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Events Impact Inspiration & Initiatives

35+ Purpose-Driven Events to Attend in October – December, 2024

The weather may be growing colder, but opportunities to make a positive difference certainly aren’t going into hibernation any time soon. Purpose-driven events are as abundant as fallen leaves this autumn, covering a wide range of causes, including amplifying Indigenous voices, accelerating the circular economy, protecting our oceans and waterways, fostering accessibility and inclusion, and more.

We’ve tracked down 35+ learning, collaboration, and networking opportunities taking place all autumn long, both online and in-person, in Canada and globally, so you can amplify good.

Keep scrolling to learn all about purpose-driven events happening this October, November, and December.

October

Amplifying Indigenous Stories

Date: October 8, 2024, from 8:30 AM – 5:30 PM EDT

Location: Canadian Museum of History, Gatineau, Québec

Description: Following the theme, “Walking Together: Amplifying Indigenous Stories in Public Media,” take part in interactive sessions, keynotes, and panel discussions at this full-day event that will showcase the transformative power of Indigenous voices in media.

Canada’s Corporate Compass: Navigating Emerging Social and Environmental Challenges

Date: October 9, 2024, from 8:00 AM – 12:00 PM EDT

Location: TIFF Lightbox, Toronto, Ontario

Description: At this exclusive event, UN Global Compact Network Canada participants and invited guests will delve into the opportunities and risks of Just Transition, ethical supply chain practices, climate adaptation strategies, and the responsibilities and challenges Canadian businesses face in response to these emerging issues.

TELUS CSW Double Scoop! – AI: Accelerating Social Impact?

Date: October 9, 2024, from 4:00 PM – 6:00 PM MDT

Location: AMII (Alberta Machine Intelligence Institute), Edmonton, Alberta

Description: Join this community event to connect with members of the social impact, local tech, and innovation communities and learn how AI is shaping impact.

Financing the Future: Conversations on Blended Finance

Date: October 10, 2024, from 9:00 AM – 10:00 AM PDT

Location: Online

Description: Learn about blended finance initiatives as a solution for achieving greater impact in Canada at this session organized by Spring, Thrive Impact Fund, and Partnership Investment Program of the Ontario Trillium Foundation.

Toronto Shelter Network Conference 2024: Innovative Partnerships & Projects

Date: October 10, 2024, from 9:00 AM – 4:30 PM EDT

Location: Daniels Spectrum, Toronto, Ontario

Description: At this conference, discover unique and impactful partnerships and the power of collaborating across sectors to create solutions that address homelessness.

United Nations Global Compact: Join the Largest Corporate Sustainability Initiative in the World

Date: October 22, 2024, at 10:00 AM PDT

Location: Online

Description: This webinar will provide you with an overview of the UN Global Compact and how it can help accelerate your organization’s sustainability journey.

The Coast Waste Management Association’s 2024 Annual Conference 

Date: October 23 – 25, 2024

Location: Online & In-Person, Victoria, British Columbia 

Description: Exploring the theme, “The Power of Collaboration,” this conference will bring the waste management community together to build connections, share knowledge, and inspire sustainable solutions.

2024 LIVABLE CITIES FORUM

Date: October 23 – 25, 2024

Location: Westin Bayshore, Vancouver, British Columbia

Description: Join this forum to learn about multisolving as a strategic approach to achieving climate action and look at building net-zero, resilient, and equitable communities through a multisolving lens.

B Corp Certification Readiness – Preparing for Your B Corp Journey

Date: October 24, 2024, from 10:00 AM – 11:00 AM PDT

Location: Online

Description: Interested in becoming a certified B Corporation? This webinar will help you understand the path to certification, including requirements, barriers, timeline, and process, and determine if you’re submission-ready.

Bloom 24

Date: October 24 – 25, 2024

Location: InterContinental Cali, Cali, Colombia

Description: Hosted by Trellis, Bloom 24 examines the theme, “Accelerating Business Action at COP 16,” and will connect attendees with sessions exploring how companies can halt and reverse nature loss within their operations and supply chains.

SOCAP24

Date: October 28 – 30, 2024

Location: YBCA, San Francisco, California, United States

Description: This conference will convene members of the impact ecosystem from around the world and changemakers from every sector for three days of plenary presentations and panels, facilitated networking, and open dialogue.

VERGE 24

Date: October 29 – 31, 2024

Location: San Jose McEnery Convention Center, San Jose, California, United States

Description: Connect with visionaries, experts, and innovators working toward a just and regenerative future at this event focused on deploying climate tech at scale, decarbonizing operations, and integrating climate solutions.

Econext 2024 Conference

Date: October 30, 2024

Location: Delta St. John’s, St John’s, Newfoundland and Labrador

Description: Discover the latest developments in clean energy, green innovation, ongoing environmental challenges, and the pursuit of net-zero in Newfoundland and Labrador at this green economy event.

Raincoast Ocean Science Awards 2024

Date: October 30, 2024, from 6:00 PM – 9:00 PM PDT

Location: The Polygon Gallery, North Vancouver, British Columbia

Description: Celebrate achievements made by individuals and groups to protect marine habitats through science, Indigenous knowledge systems, and public engagement, and take part in meaningful conversations about ocean conservation at this awards ceremony.

Understanding Our Narratives Through an Anti-Racist Lens

Date: October 30, 2024, from 5:00 PM – 7:00 PM CDT

Location: College of Education (RM 1024), 28 Campus Drive Saskatoon, Saskatchewan

Description: At this session for students, learn about the impact of language, how personal biases and misunderstandings impact the school community, and how to make a positive difference.

WiSE 2024!

Date: October 3, 2024, from 5:30 PM – 8:30 PM PDT

Location: 555 Seymour Street, Vancouver, British Columbia

Description: This Women in Sustainable Energy networking event offers a space for women to connect and learn about women’s roles in sustainable energy and share career paths and industry insights.

RCA’s 2024 Circular Economy Conference: Beyond the Grave, A Circular All Hallow’s Eve

Date: October 30 – November 1, 2024

Location: The Fairmont Banff Springs, Banff, Alberta

Description: Enjoy workshops, inspiring tours, plenary sessions and keynotes, networking receptions, a selection of concurrent sessions, and more at the Recycling Council of Alberta’s 2024 Circular Economy Conference, “Beyond the Grave – A Circular All Hallows’ Eve.”

November

Climate Solutions in a Day

Date: November 2, 2024, from 10:00 AM – 4:30 PM PDT

Location: New Westminster Public Library (Main Branch), New Westminster, British Columbia

Description: Hosted by RegenerateBC, this interactive workshop series will empower participants to support, identify, and initiate climate solutions at the household, community, and policy levels. More information is coming soon.

2024 Sustainable Ocean Conference

Date: November 7 – 8, 2024

Location: Dalhousie Student Union Building, Halifax, Nova Scotia

Description: Organized by the Master of Marine Management Students of the Marine Affairs Program at Dalhousie University, this student-led conference will bring together a diverse audience to explore the world’s most challenging ocean issues and spark change.

Benevity Forum London

Date: November 8, 2024

Location: etc.venues County Hall, London, United Kingdom

Description: This social impact event, hosted by Benevity, will unite purpose-driven professionals in the UK for a day of networking and learning, providing insights into best practices for developing corporate volunteering, giving, and sustainability programs.

UN Climate Change Conference Baku (COP29)

Date: November 11 – 22, 2024

Location: Baku Stadium, Baku, Azerbaijan

Description: At COP29, countries from around the world will convene to present updated national climate action plans under the Paris Agreement, discuss the financial needs required to reduce greenhouse gas emissions, and advance action within the climate movement.

Convening 2024: Toward Just and Affordable Food Systems

Date: November 11 – 13, 2024

Location: Rialto Theatre, Montréal, Québec

Description: Engage in coast-to-coast-to-coast conversation about Canadian food justice and affordability and explore holistic ways to make progress on critical food systems challenges at this event.

Understanding Social Impact Measurement

Date: November 12 & 26, 2024

Location: Online

Description: Take part in this interactive two-day course to learn how to use impact measurement tools effectively, determine what to measure to best demonstrate impact, and uncover creative ways to articulate impact.

Impact & Transition Investor Summit

Date: November 12 – 13, 2024

Location: The Westin Times Square, New York, New York

Description: The North American edition of this private market conference will offer attendees two days of insight-sharing, networking, and collaboration focused on investable solutions in the transition to an environmentally sustainable and socially equitable world, along with challenges, strategies, and approaches to impact investing.

Jody Wilson-Raybould on ‘Reconciling History: A Story of Canada’

Date: November 13, 2024, from 5:30 PM – 6:30 PM EST

Location: Rotman School of Management, Toronto, Ontario

Description: Gain insights from the Honourable Jody Wilson-Raybould at the book launch for Reconciling History: A Story of Canada, and explore the history of this land we call Canada as told through the voices of both Indigenous and non-Indigenous Peoples.

PIVOT TECH ’24

Date: November 14, 2024, from 8:00 AM – 5:00 PM EST

Location: The Cotton Factory, Hamilton, Ontario

Description: Join organizations and individuals committed to decarbonization via the adoption of green technology in energy, buildings, and manufacturing; connect with solution seekers and providers; and gain the skills, knowledge, and experience to accelerate the green transition.

2024 ESG Summit

Date: November 14, 2024

Location: New York Law School, New York, New York

Description: Attend this summit to uncover tools and insights necessary for nurturing partnerships and collaborative efforts in sustainability and corporate citizenship, and dive into a wide range of critical ESG-related topics.

OceanPredict’24 Symposium

Date: November 18 – 22, 2024

Location: UNESCO, Paris, France

Description: Presented by the United Nations Decade of Ocean Science for Sustainable Development (“Ocean Decade”), this symposium will bring together members of the international operational oceanography community for science sessions, discussions, and exhibitions centred around the theme, “advancing ocean prediction science for societal benefit.”

2024 National Gathering for Indigenous Education

Date: November 20 – 22, 2024

Location: Online & In-Person, Winnipeg, Manitoba

Description: This hybrid event will gather hundreds of educators from across the country to share insights and collaborate to improve the educational outcomes of Indigenous students.

Purpose in Business Week

Date: TBA

Location: Online

Description: Help inspire a cultural shift toward a purpose-led economy alongside a cross-industry community of social purpose champions at this annual celebration.

Scaling Up Bio 2024

Date: November 25 – 27, 2024

Location: Fairmont Château Laurier, Ottawa, Ontario

Description: Enjoy a deep dive into sustainable bioeconomy solutions to reduce carbon emissions, discover the latest innovations and trends in bio-based industries, and connect with experts and peers at this bioeconomy business conference.

FMB RoadMap Roadshow Workshop – Edmonton

Date: November 26, 2024, from 10:00 AM – 3:30 PM MST

Location: Edmonton Convention Centre, Edmonton, Alberta

Description: Attend this RoadMap workshop to participate in this First Nations–led initiative, which aims to support Nations in achieving their economic and self-government goals.

Rethinking Disabilities Toronto 2024

Date: November 28, 2024, from 5:00 PM – 9:00 PM EST

Location: OneEleven, Toronto, Ontario

Description: Focused around the theme, “The Untapped Talent Pool: Unlocking the Power of a Disability-Inclusive Workplace,” this conference will help attendees learn how they can boost diversity, equity, and inclusion in the workplace for people with disabilities.

The Sustainable Finance Forum 2024

Date: November 28 – 29, 2024

Location: Shaw Centre, Ottawa, Ontario

Description: Advance the powerful role finance can play in growing a sustainable and inclusive economy, explore how financial markets can drive significant socio-economic and environmental progress, and collaborate on industry standards and government policies to accelerate change at this purpose-driven event.

Third Annual International Summit on Ending Gender-Based Violence 2024

Date: November 29 – December 1, 2024

Location: Toronto Airport Marriott Hotel, Toronto, Ontario

Description: Hear the voices of gender-based violence (GBV) survivors, discover strategies and programs that make a difference, and explore factors that have led to increased GBV globally.

December

CCDI Webinar: Removing Barriers to Accessibility and Inclusion – Panel

Date: December 3, 2024, from 1:00 PM – 2:00 PM EST

Location: Online

Description: Attend this webinar, presented by the Canadian Centre for Diversity and Inclusion (CCDI), to develop an understanding of diverse disability issues, learn how to challenge and dispel ableist myths and stereotypes, and discover tools for improving disability justice and accessibility in Canadian workplaces.

International Day of Persons with Disabilities

Date: December 3, 2024, from 6:00 PM – 9:00 PM EST

Location: St. Francis Centre for Community, Arts and Culture, Ajax, Ontario

Description: Celebrate International Day of Persons with Disabilities through a special film screening, a panel discussion, and the inspiring stories of people with disabilities.

Green Horizon Summit

Date: December 6, 2024, from 9:00 AM – 4:00 PM AST

Location: Crowne Plaza Moncton Downtown, Moncton, New Brunswick

Description: Co-create innovation solutions to help support small and midsize enterprises (SMEs) in New Brunswick on their green transition journey at this summit.

Global Summit on Ending Sexual and Gender-Based Violence in Refugee Crises

Date: December 13 – 14, 2024

Location: Toronto PWA Foundation, Toronto, Ontario

Description: Centred around the theme, “Empowering Survivors, Building Resilient Communities,” this summit on ending sexual and gender-based violence (SBGV) in refugee and humanitarian crises, led by grassroots women and refugee-led organizations, will bring together survivors, experts, advocates, stakeholders, and policymakers to foster a collaborative and inclusive approach to ending SGBV and help create a safer and more equitable future for all.

Mental Health Training Workshops in Canada

Date: December 27, 2024, from 10:00 AM – 5:00 PM EST

Location: 137 Berkeley Street, Toronto, Ontario

Description: Obtain insights; deepen your knowledge of key topics surrounding mental health, addiction, trauma and crisis intervention, family dynamics, and recovery and prevention; and learn valuable approaches at this workshop.

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Impact Inspiration & Initiatives Sustainability Tips

30+ Oceans and Water Resources for Purpose-Driven Organizations

Life on earth cannot thrive without clean water. No matter how far away we may live from oceans and marine life, they play a vital role in sustaining us. Despite the fact that water is one of our most valuable resources, it faces many threats and challenges, from plastic pollution and contaminants to overuse and inaccessibility.

Keep scrolling to learn more about today’s most pressing water-related challenges with exciting resources that will help you take action toward protecting our oceans and waterways, conserving water, forwarding the blue economy, and positively impacting marine life.

Resources From Changemakers Featured in Make The World Better Magazine 

Check out these resources from individuals and organizations that have been featured in Make The World Better Magazine.

4ocean – Cleanup Guide: Get expert tips on organizing your own shoreline cleanup, including safety tips, steps for each phase, and ways to track plastic pollution at its source to make a lasting impact.

4ocean – Fight to Save the Ocean Blog Article: Learn the connection between the bystander effect and ocean cleanups, the severity of the plastic crisis, and steps everyone can take to fight to save the ocean.

Alan Shapiro (via Foresight Canada) – Mapping Canada’s Water Technology Ecosystem Report: Dive into Canada’s water technology ecosystem with this report and gain inspiring insights into Canada’s Water Technology Ecosystem Map, the current innovation landscape, key economic benefits, gaps to overcome, and more.

Anglian Water – Water Saving Quiz: Test your water-saving knowledge with this interactive quiz by Anglian Water and uncover helpful tips and facts for conserving water in each room of your home.

AquaAction – Freshwater in Crisis Web Resource: Put the freshwater crisis into focus with an in-depth look at the main risks our waterways are facing, including life-threatening contaminants, failing infrastructure, and water scarcity 

Brilliant Blue – Registration Poster: Learn how participants can join the next Brilliant Blue Challenge and share with youth passionate about protecting our oceans.

Canada’s Ocean Supercluster – Blue Economy 101 Toolkit: This resource helps connect blue economy jobseekers with purpose-driven careers, providing insights into in-demand positions in the space, tips for highlighting skills and positioning resumes, sample interview questions, organizations to follow, and more.

Canada’s Ocean Supercluster – Story to Tell Video Hub: Get inspired with the stories of OSC members who are delivering innovative solutions and shaping the future of the ocean in Canada.

CleanHub – Top 6 Ways to Clean Up the Oceans Blog Article: Discover six key ways organizations and individuals can take action and help clean our oceans.

CleanHub – Clean Oceans Survey Results: Find out what consumers in Canada, the US, and Europe think about plastic waste, sustainability, and the impacts on our oceans and how that influences buying behaviours.

David Suzuki Foundation – Make Every Drop Count: Water Conservation Tips: Check out these conservation tips from David Suzuki Foundation to discover ways you can save water and help alleviate Canada’s water crisis at home and while travelling.

David Suzuki Foundation – Canada’s Oceans Need Your Support Petition: Sign the petition to help restore biodiversity in Canada’s coastal waters and put policy recommendations in front of the federal government.

Ocean Ambassadors Canada – Volunteer Signup: Take action to help protect our waterways and support community events, school programs, development and fundraising, and more by signing up to become an Ocean Ambassadors Canada volunteer.

Foresight Canada – waterNEXT Venture Program Application: Apply to join Foresight Canada’s watertech ventures network, waterNEXT, and accelerate your impact.

Pauquachin First Nation – Shellfish Restoration Reports: Deepen your knowledge and help make positive strides toward both reconciliation and protecting marine life by diving into the Pauquachin First Nation’s municipal, provincial, and federal level reports on shellfish restoration.

RainStick Shower – Extreme Decentralized Water Treatment: A Crucial Solution to Meet Demand and Combat Water Scarcity Blog Article: Learn how decentralized water treatment can help turn the tide on water scarcity in this informative article.

RainStick Shower – Save Water and Energy With These Bathroom Shower Ideas Blog Article: Check out these water saving tips you can apply to your bathroom to achieve an environmentally-friendly shower and conserve water.

SHARC Energy – The Power of Wastewater Video: Watch this video from SHARC Energy to learn about how cities can manage their thermal energy footprint and harness the power of wastewater.

Water First – Resources to Learn More Webpage: Water First has put together an extensive library of resources to help individuals develop a greater understanding of the water challenges facing many Indigenous communities in Canada, including books, articles, podcasts, videos, courses, organizations to donate to, and more.

Resources From Other Changemakers

The Blue Paradox – Plastic Footprint Calculator: Discover your plastic footprint with this calculator from the Blue Paradox, a movement to address the global ocean plastic crisis and preserve the environment.

CleanTech Alliance – Wastewater Energy Transfer Report: Deepen your knowledge on the benefits and uses of Wastewater Energy Transfer (WET) systems, including how they work, save costs, and reduce water usage.

Delphi Group – Working for Watersheds: Opportunities for Growth in BC’s Watershed Sector Report: Learn more about BC’s Watershed sector, including the scale of the sector, sector profiles, and growth potential and opportunities.

Ellen MacArthur Foundation – Ebbs and Flows: Water and the Circular Economy Podcast Episode: Tune in to this episode of The Circular Economy Show Podcast to hear from global innovators who are changing the ways we interact with water to make this valuable resource more accessible for everyone.

Marine Conservation Institute – 10 Things You Can Do for the Ocean Right Now Blog Article: Check out these tips for actionable ways you can help the ocean in your everyday life.

MIT Technology Review Insights – The Blue Technology Barometer Report: Dive into this report to learn about the need for blue technology, how different countries and territories rank in their progress toward protecting ocean sustainability, innovation in the space, and more, including a partner perspective from Canada’s Ocean Supercluster.

Ocean Networks Canada – Ocean Science Webinar Video Series: Explore Ocean Networks Canada’s library of webinar recordings for a deep dive into valuable topics, including the impacts of underwater noise on marine life, the importance of community observatories for coastal ecological studies, building true Indigenous partnerships in ocean science, and more.

Ocean Wise – Join or Lead a Shoreline Cleanup Signup Form: Make a meaningful difference by creating a listing for your own shoreline cleanup event or by joining a cleanup near you.

Patagonia – Protect Wild Oceans Where You Surf Webpage: Discover and support environmental grassroot groups working to protect surf breaks, marine ecosystems, and coastal communities, plus make an impact by signing various purpose-driven petitions.

Sea Smart – Free Educator Resources: Feel more empowered to teach ocean conservation with these educator resources, including lesson plans for students in grades K–12, presentation slides, educational videos, and partner resources.

UN Ocean Decade – Podcasts: Listen and learn from the United Nations Decade of Ocean Science for Sustainable Development’s vast podcast library, with episodes from three water-themed shows, including recordings from the 2024 Ocean Decade Conference.

Water Research Foundation – Residential End Uses of Water Report: Get insights into current residential water use to better understand issues and the potential for conservation.

World Wildlife Fund Canada – Help Us Turn Down the Volume of Underwater Noise Interactive Resource: Help turn down the volume of underwater noise, a serious issue impacting marine life, by increasing your knowledge and adding your voice to champion change in Canada.

Sparx PG’s Resources 

Key Takeaways from Circularity 24 Blog Post: Read our event takeaways and be sure to spend time at the “Marketing is Critical for the Circular Economy” section for insights and thought-provoking stats from the immersive Blue Paradox exhibit we visited while in Chicago.

Together, We Can Make The World Better Blog Post: At the “Cleaning up the Shoreline” section of our 2023 Make The World Better Day recap blog, learn about our Sparx-hosted cleanup, including how much waste we prevented from entering the water and for an example of how your organization could participate in a cleanup of your own.

Sparx Joins Ocean Wise Shoreline Cleanup Social Post: Check out photos and stats from a collaborative shoreline cleanup we participated in, hosted by It’s Your Time, and get inspired for your own event.

Amplify Your Purpose-Driven Story With Sparx

We would love to increase support and awareness around your efforts to protect our oceans and waterways and solve water-based challenges. Want to team up? Give us a shout for a free consultation. Together, we can amplify your impact.

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Events

Key Takeaways from Circularity 24

What happens when a pair of purpose-driven marketing agency team members from Canada land in one of the United States’ most interesting cities to attend one of the world’s biggest circular economy conferences?

A lot of learning, networking, and reaffirmation that a community of changemakers is dedicated to building a better and more regenerative world.

Earlier this year, Sparx team members Hamish Khamisa, President, and Alexandra Nikitina, Head of Growth, travelled to Chicago to attend Circularity 24, a three-day conference presented by Trellis (formerly GreenBiz Group), that brought together a growing community of individuals, businesses, and organizations passionate about creating a more sustainable future.

With our focus on accelerating awareness and adoption of regenerative and sustainable solutions, we attended plenty of events in the circular economy space. Circularity 24, however, was an entirely new experience for us.

From the sheer scale of the event to the diverse cross-section of individuals and organizations in attendance to the palpable FOMO (fear of missing out) from not being able to attend many of the 130+ talks, activities, and experiences, things felt large and moved fast.

The conference provided a unique opportunity to gauge the circular economy’s current state from a variety of business perspectives, engage with a wide range of changemakers, and gain insights into the role of marketing in accelerating the circular economy.

We can’t possibly do an event of this scale justice in one brief recap, but we’re eager to share several key reflections from our experience at Circularity 24 that we hope provide valuable circular economy insights. Suffice it to say, we understand why people like Garry Cooper, CEO of Rheaply, continue to come back each year. 

Read on for our highlights from Circularity 24, including key takeaways from insightful panels and intriguing exhibits, changemakers we connected with, lessons learned from attending large-scale sustainability events, and more.

Scaling the Circular Economy

Regardless of the company’s size, from large multinational corporations to startups, there was considerable consensus that “scaling up” the circular economy is crucial for a more sustainable world.

Of course, the devil is in the details. Answers to questions like “What is the circular economy?” often had similar components but were different enough to warrant some concerns by various private and public sector representatives. The lack of precise, agreed-upon standards for what constitutes a “circular solution” creates considerable friction when scaling. As a result, many stakeholders who want to take action are moving forward cautiously, using bespoke standards and approaches rather than globally applicable ones.

Encouragingly, when speaking with representatives from large multinational corporations like McDonald’s, Iron Mountain, and L’Oreal about their path to more circular practices, we learned larger businesses recognize the need to adapt to conducting business more sustainably and at scale. Of course, there are complexities and costs associated with reconfiguring their business structures and workflows and the desire to take action as a business is highly dependent on the clarity of standards. However, regulatory pressures, changing procurement requirements, and shifting consumer sentiment are influencing businesses toward a more sustainable direction.

At the other end of the spectrum, we spoke with many early-stage entrepreneurs and business leaders eager to scale their circular economy solutions. Companies such as Refillable, Green Standards, and Sway offered interesting examples of businesses that, if scaled, could redefine everyday consumption. 

Interestingly, smaller companies consistently reported that “leading with sustainability” wasn’t resonating with potential customers. Typical considerations like cost savings or competitive differentiation were more appealing to their target clients than sustainability or circular impact.

Of course, scaling circular solutions and businesses inherently requires capital and resources. One of the most interesting sessions was the panel “Unlocking the Capital Stack for Circular Transformation,” featuring Hanna Friedman, Founding Principal at Planeteer Capital; Jennifer Louie, Managing Director of Closed Loop Partners; and Bill Caesar, President of Generate Upcycle, which delved into the mindset of large-scale investors focused on regenerative or circular businesses. 

One key theme Bill Caesar highlighted was the crucial need for companies that turn waste into resources to ensure a reliable feedstock supply, significantly impacting the economic viability of circular business models.

Conversations, Connection, and Community

While we gained many insights from the sessions we attended, Circularity 24 was also a remarkable platform for making meaningful connections.

With over 1,400 visionaries, thought leaders, and practitioners from different countries, backgrounds, and industries converging around a shared interest in the circular economy, we were thrilled to participate in both structured and spontaneous opportunities to connect with fellow attendees.

From conversations in lunch lines and on elevator and escalator rides across multiple floors of the venue, to digital interactions through the conference app, and even during an early morning run to the iconic Bean, everyone brought  a sincere and inspiring eagerness to connect and potentially collaborate.

The structured networking sessions were excellent for meeting diverse groups of people, such as first-time attendees, women, BIPOC attendees, and more, as well as creating a sense of belonging.

Sparx  also had the chance to organize a brief meetup of nearly 20 fellow Canadian attendees, including representatives from GEOTAB, Green Standards, Treasury Board of Canada Secretariat, Keurig Dr Pepper Canada, Environment and Climate Change Canada, and Quantum Lifecycle Partners. It was great to share insights on the circular economy landscape in Canada and explore ways to support each other in our purpose-driven endeavours.

Marketing is Critical for the Circular Economy

Among the many conversations at Circularity 24, we were particularly interested in exploring the challenges and best practices related to circular economy marketing, and jumped at the chance to attend relevant sessions.

The “More than a Megaphone: Communicating and Collaborating for Circular Success” panel explored how sustainability communicators can facilitate the faster, smoother adoption of circularity as a business strategy. 

Jeffrey Hogue, Chief Sustainability Officer at Levi Strauss, noted that directly talking about sustainability did not have the impact on clothing sales that the team expected. Instead, a campaign that focused on durability as the value proposition of Levi’s jeans performed much better. This suggests that promoting environmental sustainability indirectly can lead to more sustainable outcomes. Several entrepreneurs echoed this sentiment, stating that “sustainability” is not a primary purchasing driver; traditional factors like price, reliability, and convenience still shape business decisions.

Suzanne Shelton of ERM Shelton, who facilitated part of the session, shared research data showing that most consumers equate the circular economy with recycling, a result of decades of recycling education and awareness building. While we should recognize where people currently are and meet them there, scaling up awareness and understanding means more work is needed in conveying other aspects of the circular economy. 

Finally, Nazlican Goksu, Design Director at IDEO, highlighted the significant impact designers can have in determining sustainable products and solutions at the point of inception. To drive home this point, Goksu shared a story about an IDEO-designed toothbrush that later washed ashore on a beach and was brought back to their offices as a reminder of the consequences of designers’ actions. This anecdote also underscored the importance of storytelling as a powerful tool for impactful communication.

Another excellent example of effective storytelling was “The Blue Paradox,” an immersive exhibit held at the Griffin Museum of Science and Industry.

The Blue Paradox movement aims to inspire collective action by vividly communicating how plastic pollution affects marine life and our daily lives. It encourages individuals, businesses, and governments to protect our oceans by improving how we produce, use, reuse, and recycle plastic.

As we took a detour to navigate the exhibit, we encountered several thought-provoking facts:

  • Around the world, 1 million plastic drinking bottles are purchased every minute, and up to 5 trillion plastic bags are used annually.
  • On average, a single gallon of tap water contains 34 microplastic particles.
  • The Great Pacific Garbage Patch spans 620,000 square miles, more than ten times the area of Illinois.
  • Around 30% of all plastic on the world’s ocean surfaces forms the Great Pacific Garbage Patch, which has increased exponentially over recent decades.

Overall, our experiences at Circularity 24 emphasized the critical role marketing plays in shaping the narrative around sustainable business practices. However, it also became clear that marketing alone is not enough. For sustainable products and services to outperform established offerings, they also need to do so on key parameters like price and convenience. 

Amplify Your Circular Economy Story With Sparx

Circularity 24 was an incredible opportunity for our team to lean into our purpose of amplifying voices that catalyze positive change.

Though this was our first foray into a circular economy conference of this size, it certainly won’t be our last. We learned the value of pacing ourselves and reminding each other to prioritize wellbeing; with so much on the agenda, we had to be selective in how we spent our time and ensure we took breaks to recharge.

Overall, Circularity 24 left us feeling encouraged about how we can help accelerate the transition to a more circular economy. Yet, the most inspiring takeaway is knowing we are part of a community of like-minded businesses and organizations that believe in a better world and work daily to make it a reality. These are the stories that we believe need to reach a wider audience in order to accelerate a shift to a more circular economy.Are you looking to share your circular economy story? We would love to team up and amplify your impact. Contact us for a free marketing consultation.

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Events Impact Inspiration & Initiatives

30+ Purpose-Driven Events to Attend in July – September, 2024

Want to add purpose-driven events to your summer schedule? Sparx has compiled a list of networking and learning opportunities taking place this July, August, and September.

July

Indigenous Innovators in Tech Showcase

Date: July 4, 2024, from 5:00 PM – 8:00 PM MDT

Location: Social Innovation Hub, Calgary, Alberta

Description: Part of the BIPOC and Rural Tech Founders event series, this showcase is dedicated to spotlighting and empowering Indigenous innovators, providing insight into the barriers Indigenous innovators face, and championing Indigenous perspectives and groundbreaking solutions within Alberta’s tech ecosystem.

Social Innovators Breakfast Club

Date: July 8, 2024, from 9:00 AM –10:30 AM MDT

Location: Social Innovation Hub, Calgary, Alberta

Description: Enjoy breakfast while connecting with social purpose innovators and learn about RadiCare’s purpose-driven journey during an inspiring presentation and Q&A session.

CCDI Webinar: Glottophobia

Date: July 11, 2024, from 1:00 PM – 2:00 PM EDT 

Location: Online 

Description: This Canadian Centre for Diversity and Inclusion (CCDI) webinar will help attendees learn more about linguistic discrimination in Canadian workplaces.

Brands for Better Summer Party!

Date: July 13, 2024, from 6:00 PM – 9:00 PM PDT

Location: The Beaumont Studios, Vancouver, British Columbia

Description: At this fun summer gathering, celebrate the Brands for Better impact-driven community, connect with purpose-minded brands and individuals, and make a positive difference.

Reconciliation: When History Becomes Truth

Date: July 14 – 19, 2024

Location: Charles Street West, Toronto, Ontario

Description: Part of the Toronto Pursuits festival, this seminar will explore how contemporary writing lends itself to thoughtful investigations of the struggle of Indigenous communities with the legacy of the Indian Act and the role of non-Indigenous Canadians in the process of reconciliation.

Indigenous Paths and Presence

Date: July 21, 2024

Location: Bedford Park Community Centre, Toronto, Ontario 

Description: Presented by Heritage Toronto and TD Ready Commitment, this tour will engage with pre-colonial Indigenous histories in understanding the natural creeks and park systems in the Bathurst and Lawrence area.

Impact Red: Suit Up and Sparkle with United Way BC

Date: July 24, 2024, from 7:00 PM – 10:30 PM PDT

Location: McCarthy Tétrault, Vancouver, British Columbia

Description: Enjoy a night of fireworks, food, and festivities and discover how to make a positive impact in British Columbia and support United Way BC and its communities.

Carbon Literacy Training

Date: July 25, 2024

Location: Online 

Description: Become “Carbon Literate” certified with this virtual workshop, hosted by The Better Business Network, an inclusive UK-based network for purpose-driven business owners and leaders looking to grow their impact.

SDG Impact Reporting: Understanding and Sharing Local SDG Impact

Date: July 26, 2024, from 9:30 AM – 4:00 PM EDT 

Location: 10C Shared Space, Guelph, Ontario

Description: Hosted in partnership with SDG Cities and 10C Shared Space, this workshop will help purpose-driven organizations communicate how their work aligns with the SDGs, use tools to describe their SDG impact, plan data collection and interpretation for SDG reporting, and more.

August

Annual Anti-racism University Forum 2024

Date: August 1, 2024, from 9:00 AM – 8:00 PM ADT 

Location: École des Bâtisseurs, Fredericton, New Brunswick 

Description: Combat systemic racism, gain insight into the challenges faced by Black communities, discover initiatives that promote racial equality and social justice, and engage in meaningful discussions at this annual forum, organized by New Brunswick Provincial Council for People of African Descent, in collaboration with local partners.

CCDI Webinar: Voices of strength: Supporting mental health in the DEI space

Date: August 8, 2024, from 1:00 PM – 2:00 PM EDT

Location: Online 

Description: Attend this CCDI webinar for a discussion around priorities, challenges, implementation strategies, and lived experiences that connect mental health and effective DEI practices and initiatives.

The HeadLamp Awards

Date: August 11, 2024, from 6:00 PM – 9:00 PM EDT

Location: City Hall, Brampton, Ontario

Description: Celebrate the inspirational work of social enterprises, individuals, and projects that are forging impactful change, addressing critical challenges, and fostering significant progress within African communities.

Floatable Waste Collaborative Action in Toronto’s Inner Harbour: Clean-up

Date: August 11, 2024, from 10:00 AM – 1:00 PM EDT

Location: Queen’s Quay, Toronto, Ontario

Description: Help work toward swimmable, drinkable, fishable water in Toronto and improve your water literacy by taking part in this water and shoreline cleanup.

Workforce & Newcomer Summit 2024 and Diversity Gala

Date: August 16, 2024, from 8:00 AM – 10:00 PM ADT

Location: Fredericton Convention Centre, Fredericton, New Brunswick

Description: Centred around the theme, “Bridging Borders: Building a Diverse and Inclusive Workforce,” this event aims to support newcomer integration into the workforce, celebrate the contributions of newcomers and immigrants, and provide a platform for diverse voices.

2nd Global Conference on Climate Change and Global Warming

Date: August 16 – 18, 2024

Location: University of British Columbia, Vancouver, British Columbia 

Description: Join a diverse and multidisciplinary group of experts, researchers, social activists, and community advocates from across the globe at this conference focused on fostering collaboration, championing solutions, and tackling pivotal climate change issues.

B Corp Certification Readiness – Preparing for Your B Corp Journey

Date: August 22, 2024, from 10:00 AM – 11:00 AM PDT

Location: Online 

Description: Interested in becoming a certified B Corporation? This webinar will help you understand the path to certification, including requirements, barriers, timeline, and process, and determine if you’re submission-ready.

BREAKING THE SILENCE ON HIV/AIDS STIGMA INTERNATIONAL CONFERENCE 2024

Date: August 23 – 24, 2024

Location: The Parkdale Hall, Toronto, Ontario

Description: Challenge the stigma surrounding HIV/AIDS in African Communities, gain insights into building a more inclusive and supportive society, uncover the latest research and treatment advancements, and connect with like-minded individuals at this empowering conference.

Victoria Forum 2024

Date: August 25 – 27, 2024

Location: Business and Economics Building, Victoria, British Columbia 

Description: Exploring the theme “Building Trust for a Shared Future,” this forum, hosted by The Victoria Forum and co-hosted by the University of Victoria and the Senate of Canada, serves as a collective call for action to combat the erosion of trust across various divides so we can forward unified action, promote reconciliation, and build a regenerative economy. Be sure to catch the keynote from Dr. Victoria Hurth, global thought expert and collaborator on the Wellbeing Economy issue of Make The World Better Magazine, and say hello to the Sparx team! We are proud to be a community partner for this event.

September

Sustainable Finance Summit 2024

Date: September 12, 2024, from 8:00 AM – 4:30 PM EDT

Location: EY Tower, Toronto, Ontario  

Description: This summit brings together over 250 banks, credit unions, lenders, investors, and fintechs to advance Climate Risk Stress Testing and Sustainable Finance in Canada, and explores a range of purpose-driven topics, including ESG ratings, Canada’s net-zero journey, and supporting SMEs on the path to decarbonization.

International Workshop on Financial System Architecture and Stability (IWFSAS) 2024

Date: September 13 – 14, 2024

Location: UBC Robson Square Theatre, Vancouver, British Columbia

Description: Advance the dialogue on the great energy transition, spotlight innovative financial solutions and economic policies, identify opportunities and challenges, and propose solutions to help overcome financial barriers to sustainable energy adoption at this forum.

Women Empowerment Awards

Date: September 13, 2024, from 6:00 PM – 11:30 PM EDT 

Location: Park Hyatt Toronto, Toronto, Ontario 

Description: Honour and celebrate the women entrepreneurs, professionals, and changemakers who have made remarkable contributions to their communities and diverse industries at this inspiring awards show.

Global Conference on Autism and Disability Studies (GCADS)

Date: September 13 – 15, 2024

Location: 9850 King George Boulevard, Surrey, British Columbia 

Description: Gain valuable insights from leading experts, share experiences with peers, and discover effective strategies for supporting individuals with autism and disabilities at this global conference.

The New Face of Inclusion Summit 2024

Date: September 14, 2024, from 9:00 AM – 4:00 PM EDT 

Location: Online & In-Person, Ted Rogers School of Management, Toronto, Ontario

Description: Focused around the theme, “Being Intentional About the Business of Inclusion,” this leadership development summit will help attendees enhance their inclusive leadership abilities, acquire practical tools and frameworks, drive organizational change, and expand their professional network.

CCDI Webinar: Ageism: Building age-inclusive workplaces

Date: September 17, 2024, from 1:00 PM – 2:00 PM EDT

Location: Online 

Description: This CCDI webinar will help participants question assumptions about age and will introduce an intersectional lens to better understand ageism, define the impacts of ageism in the workplace, and share inclusion strategies.

2024 Atlantic Indigenous-Led Energy Symposium

Date: September 18 – 20, 2024

Location: Fredericton Convention Centre, Fredericton, New Brunswick

Description: Discover Indigenous-led projects that are defining the energy landscape in Atlantic Canada and join leaders from First Nation communities, utilities, government, and industry, for conversation and collaboration focused on advancements in the energy sector.

11th Annual Untapped Workplace Inclusion Awards

Date: September 19, 2024, from 8:30 AM – 1:30 PM PDT

Location: PARQ Vancouver, Vancouver, British Columbia

Description: Enjoy engaging presentations, thought-provoking discussions, and networking opportunities while celebrating BC’s employers and individuals who are leading the way in disability inclusion and accessibility.

The Global Conference on Substance Use, Addiction, Suicide & Mental Resilience

Date: September 20 – 22, 2024

Location: 237 Sackville Street, Toronto, Ontario

Description: Following the theme “Navigating Paths to Wellness,” this conference aims to provide a dynamic platform for dialogue, collaboration, and learning; address complex challenges; promote mental resilience within the African Canadian community; and harness shared knowledge and experiences to foster a culture of understanding, support, and wellbeing.

UN Global Compact Leaders Summit

Date: September 24 — 25, 2024

Location: The Nest Climate Campus, Javits Center North, New York City, New York, United States

Description: At the UN Global Compact’s dynamic conference, meet with hundreds of sustainability leaders, participate in targeted actionable breakouts, engage with peers, discover companies driving impact on accelerating the SDGs, and access the tools, network, knowledge, and inspiration you need to scale up your impact and shape the future of responsible business. Plus, stick around for Forward Faster Acceleration Day and join high-intensity workshops that will help you meet targets in five action areas: gender equality, climate action, living wage, water resilience, and finance and investment.

Canadian Stewardship Conference

Date: September 24 – 25, 2024

Location: Fairmont Royal York, Toronto, Ontario 

Description: Attend this extended producer responsibility (EPR) conference to uncover the latest EPR trends, equipment, services, emerging programs, and regulations; promote dialogue and understanding; and learn from and connect with industry experts, waste management and recycling professionals, government representatives, stewardship program operators, and all segments of the EPR community.

Make The World Better Day

Date: TBD

Location: Online & In-Person, Vancouver, British Columbia

Description: Sparx’s annual in-house purpose-driven event. More information coming soon!

SPC Advance 2024

Date: September 30 – October 2, 2024

Location: Hilton Chicago Hotel, Chicago, Illinois, United States 

Description: This SPC Advance members event will explore the theme, “Further & Faster Carbon Reduction with Better Packaging,” and will include sessions based on innovation, recovery, and packaging design and policy, bringing together attendees from across the packaging supply chain to accelerate sustainability and reduce emissions.

RSVP for a Free Consultation with Sparx

On a mission to make the world better? Our marketing experts can help make your impact story shine. Let’s talk purpose.

Categories
Make The World Better Magazine

Anglian Water: Embedding Purpose in Every Drop

Amid the complex and pressing crises facing our world, an inescapable truth has become clear: business as usual will not solve today’s biggest challenges. To overcome our collective crises and contribute to the wellbeing of people and planet, we need to reorient our business models around purpose.

We spoke with Andy Brown, Group Chief Sustainability Officer of Anglian Water, a water company that operates in the East of England, about how this company changed its model to set purpose at the heart of its constitution and is demonstrating that it works.

Andy Brown talking with an attendee at the Sustainable Schools Conference in May 2023.

What inspired your founders to start advocating for the Wellbeing Economy?

Anglian Water has always believed that we should be a purpose-led business contributing to a Wellbeing Economy. But it was the realization of the impacts of the changing climate and the growing population that crystalized the fact that we could not continue with business as usual. 

The year 2010 saw us start to make real changes, as we brought our sustainability strategy and our business plan together to create a single sustainable business plan based around 10 environmental and social outcomes that we had co-created with our customers. 

The next step came in 2019 when we created our purpose: “to bring environmental and social prosperity to the region we serve.” This was not a statement to put up behind reception in our head office; this was built into our constitution as we amended our Articles of Association.

What do you consider to be your biggest success as an advocate and professional in this space? Can you share any stories of the impact your work has had that have surprised you?

When we changed our Articles of Association to embed our purpose, our board also stated that they wanted to be held accountable to a set of responsible business principles. I was tasked with reviewing and recommending these, but nothing seemed to really get to the heart of what it meant to be a purpose-driven organization and deliver against the Wellbeing Economy. So, we approached the British Standards Institution about creating something new. What followed was the development of a partnership and the creation of a new Publicly Available Specification, PAS 808:2022 Purpose-driven organizations. Worldviews, principles and behaviours for delivering sustainability

After two years of development, input from a brilliant cross-sector steering group, comments from a public consultation, and great guidance from our Technical Author, Dr. Victoria Hurth, it was launched in 2022. 

Since that time, I have been involved in promoting it throughout the UK and have established a community of practice that includes more than 100 individuals from organizations large and small. I have been asked to speak about it to sustainability consultants who want to use it to support their clients, to banks who are considering how it can improve their approach, food producers who think it can demonstrate their sustainability credentials, and by a university that is using it as the framework for their new social purpose. What surprised me was, despite the complexity of the subject, the immediate and widespread interest in the framework.

How do you feel that shifting to a Wellbeing Economy will help make the world better?

The challenges that we face from a changing climate, a biodiversity crisis, and population growth are too great for us to meet by maintaining the status quo. So, we have to reposition ourselves and our organizations to understand that to survive and thrive we have to maintain and enhance the wellbeing of the environment and the communities that rely on it. Making a fair return for our activities should not be incompatible with that, but our meta-purpose must be to make a positive difference in the world in which we live. 

But for this meta-purpose to be achieved, all organizations need to get to this point of realization. I guess I see this shift in business model and a move to a Wellbeing Economy as fundamental in addressing and reversing the challenges that the planet and all of us who live on it face today.

What are some of the challenges you typically face in advocating for the Wellbeing Economy?

We are trying to change a well-established norm and that is always a challenge, but the evidence to drive change simply gets clearer year over year. As a business that plans for the longer term, with a Strategic Direction Statement and a Long-Term Delivery Strategy that both look 25 years into the future, it is perhaps easier for us to understand the risks that we face and the inescapable truth that our business model needed to change. For others that are focused purely on the short term, this can often be much harder to grasp. 

The decision to focus on purpose and the delivery of a Wellbeing Economy has to be made in the boardroom, and so the role of peer advocacy is critical; CEOs, CFOs, and CSOs in organizations that have made the change must stand up and be counted. But increasing focus from the investment community and frameworks such as the Task Force on Climate-related Financial Disclosures, the Taskforce on Nature-related Financial Disclosures, and the Sustainable Finance Disclosure Regulation are also raising the profile of these issues at the board.

Are there any upcoming initiatives or projects related to your work/the Wellbeing Economy you’d like to share?

As an industry, there are many exciting technical developments, including the movement from traditionally-built treatment solutions to nature-based solutions and the rapid scaling up, the creation of digital twins in ecological catchments to help us make better decisions, great strides in the development of real-time monitoring and sharing of data, the creation of water smart communities, and even the role of sewage in creating sustainable aviation fuel. For me, though, it still comes back to the basics of changing the business model and demonstrating that it works. 

We have been reviewing ourselves against PAS 808 and this has just been independently assessed by BSI, and we will share this assessment in 2024. Even though we had changed our Articles of Association, built our culture and values on this purpose, developed a six capitals approach to our investment decision-making, and changed our reward policies to support our purpose, we still found further areas for improvement. We want to share this so that other organizations can see how this can lead to developments and improvements in how you operate.

What can people do to help spread the word about or take action toward transitioning to the Wellbeing Economy? How can they support your mission?

Although PAS 808 was produced in the UK, it’s applicable to any organization anywhere in the world. So, I would say start with downloading and reading that; it was such an important subject that we agreed with BSI that it should be free to access. It doesn’t matter where you and your organization are on this journey, it can be used as a framework to establish your purpose, challenge and evolve your current purpose, or evaluate the success of your purpose and assess how you are displaying the behaviours of a purpose-driven organization and if that is supporting the meta-purpose of the Wellbeing Economy.

Then I would say join the “PAS 808: purpose-driven organisations” community of practice on LinkedIn, where you can share your thoughts and hear the experiences of others who are trying to embed purpose and work toward a Wellbeing Economy. 

And of course, we can all use a bit of moral support, and this group can give that too.

This story was featured in the Make The World Better Magazine:

Categories
Impact Inspiration & Initiatives

30+ Wellbeing Economy Resources for Purpose-Driven Organizations

The transition to the Wellbeing Economy, a purpose-first model that places people and planet at the centre, is critically important to creating lasting positive change in the world, especially at the systems level. It’s a journey that will require collaborative action from purpose-driven organizations and changemakers around the world, striving toward long-term sustainability for all.

Keep scrolling to enjoy impactful resources that will help you learn more about the Wellbeing Economy and the role of governance, leadership, and purpose-driven businesses, and take action toward long-term sustainability for all.

Resources from Changemakers Featured in Make The World Better Magazine 

Check out these resources from individuals and organizations that have been featured in Make The World Better Magazine.

Canadian Purpose Economy Project – A Call to Purpose: Take action toward wellbeing with Canada Purpose Economy Project’s invitation to become a social purpose leader in Canada and sign the pledge.

Canadian Purpose Economy Project – Purpose Perception Survey: CPEP has created several survey questions for organizations to use to discover how stakeholders and employees perceive their progress toward achieving purpose.

David Suzuki Foundation – Wellbeing Economies: The David Suzuki Foundation has engaged in a project to support the transition to the Wellbeing Economy. Here they provide helpful resources and insights, including information on the Wellbeing Economy Alliance Canada (WEAll Can), community stories, expert views, and core principles to help everyone live out wellbeing.

Inspired Villages – Submit Your Way to Enjoy Retirement: Take part in Inspired Village’s 101 Ways to Enjoy Getting Older Campaign by submitting tips and feedback that will help the UK’s aging population live with purpose.

NATIVA – Purpose Driven Buildings: A Holistic Approach to the Wellbeing of Humans and the Planet: Learn about the role buildings play in sustainability and wellbeing, and discover frameworks, protocols, and criteria that will help us go beyond compliance to build a more sustainable world. The article also includes success stories that demonstrate these practices in action.

Network of Wellbeing – Wellbeing Books We’ve Found Inspiring: Network of Wellbeing shares their reading list, filled with inspiring books about purpose, sustainability, and the wellbeing of people and planet.

Network of Wellbeing – Building Wellbeing Together: Wellbeing for Future Generations: This webinar recording will help changemakers make strides on their Wellbeing Economy journey as they uncover strategies for supporting long-term wellbeing for all.

Professor Lorenzo Fioramonti – Wellbeing Economy: Success in a World Without Growth: Professor Lorenzo Fioramonti, Founding Director of the Institute for Sustainability at the University of Surrey (UK); a member of the Club of Rome; and a former member of Parliament and Minister of Education, University, and Research in Italy, shares invaluable insights in his book, including real-life examples and innovative research that support the need to break free from our current economic models and place collective wellbeing at the centre.

The Purpose Business – The Purpose Litmus Test: 3 Surefire Ways to Activation: In this article, The Purpose Business provides a three-point litmus test to help organizations determine if their purpose is actionable and relevant to stakeholders.

The Purpose Business – Measuring Your Impact With the SDGs: Pat Dwyer, Founder and Director of The Purpose Business, made a guest appearance on the #impact Podcast to discuss how organizations can measure their impact. Along with sharing the recording, The Purpose Business has provided a summary of key takeaways from the episode.

Scottish Government – Wellbeing Economy Toolkit: Supporting Place Based Economic Strategy and Policy Development: The Scottish Government has provided a toolkit to help organizations better understand the Wellbeing Economy, learn how to develop their Wellbeing Economy story, monitor and evaluate wellbeing outcomes, and more. The toolkit includes action steps and case studies for each phase, along with a list of evidence resources.

Therme Group – Urban Wellness Infrastructure Builds the Future of Cities: This article explores the critical need to integrate wellness infrastructure in urban settings and provides examples of organizations that have made wellbeing their purpose.

Therme Group – Human Cities: Increasing Urban Wellbeing: In this publication, Therme Group shares research on wellbeing in urban contexts and argues that we need interconnectivity to overcome the inequalities and negative impacts of city living and usher in wellbeing for all.

Dr. Victoria Hurth – The Purpose Led Economy: In the opening keynote at the Canadian Securities Exchange’s Summit on Responsible Investment 2023, hosted in collaboration with Sparx, Dr. Victoria Hurth, global expert; thought leader in sustainability, ESG, and purpose governance; and Cambridge Institute for Sustainability Leadership Fellow, described the need to transition to the Wellbeing Economy, how purpose-driven organizations can help unleash meaningful work and lives, and the importance of good governance.

Dr. Victoria Hurth – Unleashing the Sustainable Business: Co-authored by Dr. Victoria Hurth, these papers explore organizational culture, purpose-driven governance, purpose-driven approaches to business, how purpose transforms organizations, and how all of these factors contribute toward long-term sustainability for all. 

Wellbeing Economy Alliance Canada – Newsletter Signup: WEAll Can aims to bring together individuals and organizations to design a new economic system for Canada that is purpose-built and focused on wellbeing for people and planet. Sign up for their newsletter to stay up to date on news, events, and resources and to become a part of this growing community.

Resources from Other Changemakers

The Club of Rome – 21st Century Wellbeing Economics: The Road to Recovery, Renewal & Resilience: In the wake of COVID-19 and amidst the rising need for economic recovery, the Club of Rome sets out the need for Europe’s transition to the Wellbeing Economy and shares learnings and insights, wellbeing measurement tools, and recommendations that will help drive this shift.

Economy is Care Short Film: Watch this beautifully-animated film for a thought-provoking look at what the economy should provide for everyone, the inequalities that exist, how the past and present have shaped our current economy, and the benefits we would all experience if care, our needs, and collective wellbeing were at the centre.

Innate Motion – How to Optimize the Wellbeing Machine: Dr. Victoria Hurth joins Benoit Beaufils of Innate Motion and Shad Raouf, podcast host, to discuss how purpose-driven organizations can focus on impact while making a profit, along with the need to transform our economy from profit-first to purpose-first.

ISO Technical Committee 309 – ISO 37000:2021 Governance of organizations — Guidance: As the first international benchmark for good governance, ISO 37000 provides organizations and their governing bodies with the tools they need to govern well, placing purpose, sustainability, and society at the heart of governance.

Local Futures Podcast – Love, Values, and Wellbeing Economies: Tune in to this podcast to learn about the Wellbeing Economy Alliance (WEAll) from former Executive Director Diego Isabel La Moneda, and its focus on bringing everyone together on an international level to drive the Wellbeing Economy movement, the importance of having the right values, and how localization fits into the movement.

OECD – Improving the Well-Being of Canadians: Venture into the Organisation for Economic Co-operation and Development (OECD)’s library to learn about Canada’s wellbeing scores, the challenges Canada needs to overcome, and recommendations to help improve collective wellbeing.

PAS 808: Purpose-Driven Organisations: Worldviews, Principles and Behaviours: This groundbreaking standard is a great tool for organizations, policymakers, regulators, and stakeholders. Along with examining what it means to be a purpose-driven organization, it also serves as a basis for developing strategies and approaches to enact and embed purpose, aligning purpose with decision-making, and ensuring accountability.

Stories for Life: Enjoy exploring this collaborative and unique website. Broken up into chapters, it offers insight into the power stories have to shape a Wellbeing Economy and a better world, while providing a library of sources and free downloadable assets.

United Way BC Social Purpose Institute – Propelling the Canadian Purpose Economy: A Framework for Action: Compiled by the United Way BC Social Purpose Institute, this ebook captures powerful insights into social purpose business in Canada and the Framework for Action, including Canada’s purpose priorities, key drivers, steps to activate the framework, and more.

United Way BC Social Purpose Institute – Social Purpose Procurement Toolkit for Social Purpose Companies: With this toolkit, procurement teams will learn how to find social purpose suppliers and raise awareness for existing suppliers, as well as to enjoy case studies of social purpose procurement in action.

Wellbeing Economy Alliance – Participate in the Movement: Want to contribute to the Wellbeing Economy? Discover exciting ways you can participate in the movement, including becoming a member of the Wellbeing Economy Alliance (WEAll). 

Wellbeing Economy Alliance – Zero Waste in a Wellbeing Economy: Get inspired with case studies that demonstrate ways to build a zero-waste world and discover how the five Rs (Refusing, Reducing, Reusing, Recycling, and Restoring) can set us on the path toward a circular and regenerative Wellbeing Economy.

Sparx PG’s Resources 

How to Create an Effective Marketing Strategy for Your Impact Organization: Check out our blog for advice on how purpose-driven organizations can market their impact, from setting the right goals and reaching the right audiences to measuring success.

How to Set SMART Goals in Cause Marketing: Measuring impact is invaluable for building a better world and ensuring you’re on track to achieve your purpose. Read on to discover how setting SMART goals can help you ensure your mission-aligned marketing amplifies your purpose and learn how you can apply these goals to specific channels and campaigns.

3 Marketing Best Practices for Your B Corporation: Certified B Corporations are committed to a better way of business that can help achieve long-term sustainability for all. These three marketing best practices will help B Corps tell their purpose-driven stories and amplify their impact.

Amplify Your Purpose-Driven Story with Sparx

We would love to increase support and awareness around your efforts to build the Wellbeing Economy. Want to team up? Give us a shout for a free consultation. Together, we can amplify your impact.

Categories
Events

30 Purpose-Driven Events to Attend in April – June, 2024

Ready to take action to make the world better? This spring and early summer, there are plenty of purpose-driven conferences to attend for every cause that matters to you, including sharpening your social purpose, engaging in social finance and sustainable finance, supporting Indigenous and underrepresented communities, advancing the circular economy, collaborating toward collective wellbeing for all, and more. 

We’ve tracked down 30 learning, collaboration, and networking opportunities taking place both online and in-person, in Canada and globally, so you can maximize your impact.

Keep scrolling to learn all about purpose-driven events taking place this April, May, and June.

April

Indigenous Led Projects Forum (ILPF) 2024

Date: April 2 – 3, 2024

Location: Sheraton Centre Toronto Hotel, Toronto, Ontario

Description: Focused around the central theme, “Transitioning to the Green Economy: Opportunities for Indigenous Nations,” this two-day event unites Indigenous communities and organizations and industry and government representatives to engage in meaningful conversations, collaborations, and partnerships to pave the way for positive change.

Bringing Your Non-Profit To Life With Powerful Impact Stories

Date: April 10, 2024, from 9:00 AM – 11:00 AM PDT

Location: Volunteer Victoria, Victoria, British Columbia

Description: This in-person, interactive workshop will help non-profits learn how to engage their audience through storytelling, including identifying and appealing to target audiences, using feedback to illustrate impact, and writing a compelling call to action.

Calgary Women in Energy Presents: Allies in Energy 2024 – Executive Forum

Date: April 10, 2024, from 2:30 PM – 7:00 PM MDT

Location: Calgary Petroleum Club – Devonian Room, Calgary, Alberta

Description: Presented by Calgary Women in Energy,  learn, network, and uplift women at this forum focused on the alignment of team dynamics, organizational culture, strategy implementation, operational models, and the pursuit of synergies. 

Green Leader Awards 2024

Date: April 10, 2024, from 6:00 PM – 9:00 PM EDT

Location: RBC Place London, London, Ontario

Description: Join the London Environmental Network and Green Economy London in celebrating businesses and community leaders who are building a more sustainable and resilient London, Ontario.

ROI of Why 2024

Date: April 11, 2024

Location:  Online & In-Person, Lincoln, Nebraska, United States

Description: Hosted by The Do More Good® Movement, this purpose-driven conference brings together individuals and organizations creating abundance and transformation through business. Discussion topics will include conscious leadership, employee wellbeing, innovation for good, profit because of purpose, social responsibility, sustainable business practices, and more.

B Local Breakfast

Date: April 18, 2024, from 8:00 AM – 9:30 AM PDT

Location: Suite Genius, Vancouver, British Columbia

Description: Sponsored by Coast Capital Savings and hosted by B Local Vancouver, B Corp, and PortaLaw, and featuring a presentation from Ocean Ambassadors Canada, this free, zero-waste networking breakfast event will help employees learn how to take action to end waste at work and home. Plus, connect with Sparx at this event!

BC Embodied Carbon Awards 2024

Date: April 18, 2024, from 5:00 PM – 9:00 PM PDT

Location: Ventura Room, Vancouver, British Columbia

Description: Uncover success stories and celebrate companies and projects pursuing low embodied carbon design at this inspiring awards event, hosted by Carbon Leadership Forum (CLF) British Columbia and powered by Zero Emissions Innovation Centre (ZEIC).

JEDDI Seminar: Storytelling MMIWG2S & Extraction

Date: April 19, 2024, from 1:00 PM – 2:00 PM PDT

Location: UBC Sauder School of Business, Vancouver, British Columbia

Description: At this JEDDI (Justice, Equity, Diversity, Decolonization, and Inclusion) seminar, convened by the Peter P. Dhillon Centre for Business Ethics and Ch’nook, learn about advancing the substantive equality of Indigenous women, girls, and 2SLGBTQQIAP+ persons working in the extraction industry and living close to development projects.

Alberta Energy Efficiency + Innovation Summit 2024

Date: April 23 – 24, 2024

Location: The Hudson Downtown Calgary, Calgary, Alberta

Description: Collaborate, network, and gain insights into the latest energy efficiency deployment trends at this two-day purpose-driven conference, which brings together over 200 leaders dedicated to advancing sustainable solutions in Alberta’s buildings sector.

Benevity Live!

Date: April 23 – 26, 2024

Location: Online & In-Person, Palm Springs, California, United States

Description: Connect, ideate, and celebrate all things positive impact alongside purpose-driven brands and changemakers at this inspiring event, hosted by Benevity, and enjoy networking, community huddles, workshops, presentations, and more.

Natural Climate Solutions and Carbon Market Potential

Date: April 25, 2024, from 1:00 PM – 4:00 PM CST

Location: Online & In-Person, University of Saskatchewan, Saskatoon, Saskatchewan

Description: Presented by the kihci-okâwîmâw askiy Knowledge Centre, which works for and with Indigenous communities to support the development and delivery of land-related teaching, research, and engagement opportunities, this panel explores the carbon environment in Canada and natural climate solutions.

The Purpose Summit

Date: April 29 – May 1, 2024

Location: Charlotte, North Carolina, United States

Description: Join purpose-driven leaders from around the world for a three-day purpose-driven event packed with keynotes, breakout sessions, receptions, and more focused on building relationships, refocusing and reigniting purpose, and creating high-performing purpose-driven teams to create a better world.

May

Total Impact Summit 2024

Date: May 1 – 2, 2024

Location: Philadelphia, Pennsylvania, United States

Description: Meet with a dynamic group of impact investors and leaders from across the United States who are signalling, shaping, and setting new standards for a future economy that is inclusive, sustainable, and resilient for all.

Nonprofit Driven 2024

Date: May 14 – 15, 2024

Location: Toronto Reference Library, Toronto, Ontario

Description: Organized by Ontario Nonprofit Network, this nonprofit public policy forum brings changemakers together to uncover insights from diverse sector leaders, explore a wide range of topics including advocacy and social finance, and participate in networking sessions and workshops.

Circularity 24

Date: May 22 – 24, 2024

Location: Marriott Marquis Hotel Chicago, Chicago, Illinois, United States

Description: Circularity 24 is a leading circular economy event that brings together visionaries, practitioners, and changemakers for thought-provoking keynotes, actionable breakouts, networking opportunities, and a solutions-oriented expo. Plus, connect with Sparx at this event! 

Ocean Global Canada Summit 2024

Date: May 21 – 24, 2024

Location: The Algonquin Resort, St. Andrews by-the-Sea, New Brunswick

Description: Help contribute toward Canada’s blue economy at this purpose-driven event, which brings together leaders, experts, policymakers, innovators, and ocean technology entrepreneurs from across industry sectors to examine key themes, including Canada’s Blue Economy strategy, social equity and Indigenous economic engagement, preservation of coastal cultures for sustainable blue impact, and more.

Northern Dialogues Conference 2024

Date: May 21 – 24, 2024

Location: Online & In-Person, Yukon University, Whitehorse, Yukon

Description: Engage with meaningful dialogues and perspectives on the challenges and opportunities facing rural, northern, and Indigenous communities in Canada, as well as the implications of “remoteness” for sustainable living, at this purpose-driven conference.

RIA Conference Vancouver 2024

Date: May 28 – 29, 2024

Location: Sheraton Wall Centre, Vancouver, British Columbia

Description: Unleash the potential of responsible investment in Canada and learn, develop, and network alongside sustainable finance and ESG leaders at this purpose-driven event, hosted by the Responsible Investment Association (RIA).

2024 National Suicide Prevention Conference

Date: May 29 – 31, 2024

Location: Pinnacle Hotel Harbourfront, Vancouver, British Columbia

Description: Hosted by the Canadian Association for Suicide Prevention (CASP), this purpose-driven event, centred around the theme, “Inspiring Hope Together,” will teach attendees strategies for saving lives through the latest knowledge and practices in suicide prevention, intervention, postvention, and life promotion, all while emphasizing the power of unity in creating positive change.

June

Planted Expo Vancouver 2024: North America’s Largest Plant-based Event!

Date: June 1 – 2, 2024

Location: Vancouver Convention Centre West Building, Vancouver, British Columbia

Description: Discover innovative plant-based products that are good for people and planet at an exhibit spanning 200+ exhibitors, and gather insights from leading voices and presenters in the sustainability space.

Social Innovation Summit 2024

Date: June 4 – 5, 2024

Location: Chicago, Illinois, United States

Description: Join forces with purpose-driven leaders, funders, community stakeholders, and impact entrepreneurs determined to catalyze inspired partnerships, and engage in discussions and debates, breakout sessions, and networking opportunities.

Indigenous Partnerships Success Showcase 2024

Date: June 5 – 6, 2024

Location: Vancouver Convention Centre West Building, Vancouver, British Columbia

Description: Dive into two days of thought leadership, storytelling, and open dialogue on economic reconciliation and cultivate purpose, relationships, and vision as Indigenous leaders share their experiences and groundbreaking ideas about reconciliation.

2024 Canadian Climate Investor Conference

Date: June 6, 2024, from 9:00 AM – 5:00 PM EDT

Location: Hyatt Regency Toronto, Toronto, Ontario

Description: At this purpose-driven conference, engage in private meetings, company presentations, and roundtables, and discover ways to accelerate the deployment of capital needed to build a more sustainable future for Canadians alongside growth-oriented, publicly traded clean energy and technology companies and climate-conscious investors.

2024 Clean Energy Summit

Date: June 11, 2024, from 9:00 AM – 4:00 PM PDT

Location: Delta Hotel Conference Centre, Burnaby, British Columbia

Description: Celebrate Burnaby as a hub for clean energy and attend panels covering a vast array of sustainability-oriented topics, including international perspectives and global trends, finance and investments, clean energy exports, renewable hydrogen, future market design, and more.

Wellbeing Economy Forum

Date: June 11 – 12, 2024

Location: Harpa, Reykjavik, Iceland

Description: This purpose-driven event will gather together Wellbeing Economy Alliance (WEAll) members, act as a platform for interdisciplinary collaboration and change, and provide opportunities for game-changing discussions covering a wide range of pressing topics, including integrating wellbeing priorities in public budgeting, measuring sustainability, and the role of government and the economy in driving change, all with the goal of fostering sustainable wellbeing for all.

2024 Social Finance Forum

Date: June 12 – 13, 2024

Location: Online & In-Person, Vancouver, Calgary, Toronto, Montréal, and Halifax

Description: Curated and convened by the Future of Good, the Social Finance Forum is back! A unique hybrid event, this purpose-driven conference offers a digital experience as well as several in-person community hubs across Canada, bringing together 1,000+ social purpose leaders to learn actionable insights, celebrate game-changing ideas, and reshape finance tools for a better future. 

DEFY 2024

Date: June 12 – 14, 2024

Location: Le Centre Sheraton Montréal Hotel, Montréal, Québec

Description: CAMSC, CGLCC, and IWSCC, (SDAC) together with WEConnect International have joined forces to present this three-day supplier diversity event, packed with workshops, keynotes, matchmaking sessions, and opportunities to meet with diverse entrepreneurs, corporate leaders, government, and ecosystem partners driving positive change through business.

Summit on Responsible Investment 2024

Date: June 13, 2024

Location: Kelowna, British Columbia

Description: The Summit on Responsible Investment, hosted by the Canadian Securities Exchange, is back by popular demand! Sparx looks forward to attending and collaborating on this purpose-driven environmental, social, and governance (ESG) and socially responsible investing (SRI) event, so be sure to connect with us. Stay tuned, more information is coming soon!

Behavioural Insights into Business for Social Good 2024

Date: June 14 – 15, 2024

Location: Terminal City Club, Vancouver, British Columbia

Description: Engage in a cross-disciplinary dialogue about how insights from behavioural science research and business can be harnessed in a synergistic fashion to facilitate the greater social good, learn from expert speakers, and network with like-minded individuals using business for social good.

GreenFin 24

Date: June 17 – 19, 2024

Location: Javits Center, New York City, New York, United States

Description:  At this premier sustainable finance event, join forces with finance, sustainability, and investment professionals working to realize a net zero economy and gain insights into the latest sustainable finance and investing trends, accelerate sustainability strategies, and form valuable connections.

RSVP for a Free Consultation with Sparx

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Make The World Better Magazine

Sustainability Advantage: Equipping Sustainability Champions

Building a sustainable world where future generations can flourish within nature’s limits is going to take a lot of work from dedicated communities. In order to accelerate their sustainability journey, changemakers need free, accessible resources that will help them carry out this work as effectively as possible.

We spoke with Bob Willard, Founder of Sustainability Advantage, about how his platform is providing sustainability champions worldwide with the tools they need to make a lasting impact.

What was the “spark” that inspired you to start creating Sustainable Advantage content?

There were four sparks that inspired me.

First, in the mid-1990s, my wife and I became concerned about the planned location of a new water treatment plant for our community, Ajax, Ontario. We were uneasy about its close proximity to the upstream Pickering Nuclear Generating Station. Our concerns about the amount of unremovable radioactive tritium in our drinking water led to a three-year effort with multiple levels of government to relocate the water treatment plant. We were not successful. However, the intake pipe for the water plant was angled away from the Pickering nuclear plant, further out into Lake Ontario and deeper down, so the tritium would be more diluted. The experience shook my naïve faith that the people in charge were looking after us. It was a wake-up call that, as citizens, we sometimes have to roll up our sleeves and get involved. We also moved.

Second, during the water plant saga, my day job was leadership development at IBM Canada. We used learning organization principles in that training, so I undertook a part-time master’s degree about learning organizations at the University of Toronto (UofT). As the water plant issue evolved, I decided to complete my studies with courses at the UofT School of the Environment. That was an eye-opener. I had no idea how we were jeopardizing the ecosystem services on which human civilization depends. There were bigger issues than tritium in drinking water that needed our attention.

Third, also during the mid-1990s, I stumbled across The Natural Step (TNS) and learned how we were violating the four science-based system conditions for a thriving human society of a finite planet. We expect governments to fix this, but governments can’t do it alone. From my 34 years of experience at IBM, I knew that the resources, creativity, and influence of the business community were needed as well. But most companies only do things that benefit their bottom lines. We needed a compelling business case that reassured companies it was in their best interest to help address pressing environmental and social issues. I couldn’t find a convincing business case for corporate sustainability, so I decided to create one. It was my master’s thesis.

Fourth, my master’s thesis advisor casually suggested that I should convert my thesis into a book. I laughed. Why would I do that? Writing a book sounded like a lot of work. But he had planted a seed. In 2000, I received my master’s degree and retired from IBM. I don’t golf, so I decided to spend my leisure hours converting my thesis into a book, The Sustainability Advantage. I also created spreadsheets to help any company assess how much more profit it could make if it improved its environmental and social impacts. The book was published in 2002. The same year, I founded my sole proprietorship, Sustainability Advantage. 

Being a father, and soon-to-be grandfather, those four seeds found fertile ground, and my new career as a sustainability champion was launched. My family’s future was at stake. We need all hands on deck with tools that enable them to be effective change agents.

What do you consider to be your biggest success? Can you share any stories of the impact your work has had that have surprised you?

Over the last 23 years, I have written six books, one of which is available in Portuguese, and given over 1,600 talks worldwide. I have served on the boards of many not-for-profit/non-governmental organizations. I am a Certified B Corp, qualify as a social enterprise, and have earned several awards for my work. I provide over a dozen free, open-source tools on my website to help sustainability champions assess organizational sustainability performance and cost-justify improvements. Subscribers can use and tailor the 900+ slides in my six Master Slide Decks for their purposes, saving them the effort of researching and creating the slides from scratch.

I am helping sustainability champions make an impact with these resources. Occasionally, I am approached by someone who heard me do a talk several years ago and they say it changed their lives. I get asked back to do guest presentations in college and university courses and do many keynotes at conferences worldwide. “Success” is creating resources that are useful. So far, I have anecdotal evidence that they are for the thousands who have downloaded them. That’s good enough for me.

How do you feel having a platform and community help to make the world better?

“You have to do it yourself; you can’t do it alone,” is one of the leadership paradoxes I explain in The Sustainability Champion’s Guidebook. As a sole proprietor, I have to work through others. I’ve served on the boards of influential organizations like TNS Canada, the Sustainable Purchasing Leadership Council (SPLC), and B Lab’s Standards Advisory Council (SAC). My website platform, with over a dozen free, open-source resources, helps the community of sustainability champions be more effective change agents. My 50–80 talks per year provide an opportunity to alert people to resources that can help them be more effective change agents so that they don’t waste time recreating them. It feels good to continuously hear back from kindred spirits who are making a difference in their spheres of influence with the aid of my resources.

Bob Willard

What are some of the challenges you typically face in creating content or building out your audience?

I have had the privilege of working with some amazing people to create my resources. I continuously upgrade them with new ideas and suggestions from users and reviewers. Creating content is the fun part. Building out the audience/users is the challenge. I am uneasy that well-intentioned sustainability champions may still be wasting time reinventing the wheel. I need to be better at raising awareness of my free, open-source resources.

Are there any upcoming initiatives or projects you’d like to share?

I am very concerned about climate change. I’m heavily engaged in encouraging governments, especially the Canadian government, to integrate Net-Zero Procurement (NZP) elements into their current procurement processes. NZP ensures that the buyer/government gets the best value for money by procuring the most climate-friendly goods and services from suppliers who are the most committed to science-based net-zero targets. The buying power of companies and governments using Net-Zero Procurement is a market force that will mobilize businesses in the race to net-zero greenhouse gas (GHG) emissions by 2050 or sooner.

In a robust NZP system, all suppliers, regardless of size or sector, must disclose their net-zero GHG reduction targets and plans. The disclosures include their current direct and indirect GHG inventories, their commitment to science-based net-zero targets, and their plans to reach those time-based targets.

In Canada, as in all countries, over 98% of companies are small, having fewer than 100 employees. Many of them are in government supply chains and would be required to make the above disclosures. However, most net-zero disclosure frameworks and standards are designed for large companies. They are very challenging for a small supplier. That’s why I created a short, reasonable questionnaire — the free, open-source Net-Zero Assessment Tool (NZAT) — for use by small and medium–sized enterprises who do not have the benefit of in-house sustainability staff or expertise. It enables any-size supplier to self-assess and disclose its commitment to net-zero targets.

Further, a NZP system makes the disclosed scores matter. All requests for proposals (RFPs) assign a weight of 10%–30% of the points — enough to make it matter — to suppliers’ net-zero assessment scores. For example, if the weight assigned to a supplier’s net-zero score was 20% and a supplier’s overall score on the net-zero assessment questionnaire was 68%, the supplier would earn 13.6% of the 20% weight. This approach incentivizes suppliers’ efforts to attain science-based net-zero targets, improve their scores, and earn preferential treatment over their competitors.

Why would a supplier bother making these net-zero disclosures? Because their important customer asks them to and their answer matters. If a supplier chooses not to complete the questionnaire, it is still eligible to be a supplier; it just earns a score of zero on their net-zero efforts and will not earn any of the points allotted to supplier net-zero commitment in the bid appraisal. It’s the supplier’s choice. That’s the magic in the disclosure superpower of NZP: it’s voluntary, it’s easy, and it matters.

How can people help support your mission?

My purpose is to ensure future generations have the opportunity for at least the quality of life that I have enjoyed. My vision is a sustainable world in which people and businesses flourish within nature’s limits. My mission is to provide resources to sustainability champions to help accelerate our sustainability journey before it’s too late. People can support me by using my free, open-source resources to help them be more effective change agents, starting with addressing the climate crisis.

For example, my save-the-world strategy starts with helping the Canadian government implement Net-Zero Procurement. Then we can package the system elements and make them available to other levels of government and to other countries. This improves the probability of meeting science-based global GHG reduction targets in time. Because NZP gives bonus points to suppliers if they use NZP with their own suppliers. NZP will soon be used by companies, worldwide.

Net-Zero Procurement is a starter set for a more comprehensive sustainable procurement system. Sustainable procurement (SP) ensures that the buyers/governments get the best value for money by procuring the most sustainable goods and services from the most sustainable suppliers. SP creates a market for sustainable products and an economy in which the most sustainable companies thrive. When governments and companies everywhere implement an SP system that makes sustainability scores matter, we will have attained the sustainable society, economy, and environment that we want.

Then I can really retire.

This story was featured in the Make The World Better Magazine:

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Make The World Better Magazine

Not My Problem: Inviting Newcomers to the Climate Space

It may be surprising that a lot of people are on the fence about climate change, succumbing to the negativity instead of taking action. By telling positive stories and sharing solutions, we can create a starting point for newcomers in the space and provide encouragement for those striving to make a difference.

We spoke with Naman Bajaj, Content Writer and Founder of Not My Problem, about how his platform is sparking meaningful conversations and inspiring folks to engage with the climate space.

What was the “spark” that first inspired you to start creating impact-focused content?

After completing my MBA in 2020, I had a filter in my mind: I wanted to work with startups that were doing something good for people and the planet. However, I had limited knowledge about the impact space, so I decided to talk to people who were building something in this area to learn more.

Of course, founders are busy people, juggling hundreds of different things. Why would they want to talk to someone like me? What would they get out of this conversation?

So, I decided to start a podcast series where I would interview founders of sustainability and social impact startups, where I recorded, edited, and published videos for free. This gave founders free PR and marketing for their brands, and I got some screen time with them.

I did around 50 episodes and that’s how I learned about this space. Through the solutions that these founders are building, I learned about the problems plaguing the planet and humanity. I thought it was a less overwhelming way to learn about the climate crisis and humanitarian problems that we are dealing with.

I decided to replicate this experience for others. I pivoted from podcasts to written content since I felt that it was easier to publish and distribute. In January 2021, I started building Not My Problem, a platform where I share stories of startups from around the world that are solving problems related to the climate crisis.

Not My Problem’s website

What do you consider to be your biggest success? Can you share any stories of the impact your work has had that have surprised you?

I am grateful to have received a flood of beautiful and kind messages in my inbox. They help me keep going on tough days. One message, in particular, stands out as my biggest win to date: someone told me that they use the positive and impactful stories I share to initiate climate change conversations within their circle.

A few amazing messages received from readers.

Instead of focusing solely on everything that’s not going right in the world, they introduce these impactful solutions to people in their group to start a conversation. People are more receptive when they hear these positive stories. It gives them hope that there are solutions being developed to combat the crisis, and they can become part of these solutions as customers, investors, employees, or cheerleaders.

What are some of the challenges you typically face in creating content or building out your audience?

Most of my content is focused on people who are on the fence about climate change — folks who know things are not going well, but they don’t know where to start. Since I have been in this space for the past few years, I have these biases and assumptions that come into play when I am writing. One of my biggest challenges is to make my content free of these so that it does not become overwhelming for anyone wanting to make a change.

In the last few months, I have also understood that content distribution is a beast in itself. If your content is not reaching the right audience, it doesn’t matter how good it is, unless you are writing only for yourself. I have doubled down on my distribution in the past six to seven months and have started seeing some early wins. My LinkedIn followers have grown five times and the newsletter subscribers have quadrupled.

How do you feel having a platform and community help to make the world better?

Our newsletter is read by people from 85 countries. It’s amazing to think about the wide reach of our content and the diverse audience it attracts. One thing I’ve come to realize is that you never know who is reading your content and how it might be impacting their lives. I receive messages from people who tell me they discovered new brands through my LinkedIn posts, even though I’ve never seen them interacting with my posts directly. It’s a powerful reminder of the influence we can have through online platforms.

How the newsletter has grown since it started in January 2021.

Are there any upcoming initiatives or projects you’d like to share?

One of the most common requests we receive is to compile a database of the brands whose stories we share. So, we have started putting all of these brands into a Notion board, segregated by countries and categories. Paid subscribers to our newsletter have access to this database. I keep adding 25–50 brands to this database every week.

A glimpse of the brand database Not My Problem is building

How can people help support your mission?

I have been fortunate to have amazing connections in my network who share impactful startup stories with me. This makes my job easier, as I don’t have to actively search for them. If you come across any such stories that you want me to share, feel free to send me an email or message me on LinkedIn or Instagram.

If you enjoy newsletters, consider subscribing to our weekly newsletter, Not My Problem. Every Friday, we will send positive climate change stories to your inbox. If you are able to, please consider becoming a paid subscriber to support the time, research, and love that goes into crafting each edition.

This story was featured in the Make The World Better Magazine:

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Make The World Better Magazine

Squirrel News: Nourishing Good With Constructive Stories

Sometimes reading the news feels like wading through a mire, with no bright stories to interrupt the gloom. Curated, constructive news stories are needed to bring readers onto solid ground, shed light on solutions, and offer a much-needed reprieve.

We spoke with Jonathan Widder, Founder of Squirrel News, about how this application is sharing solutions-oriented stories and innovative approaches to help readers face today’s challenges with hope and clarity.

What was the “spark” that inspired you to start creating Squirrel News content?

Since 2015, I’d known about the ideas of constructive journalism and solutions journalism, and had dealt with these approaches in various projects. I saw how much readers longed for these kinds of stories but also how difficult it was for them to get a quality news digest of new solutions and societal progress. So, when the time came and my former job ended, I decided to take things into my own hands and founded an independent nonprofit to provide this news digest with my own team.

What do you consider to be your biggest success? Can you share any stories of the impact your work has had that have surprised you?

A few months after our launch, German national TV paid us a visit at home — as, everything else was closed because of the COVID-19 pandemic — and a month later, an Emmy-winning comic, actor, and screenwriter from Los Angeles contacted us and eventually became the co-host of our new podcast. At the same time, I was elected as a LEDE fellow with the Solutions Journalism Network. 

In a survey we conducted earlier this year, our readers stated that reading Squirrel News improves their mental well-being and helps them to make sense of the world. 

But the most surprising moment happened on our podcast when we interviewed a researcher and activist for open prisons from India: prisons without walls, wardens, and guns. She was an expert on the topic and had successfully lobbied for a spread of these prisons across India — but when we asked her whether she knew the very similar prison model in Brazil, it turned out that she didn’t. We were able to make her aware of that, so she could connect, exchange, and potentially join forces with the activists in Brazil.

How do you feel having a platform and community help to make the world better?

It feels good to provide something that many people are looking for and to regularly have readers thank you for it. You definitely have the feeling that you’re on the right side of the world, and it’s a good and probably also important feeling to contribute to solutions and not to problems. 

What are some of the challenges you typically face in creating content or building out your audience?

I guess in our digital era it’s just difficult to get people’s attention, as there are so many different media outlets, organizations, and other people diffusing information — established media, news outlets, blogs, social media, and so on. Then, of course, there’s our very tight budget. We started things without any investors or big funding, so it’s always difficult to find the necessary resources to spread the word about our work. 

Are there any upcoming initiatives or projects you’d like to share?

We just released the first major update of our mobile app since its inception, where we’ve made several major improvements and added a number of features to make using Squirrel News even more fun. Now we’re working on a funny and quite unique format to present our news in TikTok and Instagram videos. 

How can people help support your mission? 

People can read our news on our mobile app, newsletter, or website; spread the word about Squirrel News, both online and offline; and support us with recurring donations to make sure we can continue our work.  

Bonus: Why did you choose the name Squirrel News?

I thought a squirrel is a good symbol for what we do, as we collect solutions-focused news, just as a squirrel collects nuts. Apart from that, I was looking for something more entertaining than those usual dry names with three letters. I had the impression that many journalists take themselves a bit too seriously — even though they often do important work — so the squirrel is also an antidote against that.

This story was featured in the Make The World Better Magazine: