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Not My Problem: Inviting Newcomers to the Climate Space

It may be surprising that a lot of people are on the fence about climate change, succumbing to the negativity instead of taking action. By telling positive stories and sharing solutions, we can create a starting point for newcomers in the space and provide encouragement for those striving to make a difference.

We spoke with Naman Bajaj, Content Writer and Founder of Not My Problem, about how his platform is sparking meaningful conversations and inspiring folks to engage with the climate space.

What was the “spark” that first inspired you to start creating impact-focused content?

After completing my MBA in 2020, I had a filter in my mind: I wanted to work with startups that were doing something good for people and the planet. However, I had limited knowledge about the impact space, so I decided to talk to people who were building something in this area to learn more.

Of course, founders are busy people, juggling hundreds of different things. Why would they want to talk to someone like me? What would they get out of this conversation?

So, I decided to start a podcast series where I would interview founders of sustainability and social impact startups, where I recorded, edited, and published videos for free. This gave founders free PR and marketing for their brands, and I got some screen time with them.

I did around 50 episodes and that’s how I learned about this space. Through the solutions that these founders are building, I learned about the problems plaguing the planet and humanity. I thought it was a less overwhelming way to learn about the climate crisis and humanitarian problems that we are dealing with.

I decided to replicate this experience for others. I pivoted from podcasts to written content since I felt that it was easier to publish and distribute. In January 2021, I started building Not My Problem, a platform where I share stories of startups from around the world that are solving problems related to the climate crisis.

Not My Problem’s website

What do you consider to be your biggest success? Can you share any stories of the impact your work has had that have surprised you?

I am grateful to have received a flood of beautiful and kind messages in my inbox. They help me keep going on tough days. One message, in particular, stands out as my biggest win to date: someone told me that they use the positive and impactful stories I share to initiate climate change conversations within their circle.

A few amazing messages received from readers.

Instead of focusing solely on everything that’s not going right in the world, they introduce these impactful solutions to people in their group to start a conversation. People are more receptive when they hear these positive stories. It gives them hope that there are solutions being developed to combat the crisis, and they can become part of these solutions as customers, investors, employees, or cheerleaders.

What are some of the challenges you typically face in creating content or building out your audience?

Most of my content is focused on people who are on the fence about climate change — folks who know things are not going well, but they don’t know where to start. Since I have been in this space for the past few years, I have these biases and assumptions that come into play when I am writing. One of my biggest challenges is to make my content free of these so that it does not become overwhelming for anyone wanting to make a change.

In the last few months, I have also understood that content distribution is a beast in itself. If your content is not reaching the right audience, it doesn’t matter how good it is, unless you are writing only for yourself. I have doubled down on my distribution in the past six to seven months and have started seeing some early wins. My LinkedIn followers have grown five times and the newsletter subscribers have quadrupled.

How do you feel having a platform and community help to make the world better?

Our newsletter is read by people from 85 countries. It’s amazing to think about the wide reach of our content and the diverse audience it attracts. One thing I’ve come to realize is that you never know who is reading your content and how it might be impacting their lives. I receive messages from people who tell me they discovered new brands through my LinkedIn posts, even though I’ve never seen them interacting with my posts directly. It’s a powerful reminder of the influence we can have through online platforms.

How the newsletter has grown since it started in January 2021.

Are there any upcoming initiatives or projects you’d like to share?

One of the most common requests we receive is to compile a database of the brands whose stories we share. So, we have started putting all of these brands into a Notion board, segregated by countries and categories. Paid subscribers to our newsletter have access to this database. I keep adding 25–50 brands to this database every week.

A glimpse of the brand database Not My Problem is building

How can people help support your mission?

I have been fortunate to have amazing connections in my network who share impactful startup stories with me. This makes my job easier, as I don’t have to actively search for them. If you come across any such stories that you want me to share, feel free to send me an email or message me on LinkedIn or Instagram.

If you enjoy newsletters, consider subscribing to our weekly newsletter, Not My Problem. Every Friday, we will send positive climate change stories to your inbox. If you are able to, please consider becoming a paid subscriber to support the time, research, and love that goes into crafting each edition.

This story was featured in the Make The World Better Magazine:

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Squirrel News: Nourishing Good With Constructive Stories

Sometimes reading the news feels like wading through a mire, with no bright stories to interrupt the gloom. Curated, constructive news stories are needed to bring readers onto solid ground, shed light on solutions, and offer a much-needed reprieve.

We spoke with Jonathan Widder, Founder of Squirrel News, about how this application is sharing solutions-oriented stories and innovative approaches to help readers face today’s challenges with hope and clarity.

What was the “spark” that inspired you to start creating Squirrel News content?

Since 2015, I’d known about the ideas of constructive journalism and solutions journalism, and had dealt with these approaches in various projects. I saw how much readers longed for these kinds of stories but also how difficult it was for them to get a quality news digest of new solutions and societal progress. So, when the time came and my former job ended, I decided to take things into my own hands and founded an independent nonprofit to provide this news digest with my own team.

What do you consider to be your biggest success? Can you share any stories of the impact your work has had that have surprised you?

A few months after our launch, German national TV paid us a visit at home — as, everything else was closed because of the COVID-19 pandemic — and a month later, an Emmy-winning comic, actor, and screenwriter from Los Angeles contacted us and eventually became the co-host of our new podcast. At the same time, I was elected as a LEDE fellow with the Solutions Journalism Network. 

In a survey we conducted earlier this year, our readers stated that reading Squirrel News improves their mental well-being and helps them to make sense of the world. 

But the most surprising moment happened on our podcast when we interviewed a researcher and activist for open prisons from India: prisons without walls, wardens, and guns. She was an expert on the topic and had successfully lobbied for a spread of these prisons across India — but when we asked her whether she knew the very similar prison model in Brazil, it turned out that she didn’t. We were able to make her aware of that, so she could connect, exchange, and potentially join forces with the activists in Brazil.

How do you feel having a platform and community help to make the world better?

It feels good to provide something that many people are looking for and to regularly have readers thank you for it. You definitely have the feeling that you’re on the right side of the world, and it’s a good and probably also important feeling to contribute to solutions and not to problems. 

What are some of the challenges you typically face in creating content or building out your audience?

I guess in our digital era it’s just difficult to get people’s attention, as there are so many different media outlets, organizations, and other people diffusing information — established media, news outlets, blogs, social media, and so on. Then, of course, there’s our very tight budget. We started things without any investors or big funding, so it’s always difficult to find the necessary resources to spread the word about our work. 

Are there any upcoming initiatives or projects you’d like to share?

We just released the first major update of our mobile app since its inception, where we’ve made several major improvements and added a number of features to make using Squirrel News even more fun. Now we’re working on a funny and quite unique format to present our news in TikTok and Instagram videos. 

How can people help support your mission? 

People can read our news on our mobile app, newsletter, or website; spread the word about Squirrel News, both online and offline; and support us with recurring donations to make sure we can continue our work.  

Bonus: Why did you choose the name Squirrel News?

I thought a squirrel is a good symbol for what we do, as we collect solutions-focused news, just as a squirrel collects nuts. Apart from that, I was looking for something more entertaining than those usual dry names with three letters. I had the impression that many journalists take themselves a bit too seriously — even though they often do important work — so the squirrel is also an antidote against that.

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Sage Initiative: Supporting Indigenous Womxn Investors

Wealth has long been weaponized, creating divisions based on social class and excluding Indigenous Peoples from having a seat at the table. To shift the narrative and usher in true economic reconciliation, money needs to be used as medicine and matrilineal ways need to be restored. 

We spoke with Sage Lacerte, Founder & CEO of Sage Initiative, about how this collective is accelerating the rematriation of the Indigenous economy by supporting Indigenous womxn in the impact investment space.

What was the “spark” that first inspired you to start Sage Initiative?

As my mentor, Carol Anne Hilton, CEO and Founder of The Indigenomics Institute, says, “We are living in a time of Indigenous economic resurgence.” Sage Initiative was founded in 2019 and was an expression of love for all my relations, for Mother Earth, humans, and non-human beings. 

The “spark” that first inspired me to start Sage Initiative was when I learned more about how rich our Indigenous economy is and the realization that we are currently witnessing a generational shift in action and mindset toward a resurgence of Indigenous concepts of commerce. 

I asked, how can the impact investment sector contribute to the betterment of Indigenous communities in Canada? How can more Indigenous womxn take a seat at the economic table? How can impact investors participate in economic reconciliation and make values-aligned investments in Indigenous women and Two-Spirit–owned businesses?

Despite the growth in impact investing in Canada, Indigenous communities and businesses have stated that access to capital remains a significant impediment. Attracting patient capital for Indigenous-led businesses requires work on both sides: investors must familiarize themselves with potentially new business models, and entrepreneurs must be able to build their network, be willing to build partnerships, and showcase their work.

In our matrilineal societies, the matriarchs decide what the needs are of the community. So, by becoming investors, we are healing. That’s very central to the work of decolonizing, and it’s very central to the way that Indigenous commerce systems have worked for a very long time.

We want to shift the narrative because the systems of capitalism use wealth as a tool to divide people based on social class, and that system was not built with Indigenous people in mind. We are restoring our balance within ourselves and with the land. We are decolonizing wealth and restoring money as medicine.

This innovation brings an Indigenous approach to wealth. Circular in nature, our interwoven pedagogy introduces technical investing skills and practices with a balanced approach to investment that equally values social, environmental, and economic benefits. This is my chosen mechanism to promote intergenerational wealth and prosperity. 

What do you consider to be your biggest success? Can you share any stories of the impact your work has had that have surprised you?

Sage Initiative was chosen as one of the first selected projects of the highly innovative program, the Indigenous Innovation Initiative.

One of the largest impact-first investors in Canada, Grand Challenges Canada (GCC) has supported a pipeline of over 1,300 innovations in 106 countries. The Indigenous Innovation Initiative (I3) is the first GCC program delivered in Canada with a focus on innovations led by Indigenous womxn innovators. The 10 selected projects have created impact across diverse areas, such as pre- and post-natal health, sustainable beauty, human sex trafficking and sex exploitation, and food sovereignty and sustainability. 

As a result of this support, Sage Initiative has set the precedent for Indigenous womxn in impact investment globally.

This year, Sage Initiative will host our third cohort of 15 Indigenous womxn impact investors and begin our journey transitioning to scale across Canada.

Our great successes this year have been hosting our first Sage Initiative Harvest Ceremony in Victoria, British Columbia, where members of cohorts 1 and 2 gathered for a week of ceremony and reflection to provide meaningful evaluation for the Initiative.

We also hosted two pitch events featuring Indigenous womxn–owned businesses from across Canada, including Chelsee Pettit from ᐋᓃᓐ aaniin retail inc., ENB Artisan, and The Yukon Soaps Company.

We have graduated two cohorts of Indigenous womxn impact investors from Ottawa, Toronto, Vancouver, Tofino, Squamish, Edmonton, Burns Lake, Nanaimo, Halifax, and many more.

In our evaluation, investors have reported: 

  • “Sage Initiative has allowed me to think much further into my future with more intention and critical thinking. I’ve adopted an intergenerational mindset when it comes to money, whether that ends up being my own children and grandchildren, or simply youth as a whole that deserve this knowledge and to be continuously uplifted.” – Sage Initiative participant 
  • “It’s transferred to other aspects of my life — when I stopped getting dopamine fixes from online shopping, I’ve traded it for kickboxing routines three times per day. I see my health as an investment now.” – Sage Initiative participant 
  • “As a result of Sage Initiative, I have given myself permission to spend without feeling guilty or anxious.” – Sage Initiative participant 
  • “My views have been completely altered since I myself have become an investor after being a part of Sage Initiative. I now see potential in everyone to be an investor especially the people and Indigenous people that will do good and be inclusive with their investments.”– Year 2 participant
  • “I feel worthy of money now. Money always felt unattainable. I never thought it would come into fruition for me.” – Year 1 participant 
  • “I met investors who had a good heart and were just everyday people, not necessarily working in a bank. Investors can be my aunties, my cousins, my family.”– Year 1 participant

We have also found that:

  • 100% of Sage Initiative participants feel ready to make an investment. 
  • 100% of Sage Initiative participants have made an investment since joining the collective. 
  • 80% feel they could now be a successful social impact investor. 
  • Not only did our program create the trauma-informed safety conditions to create belonging for participants, 95% of Sage participants said they felt belonging in the Indigenous Impact Investor community.

How do you feel having a platform and community help to make the world better?

Sage focuses on Indigenous-owned sustainable energy projects, underscoring the urgent need to address environmental concerns alongside social impact.

Financial capital alone is insufficient. We emphasize the importance of social capital, community connections, gift economy, and entrepreneurial mindset. We facilitate access to financial resources, networks, and mentorship. The Initiative aims to empower Indigenous women and non-binary individuals to feel a sense of belonging in the impact investment landscape. We work to transcend the current investment paradigm which privileges androcentric and extractivist worldviews.

Creating a seat at the economic table for Indigenous women, two-spirit, non-binary folks is deeply important to me. The purchasing power of the queer community is significant. The entire venture capital industry is led by white cisgender males, and because of that there is an implicit bias. 2SLGBTQIA+ founders are routinely overlooked and undervalued. Many members of the queer community relate to each other with feelings of longing to belong and feeling out of place in heteronormative environments. Not only are we looking to support Indigenous founders, but building on this demographic, it is important to define a 2SLGBTQIA+ lens in our impact investment thesis.

Roughly 2 million people in Canada identify as 2SLGBTQIA+, collectively spending $90 billion per year. I want to role model what it looks like for a queer Indigenous woman to stand at the forefront of innovation in the Indigenous impact investment landscape.

What are some of the challenges you typically face in building out your audience?

My personal journey and academic background in gender policy shaped the design of Sage Initiative. Instead of perpetuating the Western-centric approach prevalent in mainstream finance education, I recognized the importance of honouring Indigenous epistemology and creating a curriculum rooted in Indigenous concepts of commerce.

I did not want anyone in the industry to assume that Indigenous womxn’s success is due to our gender but rather our skills and competence.

I have also faced racism. Economic reconciliation will look like white people being comfortable with Indigenous people’s wealth.

Are there any upcoming initiatives or projects you’d like to share?

Sage Initiative is planning to launch our third impact investment cohort of 15 Indigenous womxn impact investors in September 2024. We plan to transition to scale in 2024 as well, with cohorts across Canada widely available to Indigenous and non-Indigenous folks!

How can people help support your mission?

We invite Indigenous womxn to apply to Sage Initiative.

If you would like to lend your expertise and lived experience, join Sage Initiative`s national network as a mentor.

We also encourage you to buy Indigiqueer-owned products and services, educate yourself on colonization and how to engage in reconciliation, and create space at the economic table for equity-deserving communities.

This story was featured in the Make The World Better Magazine:

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RIPPLE of CHANGE: Sharing Stories to Create Waves of Impact

Every one of us has the power to make a positive change in the world and inspire others to do the same. Sharing the work changemakers are doing with like-minded audiences creates a powerful ripple effect that can spread across the world.

We spoke with Whitney Larson, Creative Director of RIPPLE of CHANGE, about how this purpose-driven magazine uplifts changemakers by amplifying their inspiring stories.

Pictured here are the five original co-founders of ROC. (Clockwise from top: Christy Schmid, Mel Sutjiadi, Cicely Belle Blain, Whitney Larson, and Kate Bouchard)

What was the “spark” that inspired you to start producing RIPPLE of CHANGE?

In 2018, I travelled to India with Christy Schmid, another founding partner of the RIPPLE of CHANGE (ROC) team, to work with the Milaan Foundation. We were there to document stories of girls who are fighting to change the education system — quite literally the embodiment of “ripple of change.” These girls are given resources from the Milaan Foundation to go out into their communities and form a group of 20–25 other girls who also want a continued education past the age that their society typically allows. We saw the confidence and strength of these girls and started talking about how we could share their stories and similar stories of changemakers with a larger audience. 

As a creative duo — a designer and a photographer — we often found ourselves asking the question, “How can we take our talents and use them to make the world better?” We realized that we could use our creativity and influence to share stories like that of Kushboo and Rajkumari, two girls from rural Uttar Pradesh who transformed their own community through education and empowerment. RIPPLE of CHANGE was born to highlight this story, and hundreds of others, in a way that will inspire and engage a global audience of volunteers, activists, and changemakers. And ultimately, encourage them to join in.

What do you consider to be your biggest success?

The story of our launch. In 2020, when everything felt dark and overwhelming, Christy and I, along with three other founders, were committed to telling stories of hope and change. As the struggle, pain, and inequity of our collective experience surfaced, we came together, built the brand, and produced and launched the first issue of ROC in under six months.

We chose grounded optimism to offer clear, tangible suggestions for how to take action. I’m proud that our perspective on how to mobilize change was able to connect others in ways we never had before.

Can you share any stories of the impact your work has had that have surprised you?

Before ROC was born, while Christy and I were in India, we spent our first full day with an incredible girl named Rajkumari. She showed us around her village and told us stories about the challenges she overcame to pursue an education. She opened her heart to us and told us about the people who lifted her up and those who tried to stand in her way. At the end of the day, we stood on the roof of her house, taking her picture as the sun went down. She turned to us and said, “Thank you — you made me feel like Superman today.”

It was such a beautiful moment and has become a kind of internal bar, amplifying people and stories like hers to create that positive ripple effect of goodwill, support, and encouragement.

Since then, we feel it when hearing people talk about what they learned from our articles or seeing the excitement on someone’s face when we discuss how we can tell their story to inspire others. We have that excitement on our internal team, but it’s so encouraging to have it reinforced by the responses and actions of others.

How do you feel having a platform and community help to make the world better?

Hopeful. And proud of all the people who have opened their hearts, arms, and minds to the ideas.

We often talk about the power of small conversations. We encourage people to speak up and ask questions, even if they’re talking to an audience of one, because you never know how far that conversation will travel. There’s no telling how your ideas and perspective might open the mind of someone who was closed off to change in the past. 

One of ROC’s favourite steps in the production process is hanging the pages on the wall and reviewing the book from a bird’s eye lens. Here, their Chicago mascot Hass, is giving it a final review.

What are some of the challenges you typically face in creating content or building out your audience?

Fear and anger can be conversation stoppers. We’ve worked hard to build a platform that encourages inclusivity. That is why the foundation of each of our stories is a personal or lived experience.

Even if you don’t understand the entire experience, you can usually relate to a person on some level and that starts to open hearts and minds. We hope readers approach our stories and content with a sense of curiosity and willingness to engage with a perspective other than their own.

Are there any upcoming initiatives or projects you’d like to share?

We have a few projects in the idea-building phase and will be sharing more in our newsletter soon. We’re looking at how we can engage individuals but also offer opportunities for companies to inspire their staff and act on their goals for social change. We’re thrilled to have three new partners on the team, Bob Roth, Jimmy Watkins, and Kara McPherson, and are working on a mix of digital and in-person events and community-builders, including an Issue 04 launch party!

How can people help support your mission?

Join our email newsletter and jump into conversations on our social platforms. We believe change happens when people with different experiences and viewpoints are willing to share and speak honestly with each other. Small, constructive conversations lead to empathy and positive movement all across the world.

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Love Food Hate Waste Canada: Helping Everyone Prevent Waste

When it comes to our individual fight against climate change, where should we start?  We all know the importance of reducing our individual environmental impact, and food waste is one area we can all work on right away, with the right tools, right from the comfort of our own kitchens.

We spoke with Joanne Gauci, Campaign Manager at Love Food Hate Waste Canada, about how this initiative is helping to end food waste by educating Canadians on prevention at home.

Love Food Hate Waste Canada’s “Labour of Love” campaign, which showcased real farmers across Canada.

What was the “spark” behind the Love Food Hate Waste Canada campaign?

Metro Vancouver first launched Love Food Hate Waste (LFHW) in the region in 2015. Then, building on the success of the regional campaign, we launched the initiative across Canada through the National Zero Waste Council in 2018. The motivation behind launching the campaign was to take a “prevention-first” approach to tackling food waste. Food waste is an urgent but solvable local and global challenge, and through LFHW Canada we are able to work with many partners across the country to inspire and empower people to make their food go further and waste less. Today, LFHW Canada represents a unique national collaboration, uniting a variety of business, government, and community champions all working together to tackle food waste in the home.

What do you consider to be your biggest success? Can you share any stories of the impact your work has had that have surprised you?

Everybody has a role to play in tackling food waste, and I think our biggest success has been engaging a variety of partners across the country so that everyone hears the same consistent messaging, whether they are at the grocery store or their community market, for example.  LFHW Canada has grown to become Canada’s leading resource for preventing household food waste due to the efforts of our partners and champions across the country.

By working together, we are able to have a much bigger impact than we can on our own, and Food Waste Action Week, which has taken place in March for the past two years in a row, is a great example of the power of aligning messaging locally and globally. This is an event that we run in collaboration with the international network of LFHW Canada partners, and for that one week, different organizations come together to raise awareness about the issue and opportunities for change. Food Waste Action Week 2023, which ran from March 6–12, was the most engaged campaign we have run since we launched in 2018, garnering over three million impressions across Canada for a week of coordinated activity.

How do you feel having a platform and community help to make the world better?

We hear first-hand that the Love Food Hate Waste Canada website and resources have helped families and individuals make their food last longer, save money, and ultimately prevent food waste. Our campaign partners are extremely active as well, sharing food waste prevention tips and messaging in their local communities, and you will see many of them at your summer farmers market. Food waste is one area where citizens can have a huge impact on climate change, and we feel proud to be working with others across the country to tackle this important issue. 

What are some of the challenges you typically face in creating content or building out your audience? 

We are lucky — there haven’t been a lot of challenges in our content creation to date; people generally love to talk about food and share their own tips and strategies for preventing food waste. However, we do a lot of myth-busting! For example, people often think that if they put their food in the green bin, then there isn’t an environmental impact. The green bin is absolutely the best way to manage unavoidable food waste, like banana peels and egg shells, but the truth is Canadians are wasting much more food than they realize. Our research suggests that approximately 63% of the food we throw out could have been eaten. That leaves a lot of room for improvement!

Are there any upcoming initiatives or projects you’d like to share?

This year we have a big focus on tackling fresh produce waste, which is the most commonly wasted food type in Canadian homes. We completed research that brings to life the journey of five different foods: blueberries, potatoes, lettuce, tomatoes, and apples. This research can be found on our website and underpins our current “Labour of Love” campaign, which aims to connect Canadians to the farmers who grow our food and emphasizes the important role of storage in keeping produce fresher for longer. 

Ultimately, this campaign is about getting people to think about the story behind their food, and all of the resources, labour, and care that went into making it. This is a multi-phased project that has been partly funded by Environment and Climate Change Canada, and we look forward to reporting on our key findings.  

How can people help support your mission? 

Share the message that #EveryBiteCounts and encourage fellow Canadians to visit lovefoodhatewaste.ca to get easy tips and tricks to prevent food waste at home.

This story was featured in the Make The World Better Magazine:

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Intersectional Environmentalist: Growing the Movement

In the face of global crises, historically-excluded communities are disproportionately impacted by the effects of climate change. Luckily, there is a growing movement that looks at this issue through an intersectional lens, and the individuals behind it are working hard to educate others and spread awareness to take action. 

We spoke with Sabs Katz, Co-Founder and Partnerships Lead at Intersectional Environmentalist, about how this collective is amplifying the intersectional environmentalism movement through content creation, activations, education, and community-building.

IE team and community at the inaugural Earth Sessions Show in Brooklyn in April 2022.

What was the “spark” that inspired you to start creating Intersectional Environmentalist content?

Intersectional Environmentalist (IE) was founded during the resurgence of the civil rights movement back in 2020. After the murders of George Floyd and Breonna Taylor, there was little vocal support from the environmental community. Leah Thomas (@greengirlleah) created an Instagram post that would end up going viral, calling on climate advocates to stand in solidarity with Black lives and defining intersectional environmentalism. 

With the momentum and support from the climate justice community online, Leah connected with fellow environmentalists like Diandra Marizet (@diandramarizet), Phil Aiken (@philthefixer), myself (@sustainablesabs), and our larger community to develop a resource hub and Instagram page for learning more about the intersections between climate and social justice.

What do you consider to be your biggest success? Can you share any stories of the impact your work has had that have surprised you?

There are so many things we’ve been proud of, but if I have to choose one I’d say it’s the community we’ve built. Being in community with and having support from 500K individuals across the world has been so affirming. Seeing folks engage with and use our resources, as well as start clubs and groups dedicated to intersectional environmentalism, seeing students change their school curriculum, and even hearing the White House speak to the importance of intersectionality in the climate space shows just how prolific this movement is and how much it’s needed!

How do you feel having a platform and community help to make the world better?

It’s been incredible to have a pulse on our reach and to see how people are taking the message of intersectional environmentalism and really embodying it. By leading with climate optimism, storytelling, and solutions, our community has taken these environmental justice learnings and empowered themselves to start community groups, join local gardens, and participate in wealth distribution for grassroots organizations.

IE Team and community at a hike in Southern California in 2021.

What are some of the challenges you typically face in creating content or building out your audience?

Challenges like the ever-changing algorithm, emerging trends, and digital burnout have encouraged us to get creative and reimagine how we disseminate and share our resources with people. Content creation and education/awareness will always be a part of our offerings, so we’re excited to continue navigating the digital landscape and using social media as a tool for building this movement.

Are there any upcoming initiatives or projects you’d like to share?

We’re currently re-imagining the next chapter for IE, and through that process are focusing on continuing to support our online community with educational assets and fostering more in-person activations that bridge communities with their local environmental justice (EJ) leaders through offerings like Earth Sessions (@earthsessions.ie), workshops, campus visits, and book giveaway meet-ups.

How can people help support your mission?

Following and engaging with our content, joining local environmental justice initiatives, taking action toward the things you’re passionate about (e.g. joining a community garden, supporting frontline communities, voting, etc.), amplifying climate optimism and solutions, and supporting grassroots climate justice organizations are all ways we, as individuals, can support a more equitable and inclusive future.

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David Suzuki Foundation: Catalyzing Climate Activism

Successful climate activism has the power to drive positive change at all levels, from personal to governmental. In order to achieve this, though, we need educational tools to utilize, movements to engage with, and climate solutions to implement. 

We spoke with Craig David Long, Content Manager, about how the David Suzuki Foundation is educating and empowering Canadians to build healthier environments and sustainable communities with its over 30 years of experience.

David Suzuki participated in workshops and breakout sessions at the “Building Power: a Future Ground Network convergence” Vancouver event to help participants dive deeper into how to build and coordinate power collectively and strategically against forces driving the climate crisis.

What was the “spark” that inspired your founders to start creating educational content at the David Suzuki Foundation?

The David Suzuki Foundation got its start in 1990 after a CBC Radio series David Suzuki hosted called “It’s a Matter of Survival.” So many listeners were alarmed by the discussion of environmental problems, including climate change, that about 17,000 people sent in letters asking what they could do. The Foundation’s goal was to provide education and, above all, solutions. 

To complement its activism and on-the-ground public engagement work, the Foundation has worked with the David Suzuki Institute and Greystone Books to publish more than 60 books, many of which have won national and international awards. The Foundation has also published the weekly syndicated Science Matters column under David Suzuki’s name for the past 25 years. 

What do you consider to be the Foundation’s biggest success? Can you share any stories of the impact your work has had that have surprised you?

Over its 34-year history, the Foundation has had many successes. The “Declaration of Interdependence,” written for the 1992 United Nations Earth Summit in Rio de Janeiro, formed the Foundation’s guiding principles in its early years, and portions of it were woven into the Earth Charter, which continues to gain adherents today. 

Additionally, working with Indigenous Peoples and communities and supporting community activism through the Future Ground Network and Réseau Demain le Québec have informed and helped amplify the Foundation and its allies’ critical environmental work. 

As well, our scientific research and reports have helped reform fisheries practices, offer ways for Canada to reach zero-emissions electricity by 2035, and hold governments to account for habitat protection. 

Last but certainly not least, the Foundation’s Blue Dot Tour and movement provided a major push for Canada’s decision to enshrine the right to a healthy environment in law.

How do you feel having a platform and community help to make the world better?

Our many supporters and followers give us hope. We believe that the Foundation’s adherence to evidence-based information and its collaborative approach are making a difference in Canada and beyond. With the climate and biodiversity crises the world faces, it’s up to us all to do our part to educate and bring about positive change. The David Suzuki Foundation is proud to be part of this growing movement.

Performance stage at a Healing Forest at Riverside School’s Knowledge Path in Albert Bridge, Cape Breton, Nova Scotia, on unceded Mi’Kmaq territory.

What are some of the challenges you typically face in creating content or building out your audience?

Like most environmental organizations, the David Suzuki Foundation must find ways to reach a larger audience and not just talk to those who are already on the same side as us. With limited resources, we also have to focus our work and temper expectations from the public about the amount of work we can take on and the issues we can help with. Working with other organizations, community groups, and networks to mutually support each other’s work helps. 

Are there any upcoming initiatives or projects you’d like to share?

The Foundation will continue its critical climate and clean energy work, campaigning for renewable power for all, following up on our research that shows how Canada can have 100% emissions-free electricity by 2035. We will also work at the municipal level to empower citizens and councils to enact sound climate and sustainability practices and regulations, and boost ambition and implementation. And we’ll continue our work in biodiversity and habitat protection, including the Butterflyway Project, pollinator program, and orca and salmon conservation.

Working to build healthier environments and sustainable communities on this land we call Canada requires a diversity of voices and a wide range of knowledge and ideas, especially the knowledge of Indigenous Peoples who have known these lands and waters for millennia. The Foundation’s collaborative work on reports and a series of videos explaining “Land Back” and treaties shows how land governance must change to recognize and uphold Indigenous rights and responsibilities and to restore nature’s once abundant ecosystems.

The Foundation is also working with the National Healing Forests Initiative to encourage reconciliation by dedicating space in forests, gardens, or green spaces as places for healing, learning, sharing, and reflecting on Canada’s history and the legacy of Indian Residential Schools.

As always, we at the Foundation know that environmental and social justice go hand in hand, and we strive to be an inclusive and powerful amplifier for the many diverse voices calling for better ways of living on this land and with each other.

As always, you can learn about the above and other good work, at davidsuzuki.org. 

How can people help support your mission?

People can get involved in many ways, including volunteering, getting involved in campaigns, signing petitions and joining actions, and donating. We offer opportunities for volunteers in everything from pollinator work and the Butterflyway Project to the Suzuki Elders. It’s also important for people to talk to friends, family, coworkers, and others about the climate and biodiversity crises and their solutions. Greater awareness leads to growing potential for change.

This story was featured in the Make The World Better Magazine:

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Make The World Better Magazine

Brown Girl Green: Building Community to Fight Climate Change

Online communities can lead to powerful real-world connections. With the right content, tools, and a dash of radical vulnerability, creating a platform to share stories has helped close gaps and bring more people into the fight against climate change, especially those often left in the fray.

We spoke with Kristy Drutman, Founder of Brown Girl Green, about how her platform is empowering conversations, community, and careers in the climate change space.

Kristy Drutman.

What was the “spark” that inspired you to start advocating for and creating content about environmental rights?

When Typhoon Haiyan hit the Philippines, I felt devastated about the impacts the climate crisis was having and would have on the country where my family members live. I realized I had a responsibility and privilege to use my voice to raise awareness about these issues, especially in the US.

What do you consider to be your biggest success? Can you share any stories of the impact your work has had that have surprised you?

My biggest success was building an online community where people started learning about each other’s work and actually meeting each other in real life after discovering one another through the Brown Girl Green platform. 

Further, creating the Green Jobs Board, a company now helping thousands of people find and secure jobs to work on the climate crisis, feels like a true, tangible impact I’ve created through digital media tools. I identified a major pain point and storytelling gap when it comes to mobilizing and bringing more people into the movement: finding spaces and opportunities for them to build long-term, lifetime careers. Multiple young people of colour are on my team, working to address accessibility gaps in the world of climate work and to begin building the standard for a sustainable and equitable future.

How do you feel having a platform and community help to make the world better?

Having a platform creates a space for conversations that otherwise wouldn’t be prioritized or heard. It increases the surface area of opportunity for communities and campaigns that otherwise get left off the radar by the mainstream media. It provides me with the agency and autonomy to put out good work in the world without having too many strings attached to me in the process. In that way, my radical vulnerability creates a space of permission for others to strive and speak their own truth as well. 

Kristy speaking to a group and doing resume review for green job seekers at the Earth Day festival in New York City.

What are some of the challenges you typically face in creating content or building out your audience?

Algorithmic suppression of BIPOC creators, internet trolls/haters, and keeping the work funded through partnerships, collaborations, and my management team. All of this requires a lot of energy and brainpower to ensure the moving puzzle pieces create a sustainable platform and workflow. Also having to vet who I work with — based on ethics, sustainability of my work, etc. — takes it to the next level. 

Are there any upcoming initiatives or projects you’d like to share?

Yes! The new release of greenjobsboard.us. For any companies and organizations looking for a platform to hire amazing, diverse talent, please consider using Green Jobs Board! Also, the Brown Girl Green podcast is up and on fire these days with weekly episodes all about climate education and environmental justice. If you’re looking for an environmental podcast curated with fascinating topics and full of melanin, subscribe to wherever you listen to shows and the Brown Girl Green YouTube channel.

How can people help support your mission? 

I am always looking for organizations and values-aligned businesses to collaborate with, whether it be speaking engagements, workshops, content, or getting green jobs up on our site! If you’re someone who feels aligned with my work and mission to bring more diversity, equity, and inclusion to the climate space via storytelling and education, please hit me up! 

Social Media:

browngirlgreen.com/ 
browngirlgreen.com/greenjobs 
facebook.com/browngirlgreen/ 
twitter.com/browngirl_green (@BrownGirl_Green)
linkedin.com/company/brown-girl-green/ 
instagram.com/browngirl_green/ (@browngirl_green)
youtube.com/@BrownGirlGreen/ 
patreon.com/browngirlgreen 
communities.kajabi.com/browngirlgreen/challenges

This story was featured in the Make The World Better Magazine:

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Make The World Better Magazine

Asparagus Magazine: Amplifying Sustainable Living

Sustainable living helps fight climate change and build a better world, but the journey can often feel overwhelming and discouraging. To keep people motivated, it’s important to apply a creative, intersectional lens, providing encouragement, expertise, and a touch of levity, so everyone can make big and small changes in their lives.

We spoke with Jessie Johnston, Founder, Publisher, and Editrix-in-Chief of Asparagus Magazine, about how this publication is using storytelling to inspire and support a community of readers determined to live sustainably.

Left to Right: Asparagus Vancouver-area team members Aniana Dominguez, Christine Fwu, Jessie Johnston (holding dearly departed Feline-In-Chief Millicent), Zohra Shahabuddin, Daina Lawrence, and Sun Woo Baik at a rare in-person gathering in 2022. Photo credit: Sun Woo Baik.

What was the “spark” that inspired you to start creating Asparagus Magazine content?

I founded Asparagus in 2018 because it was the magazine I wanted to read but just couldn’t find. Despite my passion for the environment and social justice, I mostly read magazines focused on other subjects. My favourite was Wired, a publication that brings together in-depth reporting, excellent writing, practical tips, and big-picture thinking, all woven through with a refreshing thread of irreverence.

When I first dreamed up Asparagus, there seemed to be two major trends in storytelling about sustainability: articles were either focused on small consumer choices, with guidance that was easy to digest but often not backed up by reliable evidence, or they were evidence-based examinations of big issues that were heavy and depressing to read.

Sometimes people want to understand a complex systemic issue, and sometimes they just need help picking toilet paper. My goal was to create a place where skilled writers could tell both the large and small stories of how we can live sustainably and tell them in a way that took the issues seriously without taking ourselves too seriously. The “Wired of green,” as it were.

Readers can care about the environment and social justice, and also want a break from the dread of 21st century living. So, from the very beginning, Asparagus has been a publication that values humour and creativity as highly as we value rigorous fact-checking and an intersectional worldview.

What do you consider to be your biggest success?

Our biggest success was winning the award for British Columbia Magazine of the Year at the 2022 Alberta Magazine Awards. For a publication as small as ours, receiving that recognition from our peers was meaningful and inspiring. We’re also thrilled that an initiative we’re a collaborator on — the Climate Disaster Project — has been nominated in the Engagement category of the 2023 Covering Climate Now Journalism Awards. It’s pretty incredible to be part of a finalists list with international heavy hitters like The Guardian and Al Jazeera.

Since publishing the Winter 2021 cover story on bats, the Asparagus team has learned something surprising: Everybody loves bats, but nobody knows that everybody else loves bats! This issue is by far the most popular choice when they give copies away at farmers markets. Photo credit: Erin Flegg.

How do you feel having a platform and community help to make the world better?

The cover story of our most recent issue was called “We’re All in This Together,” and that’s as true of the climate crisis as it was of the COVID-19 pandemic. So many of the world’s problems arise from people’s failure to recognize our deep interconnectedness with each other and the rest of life on Earth.

Storytelling is one of the most powerful tools humans have to bridge those divides. By publishing stories that connect our readers to their neighbours, to people continents away, and to the ecosystems we’re all part of, Asparagus can strengthen those readers’ resolve — and capacity — to take action in their own lives that can impact the planet as a whole.

Stories not only help people better understand each other and the world around us, but they also bring people together. Our journalism has enabled us to create a community of readers who gather around issues they care about and want to understand better. 

Since 2018, we’ve presented virtual and in-person documentary screenings and discussions, and in August 2022, we held our first in-person event in over two years. That sold-out gathering — co-hosted with EartHand Gleaners Society — was a joyful opportunity for us to share the sustainable textile expertise of EartHand’s artists with some of our longtime readers and welcome EartHand fans to our community. These kinds of opportunities to learn and connect are critical to building the informed coalitions we need to make things better for all life on Earth.

What are some of the challenges you typically face in creating content or building out your audience?

We are a tiny organization with an even tinier budget. It’s important to us to always pay contributors, even if we can’t pay them as much as we think they deserve. As such, we’re only able to publish as many stories as we can afford to pay for, which, these days, is not very many. But without new content, it’s hard to grow our audience to the size that could support us. It’s a vicious circle we’re trying hard to break out of so we can create award-winning, thought-provoking journalism for years to come.

And, as of this August, we’ve been hit with a new challenge to growing our audience: having all our posts and links to our website blocked in Canada on both Facebook and Instagram as a result of Meta’s punitive response to recent federal legislation.

Are there any upcoming initiatives or projects you’d like to share?

We are working on building partnerships that will help us get back to publishing online and in print with the frequency of past years. If you work with or know of an organization looking to collaborate on high-quality journalism about how we can live sustainably, we’d love to connect. Our next exciting initiative could be a partnership with you!

How can people help support your mission? 

Having the COVID-19 pandemic start just as we celebrated publishing our second issue meant we weren’t able to build our audience the way we had planned at a time when our young organization really needed to grow. As a result, we don’t have the number of readers or financial supporters that we need to sustainably support the work we created Asparagus to do.

People who believe in our mission can best support us by subscribing to the print magazine and/or by making a financial donation. Those who can’t contribute financially can still help by spreading the word about our work to their communities, whether by posting on social media, requesting that their local library or newsstand stock the magazine, or, most impactful of all, making individual recommendations to family, friends, and co-workers who want to build a just society on a healthy planet.

This story was featured in the Make The World Better Magazine:

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Events Impact Inspiration & Initiatives

Key Takeaways from the 2023 Zero Waste Conference

The circular economy is central to our vision of a better world. Our active role in working to help advance sustainability and our attendance at last year’s inspiring event fuelled our excitement to return to the Zero Waste Conference in our home city of Vancouver.

After travelling to multiple circular economy events this year, we felt more connected to the space and more energized than ever. Bringing along new experiences, deeper knowledge, and the sparks of meaningful ideas, we were able to benefit greatly from the conference’s action-focused presentations and networking sessions.

Keep scrolling for our highlights, including details about this year’s iteration of the event, pathways for affecting change, the role of storytelling, and inspiring circular economy innovations.

Connecting With Circularity Champions

Around 500 people from various backgrounds and professions gathered at the Vancouver Convention Centre to get behind the zero-waste movement. We noticed more students in attendance than last year, along with a mix of industry, academic, and government groups, including Prime Minister Justin Trudeau — an encouraging sign that the circular economy is moving into the thought space of senior government officials, bringing us to new heights of possibility and widespread action.

We were also thrilled to see featured changemakers from Make The World Better Magazine at the conference, including ReFeed Canada, Circular Economy Leadership Canada, ShareWares, and Love Food Hate Waste Canada (coming up in Issue 6!). 

And since consistency is key for bringing far-reaching change into any space, it was encouraging to reconnect with folks we met at last year’s 2022 Zero Waste Conference and the Canadian Circular Economy Summit 2023.

Everyone brought an incredible amount of energy and engagement to this year’s theme “climate action through circularity.” There was palpable excitement around circular economy solutions and a focus on what we can do as opposed to things that we cannot control. This created a beautiful counterbalance to the anxiety that often arises in the face of negative environmental impacts and climate change.

Part and parcel with taking action, the event maintained a strong level of sustainability from start to finish. Meals were vegetarian (and delicious), dishes and utensils were reusable, no unnecessary swag was distributed, and magnetic badges were used instead of lanyards. To add an extra zero-waste touch, the badges were collected to be reused at next year’s conference and last year’s decorations were reused throughout the event.

While the decorations were the same, there were some notable changes to the 2023 iteration of the event. As a result of feedback given last year, the conference portion of the agenda was a bit shorter to provide greater opportunities for networking (thanks for listening!). We were able to walk away with a lot of new learnings, connections, and inspiration. 

Positivity and Problem-Solving Pathways

We were given thought-provoking insights into problems impacting the circular economy space, finding pathways for circular economy solutions, and taking action to end waste. 

The opening keynote was given by Dr. Jonathan Foley, Executive Director of Project Drawdown, who offered a clarion call: “We need science, dreams, heroes and leaders,” to help solve today’s climate crisis and bring about solutions. 

The truth is most people don’t realize that 80% of the solutions to address climate change are actually cheaper than current approaches, only 1% are talking about solutions, and many are getting lost in the “doom and gloom” of our climate crisis. 

We need to shift the conversation to meet people where they are and talk about tangible and solvable issues, strike a balance, and replace fear with an image of what a better future looks like. This will help us move beyond climate anxiety, which has become a stumbling block both to proper education and action.

Dr. Foley also highlighted the valuable role of imagination and positive stories, which can help us create and get people on board with winning circular economy strategies. This resonated with us personally since we use Make The World Better Magazine as a vehicle for presenting stories about changemakers who are actively taking action to make a positive impact.

This theme carried over into the day two keynote, “The Elephant in the Room: Behavior Change Solutions for Climate and Circularity,” where Dr. Jiaying Zhao, Canada Research Chair in Behavioural Sustainability and Associate Professor at the University of British Columbia, also discussed the importance of positivity as a solution pathway.

As Dr. Zhao explained, only 5% of people in North America talk about climate change on a regular basis, while 65% of people in the world have climate anxiety. “We’re often told what not to do, not what we can do,” Dr. Zhao said. We need to change the narrative and present people with solutions. 

Dr. Zhao introduced us to a simple yet fascinating solution: “Happy Climate Actions.” Happy Climate Actions can be carried out across all facets of our daily lives and implemented into existing schedules, including thoughtful transportation, conscientious shopping, and reducing food waste. Dr. Zhao provided Happy Climate Action examples for clothing, including making clothing easy to re-wear and repair, making shopping a special treat, and turning clothing swaps into social outings. Happy Climate Actions in day-to-day life are a great way to inspire hope, accelerate circularity, and achieve happier living. 

Storytelling Toward Circularity  

The essential role communication, storytelling, and education play in bringing us closer to our net zero and zero waste goals was centre stage throughout the event.

In his presentation, Neil Menezes, Packaging Sustainability Policy Manager at General Mills, spoke about the value of promoting innovation through social media. Offering a glimpse into the company’s commitment to a more recyclable future, he shared insight into their work to make their Nature Valley Crunchy bar wrappers store drop-off recyclable. Two ways to promote this innovation were discussed, along with the benefits and limitations of each. Only providing on-package messaging would speak directly to the communities where drop-off recycling is possible but would limit reach and awareness and slow the pace of adoption. Promoting through social media would demonstrate innovation, speed progress toward sustainability goals, and make it possible to raise awareness among a wider audience but some communities may not be able to recycle.

On the second day, a workshop on Circular Food systems, FOOD SOLVE for loss and waste, invited participants to examine case studies for solving food loss and waste from several different organizations. A grocery store in Vancouver caught our attention, as they’re currently facing an issue with communicating the value of food and supply chains to consumers, a gap they want to close so they can better combat food waste. As a group, we brainstormed solutions for the owner of the store. Most of the solutions the group came up with were centred around education and storytelling, including marketing collateral, effective in-store design, and digital campaigns.

This supports our belief that we need to lean into storytelling if we want circularity to become mainstream. With the right education and emotional connections, people will come to understand the value of zero waste and how they can make sustainable lifestyle choices. 

Inspiration and Innovation

During the conference, we had the chance to connect with a variety of changemakers in the circular economy space and learn about inspiring innovations. 

Our discussions with sustainability professionals led to many encouraging discoveries. In speaking with the Fairmont team, we learned there’s a lot of neat circularity work being done behind the scenes. One of their team members is creating fun and interesting ways to communicate sustainability and is building a culture of sustainability focus.

We also had the opportunity to learn about Oberland Agriscience, an innovative company rearing nutrient-rich black soldier fly larvae that will become part of livestock, pet, and fish feed, and an all-natural fertilizer. To maximize the circularity of the loop they’ve created, the insects use discarded fruit as their food source. Their products and processes can also help activate natural plant defences that could reduce the need for pesticides.

Apart from these fruitful conversations, we engaged with many presentations that shed light on innovative circular solutions and sustainability-minded companies.

Dr. Ehab Sayed, Founder and Chief Evolution Officer of Biohm, gave a presentation about this biotechnology company’s fascinating approach to problem-solving using fundamental concepts in physics to help derive real-world solutions. The connection Biohm drew between macroscopic and microscopic was not only interesting but was the ultimate end product in their construction of new materials derived from fungi.

Mindful Architecture was another noteworthy organization and the star of an interesting presentation on architectural projects based on Indigenous designs and lifestyles. In all of their projects, Mindful Architecture seeks to interweave nature with architectural design to re-establish a symbiotic relationship with nature. 

Indigenous-owned, slow fashion, sustainable clothing brand Anne Mulaire also gave a great presentation. Considering the heavy impact of fashion on our planet and the fight to transform the fashion industry through circular solutions, it was great to see a brand making a tangible difference. 

Let’s Work Together to Make an Impact

At the Zero Waste Conference, people from all walks of life brought unique approaches to the (circular) table. Sharing these different perspectives and circular economy strategies is a powerful way to activate people, gain support, and find the best path forward. All of these inspiring changemakers and advocates carry the desire, expertise, and authority to make a positive impact on the world and are proving what’s possible. 

A graduate student told us that the Zero Waste Conference made her feel like she wasn’t alone in wanting to make a difference. That’s a feeling we want everyone to experience.
Are you working to make a positive difference in the world? We would love to team up and amplify your impact. Contact us for a free marketing consultation.