Welcome to 2026! Challenges abound, but hope thrives in even greater measure, and purpose, community, and authentic storytelling are poised to take on a starring role.
As we embark on this new phase in our purpose-driven marketing journey, we’re reflecting on everything that made our 2025 a tale worth telling.
Keep scrolling for a look at some of Sparx’s brightest moments from the past year, including the debut of Circular Economy Magazine, our biggest mission-aligned event circuit to date, exciting values-driven partnerships, and more.
Debuting Circular Economy Magazine
In April, we launched the inaugural edition of our brand-new publication, Circular Economy Magazine. Made in collaboration with Circular Economy Leadership Canada (CELC) and Circular Innovation Council (CIC), the magazine explores what’s possible for the circular economy in Canada and highlights the exceptional organizations, governments, and businesses driving its awareness and adoption.
Making its debut at the Canadian Circular Economy Summit 2025, the bilingual issue dives into the inspiring stories of Canada Plastics Pact, CERIEC, CSA Group, Debrand, Fondaction, Fashion Takes Action (FTA) and the Canadian Circular Textiles Consortium (CCTC), L’Oréal Canada, Reverse Logistics Group (RLG) and Reconomy, Twenifor, Ville de Montréal, and featured special editorials on megatrends and key enablers from guest authors Paul Shorthouse and Jo-Anne St. Godard.
Following the success of Circular Economy Magazine at the Summit, we’ve decided to expand, with the goal of producing two issues a year, every year. We see Canada’s adoption of the circular economy as an integral step toward safeguarding the future for the generations to come, ensuring long-term wellbeing for all, and making the world better.
That’s why we’re excited to grow the community around the magazine, spark connections with sustainability leaders, and share stories that inspire, all with the aim of supporting the acceleration and adoption of a circular future.
We invite leaders who are passionate about building a circular economy to join us by reading the magazine, spreading the word, and purchasing copies to equip your team with zero-waste insights. And, for greater impact, for every 12 copies purchased, two copies will be gifted to a Canadian post-secondary institution to inspire tomorrow’s circular economy leaders.
Other ways to support accelerating a circular future include exclusive advertising and sponsorship opportunities; the magazine is an ideal vehicle to help organizations tell their story, advance circular economy initiatives, and support made in Canada content.
We’re proud of the good being amplified through Circular Economy Magazine, thankful to all the organizations that helped make Issue 1 a reality, and we look forward to continuing our circular economy journey.
Participating in Mission-Aligned Events
In 2025, we expanded our mission-aligned events circuit, travelling across Canada to join forces with changemakers, share insights, and support important initiatives in sectors we’re passionate about, from social purpose to sustainability.
Here’s a list of some of the events we attended, along with our highlights:
- Purpose: A Wellbeing Economies Film Screening, followed by a Q&A with Director Martin Oetting
- Canadian Circular Economy Summit
- Circular Economy Magazine Launch Celebration Dinner
- Cirque du Soleil Headquarters and Atelier Tour
- Canadian Securities Exchange’s Summit on Responsible Investment
- Reeve & Fairware Shoreline Cleanup
- The Victoria Forum
- Vancouver Climate Day 2025
- Coast Waste Management Association’s (CWMA) Annual Conference
- RCA’s Circular Economy Conference
- Greater Purpose Conference East
- RCC’s Retail Sustainability Conference
- CSE Market Close With José Bautista for SickKids
- Zero Waste Conference
Purpose Connections
Our Sparx-hosted impact events stretched beyond external events; we also co-organized four Purpose Connections sessions with Tessa Vanderkop, Purpose Advisor, Trainer, and Community Builder.
Purpose Connections is a free, online gathering that brings together social purpose leaders, professionals, and advocates to tackle topics related to the purpose economy and integration of purpose into core business strategy. Replays of each webinar are available to watch on demand.
In 2025, we explored the following topics:
- “Capital & Purpose,” with experts Christelle Francois, CEO of Equity Economic Development Group; Joanne Norris, Consultant; and Adam Spence, Founder & CEO of Social Venture Connexion.
- “Purpose Pragmatism,” with experts Mike Rowlands, Co-Founder of the Canadian Purpose Economy Project and Partner & CEO of Junxion Strategy; Toby Barazzuol, CEO of Eclipse Awards; and Vanessa Marshall, CEO of Jack59 and 2023 BCorp Indigenous Entrepreneur of the Year. This session was organized in collaboration with the Canadian Purpose Economy Project.
- “Purpose and AI – Transforming the Economy,” with experts Carlota de Paula Coelho, Senior Policy Manager at B Lab and EFRAG TEG Member; and Dr. Ron Dembo, Founder and CEO of Riskthinking.ai. This session was organized in collaboration with the Canadian Purpose Economy Project.
- “Beyond Profit – Cutting Through the Chaos to Build a Sustainable World,” with expert speaker Dr. Victoria Hurth, a leading pracademic advancing long-term wellbeing for all.
Purpose-Driven Events
As part of our ongoing initiative to amplify and unite changemakers in our local community and beyond, we continued to build out our Purpose-Driven Events website, helping individuals and organizations find learning and networking opportunities that will help reach their impact goals, grow their audience, and connect with other like-minded folks.
Additionally, we continued to spotlight purpose-driven events happening in Canada and internationally via our quarterly event blogs.
Be sure to visit our website regularly to discover events taking place in 2026!
Establishing New Collaborations
When it comes to purpose-driven partnerships, 2025 was a banner year for Sparx! We were proud to collaborate with so many like-minded individuals and organizations to make a real impact.
PNW Climate Week
PNW Climate Week is a regional, community-powered event series that shines a spotlight on the Pacific Northwest’s role in climate leadership and innovation, so it was a natural fit for us as a Vancouver-based marketing agency to be a marketing partner for this year’s edition.
We’re proud to have helped contribute to this regional event’s success and 2025’s significant media growth by crafting a series of social media posts, including ones that promoted events at the start and end of the week.
Circular Innovation Council
Along with teaming up with Circular Economy Leadership Canada and Circular Innovation Council to produce the first issue of Circular Economy Magazine, we continued our partnership with CIC to share their insights and tell the story of Circular Economy Month, an initiative we’ve been fans of for a long time.
Coast Waste Management Association
Coast Waste Management Association (CWMA) began in 1995 as a collaborative effort between the Capital Regional District, the Comox Valley Regional District, and the Regional District of Nanaimo to discuss and find solutions for managing solid waste, particularly in the unique coastal environment of British Columbia. Today, CWMA has grown to be a highly regarded membership association, serving a network of thousands of industry professionals.
As a proud CWMA Heritage Preservation Partner at its Annual Conference in Victoria, we had the pleasure of speaking with four community members who have had a front-row seat to the progress CWMA has made and where it is heading. Plus, we had a blast attending this year’s ‘90s-themed conference!
Metro Vancouver and National Zero Waste Council
Anyone who’s followed Sparx for a few years is familiar with our history of attending and sharing insights from the Zero Waste Conference, presented by Metro Vancouver in collaboration with the National Zero Waste Council, an event focused on waste prevention, circular solutions, and climate.
And in 2025, we were proud to be a partner for this game-changing event, to share the story of how it has evolved throughout the years, and to attend the 2025 edition alongside around 400 Canadian and international delegates.
Walking Our Talk
Beyond our efforts to collaborate with like-minded individuals and organizations, strengthen our connections at mission-aligned events, and amplify the important work of inspiring changemakers, we strive to “walk our talk” every day as a team and within our operations.
Make The World Better Day 2025
Our annual Sparx team event, Make The World Better Day, was “better” than ever! We celebrated big wins, including onboarding purpose-driven clients and community building; dove into a team-oriented strategy session, where we worked together to tackle upcoming Circular Economy Magazine goals; and wrapped up the day at Food Stash Foundation, where we packaged over 100 fresh produce boxes in support of the front-of-house market team.
Donating to Important Causes
Another way we support the crucial work of world-changing organizations in our community and beyond is to contribute monetarily.
To this end, we’re privileged to work with clients, such as the Canadian Securities Exchange, that host and participate in events that help fund various charities. This includes the CSE’s Summit on Responsible Investment (SoRI), which helps raise money for the Central Okanagan Food Bank via contributions from attendees; Bay Street Rides FAR, an initiative that the CSE team bikes every year, which raises money for Autism Science Foundation Canada; and the CSE Market Close With José Bautista for SickKids event, which united Blue Jays legend “Joey Bats” and the SickKids Foundation to raise money for a good cause—all of which we proudly supported both by contributing financially and boosting awareness.
Our 2026 Outlook
At Sparx, there’s so much we’re looking forward to in the year ahead!
We’ll be doing what we do best all year-long: using marketing to advance important causes, amplify the impact of values-driven brands, and make the world better.
Speaking of impactful storytelling, Issue 2 of Circular Economy Magazine is already in the works! Focused on a specific, game-changing theme, we’ve got a line-up of fascinating participants who will be sharing their inspiring stories. We can’t wait to publish the second edition and to continue exploring what’s possible for the circular economy in Canada and beyond.
We’ll also be co-organizing new Purpose Connection sessions and engaging in more collaborations throughout 2026.
Plus, we’ve started planning our event calendar for the year. Be sure to catch us at RCBC’s 2026 Circular Economy Conference: Connecting the Dots, Greater Purpose Conference West, Victoria Forum, the 2026 Canadian EPR Forum and more.
We’re excited to embark on 2026, find new stories to amplify, and make a lasting impact, together.
Write the Next Chapter of Your Purpose-Driven Story
Isn’t it time for your story to be heard? Sparx is here to amplify your impact and make your story shine. Let’s write the next purpose-driven chapter together. Contact us today for a free consultation.
