Month: October 2022

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Events Impact Inspiration & Initiatives Work Life & Culture

Brand Battle For Good 2022 Recap: Uniting to Fight Social Isolation

In Vancouver, social isolation is a silent epidemic. While already known as a city where it’s difficult to make friends, the pandemic, a lack of equity and inclusion, and financial issues have only made things worse. 

When Sparx discovered that Brand Battle for Good (BBFG) 2022 was uniting local brands across Vancouver to fight social isolation, we had to step into the ring. After all, we’re always searching for new ways to make the world better.

It was a thrilling battle, indeed! Check out what we learned and our key takeaways from this exciting, impact-focused melee.

Uniting to Tackle Social Isolation

Over the course of two days, Sparx joined forces with a diverse team (known as “The Disruptors”) at BBFG to ideate tangible ways to fight social isolation. Together, we attended and participated in seminars and team breakouts to expand our understanding of social isolation and combine our unique perspectives to workshop possible solutions. 

During the workshop portion, we learned that issues related to social isolation are even more varied and urgent than we ever realized. Different personas have different requirements to solve social isolation, which means finding a solution that can help everyone is extremely difficult. 

Stigma, income inequality, and other barriers prevent people from gaining a sense of connectedness and belonging. This is a serious concern, as the extent to which a person can meet their basic needs, cultivate friendships, and secure a sense of place within a community is also associated with their vulnerability to mental illness. 

We know how painful feeling isolated can be. Like many businesses, when the pandemic hit, we closed our downtown offices. While switching to operating remotely has allowed us to continue our work and hire talented people who may not have applied otherwise, we also acknowledge that remote work has contributed to the social isolation of our team. We’re constantly seeking ways to make our team feel more connected, but it’s an on-going effort. 

While our story may have a happy ending in sight, many of our friends and family members are still far away from theirs. And knowing that so many people in Vancouver are being damaged by the impacts of social isolation has made us even more determined to fight.

Combatting Isolation through Storytelling 

Sparx has always believed that storytelling is powerful, and BBFG drove this point home. There were a number of inspirational and impactful stories shared by special guests at the in-person portion of the event. 

For example, Carlos Norcia shared a personal story about social isolation and depression in Vancouver.

Chaandani Khan talked about how she experienced social isolation after concussion brain surgery and how her health condition impacted her ability to connect with others.

Indigenous hoop dancer, Eli Gosselin-Rattlesnake shared his culture’s history and performed a ceremonial healing dance.

And Genesa Greening from Vancity taught us that community is a verb, an action, that “we become connected when we get to share our stories,” and how we all need to “find a place to tell our story.”

Pitches were also presented through storytelling, which proved effective in communicating fresh perspectives on the issue and highlighting the ways each solution could help.

Reflections from the Ring 

We have a lot to think about after participating in the Brand Battle for Good hackathon.

Through our experience, we came to realize that while important to dream big, issues like social isolation are complex. Even if you cannot help everyone, helping just one person is worthwhile. 

We also learned the importance of keeping things simple. Low-tech, low-cost, accessible solutions are the key to reaching people and overcoming social isolation and other pressing concerns. After all, good solutions may already exist, but the people who need them aren’t necessarily able to access them.

While we noted that this year all the finalists were from teams composed only of individuals from their respective companies, we were exceptionally fortunate to have been on a team that included people we wouldn’t have otherwise met. Reflecting on this, we realize that getting to meet new people means venturing beyond our “comfort zone” – something that is at the heart of tackling social isolation.

And, even though our pitch didn’t “win,” the day was a win for those who are suffering from social isolation. It was a victorious day for all of the participants who contributed their collective creative efforts in order to address a problem that hits close to home for all. 

Finally, we would be remiss if we didn’t mention how exceptionally well organized and supported the event was. It was a true testament to the strong leadership of the founders and showcased how the Brand Battle For Good can harness talented individuals and brands to collaborate – and even compete – to make positive change. Congratulations to the winning concept, Hello Yello, and a sincere thank you to all of the volunteers who worked tirelessly and with such passion to bring a wonderful event to life. We look forward to seeing what happens at the next round, next year! 

Team up with Sparx 

Do you want to join the fight for better? Check out Make the World Better Magazine to find out more about organizations making real change, and reach out to us. We’d love to work together to make a positive impact both locally and globally.

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Make The World Better Magazine

Susgrainable: Fighting Food Waste with Fibre

From pilsners to stouts, lagers to fruity milkshake IPAs, craft beer has taken over the hearts of beer drinkers around the world. The downside? Spent grain waste. The silver lining? Spent grain can be made into raw ingredients so good you’d barley beer-lieve these grains also made your pint (okay, we’ll cool it on the puns now).

Susgrainable is leading the charge here in Canada, using spent grains from craft brewers for their own line of delicious, fibre-rich raw ingredients. We spoke with Marc Wandler, CEO, about this start-up’s fascinating journey, from classroom to grocery shelves. 

Marc (left) and Clinton (right) at their very first retailer CHFA tradeshow. Turns out, retailers were very interested in what Susgrainable is up to. This event signalled to the Susgrainable team that the upcycling facility was going to be needed sooner rather than later!

Tell us about Susgrainable’s mission.

Susgrainable Health Foods rescues spent grains from craft brewers to create nutritious, delicious, and easy-to-make flours and baking mixes. Susgrainable is on a mission to rescue the over 450,000 tons of brewers’ spent grain produced by craft breweries in Canada daily – doing our part to decrease the staggering 58% of wasted food. 

Our mission is to also promote the discussion around consuming enough fibre. Spent grain is primarily composed of fibre and protein, with the sugars being used for the beer itself. Most Canadians aren’t even getting 50% of their daily fibre intake; one Susgrainable cookie can help you get 25% of your daily fibre while fighting food waste at the same time!

What inspired you/your founders to start your organization?

Our story began during my time as an MBA student at the University of British Columbia’s Sauder School of Business. During one of my classes, we were tasked with identifying a problem and creating a possible business solution for the problem, and a colleague who came from Vancouver’s craft beer industry mentioned the issue breweries were having with disposing of the spent grain byproduct. With my background in health promotion, I realized this byproduct is exactly what Canadians needed more of in their diets. 

After the class project ended, I carried the business forward with friend and business partner, Clinton Bishop. Clinton was raised on a farm that grew barley (not to mention he’s a beer lover), so he was motivated by the idea of using much more of the grain. 

Susgrainable’s Chocolate Chip Cookie Mix was a finalist in the BC Food & Beverage Product of the Year Awards, pictured alongside the trophy and eventual winner. Both products make for a great healthy kids snack!

What were some of the challenges you/your founders encountered?

At first, people we talked to were skeptical about us taking on something so innovative. However, once people tried the product, they started believing we were onto something after all. Another challenge is building awareness on a bootstrapped budget and raising capital as first-time founders. 

By far, however, the biggest challenge has been COVID-19. We had to completely pivot the business and accelerate our timelines on some of the tasks we had for the future. This came with a lot of risk and uncertainty. We often joke that we aren’t technically first-time founders, as we have pretty much bootstrapped two businesses due to COVID-related market flipping causing us to rebuild from scratch. 

What do you consider to be Susgrainable’s biggest success?

This might be a toss-up between our Kickstarter campaign and our first-ever tradeshow, CHFA West run by the Canadian Health Food Association. Despite having some serious things go wrong operationally behind the scenes, we were able to pull things off just in time. The excitement both events generated was tremendous. 

What makes Susgrainable unique?

While our signature Upcycled Barley Flour is a unique ingredient, our circular economy approach to building our business is unique as well. We are disrupting the way to do business within the food industry in more ways than one. The sum of all parts when it comes to how we do business and live our values is Susgrainable’s secret sauce. 

One Susgrainable cookie can help you get 25% of your daily fibre while fighting food waste at the same time.

How do you feel your organization makes the world better?

Susgrainable is making the world better by fighting food waste, tackling the lack of fibre in the Canadian diet, and creating work opportunities for students.

We like to say our primary focus is on creating impact with positive financial impact being the byproduct of this work – most traditional for-profit businesses focus on creating financial returns first with impact as a secondary focus. We believe flipping the hierarchy of these two goals is the future of successful, sustainable businesses.

Tell us about Susgrainable’s goals.

Currently, our biggest goal is to launch British Columbia’s first-ever dedicated upcycling facility. This will increase our capacity to rescue grains from 10,000 kg/year to up to 5 million kg/year. With the facility, we can then be in a better position to partner with other food businesses and retailers to innovate on different products and make Upcycled Barley Flour a more known and common ingredient. 

A secondary goal we have is to work more closely with a few key retailers to grow awareness about Susgrainable’s mission and products.

Clinton (left) and Marc (right) learning about the spent grain and distilling process at a potential upcycling facility partner.

Are there any upcoming initiatives or projects you’d like to share?

The upcycling facility is a big next step and is currently taking up the majority of our time and focus right now. We are currently fundraising to bring this idea to reality.

That being said, customers have increasingly been asking for us to get the product into grocery stores, so we’re excited to announce that we have recently launched into select Safeway, Thrifty Foods, and Nature’s Fare Markets locations in BC!

What do you most want people to know about your organization?

We want people to know that we are there to support them in their journey to live a healthier and more sustainable lifestyle. Upcycled Barley Flour can be a fun ingredient to play with in baking. It has a great story, and you can make some incredible products with it; my favourite is the Banana Bread while Clinton’s is the Pancake and Waffle Mix. The mixes are a great starting point because they are easy enough for kids to bake something up without making too big of a mess. Plus, it makes for a great conversation starter when talking about being mindful of food waste.

How can people help or contribute to Susgrainable’s mission?

The first step is giving our products a try – we’ve got a starter pack on our website, or you can look up where to find the product in-store. After that, sharing Susgrainable’s message with friends and family is a huge bonus. Word-of-mouth marketing is greatly impactful for small businesses. 

We love seeing posts on social media with people enjoying the product; it gives us motivation on those tough days. For those who want to play a bigger part, feel free to reach out and let us know what you have in mind. We are always keen to collaborate when we can. Creativity and collaboration are our jam!

This story was featured in the Make The World Better magazine:

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Events Impact Inspiration & Initiatives Work Life & Culture

Zero Waste Conference 2022 Recap: Inspiring a Flood of Change

In the words of spoken word artist Shane Koyczan, “Change is like the rain, it starts with a single drop.” 

Well, the recent Zero Waste Conference (ZWC), where Koyczan delivered an incredible spoken word performance of Shoulders, felt like a deluge! 

From changing how we view waste to presenting tangible ways companies and consumers can alter business practices, the conference got us inspired about building a waste-free future.

Here’s a recap of the event and key takeaways that won’t stop circling in our thoughts.

Embarking on the Zero Waste Journey Together

At this two-day event, Sparx had the chance to attend panel discussions, learn from guest speakers, network and participate in side events such as the National Zero Waste Council Members Breakfast Forum and a session on Advancing a Circular Economy Strategy for Canada.

There was so much to take in, however it was amazing to see so many people from different backgrounds come together to engage on the topic of zero waste. Not only did the ZWC shed light on the many urgent calls to ensure both nature and communities thrive, it also reminded us that there are many like-minded innovative thinkers who are committed to circularity. 

For us, another big highlight was seeing individuals and organizations featured in Make The World Better magazine share the same stage. Cody Irwin of Sharewares (Issue 1), Sumreen Rattan of Moment Energy (Issue 2), and Jessica Regan of FoodMesh (Issue 3) provided the audience with compelling examples of the impact these entrepreneurs and their respective teams are achieving! 

Facing the Facts

There were a lot of important insights and discussions during the event, which brought the challenges facing our planet into sharper focus. 

Some alarming numbers define the work ahead:

  • 1.3 billion tonnes of food is wasted every year
  • Cities occupy 3% of global land surface, consume 75% of global resources, and produce 60-80% of global greenhouse gas emissions 
  • 65% of consumers want to buy from purposeful brands but only 26% do

As dire as these numbers are, there is hope. We were inspired by many speakers but, in particular from Jenn Harper and Michael Pawlyn, whose presentations reminded us that the solutions to our current problems abound in nature and that work is well underway to shift towards a more circular economy. 

Rethinking Our View of Waste

One of the most inspiring moments of the conference was when Katie Treggiden presented her closing remarks on rethinking and recategorizing waste. By redrawing our mental model of the idea of ‘waste’ from something that should be discarded into something that has value, we can rethink all points along a production sequence to move towards circularity. 

By starting with the end in mind and recognizing that what we view as disruption is actually going back to the way we used to do things (i.e before mass production methods became the norm), we can start making tangible progress to address the problems stated above. Somewhat poetically, we have to go back to where we came from in order to truly move forward. 

Another important piece of advice given by Treggiden was that we are all capable of sustainably effecting change, and the best way to do that is to find the intersection of what we’re good at, what the world needs, and what we love doing – a piece of wisdom that is very close to the Japanese concept of ikigai. 

Marketing the Circular Economy

We heard it in the words of Koyczan that “stories burn lessons into our memories, they become how we remember.” 

These words resonate with our view that storytelling and marketing will be essential to moving hearts and minds to get on board with embracing the circular economy. 

We believe, as the ZWC does, that by amplifying good through providing a platform for changemakers, efforts like Make The World Better magazine can inform others about the work being done to reduce and rethink waste, and in the process inspire a flood of change, one drop at a time. 

Next Steps

Do you want to help build a zero-waste future? Start by reading and sharing the circular economy edition of Make The World Better magazine. Find out more about organizations making real change, and how to support them. 

If you need marketing to reach a broader audience regarding your circular economy-based solution, reach out to us. We’d love to learn more and chat. 

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Make The World Better Magazine

Brands for Better Foundation: Uniting for Impact

With today’s pressing social and environmental issues, there’s no shortage of individuals and brands doing their part to make a difference. Some issues, however, quite literally take a village. Harnessing the power of the collective can amplify existing efforts and fill in the missing pieces necessary to make a lasting change. 

Since 2018, Brands for Better Foundation has been uniting brands across Vancouver to tackle the issues affecting the city. We spoke with Karla Peckett, VP Brand at SOLE/ReCORK and Founder & Executive Director of Brands for Better Foundation, about their fascinating start, big wins, and future projects. 

Brands for Better Foundation, Scot Sustad (left) and Karla Peckett (right)

Tell us about Brands for Better Foundation’s mission.

Brands for Better Foundation is a volunteer-driven not-for-profit organization based in Vancouver, BC that unites brands to tackle pressing environmental and social issues in our community. We do this by developing and hosting inclusive events and initiatives where brands unite, share resources, combine their brilliance, and multiply the effects of their efforts for the local good, turning brand teams into changemakers.

What inspired you to start your organization?

Brands for Better was conceptualized in 2018 at the Outdoor Retailer Expo and Conference by our team at SOLE/ReCORK when we invited sustainable and ethical brands across the show to share lightning talks on their impact efforts. The goal was to amplify the good work of brands that were using their businesses as a force for good, and it drew in quite the crowd! 

Seeing great success through this initiative, our team returned to our home base in Vancouver with an idea to bring Vancouver-based brands together in a similar fashion.

Founded by SOLE/ReCORK executives Karla Peckett and Mike Baker, as well as Digital Hot Sauce and Inbox Booths Founder Scot Sustad, Brands for Better Foundation was established with a clear mission: to bring measurable positive impact to local communities by harnessing the united power of brands and their people. 

In 2018, 35 senior leaders of Vancouver’s biggest brands were invited to a vision lunch to learn about a conference and design thinking pitch competition called the Brand Battle for Good, aimed at tackling local social and environmental issues. What set us apart was our promise of implementation and measurable impact; the winning idea would be brought to life with the help of the Brands for Better founding partners. With volunteers raising their hands, the interest was obvious and immediate.

What were some of the challenges you encountered?

The first Brand Battle for Good, aimed at moving Vancouver toward zero waste, was meant to happen in late 2020 but was postponed a year and reshaped to a virtual event because of COVID-19, thus launching in April 2021. In the interim, our fresh but eager network got together, giving virtual consultations to five local businesses in need on how to pivot in the face of the pandemic.

Virtual meeting tools have proven invaluable but can’t compare to the palpable energy that comes from being in the same room with like-minded folks ready to make positive change. Our next iteration of the Brand Battle for Good will be a hybrid of a virtual conference and in-person hack-a-thon.

Brands for Better Foundation Meet and Greet

What do you consider to be Brands for Better Foundation’s biggest success?

Our inaugural Brand Battle for Good in April 2021 saw brands like Arc’teryx, Lush, Hootsuite, Unbounce, Vancity, Earth’s Own, Happy Planet, and Swany in attendance, alongside founding brands, SOLE, ReCORK, Digital Hot Sauce, and others. 

In the end, the winning concept was EcoMeter, an online resource for finding sustainable restaurants and connecting restaurants with sustainable partners. EcoMeter officially launched in May 2022 with the help of the Brands for Better network.

What makes Brands for Better Foundation unique?

Until now, there really wasn’t an avenue for Vancouver brands to connect and create impact. Brands are looking to give back to the city where they live and work, and our organization offers flexible volunteer and event opportunities to cater to any professional or business. We harness the collective power of brands and their people and direct their focus on pressing issues that are affecting their city.

How do you feel your organization makes the world better?

Social justice and environmental conversations are as loud as ever, but governments can only do so much. Brands and individuals will need to step up to help catalyze change. We’re looking to make it easier and more impactful for brands and professionals to start making a difference locally.

Tell us about Brands for Better Foundation’s goals.

Our number one priority is ensuring sustainability of the Brands for Better initiative. We’re starting to think about funding an organizational structure and how we can fine-tune, so we can not only ensure its success in Vancouver, but activate Brands for Better chapters in other communities beyond. 

If mirroring Brand Battle for Good events started popping up in other major cities throughout the world, imagine the amazing reach it could have.

Behind the scenes at the 2021 Brand Battle for Good Zero Waste virtual event, held in Vancouver

Are there any upcoming initiatives or projects you’d like to share?

With the help of the Brands for Better volunteers, we are thrilled to be launching our second Brand Battle for Good this fall, a two-part hybrid event with a virtual conference on September 28 which will feature close to 35 educational seminars from over 55 local and international subject matter experts, and an in-person strategy hack-a-thon on October 5. With this event, we aim to bring together Vancouver’s top brands and industry pros to come up with the most compelling, creative, and practical solutions to combat social isolation and loneliness in Vancouver.

This interactive event promises a mixture of learning, networking, professional development, and team building, combined with a polished production of storytelling, friendly competition, live art, comedy, music, and a party to finish. Each team is composed of 10 individual or brand team participants and two local undergraduate or master’s students, plus a dedicated volunteer design thinking facilitator to guide them through the event. 

The issue we’re tackling this year is social isolation, a pressing concern in Vancouver which has been exacerbated by the forced isolation of the pandemic. Leveraging the influence and the existing synergy of their internal teams, a brand with an original solution could spark real change that builds a greater sense of belonging in our city. We expect many ideas coming out of this event will have the potential to make a difference for struggling communities.

Behind the scenes, Brands for Better is working on an upcoming initiative called the Spark Factor Project, geared toward youth career development. The Spark Factor’s long-term vision is to be a youth development project aimed at increasing diversity in the workforce by inspiring enthusiasm in youth of diverse backgrounds who traditionally face barriers to inclusion and support their learning and skills-building journey.

The project aims to unite local brands to support Vancouver’s youth on their career journey by offering a behind-the-scenes look at a company through experiential workshops led by leading industry marketers, giving these youth hands-on experience of taking a product from concept to product launch. We are actively onboarding retail brands to get involved. You can apply on our website. 

What do you most want people to know about your organization?

Brands for Better believes that the biggest and most impactful change is created when brands unite their power: resources, ideas, strategies, experience, and people. We connect brands and individuals who want to create positive change with opportunities to tackle pressing environmental and social issues in our shared community. We are a network of people and brands that care. 

How can people help or contribute to Brands for Better Foundation’s mission?

Those interested can contribute by participating in or supporting any of our future events. Send your company’s team of creative thinkers, innovators, and disruptors to a future Brand Battle for Good to learn about and devise solutions for the issues facing our city, donate to our cause to help us continue to offer these incredible opportunities, or reach out and apply as a volunteer! If you’re interested in getting involved with Brands for Better, visit our website at brandsforbetter.ca to get in touch.

This story was featured in the Make The World Better magazine:

Learn about more world-changing individuals and organizations: