Everyone loves to indulge in chocolate now and then – or frequently (we’re not here to judge). It’s a lucrative industry that employs and benefits the producers and retailers; however, one very important group that can be overlooked are the cocoa farmers themselves. EMKAO wants to change that.
EMKAO Foods is a manufacturer of organic, single origin cocoa beans, which participated in Spring Activator’s Campbell River Impact Investor Challenge. We spoke with Ayissi Nyemba, Founder & CEO, about EMKAO’s personal connection to cocoa beans, their progress towards their goals, and upcoming projects.
EMKAO’s line of vegan and organic cocoa ingredients.
Tell us about EMKAO Foods’ mission.
EMKAO Foods is committed to disrupting the traditional cocoa manufacturing model by using a direct trade model to purchase high quality cocoa beans at a fair price to support small cocoa farmers in Cameroon, thus transforming their local economy.
What inspired you to start EMKAO Foods?
My family comes from generations of cocoa farmers in a country where cocoa production and export contribute significantly to the national economy and poverty alleviation. From my experience growing up on my parents’ cocoa farm, I made it my lifelong vision to help and support the struggling cocoa farmers in Cameroon.
What were some of the challenges you encountered?
One challenge was having access to capital and raising capital to scale-up my business, as well as the adoption of healthier products by the industry. Also, in the industry, cocoa beans imported from Africa are, most of the time, associated with child labour.
What do you consider EMKAO Foods’ biggest success?
We opened our doors in February 2021 and are in full production! We have made a good impression in the industry with our products, and the feedback we have received is incredible. We have been supporting the livelihoods of 100 cocoa farmers and have planted an additional 20 trees. The farm is a different entity itself!
Crafting LIKAO cocoa liquor.
What makes your organization unique?
We specialize in the chocolate industry through a vertically integrated structure that leverages direct trade and single sourcing for the primary input product: cocoa beans. This structure is possible due to an ownership stake in a family farm (Kotou Farm) located in Cameroon, in western Africa.
EMKAO is able to directly import high quality, certified organic, cocoa beans from Kotou Farm with favourable payment terms. Once imported into Canada, EMKAO is able to process these raw cocoa beans into five marketable finished products. The current focus is to sell these products wholesale to other businesses, such as chocolatiers, bakers, candy producers, and related businesses. We fill an immediate need in the western Canadian market, as there are currently no other competitors who are processing beans locally with a B2B focus.
How do you feel EMKAO Foods makes the world better?
EMKAO makes the world a better place by fairly engaging the small cocoa farmers in our supply chain. We are making sure our customers know the names of our farmers. And, at the same time, we are offering ethically sourced cocoa beans, traceability via QR codes, and healthier locally made cocoa ingredients to our consumers in Canada.
Tell us about your organization’s goals.
The main 2022-2025 goal is to obtain additional capital to finance the scale-up phase of the company.
We plan to do this by:
Serving the Canadian market and expanding to the US market,
Measuring and sharing the impact we are creating both in Cameroon and Canada,
Building up the team and bringing on more partners,
Creating more impact by growing more trees, and empowering women involvement in agriculture,
And having “just in time” traceability and production systems.
Ayissi Nyemba, Founder and CEO of EMKAO Foods.
Are there any upcoming initiatives or projects you’d like to share?
We are working on developing our own in-house tracking device, TRAKAO. This project will provide immediate help to EMKAO by enabling tracking of raw material shipments from Cameroon to Canada.
We will also be planning to launch some retail products in two years.
What do you most want people to know about EMKAO Foods?
EMKAO envisions a world where cocoa farming is a fair and decent livelihood, and where the profits from the chocolate products so widely enjoyed around the world are shared with the farmers who make it possible for these products to exist.
How can people help or contribute to EMKAO Foods’ mission?
Sharing, liking, and following us through our social media pages, @emkaofoods. Spread the word about our mission and vision, and purchase from us here!
Editor’s Note:As of May 31, 2023, Nada Grocery has permanently closed. Nada was able to divert over 1.5 million pieces of packaging from landfills and participated in numerous community events. Thank you for the work you’ve done to make the world better.
Sometimes, simple really is best, especially when it comes to food. Nada, a Vancouver-based grocery service, is working to bring fresh, healthy groceries to people and communities without adding anything extra, like packaging.
By embarking on this mission, Nada Grocery, a participant in a past Spring Activator program, is hoping to spark important conversations about our food system and its connection to the environment.
We spoke with Brianne Miller, Co-Founder & CEO, about how Nada is making the world better through their package-free, healthy alternative to traditional groceries.
Tell us about Nada’s mission.
Nada is a package-free grocery delivery service on a mission to connect people to just food, championing a community food system by linking buyers to suppliers, and offering healthy, local, and unpackaged products and services. Our vision is that healthy people equals a healthy planet, where people link their food choices to the health of themselves and the environment.
We’re working hard to connect people to food in its simplest form in an attempt to spark conversations about our food system. By supporting Nada, you’re not only supporting local businesses, but also championing a community food system that links buyers to suppliers who offer healthy, unpackaged goods.
What inspired you to start Nada?
As a marine biologist, Nada’s CEO & Co-Founder, Brianne Miller, has witnessed first-hand the devastating impact of plastic on the environment. It’s estimated that 9.1 billion tons of plastic have been produced since 1950, and close to 5.5 billion tons are no longer in use and not recycled. After seeing one too many remote field sites littered in plastic debris, Brianne began to wonder why there wasn’t a better way to shop – a way without so much waste.
Brianne has always had a deep love of the oceans. The magic of diving with dolphins and scouring reefs for nudibranchs is something that she wanted to preserve for everyone. Brianne realized that the current grocery models were broken, and even the most ethical, local, and organic example was still caught in this cycle of waste. And so, she asked the simple question that would positively change things forever. What if food… was just food again? With a leap of faith, a few jars, and some dear friends, the Nada story began. The result? A new way to shop for groceries and a commitment to both healthy people and a healthy planet!
Nada’s ultimate tumbler for on-the-go sipping! This Nada Miir Travel Mug is one of the many pieces found in their collection of package-free lifestyle products.
What were some of the challenges you encountered?
Last year, we transitioned from a self-serve retail grocery store to an online business. As an independent grocery store and essential service supporting hundreds of small local suppliers and farmers, and providing food to our neighbourhood when large grocery store shelves were empty, we’ve been able to continue serving our community through the pandemic.
There have been lots of challenges and regulations to navigate along the way as we strive to keep our customers, community, and team members safe. We have been able to grow our team and reach customers in new neighbourhoods and new cities through delivery, making local and package-free foods more accessible.
What do you consider Nada’s biggest success?
Nada is working to champion a community-focused food system by linking buyers to suppliers and offering healthy, local, and unpackaged products. A women-owned, empathy-led, and community-focused business that encounters many different broken systems contributing to an inequitable world, Nada is focusing all of its efforts on making a small but mighty impact for the betterment of our collective future by targeting three buckets: impact, community, and supply chain.
Nada’s Co-Founder & CEO, Brianne Miller
What makes your organization unique?
Nada offers a package-free alternative to the conventional grocery shopping experience. We remove the need for unnecessary packaging by offering high-quality groceries and goods in upcycled containers, compostable bags, and deposit jars. We offer carbon-neutral grocery delivery via our electric vehicles to cities across the Lower Mainland, including Vancouver, North Vancouver, West Vancouver, Port Coquitlam, Coquitlam, Port Moody, Richmond, Burnaby, Surrey, and Delta. Nada’s surplus food recovery program also completely offsets our direct carbon emissions. Check out our Nada’s Own products online to support this initiative!
Nada also facilitates monthly online events to both educate and build relationships with our community to encourage climate action and waste reduction. If you want to learn more about how to get involved in the package-free movement and our local food system, check out our newsletter!
Nada is grateful to call the beautiful coast of British Columbia home and take to heart their responsibility in protecting this special place on our planet.
How do you feel COG makes the world better?
Our goal is to be a part of the climate solution and foster a more just food system. We choose to work with fellow 1% for the Planet, Certified B Corporations, and carbon or climate neutral companies whenever possible – from our products to our office supplies, and everything in between!
We strive to foster long-term relationships with our suppliers as much as possible and love working with those who do the same. This builds stronger communities and more resilient food systems, while providing better working conditions and compensation for those at all levels of the supply chain, including growers, makers, and manufacturers.
Tell us about your organization’s goals.
With climate change looming as the global population continues to grow, and the demand for food continues to rise, it is crucial that we find ways to reduce the emissions associated with the food system. For most people, grocery stores are the vehicle that connects people to their food. Grocery stores thus play a crucial role in transforming the food system and have a unique opportunity to better connect people to have their food and help them make more sustainable food choices.
Nada’s Own is a line of package-free products made from in-house recipes by repurposing surplus food and giving it a second chance by making these creations available to the community.
Are there any upcoming initiatives or projects you’d like to share?
Here at Nada, we accept the donation of upcycled containers and jars to support our zero waste initiative. Each donation that we receive means that one less container has ended up in our landfills. The participation of our community in this program helps us continue to reduce waste and promote a more circular economy. Since the beginning of this program, we’ve been able to successfully divert over 1,062,177 containers from the landfill!
What do you most want people to know about Nada?
When we say community is at the heart of all that we do, we really do mean that. From the products on our shelves to the brands we choose to work with, to the partnerships that we bring inside of our store, there are so many hands involved and good work being done. Without the collective power of those who are working on improving their small piece of the food system and adapting operations with the planet in mind, we hold each other up and support each other in this rebuilding process.
Nada’s goal is to connect people to food in its simplest form and to spark a conversation about the local food system.
How can people help or contribute to Nada’s mission?
Nada is 100% committed to improving our local food system. For every purchase you make, 1% of all topline revenues are donated to grassroots environmental organizations that are supporting a more sustainable food system and standing up for our coast. For the first quarter of 2022, a portion of every purchase of Nada’s package-free groceries will be going directly towards Protect Our Winters Canada.
Organic food is widely considered to be healthier for both people and the environment. While you may be able to find organic food in the supermarket, finding information on how to grow and garden organically is a different story – at least it was – in Canada.
Canadian Organic Growers (COG) grew from the need for better understanding about organic farming and gardening methods, and today, they’re advocating for organic farming across the country. We spoke with Canadian Organic Growers about their mission and projects.
Tell us about Canadian Organic Growers’ mission.
Our mission is to provide education, advocacy, and leadership to help build an agricultural system that empowers farmers and consumers, enhances human health, builds community, and mitigates climate change, while increasing Canadian food sovereignty.
What inspired your founders to start Canadian Organic Growers?
Our founders wanted to grow food without chemicals, both for their own health and the health of the planet. However, there was a lack of information on organic farming and gardening, particularly in the Canadian context. Backyard gardeners, “back to the landers,” and farmers joined together to help share knowledge and resources.
What were some of the challenges they encountered?
There was a general lack of understanding about organic farming and gardening methods, as well as a social stigma directed at organic farming. Also, organic farming wasn’t taken seriously by agricultural departments (provincial and federal) or agricultural colleges. This meant that farmers had to learn by trial and error, or from mentors.
The organic certification process and logo did not exist, so people didn’t have a way of knowing what foods were actually organic or not. Things have come a long way since those days!
What do you consider Canadian Organic Growers’ biggest success?
By creating Canadian Organic Growers chapters across the country, organizing workshops, and publishing a series of books, we have played a pivotal role in stimulating the Canadian organic movement.
Over the decades, an increasing number of farmers and gardeners have embraced organic methods, and the demand for organic food keeps growing, for example from 1.7% of the Canadian market share in 2012 to 3.3% in 2020 (Canada Organic Trade Association).
Part of this reflects the work COG has done over the decades. Our courses and books have helped farmers transition to organic farming. In fact, three of our books have been used as textbooks in universities in their agricultural departments.
We have also enabled more people across the country to access organic food – partially by our work in stimulating the organic movement but also through specific programs, such as COG’s Growing Up Organic, which has led to the development of school gardens and the introduction of organic food in schools, daycares, and other institutions across Canada.
Connaught gardens: students from Connaught Public School harvesting kale in their garden.
What makes your organization unique?
Canadian Organic Growers is the only national organization representing organic farmers, gardeners, and consumers from coast to coast. Our membership encompasses people from all sectors of the organic community; no other organization has this scope.
As a result, our activities range from teaching people how to grow sprouts and microgreens on the kitchen counter, to creating school gardens, to advocating for government support for farmers who are transitioning to organic agriculture, to teaching prairie farmers about organic regenerative agriculture.
We have chapters and affiliates across the country, which allows different groups to work on the local aspects of organic growing, education, and advocacy that meet the needs of their own community.
How do you feel Canadian Organic Growers makes the world better?
Canadian Organic Growers makes the world better by advocating for a cleaner environment, greater biodiversity, and a healthy, nutritious food supply.
As a result of our work, more people of all incomes and ages are eating local organic food and more land is being farmed organically. This means greater biodiversity and protection of pollinators, less pollution due to runoff of agricultural chemicals and antibiotics given to livestock, and more animals have access to the outdoors and are humanely treated.
Rural communities are benefitting from more money flowing into rural economies, and more people living in these communities have access to healthy, nutritious food. COG address the human aspect of food production by supporting the development of school gardens, incorporating mindfulness practices into gardening workshops, and developing an online Indigenous gardening workshop.
Our work also addresses the current climate crisis. Agriculture accounts for about 10% of total greenhouse gas emissions (GHG) globally; COG is teaching farmers how to sequester (trap) carbon in the soil and reduce GHG emissions.
Tell us about your organization’s goals.
Our main goal is to promote organic growing and strengthen the organic food supply through education, advocacy, collaboration, and partnerships. We want to provide farmers and gardeners with the tools they need to grow organic food, and in doing so, promote biodiversity, mitigate climate change, and protect our environment for future generations.
For farmers, we’re doing this through peer-to-peer education, publication of books, and production of webinars. We bring experts out to the field to talk with individual farmers about how they can adopt regenerative organic farming practices, and go to schools to help children learn how to garden organically and develop a taste for organic food (and practices). Canadian Organic Growers also helps seniors find accessible ways to garden and, in doing so, they can enjoy the physical and mental benefits of gardening organically in a community.
We also want to help consumers understand and appreciate the value of locally grown organic food. COG aims to increase awareness of the many reasons to buy local organic food, including the environmental, socioeconomic, and nutritional benefits. We do this through webinars, events (such as Organic Week held each September), and through our magazine (currently in the process of being moved to a free online format here).
Nature’s Path.
Are there any upcoming initiatives or projects you’d like to share?
Regenerative Organic Oats in the Prairies (ROO) is a three-year project to help oat farmers in Saskatchewan transition to Regenerative Organic Certification. The educational aspect of the project will help encourage other farmers to adopt regnerative organic practices. This initiative, the first of its kind in Canada, is made possible due to the support of industry partners Riverside Naturals and Nature’s Path.
In Growing Up Organic (GUO), COG partners with schools to establish school garden programs as the basis for experiential education. For example, in the past year alone, GUO delivered 270 workshops and established 30 new garden beds in Ottawa schools, and the goal for 2022 is to build up to 48 new gardens and deliver more than 250 garden curriculum-connected workshops. COG is also developing a virtual Indigenous gardening workshop and now incorporating land acknowledgements, as well as mindfulness exercises in many gardening workshops.
The Canadian Access Project (CAP) is a two-year collaborative project, made possible with an investment from Agriculture and Agri-Food Canada (AAFC), that will identify current barriers in the organic food supply chain, help the Canadian organic industry fulfill its economic potential, and provide Canadians with increased access to regionally-grown, organic food. COG will deliver virtual workshops and reports, and provide a detailed plan to create an environmental model, which would highlight the benefits of removing barriers to organic commodity production and distribution.
Growing Eastern Ontario Organically (GEO-O), is a three-year, on-the-ground initiative to support farmers to transition to organic agriculture through mentorship, financial incentives, and on-site experiential learning. GEO-O provides farmers with in-person, on-site, farmer-to-farmer training. GEO-O is a first of its kind experiential learning-centred approach in a specific region. It was made possible with funding from Ontario Trillium Foundation and Ontario Ministry of Agriculture, Food and Rural Affairs.
To date, we have had 57 farms enrolled in the program, representing over 10,000 acres of farmland. COG will compare the outcomes of GEO-O to similar efforts across the country in order to bring further benefits to the entire Canadian organic sector.
Lastly, for more than forty years, COG published a hard copy magazine; however, we have since gone completely paperless. The Canadian Organic Grower is now available free, online, in a blog-style format. The new version has information for consumers, as well as resources for backyard gardeners and farmers. The content includes features on organic businesses, tips for organic farmers, recipes, and news about organic science. Check it out! A beta version is online here, and we expect to launch the website formally in early 2022.
Growing Eastern Ontario Organically (GEO-O): the Beetbox Farm Cooperative Team, who serves West Ottawa with organic produce.
What do you most want people to know about Canadian Organic Growers?
We offer something for everyone who has an interest in healthy food and a healthy environment. Whether you’re growing herbs in window boxes or planting one thousand acres of wheat, Canadian Organic Growers has resources to help you learn how to grow food organically.
For consumers, COG works to improve production and access to organic food across the country and will soon (through the free online magazine) provide tips on buying, storing, and cooking organic food in season.
We also do a lot of work behind the scenes, such as advocating for changes in agricultural policies (particularly regarding GMOs), helping develop the Canadian Organic Standards, and standing up for organic growers in any way we can.
William Amos announcing a $640,000 grant from Agriculture and Agri-Food Canada.
How can people help or contribute to Canadian Organic Growers’ mission?
Grow or buy organic food. When you buy local organic food or grow your own food organically, you are helping to create a healthier planet for ourselves, future generations, and the living organisms who share our environment.
There are several ways people can contribute, including becoming a member of Canadian Organic Growers, volunteering with a chapter or the national organization, and helping to support our important work by making a donation on our website. COG is a charitable organization and can issue tax receipts for donations of $25.
As a purpose-driven organization that’s making the world better, it’s important to amplify your impact story. If you’ve been around the block, there’s a good chance you’ve already undertaken some sort of marketing effort, whether it’s email newsletters or social media posts.
For many organizations, especially in the ESG space, there’s a chance that marketing efforts may wind up getting deprioritized to help keep different priorities or impact projects on track.
This might make marketing seem like an expensive “luxury.” However, being tactical and strategic with your efforts can result in effective marketing that doesn’t break the bank. Here’s how to up your marketing game on a budget.
Drive Website Traffic
Whether you want to educate your audience on your important cause, or encourage them to buy your company’s sustainable products from your digital storefront, it’s a good idea to make driving website traffic one of your goals. After all, your website is the digital home of your organization!
You can tailor your marketing tactics depending on your budget to increase website visitors. One relatively inexpensive way to do this is by regularly producing educational and value-driven blog posts that include necessary search engine optimization keywords to help your Google ranking.
Similarly, an email newsletter can also be another effective website traffic driver and all-around great marketing tool. There are several free and paid email marketing tools out there that can help you create emails to strategically drive traffic directly to specific pages on your website.
If your target audience is particularly active on social media, running paid ads on Facebook, Instagram, or LinkedIn that link to your website can be a way to put your budget to good use and get more eyes on your brand. Alternatively, you can also launch paid Google search ads, which is when you bid on keywords to show up at the top of Google search rankings. Just a heads up, though, this tactic can get expensive quickly, so you’ll want to be very strategic in its execution if you choose to do this.
In addition, according to GlobalWebIndex, 71% of consumers are more likely to purchase products and services based on social media referrals.
A good first step is to regularly post well-curated content on your key social media platforms with relevant hashtags. Hootsuite recommends posting at least once per day depending on the platform.
In order to show your audience and prospective followers what your values are, it’s also a good idea to post about the causes that matter to you through educational infographics, reshares of content from other value-aligned organizations, or collaborating with micro influencers in your specific niche. Content resharing in particular is a budget-friendly method of community building online. If you’ve got a little extra room in your marketing budget, you can introduce paid social media ads into your repertoire designed to increase your followers. For example, to show up on the Explore page of like-minded Instagram users, you could try Instagram Explore ads. Other social media platforms have similar ad types as well.
Convert Prospective Customers
For many organizations, conversion is the ultimate end-goal – literally. Perhaps you want to sell more of your ethically-made products or get more donations for your worthy cause. That’s where marketing efforts towards conversion come in.
If you sell a tangible product or service, one relatively budget-friendly way to encourage sales is to offer a deal or promotion, or to run a giveaway. You can promote the sale in your email newsletter, on social media, and on your website. Encouraging sharing and tagging in your social media posts is a good way to get more eyes on your promo.
If you have the budget for paid advertising, an excellent form of paid ads for converting customers is retargeting ads. These ads remind customers of an item in their cart or an action they didn’t complete to remind them in order to edge along the conversion. For example, if someone went to your page, learned about your cause, but hadn’t yet donated, a retargeting ad could remind them to do so.
If this all seems a little overwhelming, it’s fine! The most important thing to remember is that if you’re on a budget, you don’t need to do it all when it comes to marketing. Find out where your audience is, identify your most important business goals, and create strategic content around that.
Marketing agencies are also a great resource. We’re able to help you map out your customer journey, strategically identify and target critical marketing touchpoints in that journey, and build tactical content and ads designed to support your most important business goals.
Choose Sparx for Your Budget-Friendly Marketing Efforts
You’re making the world better and we want to help you do it.
If you’re looking to amplify your world-changing message, the experts at Sparx Publishing Group are always available to chat. We help purpose-driven organizations secure their website, create great content, build experiences to delight their customers, and help grow their business, all within a variety of budgets. You can reach us here.
When it comes to illnesses such as cancer, clinical trials can be helpful in achieving the best possible health outcome. However, finding information about clinical trial options can be difficult and stressful.
Heal Mary makes this process easier by connecting patients, caregivers, and doctors with data on clinical trials that are happening worldwide. We chatted with Founder Cassandra Hui about Heal Mary’s history, mission, and goals, and what makes this company unique.
Heal Mary’s Founder Cassandra Hui
Tell us about Heal Mary’s mission.
Heal Mary’s mission is to make clinical trials accessible to people of all backgrounds by easing the burden on the search and enrollment process. We’re focused on empowering patients.
What inspired your founders to start Heal Mary?
My sisters were both diagnosed with cancer in 2017. Our mom was already a Stage 4 cancer survivor. I decided at that point to move my career from technology to digital health.
What were some of the challenges you encountered?
I think the biggest hurdle was trying to understand how clinical trials and enrollment functions behind the scenes. We had to bring on several advisors in the space to really get to know the problem we were solving.
In April 2020, we pivoted to help with COVID-19, and everything we thought we knew changed overnight. And so, we had to be incredibly agile in both spaces to address the impact the disease was having to the existing clinical trial industry and to the new state of the industry.
What do you consider Heal Mary’s biggest success?
Our biggest success is really what we’ve done in the past 12 months after pivoting our business, from the life science team we’ve brought on – who have done everything to help out, from translating medical terms to plain language and digital patient outreach – to our technical team who spent countless hours building out the functionality and technical process for the patient experience.
Our community really came together to help us out in an effort to help more patients.
What makes your organization unique?
Our diversity. The rich experiences of our team members who have had training or education in places like the US, Africa, Scotland, and Hong Kong, and in industries like Pharma, Digital Health, AI, and Telecommunications.
The lens in which we operate internally is how we feel best serves a diverse patient population as well.
How do you feel Heal Mary makes the world better?
We are passionate about patients and their ability to know their options. We feel we make the world better by making it easier for patients to access those options.
Tell us about your organization’s goals.
We have several technology and investment goals in the next year that will get us to a place to serve more patients and increase access to trial information.
What’s probably more compelling are our goals for 2021/2022 that tie into our UN SDG objectives:
Good Health and Well-Being: 100% increase in matching patients to clinical trials.
Gender Equality: 40-50% of potential participants in any trial from Heal Mary are female.
Reduced Inequality: 25-30% of potential participants in any trial from Heal Mary are BIPOC.
Are there any upcoming initiatives or projects you’d like to share?
Currently, users of our platform can get matched with individual trials based on acceptance criteria. Our next technology implementation will help patients match with multiple trials, and they will only need to fill out the acceptance criteria once.
What do you most want people to know about Heal Mary?
We want patients and caregivers to know that they’re not alone. Most of us have been there. This is our passion.
How can people help or contribute to Heal Mary’s mission?
Help us share the word with people who you think could use our platform or services. We want to work with patients to create the best patient-empowered platform.
Getting take-out from our favourite restaurants has been a convenient advent of modern dining, especially during the COVID-19 pandemic. However, environmental considerations are often sacrificed with the single-use package waste of these take-out meals.
ShareWares tackles this problem head-on by taking single-use package waste out of the equation. We chatted with CEO Cody Irwin about ShareWares’ mission and goals, and what makes this company unique.
Tell us about ShareWares’ mission.
We supply, collect, and sanitize reusable packaging for Vancouver businesses. Our closed-loop reuse services help businesses make sustainable buying decisions by replacing single-use products with reusables.
We care about the environment and people, and we believe working together as a community is the key to creating an extraordinary positive impact.
Our mission is to keep plastic pollution out of our oceans and terrestrial habitats by disrupting the single-use status quo. We are working hard to end the global plastic waste crisis by developing an innovative platform that offers businesses and cities the most convenient and easily adoptable reusable packaging solution.
What inspired your founders to start ShareWares?
ShareWares is a phoenix born out of the “fires” of the pandemic. Our pre-COVID-19 business, Natural Source, which helped companies manage their in-office kitchen programs, took a nosedive when offices closed. We dropped 98% in four days. However, as devastating as this was, it turned out to be an opportunity of a lifetime!
We pivoted hard and took a deep dive into the circular economy. The “take,” “make,” “waste” linear economy is unsustainable, and a transition to circularity is the only way to ensure we don’t deplete all our resources and destroy our planet.
With the absolute best team of humans we could ever wish to work with and the support of the Canadian government’s emergency COVID-19 subsidies to keep us in business, we were able to create a game-changing business that has the potential for global environmental and social impact.
What were some of the challenges you encountered?
The plastic pollution crisis is very real and very big. We feel privileged to be able to work on one of the most challenging topics the world is facing. Like with any startup carving out a new industry, there are loads of challenges and obstacles, but we think it would be most helpful to highlight just one.
Circular economy policies and funding in Canada are not a priority (yet) for the federal government when compared to what’s happening in Northern European countries.
The awareness and support from all levels of government are critical for new circular businesses to start and scale up, as well as to incentivize existing businesses and the community to make more sustainable choices.
What do you consider ShareWares’ biggest success?
Our biggest success to date as an organization was to stay resilient, adapt, see opportunity, and launch an innovative new business during the pandemic.
We achieved this with the help of a wonderfully supportive team that we are so grateful for, COVID subsidies (thank you, Canada!), and the amazing team at the Vancouver Mural Festival who were excited to offer ShareWares’ reusable cups at their 30+ events in August. We are very excited for the months to come as we launch reusables for more businesses and industries.
What makes your organization unique?
What makes ShareWares truly unique is that we didn’t have to start at zero. Since we were pivoting an existing business, we didn’t have to spend years building a team, finding a facility, buying vehicles, onboarding software, and pretty much everything else required to build the infrastructure for a scaled business. We were so fortunate to jump right into the fun stuff that will allow us to really accelerate out of the pandemic.
What is this “fun stuff?” It includes sourcing and testing existing reusables, designing new reusable products, developing relationships with other local circular businesses, forming local infrastructure partnerships to help with quick future growth, building out multiple revenue streams, building a washing facility dedicated to reusables, and working with brilliant BCIT students to build a guide for creating high-value, fulfilling jobs for people with barriers to employment. That’s just some of the fun stuff we have been getting up to this past year.
How do you feel ShareWares makes the world better?
ShareWares, along with many circular businesses, will make the world better through the power of the circular economy.
Circularity empowers businesses and communities to achieve truly exceptional environmental and social progress through avenues such as fortifying local economies, influencing producers locally and abroad, creating inclusive, high-value, fulfilling jobs, and creating resilient economies. We are extremely excited to get out there and fight in this revolution.
One exercise I did that I thought was really insightful was mapping the United Nations Sustainable Development Goals (SDGs) on ShareWares’ value chain at a scale. Through the power of the circular economy we can address 16 of the 17 SDGs. I think that is pretty darn cool.
Tell us about your organization’s goals.
Well, circularity is uncharted waters and a virtually untapped market, so my brain goes wild with all the opportunities and areas ShareWares can play in to create impact.
That being said, our main goal is to build an advanced automated washing facility to act as a new utility for future circular cities. This facility will not only wash and sanitize the wares we supply, but will also support other business so we can achieve a capacity of rapidly processing over one million units each day.
Growing up, I spent a lot of time hand washing dishes at my dad’s guest ranch, and I would have been shocked to see my future self so excited for a career in dishwashing. It’s funny to say that I don’t think you will ever find someone more pumped to wash your dishes.
Are there any upcoming initiatives or projects you’d like to share?
We are jazzed to work on several fun projects, but things are quite dynamic now, so we aren’t sure which ones will get the green light. I guess all I can say is that we hope you all “stay tuned,” as there are many exciting projects coming down the pipeline!
What do you most want people to know about ShareWares?
I believe we are on to something really big, and the timing couldn’t be more perfect.
The pandemic has set the stage for a transition to a circular economy, as people are noticing and becoming aware of the excessive single-use garbage generated over the course of the pandemic.
Our current trajectory isn’t sustainable, and now is an ideal time to reevaluate and reset. Humanity has all the technology and expertise to make this happen, and ShareWares is so fortunate to be at the cutting edge.
We have discussed our plans with numerous experts from dozens of industries, and so far, we haven’t had any doubters. We even got a “you are blowing my mind,” which was super nice to hear.
We don’t want to get ahead of ourselves, but in theory, we have modeled the game-changer that could expedite a transition to large-scale citywide reuse programs. Fingers crossed!
How can people help or contribute to ShareWares’ mission?
Rebel. Rebel against single-use. Rebel with any reuse and circular business you can find. Use your hard-earned cash to make purchasing decisions to influence retailers, manufacturers, governments, and the people around you to go reusable.
The current recycling and compost systems for packaging that have been in development for decades are not getting us close to where we need to be for a sustainable future. A transition to reuse is an immediate and effective way to make leaps in waste diversion and climate change.
Remember, none of this is your fault. Humanity got caught in a runaway train of convenience. The good news is that now we see how bad it has gotten, we know we need to fix it, and there is a solution.
Technology can make reuse convenient so let’s get going! Help your community and your planet by rebelling against the system that is designed to offer you only unsustainable options.
Furthermore, we would love your support in getting some conversation going with us on Instagram and LinkedIn to build up some groundswell. Social media is a powerful influencer, and we need your help to keep the circular chatter growing.
The cycle of poverty can be difficult to break. It’s not just about being homeless, though that’s a major consideration. It’s also about being able to enter or re-enter the workforce, and having the skills to do so.
Raising the Roof considers the full picture of homelessness and comes up with concrete, long-term solutions with proven results. We chatted with Director of Resource Development and Communications Leslie Bellingham about Raising the Roof.
Tell us about Raising the Roof’s mission.
Raising the Roof provides national leadership on long-term solutions to homelessness through partnership and collaboration with diverse stakeholders, investment in local communities, and public education.
Our vision is for all Canadians to have access to a safe, stable home and the support they need to achieve their potential.
What inspired your founders to start Raising the Roof?
Raising the Roof was launched in 1996 by members of the Canadian Non-Profit Housing Foundation. The goal was to create a national charity dedicated to finding long-term solutions to homelessness. After receiving a grant from the McConnell Foundation, our team set up shop in an old warehouse in Toronto’s east end.
Raising the Roof launched its first major fundraising campaign to help the homeless. Based in Toronto, the campaign featured a week of comedy events, public education activities, and a gala featuring entertainers. The shows, which later expanded to Halifax and Vancouver, continued to raise funds and awareness for the next 15 years.
In addition, the campaign raised enough money to benefit the Toronto homeless community, help us expand across the country, and introduce our now-famous Toque Tuesday, where toque hats were sold throughout Toronto.
Over the years, Raising the Roof has initiated several high impact public education campaigns and research projects which are informing national policy today, as well as several innovative pilot projects.
Today, we have completed two housing projects in our Reside program, resulting in vacant properties being transformed into homes for people at risk of homelessness, and training people with significant barriers to employment to go on to futures in construction.
What were some of the challenges you encountered?
Raising the Roof has always been about homelessness prevention, which includes our own research and pilot projects. There have been challenges associated with researching the causes of homelessness and ways to prevent it, as well as piloting new, untested, innovative prevention measures.
We have also been an organization that brings together diverse people, organizations, and stakeholders. This has had its own set of challenges, especially as a national organization, learning about unique geographic, cultural, social, and demographic issues across the country.
In every community we are a part of, we have prioritized listening to the local community members who know the needs and resources available in that community.
COVID-19 has also produced some challenges. One way was that the funds raised for the homelessness prevention initiatives were mainly raised through in-person events pre-COVID, so we needed to pivot.
We are looking to reinstate many of these events in a modified fashion this year, but we have also added new distribution channels for our toque sales, distribution through Home Depot stores Canada-wide this coming Toque Campaign.
What do you consider Raising the Roof’s biggest success?
While we’re very proud of our pilot programs and research, our biggest success is our Reside program. The initial projects proved to be so effective, we put all of our resources toward it and have helped end the cycle of poverty for trainees, teaching them hands-on skills and compensating them for their work.
Eighty-five percent of the 147 trainees have obtained permanent full-time employment in the trades after completion of the program.
Raising the Roof not only provides job opportunities, but support for trainees, including mental health counselling, parenting classes, social workers assistance, and financial management courses.
Past Reside program trainee, Edward, has a stable, way-paying career in construction, says his mental health and housing security has improved, and he’s saving to purchase a home.
In terms of the housing projects that the Reside program works on, one of our most recent successes was a renovation that is now currently rented to two young Black women who were previously living in a temporary, emergency youth shelter. Because of the quiet, space and stability, the women are able to pursue their educational goals.
Not only that, the project created 6,000 hours of paid training and saw nearly 87% of trainees go on to unionized apprenticeship programs or full time careers in the construction sector.
What makes your organization unique?
Raising the Roof is unique in that we are concerned primarily with prevention and long-term solutions to homelessness at a national scale. With our Reside program, we are implementing a holistic solution that not only meets immediate needs, but addresses important root causes of homelessness.
Because we have an existing national network of agencies that we support through our Toque Campaign, we are in a unique position to be able to implement the Reside program across the country.
How do you feel Raising the Roof makes the world better?
Raising the Roof makes the world better by connecting people and organizations through projects that solve complex social issues in a holistic manner. The Canadian Observatory on Homelessness has estimated the average cost of an emergency shelter bed is $1,932 per month.
Over 20 years, the cost of one shelter bed would be $463,680. One of our next projects (in Winnipeg), will be creating 10 beds. By investing in this issue now, Canada can save millions of dollars by tackling the issue at the root cause, while also preventing homelessness through careers in the trades.
Tell us about your organization’s goals.
In 2016, there were 1.34 million empty and temporarily occupied homes in Canada. At the same time, 235,000 Canadians experience homelessness each year. This presents an enormous opportunity for housing and hands-on training for thousands of people at risk of homelessness.
There is also an opportunity for green buildings, improving skills training of trainees, and ensuring long-term sustainability and affordability of the homes. We work with sustainability consultants to implement innovative GHG emission reduction measures that greatly exceed National Energy Code for Buildings efficiency standards, commission detailed energy models, and implement leading edge efficiency technologies.
We plan to take our Reside program and expand it to new communities across Canada. With projects located in six cities across three provinces, we have the potential to provide housing stability, income stability, and family support to over 450 people. With the projects we have in the current pipeline, we create sustainable, affordable housing for over 50 families and training opportunities for over 300 people.
Are there any upcoming initiatives or projects you’d like to share?
Here are three of our upcoming projects:
Winnipeg:
Housing: Renovation of a vacant property into three affordable homes made available to Indigenous families who are experiencing homelessness or are at risk of homelessness, and youth aging out of care. North End Community Renewal Corporation and FearlessR2W (an Indigenous organization dedicated to keeping families together and children out of care) will provide property management and individualized, ongoing wraparound support to the tenants.
Employment: More than 35 people with barriers to employment, mainly Indigenous people, but also newcomers to Canada, people with disabilities, previous incarceration and other barriers, will be employed by Purpose Construction.
Timeline: Construction to begin in December 2021 with the goal of completing training and achieving occupancy by September 2022.
Orillia:
Housing: Forty residential units,including 24+ units made available at affordable rates, specifically for women and children fleeing domestic violence, in cooperation with the Lighthouse and Redwood Park Communities.
Employment: More than 70 people with barriers to employment will gain hands-on training and employment opportunities by finishing units and providing general labour support through the Community Builders Construction Training Program.
Timeline: Construction to begin in November 2022 and first tenant occupancy by October 2023.
Sudbury:
Housing: Renovation of five vacant single-family houses into 10+ units of affordable housing, with supports for 25+ individualsand families experiencing homelessness or who are at risk of homelessness.
Employment: Projects will help launch a new social enterprise contractor, Community Builders North. Through the renovation of these five properties, 30+ people with barriers to employment, mainly youth under 25, many of whom are Indigenous, will receive hands-on training, wraparound support, and connection to local employers.
Timeline: Construction to begin in December 2021 with the goal of completing training and achieving occupancy at the first property by August 2022, and achieving occupancy at the fifth property by December 2024.
What do you most want people to know about Raising the Roof?
That we are focused on prevention and long-term solutions for homelessness. Our famous Toque Campaign supports local homelessness prevention initiatives and our national Reside program.
How can people help or contribute to Raising the Roof’s mission?
Buy a toque! They are sold on our website at www.raisingtheroof.org or in Home Depot stores starting in November. Alternatively, you can help identify vacant properties that would be suitable for affordable housing or connect us with local potential partners.
You could also organize a toque sales event, connect us with potential places to sell toques in your community, or participate in a Community Build Day. Community Build Days are fun team-building volunteer days that help us raise funds for future Reside projects.
A mentor in a child’s life can not only encourage them to reach their full potential, but also create a positive impact in their community. However, for disadvantaged youth, mentors are not always easy to come by.
Big Brothers of Greater Vancouver draws on the 100-year-old ethos of now-international organization Big Brothers, connecting children and youth with mentors in the Greater Vancouver area. We chatted with Development and Marketing Manager Mandy Wong about Big Brothers of Greater Vancouver’s history, mission, and goals.
Tell us about Big Brothers of Greater Vancouver’s mission.
At Big Brothers of Greater Vancouver, our mission is to enable impactful mentoring relationships where children and youth can discover their power and potential, in collaboration with our local communities. Our vision is that all children and youth are empowered to reach their full potential through mentorship.
What inspired your founders to start Big Brothers of Greater Vancouver?
On July 4, 1903, a Cincinnati businessman named Irvin F. Westheimer started a movement that would grow to affect millions of lives around the world through child and youth mentoring.
When the young professional saw a boy rooting through a garbage can, he took him under his wing and became his “big brother.” He encouraged his friends to do the same with other boys and young men from father-absent homes. Before long, the Big Brothers movement was born.
Fast forward ten years to a growing delinquency rate in Toronto and the need for an innovative solution. Several businessmen became aware of what was happening in the United States to combat the same problem, and after seeing the positive effect the program had for our neighbours to the south, Big Brothers came to Canada.
Four decades later on March 8, 1957, five businessmen met in the boardroom of a bakery at the corner of Boundary and Kingsway for the first meeting of Big Brothers of British Columbia.
With a strong desire to support the children and youth in the Lower Mainland, founding board members Cecil S. Walker and well-known men’s clothier, Murray Goldman, got involved with Big Brothers shortly after the mentoring movement came out west. Goldman was introduced to the idea when one of his clients, former Executive Director Donald Waring, joked that he would agree to buy a suit from him in exchange for his participation.
Big Brothers of Greater Vancouver was established in 1978. We now run our strength-based mentoring programs in Burnaby, Delta, Surrey, New Westminster, the North Shore, Richmond, the Tri-Cities, and Vancouver. We have a broad service area for a diverse group of individuals. Today, young people who need a mentor come from all walks of life.
Although the Big Brothers movement was born out of a need to combat a growing delinquency rate, our mentoring programs now serve a much broader purpose. The notion of our strength-based mentoring programs remains the same, but the driving force behind the concept has evolved.
We recognize that the mentor-mentee relationship is a shared, meaningful experience for both the child and the volunteer. Everyday experiences mean big impacts for the child, the volunteer, and the community at large.
What were some of the challenges you encountered?
The COVID-19 pandemic has had an immeasurable impact on the lives of the young people that we support. A breakdown of usual routines, schooling, social opportunities, and many other activities has had a profound effect on so many children, the effects of which we likely won’t fully understand for some time.
At the same time, health and safety guidelines drastically impacted our ability to deliver most of our programs, with some switching to virtual delivery, while others were postponed. As a result, we faced huge obstacles to provide young people in Greater Vancouver with programming and support, just when they needed it the most.
Funding for the programs became unpredictable with economical impact around the world, and at one point, we weren’t sure if we would be able to keep our agency going.
Other than volunteers, our agency is in need of funding to maintain our programs so we can serve as many children and young people as we can through mentorship.
What do you consider Big Brothers of Greater Vancouver’s biggest success?
Big Brothers of Greater Vancouver has been serving local communities for over 40 years. Our teams and mentoring coordinators are trained to serve long-term friendships and provide guidance on mentorship. We believe the knowledge and history we have at Big Brothers of Greater Vancouver has led to our success.
What makes your organization unique, and how do you feel Big Brothers of Greater Vancouver makes the world better?
Big Brothers of Greater Vancouver believes that when our children are emotionally, socially, and physically healthy, everyone in the community benefits. With over 40 years of serving Greater Vancouver communities, we have worked with numerous community stakeholders to develop a variety of essential mentorship programs to meet the needs of children and families.
We believe that by providing a mentor to young lives, we will in turn encourage them to live to their full potential and contribute to a better community’s future. We strive for innovative ways of mentoring that meet the changing needs of our children, families, and communities, while maintaining the highest standards of program delivery.
We are committed to the values of diversity and inclusion. We respect and welcome participation of all individuals. We believe that the diversity of our volunteers, families, and staff allows us to collectively strengthen our organization to intentionally support the communities we serve.
Every child referred to us comes on the basis that they will benefit substantially by forming a continuing bond with a caring mentor. Many children we serve are from low income, single parent households or from struggling families lacking positive role models.
The presence of a reliable, caring mentor provides support for the families as well as their children, and in many cases, connects the family with opportunities they would not otherwise have.
In addition, children from new immigrant and refugee families experience considerable isolation and stress due to cultural issues and limited language skills.
Our strength-based mentoring programs build the self-confidence and capacities of children so that they can develop healthy lifestyles, make informed and responsible decisions, and participate to the greatest extent possible in the social and economic fabric of society.
Tell us about your organization’s goals.
Every year, we aim to serve as many children and young people as we can through our mentorship programs. We hope to serve over 1,000 mentees in our next fiscal year.
Are there any upcoming initiatives or projects you’d like to share, and what do you most want people to know about Big Brothers of Greater Vancouver?
The Big Brother mentoring program is what we’re most well known for at Big Brothers of Greater Vancouver, and we are always in need of Big Brother volunteers. The program provides boys with a role model and a friend to talk to and share the experiences of growing up with.
Through regular outings of two to four hours, once a week, for a minimum of one year, a friendship is developed between the Big and Little Brother that is built on trust, and common interests and values.
Furthermore, the result is an impactful experience for both the mentor and the mentee. We’re currently offering this program virtually through Zoom, or in-person, subject to provincial social guidelines. Other than the Big Brother program, we also have other programs that support children and youth in Greater Vancouver communities. We are always in constant need for volunteers/Big Buddies to support our site-based programs and opportunities, which can be found at https://www.bigbrothersvancouver.com/our-programs/
How can people help or contribute to Big Brothers of Greater Vancouver‘s mission?
If you would like to support Big Brothers of Greater Vancouver, consider volunteering to become a mentor or donate to support our mentorship programs. We have a waiting list of mentees waiting to be watched with a Big Brother or Big Buddy – with your help, we would be able to make that wait time even shorter. In some areas of Vancouver, children and young people are waiting two to three years to be matched with a mentor.
Your company is doing amazing things to make the world better. Whether you’re creating a more environmentally-conscious and sustainable product, raising awareness for an important and impactful cause, or organizing volunteers to contribute to a local initiative, it’s important to be able to see the impact of your work.
Regardless of the positive mark your company is making, it can be challenging to measure the tangible impact of your good works and to visualize how each separate initiative contributes to your organization’s overall business goals and mission. It’s time to get SMART with the way you set goals!
What are SMART Goals?
The SMART system, which stands for Specific, Measurable, Achievable, Relevant, and Timely, is a method of goal setting that includes clear, realistic, easy to measure targets. SMART goals increase the likelihood of success by encouraging you to determine which measurable metrics define success, and to verify that your goals are actually achievable. Plus, you can clearly see how close you are to achieving a milestone. They can also be used holistically to map out steps towards a long-term goal.
Here’s a breakdown of the SMART system and how to apply it to cause marketing.
Specific – Get specific with your goal. For example, “I want to reach more people” is too vague. Think about the why and how. “I want to increase subscriptions to our email newsletter to boost awareness of upcoming sustainable product launches by running paid ads on Facebook, where we typically see the most engagement” is much more specific. (But still contributes to an overarching goal of reaching more people.)
Measurable – “More” isn’t a measurement: percentage and quantity increases are. Using the example above, you could set a goal of a 25% increase in the number of subscribers. Or, if you’re setting a numerical target, 50 or 150 (or more) new subscribers might be reasonable.
Achievable – While it’s good to shoot for the stars, make sure your goal is realistically achievable based on your current performance and resources. Use your past numbers as baseline data, and if you don’t have any, now’s the time to establish KPIs (Key Performance Indicators) and track them.
For example, if you’ve got 1,500 email newsletter subscribers and typically see an increase in subscribers of between 10 and 20% after a social media push, trying to get an increase of 100% in a relatively short period of time may not be realistic.
Relevant – Ensure that your goal is value-aligned. Does it contribute towards your overall values and mission? In the example above, if your company’s mission is creating more ethical and sustainable products to help save the environment, getting more people to subscribe to your email newsletter to let them know about your upcoming product launches increases the likelihood that more people will choose your environmentally-friendly product, thus contributing to your sustainability mission.
Timely – There needs to be a deadline, so you know when you’ve achieved your goal, or how close you are to achieving it. Monthly, quarterly, and/or annual goals are a great place to start. Remember, 1,500 new subscribers in a month may be unrealistic. 1,500 new subscribers over the course of a quarter or a year might be more achievable. Adjust timelines based on your KPIs.
SMART Goal Examples
Scenario 1: Sustainable product marketing to increase sales
Specific – We want to increase sales of our biodegradable soap product by running an “always on” sales campaign on social media and paid channels.
Measurable – Our goal is to increase our current sales by 10% to sell 5,000 units.
Achievable – The last time we ran a two-week sales campaign on those channels, sales increased by 5%.
Relevant – By selling more units, it means more people are using sustainable soap products, which contributes to our mission to protect the Earth’s fresh water sources.
Timely – We will achieve this by the end of the quarter.
Scenario 2: Building awareness for a cause
Specific – We want to raise awareness of the harm caused by tourist elephant riding by circulating a petition across all our social media channels to stop the practice.
Measurable – Our goal is to get 1,000 people to sign the petition.
Achievable – Last year when we circulated a petition on social media, we got 750 signatures over the course of six weeks from our audience of 5,000. Our audience has since grown to 11,000.
Relevant – As an ethical clothing retailer whose branding prominently features elephants, our mission is to end harmful practices against elephants worldwide. Raising awareness of the harm caused to elephants is the first step to ending these practices.
Timely – We will get 1,000 signatures over the next six weeks, before peak tourist season begins.
How to Take SMART Goals Even Further
You can also use the SMART system to break down larger impact marketing goals into specific channels and campaigns. For example, in Scenario 1 above, you could set a SMART goal for your sales campaign on Instagram. How many impressions are you aiming for? How many people would you like to see click through to your website? Smaller SMART goals can support larger SMART goals.
Let Sparx Help You Reach Your Cause Marketing Goals
You’re making the world better and we want to help you do it.
If you’re looking to get your world-changing message out there, the experts at Sparx Publishing Group are always available to chat. We help purpose driven organizations secure their website, create great content, build experiences to delight their customers, and help grow their business. You can reach us here.
Did you know that Canada is one of the top global consumers of coffee? Canadians love our coffee; it’s one of our simple pleasures. The only thing better would be saving the world as we drink it.
Salt Spring Coffee set out on a mission to do just that: use coffee to be a force for good. We chatted with Digital Marketing Specialist Veronica Meas about Salt Spring Coffee’s goals, and what makes this company unique.
Tell us about Salt Spring Coffee’s mission.
Our mission is to change the world for the better through coffee. Salt Spring Coffee wants to use coffee as the vehicle to be a force of good. Coffee allows us to make a positive impact along our supply chain, which includes communities from where we source our coffee all the way to our staff, our customers, and our community.
What inspired your founders to start Salt Spring Coffee?
Inspired by the Salt Spring Island way of life, founders Mickey McLeod and Robbyn Scott embarked on a journey to bring sustainable coffee to their community.
In their quest for coffee that was environmentally friendly and fair to farmers, they built long-term partnerships with producers to source organic, shade-grown, fair trade coffee.
What do you consider Salt Spring Coffee’s biggest success?
Salt Spring Coffee’s greatest success is setting high standards from the beginning so we can provide access to coffee that is traded fairly and grown sustainably.
For us, success isn’t based solely on profit, but also purpose – we will never compromise people, the environment, or quality for the sake of generating more profit.
What makes your organization unique?
Salt Spring Coffee was a trailblazer and among the first coffee companies in Canada to offer organic, fair trade coffee.
What makes us unique is that not only are we organic and Fair Trade Certified, we are also a certified B Corp. While organic and fair trade certifications verify our products, B Corp certification verifies our practices and impact on people and the environment. It’s a third-party audit that helps us measure and constantly improve our social and environmental impact.
How do you feel Salt Spring Coffee makes the world better?
Salt Spring Coffee sources organic, shade-grown coffee. This means that instead of clear cutting forests to grow coffee in an industrial fashion, coffee is grown in its natural environment under tree canopies.
Shade-grown coffee preserves natural biodiversity, protects the ecosystem, and helps prevent soil erosion. Better soil quality means that coffee can be grown without the use of synthetic fertilizers and pesticides.
Salt Spring Coffee is also Fair Trade and Fair For Life certified. This means that producers are paid a fair price plus an additional premium on top of the cost of coffee that goes toward the producer’s community. Additionally, Fair Trade also ensures fair working conditions that are free from discrimination, child labour, and forced labour.
Salt Spring Coffee is proof that businesses can be successful while making business decisions that are better for people and the planet.
Tell us about your organization’s goals.
Our goal is to make sustainable, fair trade coffee available to everyone. We currently offer whole bean and ground coffee, but we know that customers also enjoy other methods of brewing, such as using pods.
We will continue to develop our offerings to include additional formats so that sustainable, fair trade coffee is available to all coffee drinkers.
Are there any upcoming initiatives or projects you’d like to share?
We’re working on a plan to invest in energy efficient equipment that will help us significantly decrease our greenhouse gas emissions.
Additionally, we participate in a waste diversion program that tracks our weekly waste diversion. We are putting together a plan to help us get to Zero Waste by 2026.
What do you most want people to know about Salt Spring Coffee?
Twenty-five years later, Salt Spring Coffee is still family-owned and operated, and our aspiration remains the same: To be change makers through coffee – doing our part to make the world a better place.
How can people help or contribute to Salt Spring Coffee’s mission?
People can help with Salt Spring Coffee’s mission by supporting organic, fair trade, and B Corp companies. By supporting these companies, people have the power to show businesses that they want to buy from brands that care about more than just the bottom line. It can help create a world where every business has a positive impact on the people and the environment.
