve now completed the United Way British Columbia’s Social Purpose Innovators Program, our social purpose statement was unveiled to the team. Stay tuned for our public reveal, which is coming soon!

Following this, we discussed our goals for the rest of 2023 and 2024. Spoiler alert: they revolve around the power of community! We then closed off the presentation with an inspiring speech from Sparx’s Founder and President, Hamish Khamisa.

Taking Action Toward Reconciliation

Driven to make progress on our reconciliation journey, the Sparx team joined the National Centre for Truth and Reconciliation’s (NCTR) Taking Action Towards Reconciliation webinar, hosted by Brenda Gunn, Academic and Research Director at NCTR, with special guests Jimmy Durocher, Chairperson of the Île-à-la-Crosse Residential School Committee, Veteran of the Royal Canadian Air Force, Board Member of the Gabriel Dumont Institute, and former President of the Métis Nation of Saskatchewan, and current President of the Métis local in Île-à-la-Crosse; and Dale LeClair, Director of Indigenous and Northern Affairs at Canada Post.

The webinar stressed how important it is that all Canadians learn the truth about residential schools and how they’ve impacted both the country and communities at the local level, that reconciliation will be meaningless if we don’t have the conviction to do something about it, and to really listen to Survivors, have communication with Indigenous communities, and teach our children about what happened.

It was surprising and frustrating to learn that many residential, boarding, and day schools are unrecognized, including Île-à-la-Crosse Residential School in Île-à-la-Crosse, Saskatchewan, which Jimmy Durocher is working hard to get legally recognized. The fact that there are unrecognized schools shows that we all have to do our part to educate ourselves and those around us.

As an example of how to educate others and take action towards reconciliation, Canada Post’s annual Truth and Reconciliation stamp series was spotlighted. This year’s series features archival photographs of residential schools in different parts of Canada, with the hope of raising awareness and sparking conversations and collaborations. The stamps are made in collaboration with Survivors.

Jimmy Durocher reminded us that all Survivors handle their experiences of abuse differently. Some may not be ready to tell their stories and some may never be. As Brenda Gunn said, we all need to share the information about what happened, but Survivor’s stories are personal. If a Survivor shares their story with us, it doesn’t mean we have the right to tell it to someone else. And, if you invite a Survivor to come tell their story, you need health supports in place before, during, and after.

At the end of the day, it’s all about being human, being kind to one another, understanding each other, apologizing, and building positive relationships. It’s about telling the truth of what happened and becoming part of the story that needs to be told.  

To wrap up the webinar, NCTR shared resources, including “Six Actions of ReconciliACTION,” which you can find here

Building a New Resource

After the webinar, the Sparx team joined forces for an impact-driven hackathon. We divided up tasks and got to work on two projects: our upcoming impact report and a brand new purpose-driven resource.

Putting our heads down, we made tremendous progress in just two hours. While our new resource (hint: a website you’ll want to check on regularly!) is not up and running just yet, we were able to lay the bricks and build a solid foundation.

We look forward to getting our projects up and running soon. Our guiding principle for our purpose-driven resource was to create something we’d use for ourselves that meets our needs. That’s why we’re certain it’ll be a useful tool for the whole community.

More news on our impact report and our new resource will be forthcoming, so keep your eyes on the Sparx site and get ready for them to ignite! 

Cleaning up the Shoreline

To wrap up Make The World Better Day, we put away our laptops and got out our trash grabbers. Sparx headed to False Creek to help clean up Vancouver’s shoreline. 

Our team was joined by five external volunteers to dedicate an hour to protectinging our planet. Together, we travelled down four blocks and prevented five large-garbage-bags-worth of trash from entering our oceans. In total, we picked up 312 pieces of trash, including 143 cigarette butts, 48 pieces of paper, 43 candy wrappers, and 31 pieces of plastic.

Thanks to the purpose-driven champions who joined us! With your help, we made a real difference in our community. We hope to host more meet-ups like this one in the future!

Together, We Can Make The World Better

Every year, the Sparx team gets excited for Make The World Better Day, and each year, we strive to make a greater impact. Your purpose-driven organization can unite internally or externally to help make an impact too. We hope you’ll create your own events that help make the world better, and if you do, we’d love to hear about it! 

If you’re a purpose-driven organization with a story to share or initiatives changemakers can get behind, reach out to Sparx for a free consultation. We’d love to help amplify your impact.

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Impact Inspiration & Initiatives Work Life & Culture

Marketing with Purpose: What Makes Sparx Special

Sparx Publishing Group is not your typical digital marketing agency — we’re a team of purpose-driven marketers on a mission to make the world better. And the journey toward better begins with walking our talk.

We don’t just amplify the efforts of purpose-driven organizations; we are purpose-driven. We don’t just champion diversity; we are diverse. We don’t just offer marketing services; we believe in being good at what we do for others by doing it for ourselves.

Here are the core traits that make Sparx, Sparx and empower us to live out marketing with purpose, every day.

We’re Purpose-Driven

Our story began over 10 years ago with a spark of an idea to level the playing field for Canadian self-directed investors via a free online resource called Sparx Trading. To reach and engage this audience, we grew a passion for creating content marketing that has a positive impact on people and planet.

Sparx has come a long way from our humble beginnings. We have since expanded into a purpose-driven marketing agency dedicated to working with companies and organizations who are thoughtful and intentional about making the world a better place. For us, quality, attentiveness to detail, and innovation are reflections of our principles and key aspects of delivering on our purpose. And since our values are so integral to who we are, we want to work with other values-aligned organizations to make their impact shine, amplify their good, and help ignite the spark in other individuals and businesses to be purpose-driven.

Every member of the Sparx team is invested in driving positive change. 

We’re a small team with big dreams, and the biggest one we all share: to make the world better. This is exemplified in our initiatives, Make The World Better Day, which grew out of a place of both loss and hope, and our publication, Make The World Better Magazine, where we amplify the voices of changemakers because we’re inspired by their stories and are rooting for their success.

But making the world better is more than just a dream — it’s a mission we’re working to advance in our day-to-day work too. That’s why all our content is crafted with purpose, as evidenced by our blog, our commitment to the UN Global Compact’s Sustainable Development Goals, our enrollment in the United Way Social Purpose Innovators Program, our circular economy spin on Secret Santa, and the marketing work we’ve done for organizations like Sea Smart and Galt Foundation

We also participate in various initiatives that enable us to give back and help others, such as Movember, Kiva loans, and our personal seasonal gifting practices, where we donate funds to causes that are important to our clients. As of 2021, this gifting practice has led us to jointly donate a total of 5,000 meals to various local food banks across Canada and the US and to amplify donations to the Hospital for Sick Children in Toronto and a local humane society in Florida.

Beyond traditional marketing goals, our purpose-driven communications also reflect our belief that being equipped with the right knowledge is another critical part of making the world better. By sharing our takeaways from purpose-driven events we’ve participated in, such as Brand Battle For Good and Make The World Better Day, and raising awareness of mission-aligned recognition days, observances, and organizations through social media and in our newsletter, we hope to inspire others, hold ourselves accountable, and spark meaningful conversation.

We’re Diverse

As a CAMSC-certified minority-owned and -led organization, our team is certified diverse. We’re open to new ideas and every staff member is encouraged to bring their unique perspectives to the table. We’re passionate about amplifying diversity and applying our diverse set of backgrounds and experiences to drive innovation and create marketing that speaks to the plurality of the places we live and the audiences we serve. 

Championing diverse voices and learning about identities different from our own is incredibly important to us. As open-minded marketing experts, we want to help others communicate their diversity story and to do our utmost to help further the diversity, equity, and inclusion (DEI) cause.

One way we’re championing diversity is through Make The World Better Magazine. Our fifth edition, which launched in July 2023, is the Diversity, Equity, and Inclusion issue. We’re so thrilled to share the inspiring stories of organizations and individuals who are helping to make the world more diverse, equitable, inclusive, and accessible.

Since DEI is a central part of who we are and our purpose-driven communications, we will continue to seek more ways to incorporate it into our Sparx-owned marketing and to amplify more and more diverse voices. As we learn and grow, we will continue to share our DEI learnings, pitfalls, and wins with our audience in the hope of making our own diversity story better.

We Offer Services That We Use Ourselves 

At Sparx, we invest time, energy, and resources into our own marketing because we believe in being good at what we do for others by being good at it for ourselves. 

Our expertise is first-hand — we’re professionals who work in the marketing space, so we know the problems, limitations, and opportunities different workflows bring to client work. Not only does this increase our adaptability and ability to plan, scope, and execute effectively, it enables us to create the best work possible for our clients as we’re constantly refining our processes and skills in our owned brand marketing efforts. 

Everything we do is tried-and-true, and we dedicate ourselves to making the best content, solutions, and strategies possible for us and our clients. We will never deliver solutions we would not feel proud to use for Sparx. 

Whether it’s building websites, blog posts, whitepapers, downloadable guides, marketing collateral, advertisements, brand guides — you name it — we’ve done it for ourselves. This includes:

  • Publishing our own magazine, Make The World Better Magazine and doing this as a service for clients as well, including Canadian Securities Exchange Magazine.
  • Maintaining and regularly crafting new content for our blog and extending this service to our clients, which can be seen in the one-time, series, and monthly blog posts we made for Galt Foundation. 
  • Staying active on our own social media channels and building, publishing, and managing social media content for our clients.
  • Creating downloadable purpose-driven marketing guides, with adjacent marketing campaigns (ads, landing pages, email drip campaigns) to raise brand awareness, and offering this service to our clients as well, including TPD and Work With Us Foundation.

We’re also well-versed when it comes to data. The Sparx team uses data and analytics extensively to inform our decision-making to make sure our own campaigns work as effectively and efficiently as possible. We extend this to our clients in order to provide them with the data and solutions necessary to get the results they need, when they need them. 

And since we know how to manage our workflows and pace ourselves properly, we always deliver quality results. Working against timelines and within budgets? We do that daily.

Conclusion

Walking our talk is an intrinsic part of Sparx because our team members bring a genuine interest, enthusiasm, and passion for the work they do. We’re driven by our purpose to make an impact, as we believe that it’s the right thing to do and that we should always bring our best. This unique combination of elements is what makes our brand special.

Are You Marketing With Purpose?

We’d love to work with your values-aligned organization. Contact us for a free consultation and to help market your one-of-a-kind impact story.