Categories
Impact Inspiration & Initiatives Purpose-Driven Marketing Tips Sustainability Tips

20+ Diversity, Equity, and Inclusion Resources for Purpose-Driven Organizations

Making the world more diverse, equitable, and inclusive is a collective effort. That’s why it’s important to educate ourselves, assess our personal and professional DEI efforts, and find actionable ways to participate in and support the cause.

We’ve compiled a list of helpful DEI resources you can use to deepen your understanding and enact positive change.

DEI Resources from Organizations Featured in Make The World Better Magazine 

Check out these inspiring guides, toolkits, ebooks, and DEI resources from individuals and organizations that have been featured in Make The World Better Magazine.

Bakau Consulting – Resources Toolkit: Bakau Consulting has compiled an exhaustive list of DEI articles, books, podcasts, and other resources covering a wide range of topics, from fundamentals of anti-oppression to strategies for 2SLGBTQIA+ inclusion and everything in between. Available in English, Spanish, and Russian.

Benevity – Belonging: The Third Piece of the Diversity & Inclusion Puzzle ebook: Benevity fosters a culture of diversity, equity, inclusion, and belonging and is sharing this fundamental part of their workplace culture with everyone. This guide, directed at corporate social responsibility leaders, teaches companies all about belonging, its importance, and how it benefits the workplace.

Benevity – Your Guide to Creating and Promoting a Culture of Gender Equality: Benevity’s free, downloadable guide is designed to help companies build a workplace culture of gender equality through four actionable steps.

Canadian Centre for Diversity and Inclusion – Glossary of Terms: The Canadian Centre for Diversity and Inclusion (CCDI) has put together a comprehensive 76-page glossary of terms important for understanding and discussing DEI. 

Canadian Centre for Diversity and Inclusion – Responding to social issues – The ‘when’ and the ‘how’ of workplace responses: This guide from CCDI educates employers on if and how to respond to social issues and how to develop a response framework that will ensure employees and communities feel heard and supported.

Diversity in Sustainability – Mamadou Abou-Sarr: Bringing Intentionality to ESG: This interview with Mamadou Abou-Sarr, international financier and Co-Founder of V-Square Quantitative Management, explores the importance of sustainable investing, pressing issues in sustainable finance, and his experiences, achievements, and advice.

QMUNITY – Gender Inclusivity Language: QMUNITY has created a resource that offers ideas for gender-inclusive greetings to ensure mindful language. 

Raven Indigenous Capital Partners – Raven Impact Measurement Framework: Raven Capital’s framework, the Raven Impact Measurement (RIM), provides insight into how they measure the impact the businesses in their portfolio are having on Indigenous Peoples, communities, and on the ecosystem, along with sharing their epistemology, philosophy, investment practices, and alignment to the UN Declaration on the Rights of Indigenous Peoples.

Sxwpilemaát Siyám / Chief Leanne Joe and Lily Raphael – Step into the River: A Framework for Economic Reconciliation: This Framework draws on Indigenous worldviews about wealth, sustainability, and lived experiences of Indigenous thought leaders and offers values, practices, and ideas for action, providing a deep exploration of the ways in which economic reconciliation could transform our economic system and create positive impact.

DEI Resources from Other Changemakers

AccessibleEmployers – Workplace Accommodation Guide: This guide provides actionable ways to accommodate for both visible and invisible disabilities, proving that increasing workplace accessibility doesn’t need to be complicated or expensive.

Reclaiming Power and Place: The Final Report of the National Inquiry into Missing and Murdered Indigenous Women and Girls: Read the 231 individual Calls for Justice directed at governments, institutions, social service providers, industries, and all Canadians in this two-volume report on the Missing and Murdered Indigenous Women, Girls, and Two-Spirited People (MMIWG2S) epidemic in Canada.

The Employer Assistance and Resource Network on Disability Inclusion – 10 Tips for an Accessible Website: Discover 10 actionable tips you can start using right away to ensure your website is accessible for all.

The Human Rights Campaign Foundation – Talking About Pronouns in the Workplace: This resource highlights the importance of using pronouns in the workplace, offers helpful background information, and provides examples of opportunities to ask for/offer pronouns. 

Good Good Good – 13 Sites to Find Diverse Stock Photos & Why It Matters: Check out this article for stock photo databases that offer a wide range of diverse and inclusive images, including sites that ethically source authentic photos and help support diverse content creators.

LinkedIn – Inclusive Language For Marketers: A Pocket Guide: LinkedIn has created a guide to help marketers incorporate a more inclusive lexicon in all of their communications. The guide includes best practices and alternatives to common exclusionary language.

McLean & Company – DEI Strategy Research: This DEI guide helps HR leaders create a people-first DEI strategy, empowering them to assess their current efforts and gaps, determine a clear purpose and how to carry it out, implement organization-wide DEI, and measure progress.

One Mind At Work – 2022 CHRO Insights Series: Neurodiversity: Uncover key learnings and best practices surrounding neurodiversity in the workplace from leading experts in this 2022 report.

Ten Thousand Coffees – Create an Inclusive Work Environment During Black History Month and Beyond ebook: Ten Thousand Coffees has designed a guide that shares advice, strategies, and experiences from 15 Black business leaders to help workplaces celebrate Black History Month, take year-long inclusive action, and nurture Black and BIPOC talent.

UBC Sustainability Scholars Program – Exploring a Just and Inclusive Circular Recovery: Part of the UBC Sustainability Scholars Program, this report explores the benefits of the circular economy and the social enterprises that intersect with it, offering insight into the jobs that a transition to the circular economy can generate and share, reuse, and repair businesses within marginalized communities.

Veza – Anti-Racism Sample Statement: Equity, diversity, and inclusion organization Veza Global has provided an anti-racism sample statement, which companies can adapt to create their own anti-racism commitment statement and steps.

Sparx PG’s Resources 

Since DEI is so important to Sparx and a crucial part of our DNA, we have created some DEI marketing resources of our own that we hope will benefit you and your purpose-driven organization:

  • Why and How to Add More Diversity Into Your Marketing Efforts: There are many benefits to adding diversity to your marketing efforts, but in order to avoid performative or disingenuous “woke-washing,” we’ve created a guide on how to do it in an authentic, actionable way to truly make the world better.
  • How to Avoid “Rainbow-Washing” during Pride Month: June is Pride month, which means it’s a great time for your organization to live its values and support the 2SLGTBQIA+ community. However, it’s important to make sure your efforts aren’t “rainbow-washing.” Be sure to read our guide on how to be a true ally this Pride month, and beyond.

Join Forces with Sparx

Sparx would love to work with your purpose-driven organization to build a more diverse, inclusive, and equitable community. Want to team up? Give us a shout for a free consultation. Together, we can help make your diversity story shine.

Categories
Impact Inspiration & Initiatives

Canada Digital Adoption Program (CDAP) Grow Your Business Online Grant: Overview, Eligibility Requirements, and Application Process

For small businesses, breaking into digital marketing, including creating, distributing, and monitoring email newsletters, paid advertising, and social media posts, can seem like a daunting process. Your available time may be limited, your team may be small, and you may have budgetary constraints that make outsourcing feel out of reach. 

Thankfully, the Canada Digital Adoption Program (CDAP) offers the Grow Your Business Online grant to help you get started on making digital strides. It’s a great way to grow your company and take advantage of working with a marketing agency on digital services and strategies.

Keep scrolling to learn more about the CDAP grant and where and how to apply. While you’re here, you can also read up on some of the services we offer, which can be covered by the grant.

What is the CDAP Grant?

Gaining a digital edge over the competition is a great way to keep ahead of the curve, increase profit, and grow your purpose-driven business. To help small businesses break into the digital side of operations, the CDAP offers a $2,400 grant. 

The Grow Your Business Online grant can help cover the costs of hiring digital marketing strategy consultants to assist with tasks like website search optimization (SEO) and social media advertising; developing a new e-commerce website or adding functionality to an existing site (redesigning an existing site is not eligible for coverage); installing an e-commerce platform, including subscription fees; bolstering your cybersecurity measures; and more!

Just a note that the CDAP grant can’t be used solely for SEO marketing or social media advertising but can help cover these costs if they’re part of a larger implementation plan.

There are some other costs that are ineligible for grant coverage, such as any purchases made before grant approval and internet connectivity. It’s a good idea to familiarize yourself with the full list of ineligible costs, which can be found here.

By providing this financial assistance to businesses breaking into the e-commerce market, the CDAP has helped a number of businesses flourish, including Toronto-based clean tech company, Suppli. You can browse through success stories on the CDAP website.

Is Your Business Eligible?

Before you dive into the application process, you should familiarize yourself with the Grow Your Business Online grant’s eligibility requirements.

To be eligible, your business must:

  • Be a for-profit business, social enterprise, or co-operative
  • Be incorporated or registered
  • Be consumer-facing, selling services and/or goods directly to end consumers
  • Have at least one employee apart from the business owner or have made a minimum of $30,000 in annual revenue during the most recent tax year 
  • Have a commitment to maintaining your digital adoption strategy for a period of six months

Additionally, to meet eligibility requirements, you must agree to have your business’s name published as a CDAP grant recipient, share information about your experience with the CDAP program, and complete a follow-up survey. 

The Canada Digital Adoption Program has an assessment tool you can use to quickly determine your eligibility likelihood.

The Application Process 

To apply for the Grow Your Business Online grant, visit the CDAP website and follow three steps: review eligibility criteria, work with a local service provider, then apply for the grant.

Once you hit “apply,” you’ll be directed to a service provider selection menu, which is organized by province and territory, and lists multiple providers you can connect with to apply. 

Each provider has its own web portal for the application; some require you to create an account before you can begin, while others will permit you to begin filling out an application form right away.

Some local service providers, like Alacrity Canada, allow for grant registration from the business owner, an employee, or a third party.

Be sure to have the required documentation ready to upload and attach to your application. You’ll need to provide documents that prove your business is a registered business, such as a master business license, article or certificate of incorporation, certificate of registration, or a GST return from the Canada Revenue Agency (CRA). 

Sparx Publishing Group’s Digital Marketing Services 

Sparx provides full-suite marketing solutions. So, which of our services are eligible for grant coverage, and what kind of packages do we offer?

At Sparx, we offer two service packages: fixed-term project and retainer. Our retainer package is great for long-term marketing support, while our fixed-term project model is ideal for anyone looking for help with a specific project or for kickstarting digital marketing strategies.

We can help you with website creation; social media account creation, management, and marketing; ad campaign creation, analytics, and management; marketing and advertising strategies, campaigns, and implementation; search engine and user experience optimization; and more. Plus, we can help you get started on your new digital marketing path by creating compelling content that tells your business’s unique story. 

Check out our portfolio pages and social media for examples of our work.

Team Up with Sparx

Ready to start building a digital marketing strategy? The purpose-driven experts at Sparx can help. Contact us today for a free consultation.

Categories
Events Impact Inspiration & Initiatives Sustainability Tips

Sparx’s Sustainable Father’s Day Gift-Giving Guide: 20+ Eco-Friendly and Zero-Waste Gift Ideas for 2023

Fathers make the world better. With Father’s Day coming up, it’s the perfect time to express your love and appreciation for the father figure in your life. Purpose-driven gifts are a great way to show your care for your dad or the dad in your life and the causes that matter to you both.

Sparx has compiled a list of sustainable and zero-waste gift ideas that will bring dad joy while also benefiting people and planet.

Food & Drink

Treat the dad in your life to something deliciously purpose-driven with these sustainable gifts.

Image: Cococo

Cococo Chocolatiers Father’s Day Collection – These gift boxes are filled with premium chocolate confections, which are handcrafted in Alberta with Rainforest Alliance Certified™ sustainable and fair trade cocoa and cocoa butter. Plus, Cococo supports community initiatives, following their values of “cocoa, communities, and confections.”

East Van Bees Neighborhood Honey – Locally made in Vancouver using sustainably-extracted, chemical-free, raw, urban, multi-floral honey from bees kept ethically and in a sustainable setting. Each of these two jars is hand poured. Check out their Instagram for conservation tips.

Kozlik’s Canadian Mustard – Find a mustard that perfectly suits your father figure’s tastes with this Canadian-made, locally sourced, all-natural condiment that is handmade in small batches and comes in a variety of spicy, sweet, and savoury flavours.

Image: Salt Spring Coffee

Salt Spring Coffee – Give the dad in your life a cup of goodness with Salt Spring Coffee’s 100% certified organic, shade-grown, fair trade coffee. With their Coffee Bag Recycling Program and goal of becoming zero waste by 2026, dad’s sure to get a boost of both energy and purpose with every sip.

Sriracha Revolver – Indigenous- and woman-owned, these sauces come in a range of unique flavour combinations, are handmade in small batches in Vancouver, and use all-natural ingredients with no added colour or preservatives. The purpose-driven father in your life may especially enjoy the Habanero Hot Sauce, as a donation is given to organizations supporting the Indigenous community for every batch made.

Personal Care

Help your father figure get some much needed rest, relaxation, and recovery with these eco-friendly gift ideas.

Attitude Mineral Face Sunscreen Stick SPF 30 – This unscented, reef-friendly, vegan sunscreen stick comes in plastic-free, biodegradable packaging. Plus, Attitude is on a mission to decrease their energy footprint and has planted over 1.5 million trees since 2020.

Bamboo Switch Safety Razor – Made from sustainable and ethically-sourced bamboo, this razor comes in plastic-free and recyclable packaging. Plus, all shipping materials are biodegradable and 5% of the company’s profits go to Sea Shepherd. Now that’s a clean shave.

Marseille’s Remedy Thieves Balm – Look out for dad’s health with this all-natural balm that’s made with a Canadian beeswax base, good for reducing inflammation, treating bug bites, easing bruises, and even cleaning hands. Handmade in small-batches and chemical-free.

Old Soul Soap Company Muscle Rub – This all-natural, ethical, and sustainable muscle rub is a great way to show you care both about your father figure’s health and the planet.

Image: Rocky Mountain Soap Co

Peregrine Supply Co. Beard Box Care Package – These all-natural and safe beard care sets come with face and beard soap, beard oil, and a tin of beard balm. Peregrine Supply follows the Guardian Model and has strict sustainability and responsibility standards, so it’s a great sustainable gift idea for any eco-minded father figure.

Rocky Mountain Soap Co. Foot Butter – Keep dad on his feet with this GMO-free, Canadian-made, cruelty-free, 100% natural and 71% organic foot butter.

Yukon Soaps Yukon Man Trio – These soaps, handcrafted by Indigenous-owned and -operated company Yukon Soaps, are sustainably sourced, all-natural, and come in eco-friendly packaging, making this collection of three scents a great choice for the father figure in your life.

Home & Decor 

Enhance dad’s purpose-driven routine with these zero-waste gift ideas that will make any home greener.

ChopValue Zero Waste Kit – ChopValue transforms chopsticks into eco-friendly items. Their Zero Waste Chopstick Kit is made from 500 recycled chopsticks and is loaded with zero waste goodies. Plus, the shipping is carbon neutral. The kit contains a cheese board, two coasters, two keychains, two bamboo chopsticks, two bamboo toothbrushes, two stainless steel straws, and two straw cleaners.

Coffee Sock Reusable Coffee Filter – Coffee is delicious, but unfortunately coffee filters generate a lot of waste. The coffee sock helps solve this problem. Handmade from 100% USDA Certified organic cotton, this two pack of filters is made to last and will enhance the flavour of dad’s coffee. Each sock is expected to last around a year and replaces 4–12 boxes of paper filters per year.

Image: Flowerink

Deer Dad Plantable Card – Express your appreciation for the father in your life with this meaningful, plantable card, embedded with wildflower seeds. It even comes in an envelope made from sugarcane residue.

Eighteen Hundreds Candle Co. Candles – These eco-friendly candles have a lot of personality. Handcrafted in Gastown, Vancouver, each candle is made of North American grown soy wax, natural cotton wicks, phthalate-free fragrances, pure essential oils, and comes in reusable vessels. Plus, every candle sold online helps benefit a local charity.

WallyGrow Eco Wall Planters – These 100% leak-proof wall planters are durable and made in North America from 100% recycled plastic. Thanks to these planters, WallyGrow has diverted 10+ million plastic bottles from landfills since their inception in 2007.

Clothing & Apparel

Weave more purpose into dad’s wardrobe with these eco-friendly gifts.

Goodee x KOTN The Goodee Hoodie – From Black-owned B-Corp Goodee, in partnership with Kotn, comes this cozy hoodie made from sustainably sourced Egyptian cotton. This hoodie also supports a number of causes, including community engagement, corporate reporting, natural materials, and water conservancy. 

Kotn Spring/Summer 2023 Collection – Kotn is a certified B Corp with the fourth-highest B Impact Score of apparel brands in North America. Not only is the spring/summer collection made from sustainable Egyptian cotton and biodegradable fibres, each order helps with job creation, poverty alleviation, and sustainable growth for the communities they source from and are a part of.

Image: Province of Canada

Province of Canada Sweatpants – Forget fast fashion. Find your father figure the perfect pair of comfortable sweatpants, socks, and hats curated for dads, made in Canada and shipped in certified compostable packaging. Plus, the majority of their cotton is knitted locally and sustainably grown and organic.

Vessi Waterproof Shoes – These waterproof shoes from Vancouver-based, Asian-owned brand Vessi are made from vegan materials. The brand also partners with factories that share their sustainability values and goals to reduce waste and energy. Plus, their packaging is 100% recyclable.

Bonding Time

One of the greatest gifts you can give this Father’s Day is spending time with the dad in your life. There are a lot of zero-waste ways to spend time together, such as having a sustainable barbeque using fresh, organic, and locally-sourced foods; making a dessert together that uses ethically-sourced and sustainable ingredients, like EMKAO cocoa beans; going on an eco-friendly trip; or engaging directly in a planet-saving activity, such as litter clean up in the park or at the beach. 

Giftwrap Your Messaging with Sparx

Engaging in purpose-driven efforts to make the world better? The experts at Sparx can help package up your message and deliver it to your audience. Contact us for a free marketing consultation.

Categories
Purpose-Driven Marketing Tips

Sparx’s Circular Economy Marketing Advice Masterpost

If we want to make the world better, we need to transition to the circular economy.

Sparx is determined to help amplify the good being done by purpose-driven organizations like yours — we even have our own 3Ps of Sustainability Practices (Philosophy, Possibility, and Profitability) which we use to approach marketing in the circular economy space. As such, we’ve written articles over the years to help changemakers share their sustainability stories, educate individuals about the circular economy, and expand their reach to a wider audience. 

We’ve compiled this masterpost to share advice and highlights from several of our circular economy articles and to provide quick and easy access to each blog post. Keep scrolling for tips you can start using right away! 

Table of Contents

  1. Overcome Challenges Unique to Sustainable Marketing
  2. Avoid the Appearance of Greenwashing Your Brand
  3. Reframe Consumers as Investors
  4. Help Your Audience Rethink Waste
  5. Use Storytelling

Overcome Challenges Unique to Sustainable Marketing

When it comes to convincing people to choose your company, you may face specialized marketing challenges as a purpose-driven organization. 

Here are some ways to overcome these challenges:

  • Communicate Your Value to Customers: Include an “About” page on your website that showcases your backstory, goals, and impacts. Periodically share this page and related content on your social media platforms, emails, and advertisements to educate new customers and remind existing customers of the impact of your good work.
  • Rise to the Challenge of Meeting Higher Customer Expectations: Ensure your marketing-adjacent user experiences, such as your website and your customer service channels, are solid and easy to use, so customer satisfaction is not only met, but exceeded. 
  • Stand Out From the Competition: Focus on what makes your company unique – and get specific. Communicate these differences, and their impacts, through your marketing efforts. Make sure you have a distinct visual identity (i.e. logo, fonts, imagery, and colour palette), and tone of voice that fits with your values and resonates with customers. Keeping up with trends can also ensure that you’re also keeping up with (or getting ahead of) the competition. 

Read more: Challenges That Are Unique to Sustainable Marketing and How to Overcome Them 

Avoid the Appearance of Greenwashing Your Brand 

There is a growing trend of brands making unsubstantiated green marketing claims, which leads them to be under scrutiny for false or misleading information, known as greenwashing. This can lead businesses to lose money and customers, receive negative reviews, and even be the target for class-action lawsuits.  

To avoid being misconstrued as greenwashing, you can: 

  • Get Your Business Tested and Certified: Before you go to market with your green product, it’s advised to get your product certified. CSA Group is a Canadian standards organization “dedicated to safety, social good and sustainability” that can evaluate your product and give you a sustainability mark. 
  • Communicate Your Sustainable Efforts to Customers: Communicate your sustainable efforts in an accessible, honest, and repetitive way for your customers and stakeholders. 

Read more: How to Avoid Greenwashing Your Brand 

Reframe Consumers as Investors

In order to empower consumers and businesses to choose purpose-driven products and services over the “default option,” brands need to provide resources that will educate consumers about true cost. Once made aware of this information, perceived value will begin to shift and purchasers will be equipped to decide if a brand’s impact is really worth their investment.

  • Explain Return on Investment: Consider treating customers more like investors. Investors want to feel that the reward is greater than the risk, they want to see tangible impact, and they want to know they can trust your brand. Also, by reframing customers as investors, the end game for companies and brands shifts to ensure they’ve considered how their customers can feel invested in seeing the brand they support thrive. 
  • Draw Lessons from Luxury Brands: Consumers of luxury goods spend their money because it allows them to make a statement about the vision they want to project. If purpose-driven brands follow this example and clearly communicate why their products or services are worth the premium price, it will encourage customers to invest. 
  • Report Your Impact: Whether you use social media, press releases, e-mail newsletters or other documentation, your steps to live out your vision can’t be taken in secret. They have to be a part of your communications flow, ingrained into your online presence, and something your audience can easily access through your website. Seventh Generation, for example, publicly presents their Climate Impact Report
  • Build Trust with Third-Party Recognition: Certifications such as 1% for the Planet, along with other recognitions such as third-party partnerships, programs, initiatives, and event participation all indicate to your customers that they can trust they will have a real impact when they invest in your brand’s goods and services.

Read more: Mind the Value-Action Gap: How Reframing Consumers as Investors Can Improve Marketing Results for Purpose-Driven Brands  

Help Your Audience Rethink Waste

Sparx attended the Zero Waste Conference 2022, which got us inspired about building a waste-free future.

One of the most inspiring moments of the conference was when Katie Treggiden presented her closing remarks on rethinking and recategorizing waste. By redrawing our mental model of the idea of “waste” from something that should be discarded into something that has value, we can rethink all points along a production sequence to move towards circularity. 

By starting with the end in mind and recognizing that what we view as disruption is actually going back to the way we used to do things (i.e before mass production methods became the norm), we can start making tangible progress. Somewhat poetically, we have to go back to where we came from in order to truly move forward. 

Another important piece of advice given by Treggiden was that we are all capable of sustainably effecting change, and the best way to do that is to find the intersection of what we’re good at, what the world needs, and what we love doing – a piece of wisdom that is very close to the Japanese concept of ikigai

  • Marketing the Circular Economy: We heard it in the words of Shane Koyczan that “stories burn lessons into our memories, they become how we remember.” These words resonate with our view that storytelling and marketing will be essential to moving hearts and minds to get on board with embracing the circular economy.  

Read more: Zero Waste Conference 2022 Recap: Inspiring a Flood of Change 

Use Storytelling

Storytelling will help you better engage, inspire, and lead your audience on the long journey to the day when the circular economy just becomes “the economy.” 

  • Know Your Target Market Audience(s): Break down your audiences into primary and secondary groups through segmentation. It’s important that you get specific with your various audiences to understand who will have the most impact, and, therefore, who you should be reaching and creating resonance with. Depending on what sector you’re in within the circular economy space there may be unique audiences you’ll want to target.
  • Determine Your Current Challenges: What are the current challenges/problems your organization is facing that marketing/communications could help overcome? Knowing these challenges can help you focus on a story that would appeal to your target audience and cause them to perform a desired action. 
  • Use Storytelling to Reach Your Impact Goals: Storytelling allows you to activate the imagination of your audience, which can help you stand out from the noise, establish a deep connection, and ultimately get their buy-in.

Here are some tips for effective storytelling:

  • Establish a brand voice if you don’t have one
  • Choose a clear, concise message
  • Include personal anecdotes when appropriate
  • Look to others for inspiration. For example, check out Warby Parker’s Our Story page 

Read more: Why and How Circular Economy Companies in Canada Should Use Storytelling

Communicate Your Circular Economy Impact

Looking for marketing services to share your circular economy story or give a specific project a boost? The experts at Sparx would love to help amplify your efforts. Contact us for a free consultation