Tag: Amplify Good

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Make The World Better Magazine

Susgrainable: Fighting Food Waste with Fibre

From pilsners to stouts, lagers to fruity milkshake IPAs, craft beer has taken over the hearts of beer drinkers around the world. The downside? Spent grain waste. The silver lining? Spent grain can be made into raw ingredients so good you’d barley beer-lieve these grains also made your pint (okay, we’ll cool it on the puns now).

Susgrainable is leading the charge here in Canada, using spent grains from craft brewers for their own line of delicious, fibre-rich raw ingredients. We spoke with Marc Wandler, CEO, about this start-up’s fascinating journey, from classroom to grocery shelves. 

Marc (left) and Clinton (right) at their very first retailer CHFA tradeshow. Turns out, retailers were very interested in what Susgrainable is up to. This event signalled to the Susgrainable team that the upcycling facility was going to be needed sooner rather than later!

Tell us about Susgrainable’s mission.

Susgrainable Health Foods rescues spent grains from craft brewers to create nutritious, delicious, and easy-to-make flours and baking mixes. Susgrainable is on a mission to rescue the over 450,000 tons of brewers’ spent grain produced by craft breweries in Canada daily – doing our part to decrease the staggering 58% of wasted food. 

Our mission is to also promote the discussion around consuming enough fibre. Spent grain is primarily composed of fibre and protein, with the sugars being used for the beer itself. Most Canadians aren’t even getting 50% of their daily fibre intake; one Susgrainable cookie can help you get 25% of your daily fibre while fighting food waste at the same time!

What inspired you/your founders to start your organization?

Our story began during my time as an MBA student at the University of British Columbia’s Sauder School of Business. During one of my classes, we were tasked with identifying a problem and creating a possible business solution for the problem, and a colleague who came from Vancouver’s craft beer industry mentioned the issue breweries were having with disposing of the spent grain byproduct. With my background in health promotion, I realized this byproduct is exactly what Canadians needed more of in their diets. 

After the class project ended, I carried the business forward with friend and business partner, Clinton Bishop. Clinton was raised on a farm that grew barley (not to mention he’s a beer lover), so he was motivated by the idea of using much more of the grain. 

Susgrainable’s Chocolate Chip Cookie Mix was a finalist in the BC Food & Beverage Product of the Year Awards, pictured alongside the trophy and eventual winner. Both products make for a great healthy kids snack!

What were some of the challenges you/your founders encountered?

At first, people we talked to were skeptical about us taking on something so innovative. However, once people tried the product, they started believing we were onto something after all. Another challenge is building awareness on a bootstrapped budget and raising capital as first-time founders. 

By far, however, the biggest challenge has been COVID-19. We had to completely pivot the business and accelerate our timelines on some of the tasks we had for the future. This came with a lot of risk and uncertainty. We often joke that we aren’t technically first-time founders, as we have pretty much bootstrapped two businesses due to COVID-related market flipping causing us to rebuild from scratch. 

What do you consider to be Susgrainable’s biggest success?

This might be a toss-up between our Kickstarter campaign and our first-ever tradeshow, CHFA West run by the Canadian Health Food Association. Despite having some serious things go wrong operationally behind the scenes, we were able to pull things off just in time. The excitement both events generated was tremendous. 

What makes Susgrainable unique?

While our signature Upcycled Barley Flour is a unique ingredient, our circular economy approach to building our business is unique as well. We are disrupting the way to do business within the food industry in more ways than one. The sum of all parts when it comes to how we do business and live our values is Susgrainable’s secret sauce. 

One Susgrainable cookie can help you get 25% of your daily fibre while fighting food waste at the same time.

How do you feel your organization makes the world better?

Susgrainable is making the world better by fighting food waste, tackling the lack of fibre in the Canadian diet, and creating work opportunities for students.

We like to say our primary focus is on creating impact with positive financial impact being the byproduct of this work – most traditional for-profit businesses focus on creating financial returns first with impact as a secondary focus. We believe flipping the hierarchy of these two goals is the future of successful, sustainable businesses.

Tell us about Susgrainable’s goals.

Currently, our biggest goal is to launch British Columbia’s first-ever dedicated upcycling facility. This will increase our capacity to rescue grains from 10,000 kg/year to up to 5 million kg/year. With the facility, we can then be in a better position to partner with other food businesses and retailers to innovate on different products and make Upcycled Barley Flour a more known and common ingredient. 

A secondary goal we have is to work more closely with a few key retailers to grow awareness about Susgrainable’s mission and products.

Clinton (left) and Marc (right) learning about the spent grain and distilling process at a potential upcycling facility partner.

Are there any upcoming initiatives or projects you’d like to share?

The upcycling facility is a big next step and is currently taking up the majority of our time and focus right now. We are currently fundraising to bring this idea to reality.

That being said, customers have increasingly been asking for us to get the product into grocery stores, so we’re excited to announce that we have recently launched into select Safeway, Thrifty Foods, and Nature’s Fare Markets locations in BC!

What do you most want people to know about your organization?

We want people to know that we are there to support them in their journey to live a healthier and more sustainable lifestyle. Upcycled Barley Flour can be a fun ingredient to play with in baking. It has a great story, and you can make some incredible products with it; my favourite is the Banana Bread while Clinton’s is the Pancake and Waffle Mix. The mixes are a great starting point because they are easy enough for kids to bake something up without making too big of a mess. Plus, it makes for a great conversation starter when talking about being mindful of food waste.

How can people help or contribute to Susgrainable’s mission?

The first step is giving our products a try – we’ve got a starter pack on our website, or you can look up where to find the product in-store. After that, sharing Susgrainable’s message with friends and family is a huge bonus. Word-of-mouth marketing is greatly impactful for small businesses. 

We love seeing posts on social media with people enjoying the product; it gives us motivation on those tough days. For those who want to play a bigger part, feel free to reach out and let us know what you have in mind. We are always keen to collaborate when we can. Creativity and collaboration are our jam!

This story was featured in the Make The World Better magazine:

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Make The World Better Magazine

Brands for Better Foundation: Uniting for Impact

With today’s pressing social and environmental issues, there’s no shortage of individuals and brands doing their part to make a difference. Some issues, however, quite literally take a village. Harnessing the power of the collective can amplify existing efforts and fill in the missing pieces necessary to make a lasting change. 

Since 2018, Brands for Better Foundation has been uniting brands across Vancouver to tackle the issues affecting the city. We spoke with Karla Peckett, VP Brand at SOLE/ReCORK and Founder & Executive Director of Brands for Better Foundation, about their fascinating start, big wins, and future projects. 

Brands for Better Foundation, Scot Sustad (left) and Karla Peckett (right)

Tell us about Brands for Better Foundation’s mission.

Brands for Better Foundation is a volunteer-driven not-for-profit organization based in Vancouver, BC that unites brands to tackle pressing environmental and social issues in our community. We do this by developing and hosting inclusive events and initiatives where brands unite, share resources, combine their brilliance, and multiply the effects of their efforts for the local good, turning brand teams into changemakers.

What inspired you to start your organization?

Brands for Better was conceptualized in 2018 at the Outdoor Retailer Expo and Conference by our team at SOLE/ReCORK when we invited sustainable and ethical brands across the show to share lightning talks on their impact efforts. The goal was to amplify the good work of brands that were using their businesses as a force for good, and it drew in quite the crowd! 

Seeing great success through this initiative, our team returned to our home base in Vancouver with an idea to bring Vancouver-based brands together in a similar fashion.

Founded by SOLE/ReCORK executives Karla Peckett and Mike Baker, as well as Digital Hot Sauce and Inbox Booths Founder Scot Sustad, Brands for Better Foundation was established with a clear mission: to bring measurable positive impact to local communities by harnessing the united power of brands and their people. 

In 2018, 35 senior leaders of Vancouver’s biggest brands were invited to a vision lunch to learn about a conference and design thinking pitch competition called the Brand Battle for Good, aimed at tackling local social and environmental issues. What set us apart was our promise of implementation and measurable impact; the winning idea would be brought to life with the help of the Brands for Better founding partners. With volunteers raising their hands, the interest was obvious and immediate.

What were some of the challenges you encountered?

The first Brand Battle for Good, aimed at moving Vancouver toward zero waste, was meant to happen in late 2020 but was postponed a year and reshaped to a virtual event because of COVID-19, thus launching in April 2021. In the interim, our fresh but eager network got together, giving virtual consultations to five local businesses in need on how to pivot in the face of the pandemic.

Virtual meeting tools have proven invaluable but can’t compare to the palpable energy that comes from being in the same room with like-minded folks ready to make positive change. Our next iteration of the Brand Battle for Good will be a hybrid of a virtual conference and in-person hack-a-thon.

Brands for Better Foundation Meet and Greet

What do you consider to be Brands for Better Foundation’s biggest success?

Our inaugural Brand Battle for Good in April 2021 saw brands like Arc’teryx, Lush, Hootsuite, Unbounce, Vancity, Earth’s Own, Happy Planet, and Swany in attendance, alongside founding brands, SOLE, ReCORK, Digital Hot Sauce, and others. 

In the end, the winning concept was EcoMeter, an online resource for finding sustainable restaurants and connecting restaurants with sustainable partners. EcoMeter officially launched in May 2022 with the help of the Brands for Better network.

What makes Brands for Better Foundation unique?

Until now, there really wasn’t an avenue for Vancouver brands to connect and create impact. Brands are looking to give back to the city where they live and work, and our organization offers flexible volunteer and event opportunities to cater to any professional or business. We harness the collective power of brands and their people and direct their focus on pressing issues that are affecting their city.

How do you feel your organization makes the world better?

Social justice and environmental conversations are as loud as ever, but governments can only do so much. Brands and individuals will need to step up to help catalyze change. We’re looking to make it easier and more impactful for brands and professionals to start making a difference locally.

Tell us about Brands for Better Foundation’s goals.

Our number one priority is ensuring sustainability of the Brands for Better initiative. We’re starting to think about funding an organizational structure and how we can fine-tune, so we can not only ensure its success in Vancouver, but activate Brands for Better chapters in other communities beyond. 

If mirroring Brand Battle for Good events started popping up in other major cities throughout the world, imagine the amazing reach it could have.

Behind the scenes at the 2021 Brand Battle for Good Zero Waste virtual event, held in Vancouver

Are there any upcoming initiatives or projects you’d like to share?

With the help of the Brands for Better volunteers, we are thrilled to be launching our second Brand Battle for Good this fall, a two-part hybrid event with a virtual conference on September 28 which will feature close to 35 educational seminars from over 55 local and international subject matter experts, and an in-person strategy hack-a-thon on October 5. With this event, we aim to bring together Vancouver’s top brands and industry pros to come up with the most compelling, creative, and practical solutions to combat social isolation and loneliness in Vancouver.

This interactive event promises a mixture of learning, networking, professional development, and team building, combined with a polished production of storytelling, friendly competition, live art, comedy, music, and a party to finish. Each team is composed of 10 individual or brand team participants and two local undergraduate or master’s students, plus a dedicated volunteer design thinking facilitator to guide them through the event. 

The issue we’re tackling this year is social isolation, a pressing concern in Vancouver which has been exacerbated by the forced isolation of the pandemic. Leveraging the influence and the existing synergy of their internal teams, a brand with an original solution could spark real change that builds a greater sense of belonging in our city. We expect many ideas coming out of this event will have the potential to make a difference for struggling communities.

Behind the scenes, Brands for Better is working on an upcoming initiative called the Spark Factor Project, geared toward youth career development. The Spark Factor’s long-term vision is to be a youth development project aimed at increasing diversity in the workforce by inspiring enthusiasm in youth of diverse backgrounds who traditionally face barriers to inclusion and support their learning and skills-building journey.

The project aims to unite local brands to support Vancouver’s youth on their career journey by offering a behind-the-scenes look at a company through experiential workshops led by leading industry marketers, giving these youth hands-on experience of taking a product from concept to product launch. We are actively onboarding retail brands to get involved. You can apply on our website. 

What do you most want people to know about your organization?

Brands for Better believes that the biggest and most impactful change is created when brands unite their power: resources, ideas, strategies, experience, and people. We connect brands and individuals who want to create positive change with opportunities to tackle pressing environmental and social issues in our shared community. We are a network of people and brands that care. 

How can people help or contribute to Brands for Better Foundation’s mission?

Those interested can contribute by participating in or supporting any of our future events. Send your company’s team of creative thinkers, innovators, and disruptors to a future Brand Battle for Good to learn about and devise solutions for the issues facing our city, donate to our cause to help us continue to offer these incredible opportunities, or reach out and apply as a volunteer! If you’re interested in getting involved with Brands for Better, visit our website at brandsforbetter.ca to get in touch.

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Purpose-Driven Marketing Tips

Why and How Circular Economy Companies in Canada Should Use Storytelling

In a world where consumption rules and waste is taking over, your organization is ready to help save the day.

As a circular economy organization, you already know the benefits of reusing, repairing, refurbishing, remanufacturing, repurposing, or recycling products. But the journey to rally others on your quest for impact may seem incredibly lonely.  

Bam! Suddenly, a conveniently-timed character has entered the scene to help guide your marketing and offer a beacon of clarity to your communications. Their name is storytelling. 

Setting and achieving your impact goals can be daunting given that the circular economy hasn’t entered the mainstream yet. And if getting attention is hard enough, imagine sustaining that attention to explain something that most people haven’t even really heard of. 

As an impact-led enterprise, connecting with your audience at a deeper level is crucial. Storytelling will help you better engage, inspire, and lead your audience on the long journey to the day when the circular economy just becomes “the economy.” 

To avoid getting lost in the plot and deliver compelling communications leading up to the Zero Waste Conference, here’s how to effectively use storytelling to reach your impact goals. (Cue the cliffhanger.) 

Know Your Target Market Audience(s)

Before you can begin using storytelling as a marketing tool, you first need to break down your audiences into primary and secondary groups through segmentation. 

According to Bizfluent, “the primary target market is the group of consumers a business covets the most or feels is most likely to be the purchaser of its product or service.” As you can imagine, secondary audiences are those that fall closely after primary in terms of desirability. 

It’s important that you get specific with your various audiences to understand who will have the most impact, and, therefore, who you should be reaching and creating resonance with. Depending on what sector you’re in within the circular economy/zero waste space, as well as your impact goals, there may be unique audiences you’ll want to target.

Here are a few sector-specific audiences:

Public/Government: Legislators, personnel, general public.

For-profit: Since the circular economy is new in the mainstream, audiences may need to get created; however, they may be cohorts of current “green” consumers. 

Non-profit: Employees (often unpaid volunteers), donors, board members, etc. 

Determine Your Current Challenges

Before you can devise a story to share through your marketing channels, ask yourself: What are the current challenges/problems your organization is facing that marketing/communications could help overcome? 

Knowing these challenges can help you focus on a story (or stories) that would appeal to your target audience and cause them to perform a desired action. 

For example, if you’re a non-profit in need of volunteers, perhaps you could highlight one of your current volunteers, including why they started volunteering, what they like about volunteering, and how volunteering at your organization makes an impact on the planet. Individuals who connect with the “characters” in the story are more likely to consider contributing to your organization, including possibly volunteering.

While most circular economy organizations may currently face the common issue of educating stakeholders about the zero waste space and the circular economy, there may be challenges specific to your organization and/or sector that are worth focusing on in more detail. 

Sector-specific challenges:

Public/Government: Getting funding and legislation passed and/or buy-in from stakeholders.

For-profit: Audience growth, lead generation, and/or sales. 

Non-profits: Appealing to board members, getting donations, finding volunteers, etc. 

There may also be challenges you’re facing with your marketing efforts. Luckily, we offer tips on how to identify and overcome them. 

Use Storytelling to Reach Your Impact Goals

Now that you know your audience and have identified your current challenges, you’re ready for the inciting incident: telling your story(ies). 

While it may seem daunting, humans have been telling stories for thousands of years; it’s sort of our thing. 

Storytelling allows you to activate the imagination of your audience, which can help you stand out from the noise, establish a deep connection, and ultimately get their buy-in.

Perhaps you didn’t realize that you were already doing it by leading with your values, but marketing relies heavily on telling stories — in this case, your story. 

In order to do this effectively, you need to take this “novel” concept of the circular economy — something, of course, Indigenous people have been doing for centuries — and package it in a way that is accessible and familiar.  

Here are some tips for effective storytelling:

  • Establish a brand voice if you don’t have one
  • Choose a clear, concise message
  • Have a clear structure; a beginning, middle, and end is a good place to start
  • Include personal anecdotes when appropriate
  • Use one of seven familiar story archetypes, such as Overcoming the Monster or The Quest 
  • Look to others for inspiration. For example, check out Warby Parker’s Our Story page 

By applying these tips, you can more effectively share your brand vision to achieve your impact goals, thus helping the circular economy at large — and the world, one story at a time. 

Get in Touch

At Sparx, our mission is to create content to make the world better.

If you’re in the business of making the world better too and need help creating great content, digitally delighting your customers, marketing your business, or you simply have marketing-related questions, the experts at Sparx Publishing Group are always available to chat. You can reach us here.

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Make The World Better Magazine

A Full Circle Movement: Make The World Better Magazine Issue 3 Sneak Peek

You care about your organization’s waste footprint. Perhaps you’ve reduced packaging, offered transit passes to employees, or implemented initiatives to eliminate take-out coffee cups. But what’s even better than reducing waste? Having zero waste in the first place. 

Individuals and organizations are “circling” back on the circular economy, a game-changing model of production and consumption that is newly entering the mainstream – and Sparx has curated some of these incredible stories to spark inspiration.  

As a purpose-driven marketing agency, everything we do is driven by our mission to make the world better. That’s why we created Make The World Better Magazine: to start conversations and ignite positive change. 

Make the World Better Magazine: A Publication to Amplify Good

Make the World Better (MTWB) Magazine amplifies good by sharing the stories of individuals and organizations making impactful differences in their communities. 

In our first issue of MTWB Magazine, we showcased a wide range of amazing organizations dedicated to “better.” And in our second issue, we looked at how regenerative agriculture can improve the world. 

Now, in our third issue, we’ve set our focus on the circular economy and will be featuring circular economy organizations in Canada and worldwide who are running circles around those slow to adapt. 

Sneak Peek of the Circular Economy Issue of Make The World Better Magazine

In our upcoming issue of Make the World Better Magazine, we take a look at 10 circular economy organizations and share their incredible initiatives to help locals eat more sustainably, unite changemakers, cultivate the next generation of conservationists, reduce and reuse waste, and accelerate Canada’s transition to a circular economy:

Be the First to Access Make The World Better Magazine: the Circular Economy Issue

The third issue of Make the World Better Magazine is coming soon! We can hardly wait to share it with you. In the meantime, you can learn more about impact-driven efforts by reading our previous issues. And if the game-changing circular economy won’t stop circling your thoughts, you can subscribe to get notifications to be updated when the next MTWB magazine is published:

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Make The World Better Magazine

Ecosystem Services Market Consortium: Improving Soil Health

When thinking about ecosystems, it can sometimes be easy to forget about the “systems” part. Plants, animals and humans are all connected, starting with soil. Soil health should be everyone’s first priority when it comes to agriculture. Luckily, there’s a movement that’s aiming to ensure that happens. 

Ecosystem Services Market Consortium is a non-profit that’s working to improve soil health across the US. We spoke with Thayer Tomlinson, Communications Director, about Ecosystem Services Market Consortium (ESMC), including why they started, their upcoming projects, and how you can get involved. 

Tell us about Ecosystem Services Market Consortium’s mission.

The Ecosystem Services Market Consortium’s mission is to advance ecosystem service markets that incentivize farmers and ranchers to improve soil health systems, which benefits society. More specifically, we are creating a program that pays agricultural producers for the measurable climate and water benefits resulting from practice changes in their agricultural operations.

What inspired your founders to start Ecosystem Services Market Consortium?

ESMC was officially formed in 2019 after two years of multi-stakeholder discussions on how to best create carbon markets tailored to agriculture, and their ability to scale beneficial soil health outcomes. Our work is driven by the potential we see in agriculture’s ability to improve soil health and combat climate change. Our approach creates a win-win-win for farmers and ranchers, consumers, and the environment. 

While we do not believe ecosystem services markets are a “silver bullet” climate solution, we do believe our market program can complement other global efforts and provide near-term opportunities to reduce greenhouse emissions at the lowest possible cost, while other, more costly tools and technologies are brought online. 

What were some of the challenges they encountered?

Building a market program that encompasses multiple crop types, production systems, and regions in the US is not easy. Ensuring that ESMC’s market program has the highest level of scientific rigor is even harder. Making our work even more complex is creating an ecosystem services market that includes credits for reduced greenhouse gases, soil carbon sequestration, improved water quality and quantity, and increased biodiversity. 

Many of the tools, technologies, and program design aspects for our program have had to be built while we are building our program. While this process has allowed us to create new types of credits for carbon markets as a whole, it also takes a lot of time, effort, thought, and financial support.

What do you consider Ecosystem Services Market Consortium’s biggest success?

To tackle the challenges of building this market, our wide and diverse membership is one of our greatest resources. Our 80+ membership represents the entire spectrum of the agricultural value chain, including agricultural producer groups and co-ops, major corporate food and beverage companies, agribusiness, conservation NGOs, agtech companies, land grant universities, and others. With our members, we are collectively investing in ESMC’s market program.

An example of this collaboration is our pilot projects around the country, which use nationwide member organizations and producers as pilot partners. Through our pilots, we work with an extensive network of partners and collaborators to test and refine our market program and other new technologies for every major farm commodity across the nation. These pilots are key to our success – the dedication and time our partners have put into the pilots is a full measure of our success to date.

What makes your organization unique?

Carbon market programs for agriculture are becoming more common, and farmers have lots of questions about why they should work with one program over another. ESMC is unique in that our organization is a not-for-profit organization operating a market program, while many of the other carbon market programs are for-profit organizations. 

We’ve created a member-led consortium that can maximize environmental impact and producer income by delivering as much of the value back to farmers and ranchers as possible. Producers who work with us have the flexibility to choose among the practices that can generate credits, so producers can manage their operations to work best for them.       

Additionally, our program pays producers for a suite of quantifiable impacts: carbon credits and water quality, water use conservation, and habitat and biodiversity enhancement and protection. So instead of focusing on just one type of environmental improvement, we “stack” multiple ecosystem services to go beyond simply improving soil carbon and reducing greenhouse gases. This approach to generating multiple environmental credits from the same land improves our producers’ return on investment per acre.

How do you feel Ecosystem Services Market Consortium makes the world better?

Ecosystem markets represent one of humanity’s best chances to mitigate the worst consequences of climate change. Our ecosystem market program rewards agricultural producers for measured environmental impacts based on practice changes. But these benefits to farmers and ranchers don’t stop with our payments. 

Regenerative and sustainable agricultural practices that increase soil organic carbon and reduce greenhouse gases have beneficial climate impacts, but they also improve overall soil health, structure, fertility, and productivity. This can create more resilient production systems that are less impacted by extreme weather. 

Better soil health, in turn, means reduced soil erosion from wind and water, keeping valuable soil in the field. Improved soil water holding capacity can reduce nutrient losses and lower irrigation requirements. Improved practices can also positively impact biodiversity and habitat. 

Tell us about your organization’s goals.

While ESMC has many goals, one key goal is to enable the success of the agricultural value chain to enroll tens of millions of acres in our market program. This work will help reduce the agricultural sector’s supply chain emissions to align with public commitments and science-based targets.

Are there any upcoming initiatives or projects you’d like to share?

Starting soon, our program will be operating in all 12 US agricultural regions, allowing producers across the country to enroll with ESMC and begin generating saleable ecosystem service credits. In May 2022, our market program will launch, which allows those producers currently enrolled in ESMC pilot projects to participate in our full market program.

As the market continues to scale and demand for ecosystem services increases, the value/price of credits will continue to rise, further incentivizing producers to adopt more regenerative practices, which will produce additional beneficial environmental outcomes and provide additional revenue to producers.

What do you most want people to know about Ecosystem Services Market Consortium?

As we expand our market program, it is important for the producers who create credits, the buyers of those credits, and the wider public to understand how much science and verification underpins these credits. We base our work on science, widely accepted standards, and outcomes. 

Our market protocols have the strongest possible scientific basis to provide confidence and trust to sellers and buyers, as well as the public. Our protocols, projects, and ecosystem service assets are verified and certified by global certification bodies, Gold Standard and SustainCERT, so buyers of our credits have confidence that their investment is truly having an impact.  

How can people help or contribute to Ecosystem Services Market Consortium’s mission?

One way people can help ESMC’s mission is to learn more about where their food comes from and how it is produced. Farmers, ranchers, and the agricultural sector can play a key role in reducing greenhouse gas emissions and increasing soil carbon, and be part of the solution to climate change. Supporting agricultural producers as they transition to more regenerative practices is part of that solution. 

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Moment Energy: Harnessing the Power of Clean Energy Storage

Electric vehicles offer a more sustainable alternative to gas-powered cars. However, the lithium required to power their batteries are often mined in a way that’s not socially or environmentally conscious. And once these batteries aren’t needed anymore, they can sit unused, but with a lot of energy left in them. Moment Energy is harnessing the potential of these batteries. 

Moment Energy is an impact-driven energy storage company, which participated in Spring Activator’s National Impact Investor Challenge. We spoke with Edward Chiang, Co-Founder & CEO, about why Moment Energy got started and the exciting projects they’re working on.

Team members: Gabe Soares, Eddy Chiang, Sumreen Rattan, Gurnesh Sidhu

Tell us about Moment Energy’s mission. 

Our mission is to ensure that all electric vehicle batteries are responsibly disposed of. The reason why this is a problem is because lithium recycling isn’t profitable, costing taxpayers thousands of dollars to get rid of a single electric vehicle once the driver is done with it. With that being said, unfortunately, only about 5% of all electric vehicle batteries are being recycled responsibly, with most of them ending up on shelves or in landfills.  

However, we found out there’s an average of 80% life left in these batteries, so instead of prematurely recycling these batteries, they can be taken out of the vehicle and repurposed and reformatted into something that’s usable for the home or for commercial buildings. This helps people reduce their diesel consumption, lower their utility bills, and decrease their environmental footprint. 

We also aim to ensure no new lithium is required to be mined for stationary storage applications because we try to reduce the negative environmental and social impacts happening across the world with lithium mining.

What inspired you to start Moment Energy? 

For myself, while living for four months in a small town called Deep River (just north of Ottawa), doing some nuclear energy research for the Canadian government, I realized how even being two hours north of a big city, a lot of Canadians don’t have access to reliable energy. Ottawa was hit with a tornado, and out of power for four hours, while Deep River was out for 24 hours – something I was told was normal for them; they often lacked power for a week at a time, if not longer. 

As we dug deeper, we found that Canadians – Indigenous communities, especially – are very diesel-dependent. The government spends tens of millions dollars on shipping fuel just to keep lights on, but a lot of remote communities don’t want diesel. They want to wean off diesel, but solar and wind power are too intermittent. That’s why energy storage is needed to decrease their fuel usage, and hopefully, even replace the diesel generators one day. 

In terms of the founding members of Moment Energy, we’re a group of four best friends who met each other in our engineering program at Simon Fraser University. Here, we worked on a variety of projects, including building and designing an electric race car from scratch. From there, we started a mental health company, trying to commercialize neurostimulation devices, and soon pivoted to Moment Energy because we realized the skillset and passion for electric vehicles and renewable energy was something we all had in common. That’s how we got started in January 2020. 

What were some of the challenges you encountered? 

The first challenge we faced was the COVID-19 pandemic hitting when we were only a company for three months. We were new, but it was lucky that we were new because we weren’t in the middle of manufacturing a lot. During this time, there were some markets that were closed off and we decided to pivot away from, such as Vancouver’s film industry and outdoor events that use diesel generators that can be loud, a pollutant, and unsafe. 

Over the past year, we addressed the off-grid residential market, which is still diesel dependent, but now they’re off-grid and they own their own energy. Now, we’re going to the off-grid and on-grid commercial markets as well. 

The second challenge we’ve recently faced is supply chain issues. Everywhere in the world experiences it. The Suez Canal incident was one thing, but essentially for anything hardware-related, the prices have just gone up, mainly because of the whole supply chain shortage. For us as a hardware company that develops batteries, it presents delays. 

However, it was a good learning curve for us – we definitely know how to better position ourselves on the supply end and better prepare for any delays that are going to be there in the future.   

What do you consider Moment Energy’s biggest success? 

Our biggest success is our three projects that we’ve deployed over the past year. These three projects are off-grid residential applications, but not just a cabin or a home. Some of them are mansions in the middle of the woods or on an island, so they use a lot of energy. The three projects were in Winnipeg, Quadra Island in British Columbia, and Edmonton. 

It was really fulfilling to live on some of these sites for a couple days during installation to see everything get powered by our batteries: lights, TV, the fridge, etc. We were really happy about those successes and proud of Moment Energy.

Overall, we’ve grown incredibly quickly. Six months ago, we were still in one of our co-founder’s garage. Then, we moved into a small, warehouse sharing type model, and now we have our own facility. It all happened in six months. Recently, we also closed our seed round for $3.5 million. 

What makes your organization unique? 

We’re significantly more affordable, thereby allowing greater access to high quality, lithium-based energy storage to a lot of these markets that need it. As well, we have higher discharging capabilities with our batteries compared to traditional lithium.  

Another thing that makes us unique is our environmental impact. New lithium is not required to be mined for our batteries which helps circumvent the negative social and environmental issues of mining. And then we do have a core technology overall. The core technology, in terms of why we win against any second life company, is the development of our battery match system.

How do you feel Moment Energy makes the world better?

We feel we make the world better because our method of energy storage offers a more environmentally positive solution than traditional energy storage. It’s also a safer option for our clients, as lead acid batteries, in addition to being negative for the environment, can be dangerous if you get the acid on you when topping up the batteries. 

As well, our energy storage solution is a reliable alternative to renewable energy. Those who have installed solar panels or use wind energy often face sunlight or wind shortages which makes energy storage unreliable. Unfortunately, many end up having to turn to diesel generators as a back-up. So we see us fitting into the picture as sort of a hybrid approach; we install our battery, and combined with the diesel generator, we still reduce diesel consumption significantly. 

Tell us about your organization’s goals. 

Right now, we’re partnered with four auto manufacturers, with about three more we’re in talks with, so we’re essentially leaders in terms of partnerships for auto manufacturers. In terms of our batteries, we have developed and deployed five kilowatt hours, which is a very small application. One residential home is 14 kilowatt hours, to put in perspective. We’ve also been deploying 20 kilowatt hours for off-grid, residential homes. 

Now, what we’ve just built and sent out is 100 kilowatt hours, which is about five off-grid homes or about eight on-grid residential homes. With that, we’re really addressing the more commercial-type applications, such as in the aquaculture or mining industries, where they use diesel generators and require more energy. 

Another application we’re focusing on is small to medium manufacturing buildings. In provinces like Ontario and Nova Scotia and several states in the United States, they face demand charges where if you draw too much power from the grid, you will get fined hundreds of thousands of dollars. Our batteries can provide necessary juice for when they hit those peaks. We’re working to be the first commercial, second-life battery certification. 

Our big, hairy, audacious goal is to ensure all electric vehicle batteries are repurposed by 2030 and that we would have a part in all that. And really, we want to make clean, reliable and affordable energy for all. 

Are there any upcoming initiatives or projects you’d like to share? 

Right now, a lot of our projects are in the works in the short term. For example, we’re sending our battery pack to Dalhousie to do testing. We’re working with the Verschuren Centre right now to lock down an off-grid site to deploy our battery pack there, as well as working in Nova Scotia to work on on-grid projects with other companies too. Other BC-related projects are focused on the springtime.

What do you most want people to know about Moment Energy?

First and foremost, Moment Energy is a company that puts people first. Without our strong and passionate team, we would not be able to make meaningful environmental and social change for others. 

We’re a cleantech company with a mission to change the way people view sustainable businesses. We’re providing an energy storage solution that is not only reliable, but environmentally sustainable. This speaks to how all products should be designed. 

How can people help or contribute to Moment Energy’s mission?

Spread the word about us! We are always looking for project opportunities and new talent to join our team. The best way to contribute is to talk about what we’re doing (battery repurposing) and recommending our solution (energy storage).

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ReFeed Canada: Securing Sustainable Food Systems

As the world continues to experience unprecedented times, one thing that’s certain is humanity’s need for secure food systems. Unfortunately, many people remain food insecure, while the amount of food waste in developed countries like Canada continues to be high. 

ReFeed Canada is challenging this reality by ensuring future generations have access to sustainable food systems. We chatted with Stuart Lilley, CEO & CVO, about ReFeed Canada’s efforts to repurpose food waste, their worm farm, and their exciting partnership on an eNFT project.

ReFeed Canada staff sorting useable produce to be redirect to local partners like the Greater Vancouver Food Bank.

Tell us about ReFeed Canada’s mission.

“For the Love of Food, People and Planet.”

ReFeed is on a mission to create sustainable food systems for future generations. At a time when over 58% of the food in Canada is wasted, with one third of that food still suitable for human consumption, 1 in 8 people in Canada remain food insecure. At the same time, the agriculture industry accounts for 10% of the greenhouse gas emissions produced globally.

The food system is broken, and we believe we can help fix it through circular systems that recover nutrients from agri-food waste, and produce surplus to produce nutrition for people, livestock, and soil. 

What inspired you to start ReFeed Canada?

For the past 12 years, I have witnessed first-hand the industrial amount of pre-consumer food waste that occurs daily in our food industry. During that time, I worked with numerous companies in the food industry, including an insect technology start-up, supplying them with food waste to produce sustainable protein. I struggled endlessly with supplying food that could’ve been recovered for organizations that address food insecurity if priorities were aligned with society, rather than the company that controlled the waste stream.

I felt that a better system would be to have a facility that could receive and rescue industrial amounts of produce for people first, and what’s left could then be used as feed for livestock and insects to create sustainable protein and organic soil amendment and fertilizer products, all from agri-food waste. These products could then be sold to produce more food and the revenues could be used to support the social enterprise part of the business, Circular Nutrition™, with a sustainable business model. 

I didn’t understand why all interests: societal, environmental, and financial, could not be aligned in one facility.

What were some of the challenges you encountered?   

As a start-up, you encounter a multitude of challenges on a daily basis. ReFeed is a very ambitious project with multiple modular pieces that work together to create the circular system. Right out of the gate, we were handling industrial amounts of produce waste.   

We officially took over the facility on March 1, 2021. Shortly after, the COVID-19 pandemic hit and all of the plans and investors we had lined up fizzled. We had to go into survival mode, and that meant becoming scrappy in how we generated revenue while we figured out how we were going to build our vertical worm farm with no money and very little help.

Being underfunded was definitely one of the bigger challenges. If it wasn’t for my waste consulting company and the ability for ReFeed to immediately generate revenue by rescuing and processing produce waste, I don’t think we would’ve made it. 

More recently, supply chain issues have severely delayed the buildout of the worm farm. But I have learned to be philosophical about every challenge, delay – it’s all part of the journey. I am confident we can get through anything as long as I keep waking up in the morning and showing up for work. This is all part of a bigger plan.

What do you consider ReFeed Canada’s biggest success?

I think our biggest success has been the team that we have assembled: our staff, advisors, and partners. We have been extremely lucky to find a great team that believe in the vision of ReFeed, the circularity of our model, and the impact we create, and are committed to bringing it to fruition

What makes your organization unique?

I haven’t heard of too many companies that are committed to impact in our community and our environment before profit, never mind the fact that we are bringing together food rescue to address food insecurity, produce waste recovery to feed livestock, and worm farming to produce sustainable protein and replace synthetic fertilizers all at one facility – and somehow make it all make sense from a business perspective.

How do you feel ReFeed Canada makes the world better?

It would be easy to say that ReFeed makes the world better because of the environmental and community impact that we create, but the reality is that aspect of our company is just a drop in the bucket of what needs to happen around this planet. I truly believe that the greatest impact we are having in the world is how we are inspiring others to think outside of the box, helping to motivate others to improve or start their own impactful company, and contributing to a growing community of people that want to see real action with urgency to fix our broken systems.

I’ve said from the beginning of this journey that ReFeed isn’t the answer to everything, but it is setting a new benchmark of what can be done, and hopefully, it will push and inspire others to elevate their game so that we can start accelerating innovation and solutions that will reverse our current trajectory on this planet.

Tell us about your organization’s goals.

Our primary focus is on building out our Langley facility into a centre of innovation, a commercial scale demonstration of the potential of circular systems in agriculture. We want to demonstrate the entire Circular Nutrition™ potential by utilizing agri-food waste as a resource to be food for people and livestock, or bio-converted into organic growing mediums that are then used to grow more food for the local market, dense in nutrition and carbon negative. 

As this comes together, we are planning the expansion of ReFeed Farms into other markets, leading with our modular vertical worm farm, while also developing further applications for worms at the farm level to address manure management issues, the reduction of synthetic fertilizers and mined minerals, and supporting farmers’ transition to regenerative farming practices.

Are there any upcoming initiatives or projects you’d like to share?

One that we are very excited about is our partnership with a company out of Denmark that has created a platform for good called Coin4Planet. Founded by Morten Røngaard of Reality Gaming Group, the premise behind this platform is to create a blockchain-based investment platform which will raise funds by selling “Nature Coins.” The proceeds will be directed to real world projects that are making a significant impact, are transparent, and quantifiable for the planet, as well as society.

Coin4Planet provides a tool both for investors looking to contribute to green tech projects making a measurable difference, and those who are simply seeking annual returns with added stability from crypto assets which are tied to real-world projects. 

ReFeed Canada will be one of their genesis projects receiving direct investment to support the expansion of our operations, including a range of products and services to help farmers move off chemical fertilizers and onto our natural solutions. I believe this new model of funding has the potential to change the world.

What do you most want people to know about ReFeed Canada?

The most important thing that I want people to know about ReFeed Canada is that we are just a group of regular people who have seen that the food system has been broken for a long time and are not interested in more reports or committees to discuss what we need to do. We are just simply going to do what we believe needs to be done and are happy to do the heavy lifting to get the momentum needed to start changing the way things are done.

We can end hunger in this country because it’s not a food production issue, it’s a food redistribution issue – we already grow and make more than enough food to feed everyone. We can also eliminate synthetic fertilizer use by shifting to bio-based growing mediums and nutrient recovery from manure. We need to create systems that recover nutrients instead of wasting them, and nature is our guide. 

We’re doing this to help ensure that our children have a future and that their children have a future. We don’t have any more time to waste. 

How can people help or contribute to ReFeed Canada’s mission?

The first way people can help contribute to ReFeed Canada’s mission is to follow us on social media and to get the word out about the work that we are doing with your friends, your schools, local municipal, and provincial leaders. 

In 2022, we’ll be launching our worm castings fertilizer and soil remediation products for purchase, and partial proceeds from these sales will directly support our social enterprise that rescues industrial amounts of produce for redistribution to food banks and non-profits.

In the bigger picture, look around your day-to-day life and see what you can do to help reduce your environmental impact in your community. Big business is watching and listening to the consumers like never before. What we support as a community and what we decide to spend our money on makes a difference. It says a lot about where we want to go as a society.

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Solaires: Illuminating Good with Affordable Solar Solutions

With climate change a pressing concern, the need to achieve greenhouse gas emission targets is becoming increasingly important. However, renewable energy sources that can help decrease these emissions, like solar, aren’t always accessible or affordable.

Solaires, a past participant in the Spring Activator Campbell River Impact Investor Challenge, is addressing this issue by developing accessible solar energy technology of their own. We chatted with Carolina Betancourt, Marketing and Business Development Manager, about Solaires’ innovative technology, passionate and diverse team, and goals. 

Lab photo of Dr. Deepak and Dr. Sahar Sam discussing the experimental results.

Tell us about Solaires’ mission. 

At Solaires, our mission is to make solar energy more accessible by developing photovoltaic solutions that contribute to minimizing the planet’s environmental footprint.

What inspired your founders to start Solaires? 

Being passionate about new technologies to improve human lives, they started Solaires knowing how important it is to take action now to reduce the carbon footprint. Their personal goals include being able to use their knowledge and experience to work towards saving the planet and creating a better place for the next generation. 

As a company, we have gathered a great number of specialists and experts in this field, and are working with several universities and industry partners to achieve our goals. 

The Solar Ink™

What were some of the challenges they encountered? 

We have a disruptive technology which, unlike sustaining innovations that improve existing products, we are reinventing a technology with a new business model. In addition to developing and validating our new technology, finding the best go-to-market strategy is one of the challenges we have faced.

Moreover, leading a large team of scientists, engineers, and business professionals is one of the day-to-day challenges to make sure everyone is aligned with our product development and business goals. 

We strive to have everyone respect and follow our core values at Solaires. We have created a safe environment for everyone to share their thoughts and ideas, and make sure everyone feels valued and heard.

What is Solaires’ biggest success? 

Although Solaires is a young company, we were able to gather more than 20 professionals and experts in this field, some with more than 20 years of executive experience. Today, we are working with five different research groups inside and outside Canada. 

We have signed MOUs (memorandums of understanding) with several partners in Canada and overseas to test and evaluate our products. Furthermore, one of the founders’ biggest personal successes is seeing how engaged and dedicated our employees are to our goals.

What makes your organization unique? 

We have a very diverse team with different backgrounds and mindsets who have come together to pursue one goal: help Canada achieve the zero greenhouse gas emission target by making solar cells and solar energy conversion technology more accessible and affordable. 

We are changing the way solar cells are currently made and are also impacting the ability of women and minorities to participate in a science-based industry. Solaires is a certified Women’s Business Enterprise (WBE), with 60% of the management team being women. We are committed to meet the United Nations Sustainable Development Goals, and we are also in the process of being B Corp certified.

How do you feel Solaires make the world better?

Solaires is ambitiously working towards a number of powerful impact areas. Without a major acceleration in clean energy innovation, net-zero emissions targets will not be achievable. That is why we are developing the next generation of solar cells made from perovskite, which will make clean energy solutions more accessible and affordable while also broadening the possible applications for solar technology. 

At the same time, we are raising awareness about climate change, supporting women in STEM, and advancing progress towards sustainable development. We are bringing to market clean energy innovation that will accelerate the transition to a cleaner world.

Tell us about your organization’s goals. 

Our primary goal as an organization is to secure a more reliable and clean energy source that will effectively help in emission reductions necessary to meet the international climate goals, as well as national reduction targets. 

We want to support Canada in achieving its zero greenhouse gas emissions target by developing and marketing an innovative technology to harvest solar energy. We also hope our endeavour towards this goal will help establish Canada as an innovation hub and a world class centre of excellence for research and development of solar cell technology.

Are there any upcoming initiatives or projects you’d like to share? 

We are planning to collaborate with Canadian and overseas organisations to help us develop as well as commercialize our solar cell technology. We have signed NDAs with these potential partners and are in the process of finalizing the partnership agreements. 

We are also partnering with universities to test our products. Our aim with these partnerships is to bridge the gap between the technology that exists in university labs and the commercialization of said technology.

What do you most want people to know about Solaires?

We want people to understand the impact our project can make in a world where drastic emission reduction is paramount to control climate change. Our solar technology cuts down emissions of solar cells by 40 percent, making it a more clean source of energy. Our solar panels will be much more efficient, and the manufacturing for them needs fewer resources compared to the current solar panels. 

We also need people to know that we are a purpose-driven company that is proud of the work we do. Our diversely talented team, made up of over eight different nationalities, practices our core values every day. At Solaires, diversity, equity, and inclusion (DEI) are part of our DNA, and we consider it the foundation of our innovation. Together, we are building an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees.

How can people help or contribute to Solaires’ mission?

The easiest way to support us in our mission will be to spread the word! Please share about us, our products, and our mission in your social media handles. The support will help us attract investors who are interested in investing in our project. People can also help us grow and expand our network by introducing us to investors who are interested in our technology, to potential customers, and to partners who align with our mission and values. 

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Bluebird Grain Farms: Cultivating for the Next Generation

Even in Washington, one of the largest wheat producing states in the US, purchasing farm direct organic grains locally is not an easy feat.

Bluebird Grain Farms went “against the grain” to become a vertically integrated agricultural producer and processor, and they’re now on a mission to make farming across the US better for people and the planet. We chatted with Brooke Lucy, Co-Owner, Marketing, Sales & Product Development, about Bluebird Grain Farms’ history, mission, and goals.

Tell us about Bluebird Grain Farms‘ mission. 

Our mission is to cultivate and produce the most nutrient dense grains for our customers, and more importantly, for the next generation. This means growing and processing our ancient wheats with a minimal carbon footprint and taking care of the soil every step of the way.  

Growing under an organic regenerative system means we take care of the soil, the wildlife, and the environment around us. Our employees and our community are included in this. 

We want to expand our network of farmers, inspire other farms to transition to growing under an organic regenerative farm system, and prove that an organic regenerative system is good for the health of the planet and the ecological and human communities that live amongst the farm system. 

What inspired you to start Bluebird Grain Farms? 

We started Bluebird Grain Farms in 2004 because we could not purchase farm direct organic grains locally, even though our own state of Washington was one of the largest wheat producing states in the country. 

We saw a niche. Ancient wheats clearly had more flavour, more nutrients, and were more resilient to a fluctuating climate. All these factors compelled us to grow ancient wheat.

Product line.

What were some of the challenges you encountered? 

Immediately, we realized that we were going to have to set up our own processing facility because there were no organic wheat processors in Washington at the time. Also, the equipment needed to process ancient wheat was very difficult to find. Learning to process ancient grains was our first initial hurdle.  

Over the last 10 years, finding good employees in a small rural setting with rising housing prices has also been a challenge. It has been kind of a lonely path building our business, mostly because we are in a rural setting with not a lot of agriculture around us. Thankfully, we have always had this incredible support from our customers which has truly kept us going. 

What do you consider Bluebird Grain Farms’ biggest success? 

The fact that we have stayed in business for 18 years now is amazing. We are essentially running three businesses within one business. I feel that the quality of our product and the consistency of delivering a good product has been a big part of our success.  
Sharing our story along the way has been important in engaging with our customers about what we do and why we do it.

Sam Lucy standing in a rye field.

What makes your organization unique? 

Being vertically integrated as an agricultural producer and processor has helped us understand and know our industry very well. It has not been easy, but looking back, the knowledge that we have learned has helped us strategize our growth; we intimately know the challenges of ancient grain farming and processing. 

We know what it takes to grow these grains and to make a business out of it. Understanding the cost of goods to produce and process has been the key determining factor in our success. 

Having a niche market with ancient wheats has been critical to the success of our business. Our products have set the stage to the emmer and einkorn market that are now developing in the US today.

How do you feel Bluebird Grain Farms makes the world better?

We make the world better by providing nutrient dense grains that require less water and are cultivated under a strict organic regenerative farm system that provides good food for the people and good soil for the future. 

Our farm model to produce and process local organic ancient wheats has really sparked an incredible movement throughout the US. In 2004, there were very few producers/processors of grains; there were a few Amish farms in Ohio and Pennsylvania, and Anson Mills in South Carolina. 

Now, there are probably more than five or six organic mills and several farm direct grain businesses just within Washington state, and a huge movement growing in the Northeast and the Midwest. Being successful has helped ignite others to try. This is very exciting. Our role now is continuous improvement and asking ourselves the question of what can we do to be even better at what we do?

Clover interseeded with emmer as a nurse crop.

Tell us about your organization’s goals. 

In June 2022, we will be moving into our new processing facility that is located on one of our grain fields. We will have increased capacity in our production as well as a great location. Here, we will be able to grow our business and show our customers how a vertically integrated organic farm operates. 

People want to be connected to their food source and we want to be the connector. Our new location will allow our customers to engage in purchasing our grains, while witnessing the farming, storing, cleaning, and packaging of our products. It will be an experience, and not just a purchase. 

Are there any upcoming initiatives or projects you’d like to share? 

An “education component” is something that we will be implementing once we are moved into our new facility. We want to be a model farm for other organic regenerative grain farmers. We want to share and learn from others and grow our network of organic regenerative farmers in Washington state. We are not sure what this looks like yet. We are exploring partnerships with community organizations, and ideally, engaging a local university in some of our projects.

Einhorn bread loaf.

What do you most want people to know about Bluebird Grain Farms?

We have built our business on growing and selling nutrient dense ancient grain products and fresh milled flour. We hope to expand the tenets of our business beyond just the health of our product, but also the health of the planet.  

To begin, we want to educate our customers about organic regenerative farming and carbon sequestering. We believe net zero farming is possible.

How can people help or contribute to Bluebird Grain Farms’ mission?

Firstly, you can engage with Bluebird by purchasing our products, visiting us, and talking with us. Share with us on our Instagram and Facebook pages.   

Secondly, engage with friends and family by starting a conversation and educating them about the importance of supporting small scale organic regenerative farms. 

Thirdly, eat local. This is a movement that is not going away, and it is critical to a low carbon footprint.  

Fourthly, patronize restaurants and stores that sell products from small scale organic farms. 

Last but not least, ask local grocery stores and restaurants to sell local products; the consumer often has more leverage than farmers and small businesses. Sometimes, they need to hear from their customers that they want to see local food on the menu and on the shelves.

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Cascadia Seaweed: Making a Splash to Make the World Better

When we think of farming, we often picture expansive fields of wheat and grains, subjected to seasonality, water shortages, and pests. Luckily, farming without these issues is possible. In fact, there’s a growing industry that’s making a splash in the world of agriculture – or should we say, “aquaculture.”

Cascadia Seaweed, a provider of ocean cultivated seaweed, is showing North America that farming doesn’t have to be on land. And people are listening: Cascadia was one of the top 20 Companies of the Fall 2021 Impact Investor Challenge at Spring Activator. We spoke with Erin Bremner-Mitchell, Manager of Communications and Engagement, about what Cascadia Seaweed brings to the table.

Tell us about Cascadia Seaweed’s mission. 

Cascadia Seaweed is growing to be the largest provider of ocean cultivated seaweed in North America. By simply cultivating seaweed in the ocean, we can help solve some of the biggest challenges humanity is facing today: climate change, economic instability, and food security.

This is what inspired Cascadia’s vision statement: “Through the cultivation of seaweed we will help improve human health, support coastal communities, and heal the Earth.”

What inspired you to start Cascadia Seaweed? 

Bill Collins was conducting research for the Vancouver Island Economic Alliance (VIEA) to attract foreign direct investment to the Island. He landed on four different business cases, one of which was sustainable aquaculture. After an hour on the phone with one of Canada’s leading experts in seaweed, Bill’s entrepreneurial spirit was sparked and he quickly developed the opportunity into what we know today as Cascadia Seaweed. The mission to improve human health, support coastal communities and heal the earth by scaling up the seaweed industry has attracted a diverse group of individuals who all share Bill’s original vision of generating a profit to enable people and benefit the planet.

Members of the Cascadia team and Indigenous partners conducting harvest operations in the Klahoose Territory, Spring 2021.

What were some of the challenges they encountered? 

Cultivating seaweed at scale in British Columbia is a burgeoning sector, which poses a challenge in awareness; however, this is also our greatest opportunity! When we speak to investors, government officials, and consumers, we have a responsibility to share all of the positive impacts that seaweed farming can create.

Ocean cultivated seaweed requires no fresh water, fertilizers, pesticides, or arable land to grow. It utilizes nutrients from the sea, sequesters more carbon than land plants, mitigates acidification, creates habitat, and is renewable and fast growing. It is the definition of regenerative aquaculture, and this new and burgeoning sector directly supports the development of Canada’s growing Blue Economy.

We have certainly encountered challenges during the regulatory approval process and accessing capital, but we have a tenacious team, experienced leadership, and a compelling story which has helped us overcome these challenges.

What do you consider Cascadia Seaweed‘s biggest success? 

The most recent success the team at Cascadia Seaweed celebrated was our invitation to COP26 in Glasgow. Our CEO, Mike Williamson, represented Cascadia Seaweed at this event and spoke alongside global seaweed champion from the UN Global Compact, Vincent Doumeizel.

We also just celebrated the release of our first product under our CPG brand, Kove Ocean Foods!

Dr. Jennifer Clark accepts the 2021 Innovation Award in Victoria on behalf of Cascadia Seaweed at the annual Ecostar Awards gala hosted by the Synergy Foundation.

What makes this organization unique? 

Cascadia Seaweed is the only vertically-integrated seaweed company combining cultivation know-how, First Nations partnerships, and progressive brand development, and our leadership team has over 150 years combined experience in food, technology, and financial services businesses. 

How do you feel Cascadia Seaweed makes the world better?

Seaweed can make the world a better place, and Cascadia is playing a part in that! By growing seaweed in the ocean, we actually make the ocean healthier! Not to mention all of the uses for seaweed that have the potential to make a positive impact on our shared environment, from methane reducing agrifeeds to plastic alternatives.

Mike Williamson, CEO of Cascadia Seaweed, and seasonal contractor Chris Williams, proudly hold up Cascadia’s first harvest of sugar kelp, spring 2020.

Tell us about Cascadia Seaweed’s goals. 

We are looking to connect with investors, ESG, or family funds that align with our values and corporate vision to help us scale up – to turn this BC business into the driver behind a climate-positive industry.

Are there any upcoming initiatives or projects you’d like to share? 

Cascadia Seaweed earns access to the water by creating partnerships with Indigenous coastal communities. We all know that reconciliation with our Indigenous neighbours is a priority for governments at all levels. Reconciliation involves acknowledging and respecting the traditional territories and rights of First Nations governing bodies.

Recently, the Tsawout First Nation issued a license under their Marine Use Law to Cascadia Seaweed to install a farm in their territory off of James Island near Sidney.

“We need to prepare for the future and manage our own traditional lands, air and sea. As First Nations stewards we need to pass on the rich ecological knowledge of our ancestors to ensure that economic activities taking place in our marine environment are safe and sustainable. This includes the protection and regulation of food, social and ceremonial purposes and benefits.” Chrissy Chen, Fisheries Manager at Tsawout First Nation.

Matt Obee of Cascadia Seaweed congratulates Marshel Glidden, mechanical engineering student at Camosun College, for winning the Most Innovative Project award at the student project showcase. The winning team of four students were challenged to develop a more efficient “seed launcher” for Cascadia as their term project.

What do you most want people to know about Cascadia Seaweed?

We are seaweed farmers, and that is what we strive to be best at, but we are also entrepreneurs. We are guided by science and driven to make the world a better place.

Vegan poke bowl, made with Cascadia’s seaweed by nutritionist and chef Chantal Davis from That Planted Life.

How can people help or contribute to Cascadia Seaweed’s mission?

The first thing individuals can do to support Cascadia Seaweed is to talk to people about this interesting new industry, especially when discussing climate action. As we are becoming more aware of the connection between climate change and our consumer habits, let’s all be more cognizant of where our food comes from. 

I encourage readers to check our plant-based food brand Kove Ocean Foods to learn how they can integrate locally-grown seaweed into their diet morning, noon, and night.

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