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Events Impact Inspiration & Initiatives

20+ Purpose-Driven Events to Attend in October – December, 2023

Looking to find new ways to embrace the circular economy, support Indigenous communities, advocate for mental health, and more? Sparx has compiled a list of purpose-driven events happening this fall, both online and in-person, within Canada and globally, so you can deepen your education, uncover unique perspectives, connect and collaborate with values-aligned professionals, explore innovative strategies, and further your impact. 

Keep scrolling to learn all about purpose-driven conferences and events taking place this October, November, and December. 

October 

Retail Sustainability Conference

Date: October 3

Location: The International Centre, 6900 Airport Rd, Mississauga, Ontario

Description: Hosted by Retail Council Canada, this full-day event seeks to unite and empower retailers and value chain partners by sharing best practices and sector-specific strategies that will help them advance ESG solutions, build resiliency, and increase sustainability.

BC Social Enterprise Summit

Date: October 12

Location: Simon Fraser University (SFU) Harbour Centre, Vancouver, British Columbia

Description: Supported by the Department of Community Economic Development Programs at SFU, this event will dive deeper into subjects identified at last year’s event, including financing and sustainability, procurement and market opportunities, and more. 

Untapped Workplace Inclusion Awards 2023 – 10th Anniversary Celebration

Date: October 13, from 8:00 AM – 2:30 PM PDT

Location: PARQ Vancouver, Vancouver, British Columbia

Description: Celebrate BC’s most diverse and inclusive workplaces at this half-day conference, featuring speakers, panels, breakout sessions, and networking opportunities, culminating with the awards luncheon at noon.

Ocean Global Canada Summit 2023

Date: October 16–19

Location: The Algonquin Resort, St. Andrews by-the-Sea, New Brunswick

Description: Convened by the Ocean Global Canada Lab, this event brings together global leaders and experts at the forefront of the sustainable blue economy to discuss best practices around environmentally responsible, commercially profitable, and socially acceptable outcomes in the ocean economy.

Responsible Investor Canada 2023

Date: October 17–18

Location: Chelsea Hotel, Toronto, Ontario

Description: Join leading banks, pension funds, insurers, and financial regulators to explore what strides are being taken by Canadian institutions on a range of emerging ESG innovations, investment opportunities, and best-in-class strategies.

CCAB Indigenous Women in Leadership (IWIL) Business Forum

Date: October 18

Location: The Westin Bayshore, Vancouver, British Columbia 

Description: This event will honour First Nations, Inuit, and Métis business, political and nationally engaged women whose work has changed the lives of people in their communities and beyond. Enjoy an evening reception featuring entertainment, Indigenous food, networking, and more.

Sustainable Production Forum

Date: October 18

Location: The VIFF Centre, Vancouver, British Columbia

Description: This hybrid purpose-driven event unites sustainability-minded film and television professionals from around the world to collaborate toward accelerating sustainability in the motion picture industry.

2023 Recycling Council of Alberta Circular Economy Conference “There and Back Again: the Journey to Circularity”

Date: October 18–20

Location: The Fairmont Château Lake Louise, Lake Louise, Alberta

Description: At this Lord of the Rings-themed sustainability event, enjoy educational sessions, a keynote from Jenn Harper (Founder of Cheekbone Beauty), exhibits, lightning talks, workshops, environmental tours and nature walks, and more.

SOCAP23

Date: October 23–25

Location: Yerba Buena Center for the Arts (YBCA), San Francisco, California

Description: This event convenes the ecosystem of impact to strategize ways to drive urgent change for people and planet, as encompassed within the theme of “Facing Urgency: Impact at the Speed of Trust.”

CAMSC Supplier Knowledge Xchange

Date: October 25, from 1:00 PM – 2:00 PM EDT

Location: Online

Description: More details to be released on CAMSC’s website.

Accommodating Mental Health in Remote Work

Date: October 26, from 9:00 AM – 10:00 AM PDT

Location: Online

Description: In this webinar, learn ways to support, prioritize and accommodate your mental health, and the mental health of your employees, while working from home.

November 

2023 Zero Waste Conference

Date: November 1–2

Location: Vancouver Convention Centre East, Vancouver, British Columbia

Description: The annual Zero Waste Conference is back with a jam-packed agenda to inspire a new generation of changemakers ready to shape the future of sustainability. This year’s theme is “Climate Action Through Circularity” and will include keynotes, engaging interactive workshops, and illuminating innovator spotlights. 

Scaling Up 2023 – The Future is Now – Canada’s BioEconomy Conference

Date: November 6–8

Location: Fairmont Château Laurier, Ottawa, Ontario

Description: Learn about the latest innovations and trends in bio-based industries and connect with experts and peers in the space at this conference, now in its eighth year.

Purpose Conference

Date: November 8–9

Location: Carriageworks, located on Gadigal Land in Sydney, Australia

Description: Join the responsible business revolution in Sydney, Australia this November with over 1,000 delegates driving cutting-edge impact innovation.

Uplift Women’s Business Summit

Date: November 14–15

Location: Victoria Conference Centre, Victoria, British Columbia

Description: This two-day summit aims to empower women in business by providing valuable resources related to financial literacy, investment guidance, and more. Learn from top female leaders, connect with like-minded women, and gain tools to make a positive impact in your career, business, and life.

National Philanthropy Day 2023

Date: November 15, from 11:00 AM – 2:00 PM MST

Location: Edmonton Convention Centre, Edmonton, Alberta

Description: To recognize National Philanthropy Day, this annual, non-competitive awards reception and celebration acknowledges and honours the achievements of individuals, foundations, corporations, fundraising volunteers, and nonprofit organizations who contribute their time, talents, financial support, and other resources to the community and beyond.

Indigenomics on BAY STREET

Date: November 21–23

Location: Westin Harbour Castle, Toronto, Ontario

Description: Hosted by the Indigenomics Institute, this event invites Indigenous Nations, economic development corporations, businesses, organizations, educational institutions, governments, and investment and pension firms to gather and activate the financial architecture of the $100 billion Indigenous economies, with a variety of sessions covering topics like Indigenous leadership spaces in ESGI and the Indigenous clean energy revolution. 

December 

Virtual Speed Networking for Purpose Driven Businesses

Date: December 4, from 2:00 PM – 3:00 PM GMT

Location: Online

Description: Connect with like-minded business owners who care about their social and environmental impact and help your businesses grow and create positive systemic change during this hour-long session, where you’ll be placed in one-to-one breakout sessions to meet five new business contacts.

Technology and Indigenous Development Summit

Date: December 5–6

Location: Metro Toronto Convention Centre, Toronto, Ontario

Description: This first-of-its-kind gathering invites Canada’s innovative tech sector to meet Indigenous leadership from coast-to-coast with a goal to address the unique challenges that remote First Nations face and innovative solutions currently being developed to address them.

Surrey Guildford – Resilient Women In Business Networking

Date: December 7, from 9:30 AM – 11:30 AM PST

Location: Ricky’s All Day Grill, Surrey, British Columbia

Description: Recurring on the first Thursday of every month, this networking event is all about supporting women with their business, regardless of level. After an educational session, attendees will participate in a group session to assist each other personally and professionally.

16 Days of Activism against Gender-Based Violence

Date: December 8, from 5:00 PM – 9:30 PM EST

Location: Metro Hall, Toronto, Ontario

Description: In recognition of 16 Days of Activism Against Gender-Based Violence, held between November 25 and December 10, this event combines networking, inspirational speeches, and interactive activities to support Immigrant Women In Business’s mission to unite women to be change agents in the world.

10C December Member Meet-Up

Date: December 14, from 3:00 PM – 5:00 PM EST

Location: 10C Shared Space, Guelph, Ontario

Description: At this monthly event hosted by 10C Shared Space (10C), a hub for community activators and changemakers in Guelph, members will have the opportunity to connect with like-minded professionals, expand their network, and learn new skills.

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Make The World Better Magazine

A Full Circle Movement: Make The World Better Magazine Issue 3 Sneak Peek

You care about your organization’s waste footprint. Perhaps you’ve reduced packaging, offered transit passes to employees, or implemented initiatives to eliminate take-out coffee cups. But what’s even better than reducing waste? Having zero waste in the first place. 

Individuals and organizations are “circling” back on the circular economy, a game-changing model of production and consumption that is newly entering the mainstream – and Sparx has curated some of these incredible stories to spark inspiration.  

As a purpose-driven marketing agency, everything we do is driven by our mission to make the world better. That’s why we created Make The World Better Magazine: to start conversations and ignite positive change. 

Make the World Better Magazine: A Publication to Amplify Good

Make the World Better (MTWB) Magazine amplifies good by sharing the stories of individuals and organizations making impactful differences in their communities. 

In our first issue of MTWB Magazine, we showcased a wide range of amazing organizations dedicated to “better.” And in our second issue, we looked at how regenerative agriculture can improve the world. 

Now, in our third issue, we’ve set our focus on the circular economy and will be featuring circular economy organizations in Canada and worldwide who are running circles around those slow to adapt. 

Sneak Peek of the Circular Economy Issue of Make The World Better Magazine

In our upcoming issue of Make the World Better Magazine, we take a look at 10 circular economy organizations and share their incredible initiatives to help locals eat more sustainably, unite changemakers, cultivate the next generation of conservationists, reduce and reuse waste, and accelerate Canada’s transition to a circular economy:

Be the First to Access Make The World Better Magazine: the Circular Economy Issue

The third issue of Make the World Better Magazine is coming soon! We can hardly wait to share it with you. In the meantime, you can learn more about impact-driven efforts by reading our previous issues. And if the game-changing circular economy won’t stop circling your thoughts, you can subscribe to get notifications to be updated when the next MTWB magazine is published:

Check out the previous issues of Make The World Better magazine:

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Impact Inspiration & Initiatives Sustainability Tips

Innovation in Textile Circularity: 5 Changemakers Share Their Insights

With over 100 billion garments produced yearly and textile waste piling up in landfills all around the world, a circular economy for textiles is something we desperately need. 

This is one thread we cannot afford to lose. And so, we wove our way to Explore Circularity Day 2026, hosted by the Recycling Council of Alberta, on March 18–19 at the Calgary Zoo. While there, we learned a lot from inspiring changemakers sewing a new pattern for textiles through innovative circular solutions.

Much to our excitement, we had the honour of connecting with some of these incredible innovators. Equally as kind as they are knowledgeable, determined, and circularity-minded, they agreed to hold virtual meetings with us and share their stories.

Read on for insights into circular textile innovations, how textile circularity makes the world better, and how everyone can get involved, featuring Alberta Innovates, Goodwill, PLAEX and Gear re-Store, and Zylotex.

Some quotations have received minor edits for clarity.

Alberta Innovates

Alberta Innovates is a research and innovation agency that provides funding, advice, connections, applied research, and industrial testing facilities to help accelerate innovations that will benefit Alberta. With a focus on preparing the province for a digital, net-zero future, Alberta Innovates seeks to improve lives for generations to come and has helped support projects in the circular economy space.

Here is what Mehr Nikoo, Program Director – Aerospace, Defense, and Advanced Materials (ADAM) at Alberta Innovates, had to say:

“Alberta Innovates is a crown corporation and our funding comes from a ministry. We report to [the] technology and innovation ministry, and our mandate is to support technology advancement and commercialization. […] The division I’m part of is focused on projects. […] For me it’s about project[s] [that] can come from anywhere, as long as there are impacts to the province. 

“I’m part of the aerospace defence and advanced materials [program]. I’ve been part of a lot of different groups and programs, but it’s been the same type of work about waste reduction and [the] circular economy. When we started looking at textiles, actually, it was in that context, because [it was] mostly the plastic in textile[s] that we were looking at recycling. The other part we have is bioindustry, and then we have also few projects there that are making bio fibres, for example, bio-based fibres.

“I’m a board member also with the RCA. A lot of conversations that I see are really focused on goodwill kind of activities or nonprofit or reuse, things like that, and there’s a lot of value and that’s the first step. But for us, it’s what’s beyond that, and to [what’s needed to] make [a] big impact, usually, is technology, because at the community scale [you need] to be able to use major technologies because the cost economy of scaling things. That is something that we see a lot of. And we don’t have strong textile recycling, but we use a lot of textiles. 

“So what I’m doing is important. Some of my other colleagues might be completely focused on hydrogen or other areas, but I’m part of a waste program. And this is really new, it’s kind of emerging at this point, because we see the trend. There’s a lot of interesting conversation. When you work in different areas, you see very similar trends [even for] something that is new. People start putting different pieces of [the] puzzle together and then come to some solutions.

“A lot of problems are actually very similar when you start something. Just bringing different stakeholders to have a conversation together sometimes is the biggest challenge. And you know, some people think technology is [only] digital technology, but for us it’s beyond that: how technology can be an enabler to bring the cost down or do things better. Like for machine learning, using AI robotics, of course they are useful, but a lot of times also the core technology of advanced recycling or other type[s] of technologies. 

“Because my background is chemical engineering, I always say process engineering is like the part you have to cook, you mix everything. It’s so easy to have some products, you have food and you eat. But how to design that? How much time you need, how much heat, what’s the pressure, what’s the yield of products, that’s what dictates your cost. At the end of the day, everything is about cost and money. Especially the area we are working on. It’s not like natural gas—you have to have natural gas to burn. Nobody has to recycle anything. So it has to be cost competitive. 

“How to optimize your process, your design, have the right value chain in place, make sure your technology is working at the optimum scale. And then [you] also [have to apply this to] different products. If you make revenue only from one out of three and the other two are waste, then it doesn’t make sense. These are the kinds of details that we have to sort out.

“[In addressing these challenges], there is no failure. You always learn what works, what doesn’t work. […] I wouldn’t even call them failures because it’s research. It’s learning; that’s basically the exploration that you do.

“Having an environment that demands sustainability—[with] demand[s] from customers or big industries, brands [that] want to add to their sustainability report, or regulations [is] what incentivizes these kinds of activities. Still, cost matters. But at least if you have those kinds of incentives, maybe you can justify some of these activities. […] In Alberta, especially with the small province, small population, the climate that we have, cheap energy, a lot of times it’s way more challenging for any kind of cleantech projects or circular economy projects. That’s the reality, [but] there are also opportunities.

“At the end of the day, it’s [about] finding the right partners together, and to open borders. It’s okay if you’re having conversation with someone in Europe or find collaboration potentials, because they are way more advanced in certain areas—why not? We [can] use some of those learnings. I remember there was an interview on the radio two years ago, [where] someone from Germany was advocating for solar heat and PVs, and it was an interview with Alberta. Someone said, ‘But in Alberta it is very expensive.’ And she answered, ‘So we find the solutions, you use them. It’s okay. You use our technologies.’ And it’s okay. We support those. It doesn’t have to be technology that is born in Alberta; even if someone brings an adopted technology to the province, it’s in the context of the province.”

How can people support and connect with your innovation, and help contribute to textiles circularity?

“First we are always open to inquiries [from anyone]. I spend a lot of time direct[ing] people, especially from externals. We have been going through some changes, and it might not be that easy to navigate our process—as long as they have an idea. I’ve been asked ‘at what stage [do] we have to engage with our retainer for funding?’ and, for me, it’s as soon as you have an idea, at least to know what we are looking for, and we can share some of those experiences with people from other projects. 

“We give them some points of what to look at, how to design, who’s the best collaborator for them. Sometimes I can even connect them with an industrial end user because that’s what  applied research is about, to put the supply chain together. Who’s going to pay for your technology or product at some point? We only support the research part. But down the road when you move into commercialization, who’s going to support it? 

“We get a lot of inquiries, a lot of people know us. We have a strong network. Sometimes we also connect them to different industries. Some people come to me not for funding, just for connections.


“I always say, do not think that you have to design your project to get funding. That’s not the goal. You have to design your project for success. If you can get funding to support your success, that’s the best. […] Money is not the only solution, because there are so many other things that can happen. Even if you have all the money, you might not be able to move forward. Thinking about all of that, all different perspectives and understanding the challenges, it’s a big part [of innovating for textile circularity], especially at the beginning. Then you prepare yourself for what’s down the road.”

Goodwill Industries of Alberta

Goodwill Industries of Alberta is a non-profit social enterprise focused on people, purpose, and planet. Its thrift stores, outlets, and donation centres support an ecosystem of reuse, make clothing and goods accessible, and provide meaningful employment to individuals with disabilities or other employment barriers. 

We spoke with Mortimer Capriles, Director, Sustainability and Innovation, and Doug Roxburgh, Director of Brand Marketing at Goodwill Industries of Alberta. Here’s what they had to say:

Mortimer Capriles: “In Alberta, Goodwill is a leader when it comes to the reuse of textiles. We have our traditional thrift stores where we sell items. It’s a five-week rotation system. Two weeks full price, then the last three weeks, 50% off. If they don’t sell in the three different stores, then we have the outlet stores. And in the outlets, we sell textiles. Doesn’t matter the brand, doesn’t matter how they are, we sell them at a really low price. […] We don’t charge GST because we’re a non-profit registered charity and we sell only used items. It’s a really affordable price for clothing, and that’s an amazing way to keep textiles in the local economy.

“The community is embracing this concept. They’re buying more and more from the outlets, and that’s helping fuel the mission, that’s helping fuel sustainability. But at the same time, we’re helping the community to get access to clothes at a really affordable price in a time where everything in Canada is more expensive than ever before. 

“The items that don’t sell in the outlet, we have been trying to keep in the reuse economy as much as we can. That means we are now providing clothes to hospitals in Edmonton and Calgary for people in [a] situation of homelessness [… and] to different partners in the community, […] to some vintage stores and other thrift stores in BC and Alberta.

“Items that we didn’t use in that aspect of the operation go to what we call Goodwill at Work. Goodwill at Work is a team that is fully composed of people with disabilities. […] They get full support from Goodwill with a job coach, a personal coach, and they are in charge of transforming textiles that [didn’t] sell in the outlet [and] were not used by our partnerships, [such as turning] towels into cleaning cloth[s]. We [then] sell [those] in our stores, in car washes, or in Habitat for Humanity stores. They transform t-shirts into rags that we sell to oil shops and mechanics in Alberta. That’s the downcycling aspect of the operation.

“Then we have the upcycling, where these team members sort clothes and use jeans—denim— and transform that into aprons and reusable bags. Beautiful creations, 100% made by people with disabilities in Edmonton and Calgary. […] These are all paid team members, they get benefits, even if they are part-time employees. So this is all about making a positive impact in Alberta from a social perspective as well. [We also] sell the[se creations] in our stores, to municipalities, or organizations that are looking for uniforms or for a corporate gift. We’re selling to different partners in the community or their non-profits. And it’s just an amazing way to keep these textiles out of the landfill.

“When it comes to actual textile-to-textile recycling, we have a partnership with a company called Sixone Labs that is based in Vancouver. We have been providing them with bales of textiles for them to conduct research, to analyze the fabric content of the textiles that we have in Goodwill, [and] at the same time transform those textiles, especially polyester, into plastic pellets that can be used for making new clothes. 

“We also work with Goodwill International conducting a textile fabric audit. […] That was made so we could start working with potential textile recyclers, and we could let them know the type of fabric [that] would get donated the most, to understand the opportunities and challenges we face when it comes to recycling textiles. We’re [also] going to visit a few companies, like textile recyclers in India that are working on textile-to-textile recycling to assess the process they have in place.

“In Edmonton, we have people with disabilities repairing broken furniture. We train them on how to repair furniture. Once they’re deemed independent, we help them to find employment in the community. 

“And we don’t just deal with textiles, that’s just like 50% of the operation. We recycle [crayons], paper, we recycle cardboard, plastics, metal, styrofoam, many other categories. Electronic waste right now is massive. We’re recycling a lot of electronics, appliances, and it all takes place here.”

Doug Roxburgh: “When furniture came in and we had people with disabilities repair the furniture, we had over 11,000 kilograms diverted from landfills just last year with that program. With the denim program, we had over 1,000 kilograms of denim diverted from landfills. So there’s numbers that back up some of the initiatives from an environmental standpoint.”

Mortimer Capriles: “We’re also selling textiles in bulk in the outlet stores so people can access a 1,000-pound bale of textiles for 25 cents per pound. That’s just another way to put more items in the local economy at an accessible price.”

How can people support and connect with your innovation, and help contribute to textiles circularity?

Mortimer Capriles: “The best way for people to support Goodwill is by shopping secondhand, reusing. […] That’s the best way to support the whole circular economy. Reuse should be top of mind for everyone looking to reduce their environmental footprint. Reuse is number one. And at Goodwill, we’re all about reuse, repair, and refurbishment. Shop[ping] secondhand [is] a good way to make a positive impact, not just in the environment, but also in the community.

“The other way is to donate to Goodwill. A lot of people might not be donating textiles right now. Research shows around 70% of textiles in Canada are going to the landfill, not being donated to charities. Around 10% of what is found in the garbage bins in municipalities around Canada is textiles in good shape that could be inserted into the reuse economy. The best way to support Goodwill is by making sure those items, like clothes [and] shoes, [are] donate[d]. 

“We want to partner with more municipalities to make sure we find convenient ways for people in the community to donate. […] The landfills are busy. Landfills are being filled with a lot of stuff that we know would be part of the reuse economy here in Alberta. So that’s the call to donate, to keep the items in reuse, in the local economy, as much as possible.

“In the case of Goodwill of Alberta,  we have a sustainability action plan. We are working with Deloitte to make sure everything related to the supply chain of textiles is done in the most ethical way from an environmental and social perspective. […] And we’re working really hard to make Goodwill as sustainable as possible. […] And we’re fully transparent. We conduct daily waste audits. Right now, [we’re] diverting 87% from the landfill, so 13% of what we get donated [is] going to the landfill. And that’s in the annual report we post online every single year.”

PLAEX Building Systems & Gear re-Store

PLAEX Building Systems™ offers sustainable construction solutions through PLAEX-crete™, made from over 90% recycled waste, and its unique interlocking building system. Operating on a circular economy model, PLAEX aims to develop an innovative ecosystem that combines simple assembly and disassembly with durability, energy savings, and sustainability.

Gear re-Store is a third-party outdoor gear repair company with full North American coverage. Specializing in aftermarket repair, restoration, and Durable Water Repellency (DWR), Gear re-Store is on a mission to reduce the outdoor industry’s environmental impact and keep gear in circulation.

Here’s what Russell McPherson,  VP of Business Development at PLAEX and Founder of Gear re-Store shared with us:

“PLAEX manufactures a product that combines difficult waste streams and makes them into building materials. The key objective of these building materials is to enable the fabrication of low-cost housing. PLAEX is helping to prevent certain hard-to-use waste streams or difficult waste streams from going into the landfill. Sustainability, absolutely. Circularity, absolutely. We calculate that the cost of building the shell of a house could drop by 15–30%. […] One of the key ingredients in the PLAEX building block is what we call waste aggregate—concrete, asphalt, brick, glass—[we] make it into affordable building products. 

“[This can help] remote northern communities where they don’t have access to skilled labour and where they have a housing shortage. Ship the PLAEX bricks up to remote communities and have people actually put together the shell of a house. These bricks basically snap into place. We refer to it as adult Lego. And it’s really that easy. We just tap them into place with a rubber mallet.

“[On the textile side,] I owned a business in the outdoor industry, Gear re-Store. [It] repair[s] outdoor gear like Gore-Tex jackets and polyester [textiles]. So I thought, well, what if we took out some of the plastic from the PLAEX brick and inserted some end-of-life outdoor gear, which is polyester. And so they tested to see whether outdoor gear would return the same properties in the manufacturing process. It did. In fact, it probably actually strengthened the brick because of the fibres involved in the polyesters. So, we know technically we can make a brick that includes end-of-life outdoor gear, which is problematic gear. 

“Some of it is made with nasty chemicals, which take hundreds of years to break down in landfill. There’s legislation that is coming to a jurisdiction near you. It’s already proposed or enacted in Europe [and] California, and it’ll be global before long. It’s EPR legislation that will prohibit outdoor brands from landfilling or incinerating their gear. So, they are looking for a solution. I want to be able to provide it to them. And I thought a rather interesting solution would be to take their end-of-life product, grind it up into the mix of the PLAEX bricks and make bricks that can be then used for affordable housing, if it works.

“Where we’re hung up right now is these nasty chemicals that are in some of that gear that’s currently out there in the marketplace. I will say that the outdoor industry has reacted to environmental pressure, and they are making more responsible gear now that doesn’t include these nasty chemicals. [… But] right now, I need to find a lab that can help me do 100 years of accelerated testing to make sure that the nasty chemicals that are in that gear that get incorporated into a PLAEX brick do not leech into the environment and cause carcinogens for the occupants of the residences that we construct. I think we’re probably going to be okay because the PLAEX brick is actually extraordinarily dense. It’s way more dense than a cinder block. What we need to do is find a lab that can help us simulate 100 years of rainfall exposure and UV exposure. That’s where I’m at today.”

How can people support and connect with your innovation, and help contribute to textiles circularity?

“Gear re-Store is looking to extend the life of outdoor gear. We do it almost exclusively today through repair. If you can fix something rather than throwing it out, you extend the life of gear. You consume fewer of the earth’s resources to build gear that needs to replace the stuff that you threw out. And obviously you’re reducing the impact on the environment [that’s made] by throwing out gear that is still serviceable. It can be repaired. Where Gear re-Store wants to get more involved is in upcycling and downcycling. 

“[For] downcycling, I think our option, if we can make it work, is with PLAEX: grinding up outdoor gear and incorporating it into PLAEX product.

“The upcycling piece is something that we are pursuing as well. We’ve come across some technology that will enable us to economically trim outdoor gear. Remove zippers, buttons, snaps, draw cords, all the hardware that’s used, and all that would be left in the garment would be a bucket full of trim. Basically, you’re left with [maybe] 5% of the gear that would end up in landfill, but it’s all stuff that’s safe to landfill, [it’s not made with harmful chemicals]. Then what we would be left with is the garment pieces. We are hoping to combine this trimming technology with laser cutting of pattern pieces so that we could do economic upcycling, which is making new product out of old product, making handbags, totes, chest slings, that kind of stuff.

“And right now, the barrier to success in doing upcycling is the cost. […] If we can make the front-end of the process, the harvesting of usable panels, if we can take the labour component out of that by automating the process with equipment, we might have a winner. That’s something we’re exploring right now with people who developed that technology to trim and combine that with cutting pattern pieces. If we can cut out the harvesting, we might cut out as much as half of the labour component involved in upcycling. 

“How could people help? […] PLAEX is looking for investment. It’s a startup company, pre-revenue. If somebody  is interested in becoming part of that project, they can go [to] plaex.ca and there’s all kinds of links for people that might be interested in investing in the company. We are also looking for licences. PLAEX develops technology, and their model will be to license that technology globally.

“I think there’s opportunity for two or three operators in Alberta, two to four in BC. So, anybody who’s interested in taking out a PLAEX licence for a certain territory, we’d be happy to talk to them as well. If anyone wants to put together a business where they actually take waste polymers and waste aggregates and combine them into building products, talk to me. […] Aside from that, if anyone knows of a lab that they could connect me to, to do that testing.

“I think we need to prove out the idea, then we’ll be looking for customers, and then we’ll be looking for suppliers as well. We’ll be looking for all kinds of gear to come into us. It’s premature at this stage to invoke that part of the business plan because we still don’t know whether it’s going to work.”

Zylotex

ZyloTex® is creating high-performance, biodegradable fibres out of Canadian-grown hemp, using a closed-loop lyocell process that transforms agricultural waste into a valuable resource. Their mission is to build a local, regenerative textile industry and reduce the world’s reliance on cotton and synthetics.

This is what Lelia Lawson, Founder and CTO of Zylotex, had to say:

“So what Zylotex does is we take agricultural residues, focusing on hemp straw grown for oil seed and food crops, and then we take that straw that is now seen as a waste product, and we convert it through the lyocell process to create fibre that could be used in anything from non-wovens, wipes for example, to even the clothes we wear and everything in between. 

“Lyocell fibres themselves are biodegradable, but they can actually be recycled into new lyocell fibres. And then another waste stream that we’re looking at, which is going to be down the line, is going to be looking at post-consumer cellulosic textiles. So, not only looking at recycling lyocell fibres back into the lyocell process, but looking at other cellulosic textiles like cotton that are currently being landfilled.

“We go through a pulping process. The pulping process breaks it down, and we end up with something that looks like really fancy paper. And then we take that paper, and we dissolve it in an organic solvent that is almost 100% recoverable. I think it’s 99.9% recoverable right now. And we transform it. […] But we can also create different dimensions of this fibre. We could increase the diameter of it to make it stronger and more of a monofilament. So this could be anything from the clothes we wear to nonwoven products like wipes. Think about filtration media, erosion control, landscape materials to even composites, for example, airplane fuselage, panelling, so there’s abundant applications.


“We’re working with Canadian farmers who are growing hemp. We have a joint development agreement with a company called Plantae Technologies, and they procure the straw directly from the farmer.”

How can people support and connect with your innovation, and help contribute to textiles circularity?

“Right now, we are very much a startup company. So we are looking for funding to accelerate our development of pulp for scale up, as well as for fibre development for sampling and future sales. In terms of help or support, it’s really just looking at alternative materials.

“I know we’re part of a community that’s really involved in circularity, that really wants to see sustainable alternatives to the current microplastic problem and our petroleum-based synthetic issue. And if we can help support that side of the story and really drive that—we do need circular options, we do need textiles that don’t contribute to the microplastic problem—then we can actually create a consortium that really believes in these types of materials. That will help to drive that bioeconomy.”

Knitting Inspiration Into Impact

Our heartfelt thanks to everyone who met with us and shared their stories. And thank you to everyone innovating in the circular economy space to stitch a new ending for textiles, protect the planet for generations to come, and make the world better.

Textile circularity is relevant to everyone. Businesses, changemakers, the general population, all of us. Textiles are a part of daily life for everyone, and the work you’re doing can help make all the difference in the world.

Want the world to know about your circular economy solutions? Sparx is here to help you connect with the community, grow your audience, and raise awareness. Contact us today for a free consultation. 

Categories
Impact Inspiration & Initiatives

35+ Circular Economy Standards and Resources for Purpose-Driven Organizations

To build a better world, the circular economy needs to become the new standard of how we think about what we take, make, and waste. So how can we help you achieve this?

We believe that creating the conditions for clarity, collaboration, and courage can accelerate the awareness, adoption, and implementation of the circular economy, both in Canada and on a global scale.

That’s where standards come in. By following innovative standards of practice, applying standardized policy, frameworks, and roadmaps, and drawing inspiration from the changemakers setting new standards for what circularity looks like in action, we can all get aligned on what’s needed to make circularity a reality.

Keep scrolling for resources you can use to guide your organizational, operational, and personal circular economy goals. This collection spans standards and certifications, roadmaps and action plans, policy and regulation, practical toolkits, and real-world case studies — organized by category so you can find what’s most relevant to where your organization is in its circular economy journey.

Resources marked with an asterisk (*) feature changemakers from Circular Economy Magazine.

Circular Economy Standards & Certifications

Whether you’re looking to align your organization with internationally recognized frameworks or certify a product for circularity, these resources define what circular economy standards look like in practice and how to meet them.

ISO 59000 — Circular Economy Standards Series*: This series of international standards helps companies align on circular economy definitions, principles, and product design.

Cradle to Cradle — Cradle to Cradle Certified® Product Standard Document*: Dive into the most recent version of the Cradle to Cradle Certified® Product Standard (Full Scope) to learn how to align your products and packaging with circular economy principles.

Canadian Plastics Pact — The Golden Design Rules for Plastic Packaging Canadian Guidance*: Discover a clear framework that sets out circular design standards for plastic packaging and makes recycling easier. Adapted for the Canadian context and presented by the Canada Plastics Pact.

CSA Group and Circular Innovation Council — Driving a Circular Economy for Plastics: Introducing Canada’s New Plastics Recycling Definition Standard Webinar*: Catch the recording of this collaborative webinar to hear about how Canada’s plastic recycling standard can help support policy making, performance monitoring, and more.

Fashion Takes Action — Circular Economy Standards & Certifications List*: Deepen your knowledge of circular economy standards and certifications with this detailed guide.

British Standards Institute (BSI) — Executive Briefing: BS 8001 – a Guide: Gain insight into the BS 8001 standard for implementing circular economy principles in organizations with this free downloadable brief. The standard can also be purchased from this page.

British Standards Institute (BSI) — Circularity and Standards: Practical Pathways for Business Transformation Blog Article: Explore the role of standards in transforming ambition into scalable circular economy action across multiple sectors.

Forest Stewardship Council — Episode 79: Next stop — Circular Economy in FSC? Legislative Drivers, Principles and How FSC Connects Podcast: Listen to this podcast for a look at circular economy integration in FSC certification, how FSC standards can evolve, and emerging legislation in the industry.

National Institute of Standards and Technology (NIST) — Circular Economy Standards Registry: This centralized, curated tool is designed to help users navigate the complex ecosystem of circular economy standards, so anyone developing standards can find existing standards, committees, and relevant resources to avoid fragmentation and overlap.

World Business Council for Sustainable Development and UN Environment Programme (UNEP)’s One Planet Network — The Global Circularity Protocol for Business Playbook: Explore standardized circular performance and assessment scopes, indicators, and methodologies in this global framework intended to help organizations embed and measure circular economy impacts.

Prism — Circular Economy Standards Term Guide: Brush up on terms and types, challenges and opportunities, analytical frameworks, and more fundamental aspects of circular economy standards.

Roadmaps & Action Plans

Government and multi-stakeholder blueprints that map out the circular economy transition at the city, provincial, national, and global level. These resources show how jurisdictions and coalitions are planning the path forward—and where your organization can plug in.

Circular Innovation Council and Circular Economy Leadership Canada — The Circular Economy Action Plan for Canada*: A tool to unite stakeholders, this framework identifies key enablers and sets out 36 priority actions to help accelerate the circular economy transition.

City of Toronto — Circular Toronto: A 10-Year Circular Economy Road Map*: Participate in Toronto’s circular economy journey with this roadmap, which includes actions, updates, and next steps.

Ville de Montréal — Feuille de route montréalaise en économie circulaire 2024-2030 Guide* (FR): Learn about Montréal‘s circular economy roadmap and data points to document the transition, including its circularity index, carbon footprint, and material footprint. Document is in French. Accompanying webpage available in English.

Ville de Montréal — Plan d’action montréalais en économie circulaire 2025-2027 Guide* (FR): Check out Montréal’s ongoing three-year action plan, made to help accelerate the transition outlined in its circular economy roadmap. Document is in French. Accompanying webpage available in English.

European Forest Institute — Investing in Nature As the True Engine of Our Economy: A 10-point Action Plan for a Circular Bioeconomy of Wellbeing Guide: Discover ten action points for building a circular bioeconomy that centres nature and collective, integrated action on a global scale.

Platform for Accelerating the Circular Economy (PACE) — The Circular Economy Action Agenda: Answer the call to the circular economy transition with this agenda, comprised of five publications exploring objectives, scaling and implementation, and calls to action across crucial focus areas.

Québec Circulaire — On the Road to 2050: Transition to a Circular Economy! Roadmap Podcast (FR): Tune in to this French-language podcast for insights into Québec’s circular economy transition roadmap.

Policy & Regulation

Navigating the regulatory landscape is essential to circular economy implementation. These resources cover policy instruments, extended producer responsibility (EPR) requirements, and legislative frameworks that are shaping how circular practices are governed and enforced.

Ellen MacArthur Foundation — Keep It In Use: Retain Resource Value and Unlock Economic Opportunities Policy Brief*: Unlock circular economy outcomes with these actionable policy instruments, options, and recommendations.

Ellen MacArthur Foundation — Policy Unplugged: Implementing Circular Economy Policy With Joss Blériot Podcast Episode*: Examine the worldwide surge in circular economy strategies, how to align on implementation, and which policy tools to prioritize.

Reverse Logistics Group (RLG) and Reconomy — Packaging Sustainability: The North American Laws You Need to Know Guide*: Navigate circular economy packaging laws and regulatory standards with this guide.

Circular Materials — Producers Guide: This guide helps producers and stewards navigate extended producer responsibility (EPR) registration, reporting, and requirements to meet circular economy packaging standards.

EFS-plastics — How Well-Designed Policy Can Strengthen the Domestic Recycling Industry Blog Article: Learn how well-designed policy can help overcome challenges in the plastics recycling industry, ensuring programs and mandates thrive and circularity can prosper.

European Parliament — How the EU Wants to Achieve a Circular Economy by 2050 Article: Learn about strategies, standards, and certifications proposed across sectors by the EU as part of its Circular Economy Action Plan.

Toolkits & Practical Guides

Ready to put circular principles into practice? These hands-on resources offer step-by-step guidance for circular product design, credible sustainability communication, and avoiding greenwashing — helping you embed circularity into your operations with integrity.

Fashion Takes Action & Canadian Circular Textiles Consortium — Circular Design Toolkit*: Get practical guidance on how to create products that are built to last and meet valuable circular economy standards.

ChopValue — Building Better: How Sustainable Materials Can Help Your Project Achieve LEED Excellence Guide*: Learn about LEED certification and how it can help businesses achieve success while building a greener future.

Creatives for Climate — The Creative Integrity Playbook: Take action with a guide designed to help the creative and communications industries redefine the role of influence in accelerating the circular economy.

Creatives for Climate — The Anti-Greenwash Guide for Agency Leaders: Developed with insights from climate lawyer Jonathan White and global sustainability expert Dr. Victoria Hurth, this guide offers insights and tips into the latest regulatory frameworks and how to avoid greenwashing in circular communication campaigns.

Research, Reports & Case Studies

Data, analysis, and real-world examples that show what’s working in the circular economy—and where the gaps remain. These resources offer evidence to support decision-making and inspiration from organizations putting circular principles into action.

CSA Group — Climate-Smart Circularity: Guiding Decision-Making Through Data-Informed Standard Protocols Report*: Uncover climate-smart circularity pathways through an examination of seven discarded material streams across three Canadian sectors, how to turn this insight into action, and how standards can help.

City of Toronto — Baselining for a Circular Toronto Highlights Summary Document*: Before the roadmap, there was the baseline. In this resource made in collaboration with Circle Economy and the David Suzuki Foundation, see the analysis, indicators for measuring progress, and more that helped inform the creation of the roadmap.

ChopValue — Urban Impact Report*: Find out how ChopValue is making a tangible impact through circular business practices.

KORE Outdoors — 2025 Rehub Report*: Learn how you can help support this repair program that’s advancing circularity in the outdoor industry.

Ten Lives Festivals — Crowd Funding Campaign Overview*: Surpassing its goal by nearly €15,000, this regenerative movement is demonstrating what circular, community-driven events can achieve.

AFNOR Association — Circular Economy and Voluntary Standard Success Stories Report: Draw inspiration from the stories of six organizations following a circular economy and voluntary standard set out by French national standards organization, AFNOR.

UBC Sustainability — Procuring the Circular Economy: A Global Review of Circular Economy Standards and Certification Practices in Procurement Report: Dive into a review of global circular economy standards and uncover six recommendations for applying circular procurement practices in Vancouver.

United Nations Industrial Development Organization (UNIDO) and Chatham House — Global Stocktake of National Circular Economy Roadmaps and Strategies: 2025 Update Report: This study analyzes 99 adopted national circular economy policy frameworks worldwide across 16 sectors and 20 policy fields. The report includes case studies, gaps and opportunities, a hyperlinked circular economy framework list, and more.

Sparx PG’s Resources

Circular Economy Magazine: Discover what’s possible for the circular economy in Canada with the stories of changemakers leading the transition, and learn how you can help contribute to awareness and acceleration through sponsorship and advertising opportunities.

Circular Economy Marketing Masterpost: Help your circular economy initiatives take off with our communications and storytelling advice masterpost.

Amplify Your Circular Economy Storytelling With Sparx

Doing the circular economy work but struggling to tell the story? That’s where we come in. Book a free consultation and let’s turn your circular commitments into content that lands.

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Events

30+ Purpose-Driven Events to Attend in April – June, 2026

Spring is here, and purpose is blossoming. Opportunities to cultivate world-changing solutions are all around us, and a veritable garden of events has sprung up to inspire, ignite change, and help form the connections we need to make impact flourish.

We’ve tracked down more than 30 learning, collaboration, and networking opportunities, both online and in-person, so you can stay engaged, gain fresh insights, and grow your impact.

Keep reading to learn all about the purpose-driven events happening this April, May, and June.

April

Greater Purpose Impact Circle – Calgary

Date: April 1, 2026

Location: Calgary, Alberta

Description: Connect with corporate changemakers, purpose professionals, and social impact leaders for a keynote and conversations focused on using business as a force for good.

Mapping DEIA Metrics in the Workplace: Stories, Data, and Benchmarks That Matter

Date: April 7, 2026

Location: Online

Description: This Canadian Centre for Diversity and Inclusion (CCDI) webinar explores how to map diversity, equity, inclusion, and accessibility metrics in the workplace to drive sustainability and ethical growth.

GreenSHOUTING: Breaking the Silence on Sustainability – A Free Webinar With Creatives for Climate & B Lab

Date: April 8, 2026

Location: Online

Description: Join this urgent discussion about overcoming greenhushing and speaking up on sustainability responsibly.

RemTech East 2026

Date: April 8 – 10, 2026

Location: Ottawa, Ontario

Description: Enjoy two and a half days of networking and technical programming focused on remediation projects that are related to eastern Canada at this event, presented by the Environmental Services Association of Alberta (ESAA) and Ontario Environment Industry Association (ONEIA).

The Shape of Story: Contemporary Indigenous Storytelling

Date: April 11, 2026

Location: Vancouver, British Columbia

Description: Hear from Indigenous storytellers in a dynamic and engaging panel that examines the craft, impact, and responsibility of storytelling.

The Living Systems Summit: From Doughnuts to Deep Roots

Date: April 13 – 15, 2026

Location: Okotoks, Alberta

Description: Learn, reflect, and engage at this summit focused on helping municipalities, businesses, nonprofits, and educators build real, lasting solutions.

Resilience in a New Business Climate: Practical Strategies for B Corps and Other Values-Aligned Businesses

Date: April 14, 2026

Location: Vancouver, British Columbia

Description: Attend this learning event to connect with the Vancouver B Corp and business community over a fireside chat, actionable insights, networking, and a free lunch.

From Risk to Resilience: The Business Case for Community Centered Climate Adaptation

Date: April 14, 2026

Location: Online & In-Person at Vancouver, British Columbia

Description: Join the UN Global Compact Network Canada and West Fraser Timber for a hybrid event featuring research findings, real-world examples, and practical insights from Canadian business sectors on climate resilience projects and community-centred adaptation strategies.

ReMode

Date: April 19, 2026

Location: Toronto, Ontario

Description: Participate in educational programming, hands-on workshops, a circular fashion marketplace, and more at this circular fashion festival, organized by Fashion Takes Action (FTA).

Champions Retreat 2026: Ripples to Waves

Date: April 21 – 23, 2026

Location: Milwaukee, Wisconsin

Description: Gather with B Corp builders around the theme, “Ripples to Waves,” to deepen connections, get aligned on purpose, and transform ideas into action.

JEDDI Seminar: Disability Inclusion at Work

Date: April 24, 2026

Location: Online

Description: Attend this virtual seminar on disability inclusion at work, presented by UBC’s Peter P. Dhillon Centre for Business Ethics.

2026 Water | Earth | Innovation Conference

Date: April 28 – May 1, 2026

Location: Grande Prairie, Alberta

Description: This hybrid conference convenes water and wastewater industry owners, operators, and experts to strengthen community, build skills, and examine a wide range of topics.

Textiles Recycling Expo USA

Date: April 29 – 30, 2026

Location: Charlotte, North Carolina

Description: Gain actionable insights, explore technologies, and meet with the entire fashion, footwear, and textile value chain at this free-to-attend event.

Ten Lives Regenerative Festivals: Genesis

Date: April 30 – May 3, 2026

Location: Cidadelhe, Portugal

Description: Take part in the pilot event for the Ten Lives regenerative festival movement, and enjoy a line-up of speakers, musicians, and cultural activities while actively helping save the land.

May

Greater Purpose Conference West

Date: May 11 – 12, 2026

Location: Vancouver, British Columbia

Description: Unite with business, nonprofit, and social enterprise leaders for two days of purpose-driven programming and meaningful connection.

The 11th Annual GCI Symposium: Minimizing Waste From Lab to Landfill

Date: May 19 – 20, 2026

Location: Montréal, Québec

Description: Learn about green chemistry, advances in chemical processes, and the future of sustainable research practices from leaders in the field.

2026 ORCBC Conference

Date: May 20 – 22, 2026

Location: Kamloops, British Columbia

Description: Gather with outdoor recreation organizations, volunteers, Indigenous partners, land managers, governments, and community leaders to connect, collaborate, and explore wildlife stewardship, reconciliation through recreation, and more.

Passive House Canada Conference 2026

Date: May 25 – 27, 2026

Location: Vancouver, British Columbia

Description: Under the theme, “Thriving Communities, Lasting Value,” dive into green building topics, including resiliency and low-carbon, high-performance sustainable building practices.

Catalyst: Community Finance Summit

Date: May 26 – 29, 2026

Location: Winnipeg, Manitoba

Description: Enhance learning and strengthen connections at this community finance conference, which convenes community finance organizations, funders, investors, community connectors, social purpose organizations, and ecosystem allies.

RCBC 2026: Connecting the Dots

Date: May 27 – 28, 2026

Location: Vancouver, British Columbia

Description: Over two days, gain valuable policy insights, build partnerships, and foster cross-sectoral circular economy solutions. Sparx will be attending!

Spring 2026 PIVOT Conference

Date: May 27 – 28, 2026

Location: Hamilton, Ontario

Description: Explore climate solutions at this conference designed to accelerate climate action through innovation, cross-sectoral collaboration, and community engagement.

SWRC Waste ReForum 2026: Solving the Mystery of the Circular Economy

Date: May 27 – 29, 2026

Location: Saskatoon, Saskatchewan

Description: This conference puts the circular economy under the magnifying glass, examining solutions and insights through keynotes, workshops, and more.

ROI of Why Conference 2026

Date: May 27 – 29, 2026

Location: Omaha, Nebraska

Description: Under the theme “Love Conquers Fear: Together We Rise,” join changemakers and values-driven leaders for a conference focused on using business as a force for good.

June

Toronto Climate Week

Date: June 1 – 7, 2026

Location: Toronto, Ontario

Description: Celebrate Climate Week in Toronto by participating in different sustainability, zero-waste, and circular economy events all week long.

ISO Believe in You! 14001 Fast Fun and Free Bootcamp

Date: June 1, 2026

Location: Toronto, Ontario

Description: Learn all about ISO 14001 EMS in this Toronto Climate Week bootcamp designed to equip small and medium businesses to respond to environmental expectations.

TOCW Flagship Event: Sustainable Finance

Date: June 2, 2026

Location: Toronto, Ontario

Description: Under the theme, “Canada’s Competitive Advantage,” this event will examine climate competitiveness, the integration of sustainability strategies, and implementation barriers.

Sort, Save, Sustain: A Hands‑On Food Rescue & Waste‑Reduction Experience

Date: June 2, 2026

Location: Toronto, Ontario

Description: Make a positive impact at this learning and volunteering experience, and help reduce food waste while addressing food insecurity.

Benevity Live! 2026

Date: June 2 – 4, 2026

Location: Scottsdale, Arizona

Description: Join forces with CSR and social impact leaders for networking sessions, keynotes, workshops, and more at this event organized by Benevity.

Westlake Park Indigenous History Month Planting Event

Date: June 6, 2026

Location: Toronto, Ontario

Description: Celebrate Indigenous History Month by actively engaging in environmental stewardship alongside Anishinaabe Grandmother Vivian Recollet.

Anti-racism and Anti-oppression Practices in Action

Date: June 11, 2026

Location: Online

Description: Tune into this webinar to learn how to apply anti-racism and anti-oppression practices to the workplace, guided by real-life examples.

Trellis Impact 2026

Date: June 23 – 25, 2026

Location: San Francisco, California

Description: Connect with leaders in carbon, energy, circular economy, climate tech, and beyond to share ideas, scale solutions, and build partnerships.

Canadian Waste to Resource Conference

Date: June 23 – 24, 2026

Location: Niagara Falls, Ontario

Description: This event will bring together a diverse range of thought leaders, industry professionals, and policymakers to share insights and solutions to drive the circular economy. Sparx will be attending!

Update Your Calendar

Find all of these events and more at purposedriven.events, our event calendar website.

RSVP for a Free Consultation with Sparx

On a mission to make the world better? Our marketing experts can help make your impact story shine. Let’s talk purpose.

Categories
Impact Inspiration & Initiatives

Moving Forward With Purpose, Hope, and Community: A 2026 Outlook From Purpose Connections Expert Speakers

Today, challenges loom large and hope might seem far away. Yet, despite the troubling conditions that have seemingly intensified since 2026 began, the call to purpose is only growing louder and the purpose-driven community stronger.

In November 2024, we launched our quarterly Purpose Connections webinar series, in collaboration with Tessa Vanderkop, Purpose Advisor, Trainer, and Community Builder, and began drawing connections between experts and like-minded folks across sectors, continents, and backgrounds, building up a community of people determined to do good, not just make a profit.

Since then, we’ve been honoured to have 11 speakers join us to inspire fresh viewpoints, offer unique insights, and motivate new steps in our own purpose-driven journey. 

In the midst of exciting new developments at Sparx, busy schedules, and ever-shifting world events, 2026 has taken off at a frantic pace. While it wasn’t possible to pull together a Q1 session amidst these conditions, we did have the chance to reach out to our amazing guests.

Experts at the intersection of business and purpose, we asked them to share some of their thoughts about the year ahead, as well as any advice they’d like to share for navigating the current milieu.

Read on for inspiration, insights, and perspectives on how to cut through the chaos and lead with purpose in 2026.

Toby Barazzuol, CEO of Eclipse Awards

Toby Barazzuol, CEO of Eclipse Awards and Sustainable Diversity Network Team Member at the David Suzuki Foundation, brought his sustainability, community building, and economic development experience to our “Purpose Pragmatism” session in May 2025.

Here is what Toby had to say in response to our question about what gives him hope for 2026:

“What gives me hope these days is seeing the resurgence of people caring for their neighbours and one another. Folks are reconnecting with community and rediscovering the importance of our social bonds. There is a growing sense of pride about standing together, and that is something that is good for us all.”

Dr. Victoria Hurth, Pracademic

A pracademic for long-term wellbeing for all (sustainability), Dr. Victoria Hurth collaborated with Sparx on the Wellbeing Economy issue of Make The World Better Magazine, and joined us to speak on two of our Purpose Connections sessions: our inaugural session in November 2024, and our most recent, “Beyond Profit – Cutting Through the Chaos to Build a Sustainable World.”

Check out what she had to say about her hopes for 2026 and the advice she would offer business leaders, investors, and clients to help guide them through the chaos:

“I sense that Trump is helping us wake up to what is at stake if we follow even further down the path of ‘Logic 1’ (BAU short-term financial self-interest) as the driver of decision making. We desperately need this shake-up. It will never be easy or painless, but we are not alive yet, as a global community, to what is at stake, and so fail to search for the real alternatives.

“Please read our book, Beyond Profit: Purpose-Driven Leadership for a Wellbeing Economy. I say this not to sell a book but because I genuinely see no real way forward than what is in that book—each of us becoming skilled in purpose governance and applying it at all levels of the systems we influence. It is written to be a guide to leapfrog over the chaos. I hope it helps with that.”

Mike Rowlands, CEO of Junxion Strategy

Mike Rowlands, Co-Founder of the Canadian Purpose Economy Project and Partner & CEO of Junxion Strategy, brought his entrepreneurial, strategic, purpose-driven expertise to our “Purpose Pragmatism” session.

This is what he had to say about his hopes for 2026 and his advice for facing whatever the year has in store:

“What’s giving me hope is the determined momentum we felt building at the end of 2024. On the business front, our clients are starting to invest in the things that they deem to be important as we continue to navigate the US shenanigans—and included in those investments are diligent thinking about social purpose, impact, and sustainability. So the wise businesses are staying the course—despite what the anti-conservation headlines might have us believe.

“Best advice: Stay steady. The skies aren’t falling (yet), and we need to keep looking past the bluff and bluster to the fundamentals beneath. Now is the time to—wisely and carefully—invest in purposeful growth, building organizational reach, capacity, and resilience. Don’t overspend. And don’t take on too much risk. But keep moving forward.”

Ben Renshaw, Executive Coach

Ben Renshaw, a leading speaker, executive coach, leadership advisor, and author who specializes in purpose-driven leadership, shared his insights at our inaugural Purpose Connections session in November 2024.

When asked about his hopes for the year and the advice he has to offer for organizations navigating today’s challenges, this is what he had to say:

“What gives me hope for the coming year is a growing recognition that the old playbooks are no longer sufficient. More leaders are acknowledging uncertainty rather than pretending it doesn’t exist, and that honesty is opening the door to more human, purposeful, and responsible forms of leadership.

“My advice to business leaders, investors, and clients is to anchor themselves in purpose as a source of direction, not aspiration. In chaotic conditions, purpose provides clarity for intent, guides better choices, and reduces unnecessary interference. Leaders who slow down enough to be deliberate, human, and values-led will be far better placed to navigate complexity and create sustainable performance.”

Joanne Norris, Consultant

Joanne Norris, an independent consultant who assists organizations with social finance, social enterprise, and impact investing, and has worked with WeBC and Social Venture Partners Vancouver, spoke on our “Capital & Purpose” session in February 2025.

Here is what she had to say about her hopes for 2026 and the advice she has for tackling ongoing and upcoming challenges:

“What gives me hope for the coming year? The increasing amount of conversations happening in investment and philanthropic circles about the impact of systems, and the power dynamics operating in these systems—who benefits and when, from the structuring and terms in system transactions.

“The power of effective, strategic collaborations continues to grow; more groups across sectors are interested in participating in nontraditional collaborations and partnerships. The power of engaging broader communities of interest in creative ways is at the heart of fruitful collaborations.

“[We’re seeing an] increasing profile of economic reconciliation ecosystem building across Canada, with new organizations (e.g., Fireweed Institute) and funds (e.g., EntrepreNorth, Raven Indigenous Capital Partners) establishing that fit the interests and needs of Indigenous entrepreneurs and economic projects.

“Best advice? In times such as these—chaotic—it’s important to stay connected to the values and motivations that propel us in life and work and stay true. [We] need to be clear on this.

“Times such as these also can instigate thinking differently; what opportunities have you been putting off that could be dusted off and revisited now? What potential collaborators are you not connected to but should be?

“In conversations that may be uncomfortable with team members or clients, be cognizant of judgement in your voice. Seek to understand, be curious and direct and avoid judgement. This approach enables more of a foundation of trust to be established in communications and collaborations.”

Carlota de Paula Coelho, Senior Policy Manager at B Lab

Carlota de Paula Coelho, Senior Policy Manager at B Lab and Member of the Technical Expert Group on EU Sustainability Reporting Standards at EFRAG, brought her expertise in legislation, corporate sustainability, technology, sustainable finance, ethical business, and ESG frameworks to our “Purpose and AI – Transforming the Economy” session in September 2025.

This is what she shared with us when asked about her hopes for the year ahead and her advice going forward:

“What gives me hope is that in the EU, there’s serious conversations on how to move from a ‘sticks-and-carrots approach’ with regards to purpose-driven businesses, and start thinking about how we can create market incentives for a stakeholder economy.

“My advice is Greenshouting*—not capitulation in the midst of a difficult time where we’re exposed to antagonism by government officials on one side of the Atlantic, and anti-greenwashing regulations on the other side.”

*Greenshouting is a term defined by B Lab as “the antidote to greenwashing: boldly celebrating real progress while backing it up with verified impact.”

Turning Inspiration Into Impact

Our heartfelt thanks to Tessa Vanderkop and all of our guests who have joined us in making purpose connections happen, and a special thank you to everyone who shared their 2026 outlooks with us.

Come whatever may in 2026, Sparx is proud of the impact stories we’re amplifying, the growing community we’re building together, and all the work being done to make the world better. 

We look forward to collaborating on new purpose connections sessions throughout the year—so stay tuned! And greenshouting? We can definitely help changemakers in the sustainability space with that.
Ready to share your social impact story? Sparx is here to make sure your voice cuts through the chaos, loud and clear. Contact us today for a free consultation.

Categories
Circular Economy Magazine Events Impact Inspiration & Initiatives

Circling Back: Sparx Publishing Group’s Year in Review 2025

Welcome to 2026! Challenges abound, but hope thrives in even greater measure, and purpose, community, and authentic storytelling are poised to take on a starring role.

As we embark on this new phase in our purpose-driven marketing journey, we’re reflecting on everything that made our 2025 a tale worth telling.

Keep scrolling for a look at some of Sparx’s brightest moments from the past year, including the debut of Circular Economy Magazine, our biggest mission-aligned event circuit to date, exciting values-driven partnerships, and more.

Debuting Circular Economy Magazine

In April, we launched the inaugural edition of our brand-new publication, Circular Economy Magazine. Made in collaboration with Circular Economy Leadership Canada (CELC) and Circular Innovation Council (CIC), the magazine explores what’s possible for the circular economy in Canada and highlights the exceptional organizations, governments, and businesses driving its awareness and adoption.

Making its debut at the Canadian Circular Economy Summit 2025, the bilingual issue dives into the inspiring stories of Canada Plastics Pact, CERIEC, CSA Group, Debrand, Fondaction, Fashion Takes Action (FTA) and the Canadian Circular Textiles Consortium (CCTC), L’Oréal Canada, Reverse Logistics Group (RLG) and Reconomy, Twenifor, Ville de Montréal, and featured special editorials on megatrends and key enablers from guest authors Paul Shorthouse and Jo-Anne St. Godard.

Following the success of Circular Economy Magazine at the Summit, we’ve decided to expand, with the goal of producing two issues a year, every year. We see Canada’s adoption of the circular economy as an integral step toward safeguarding the future for the generations to come, ensuring long-term wellbeing for all, and making the world better. 

That’s why we’re excited to grow the community around the magazine, spark connections with sustainability leaders, and share stories that inspire, all with the aim of supporting the acceleration and adoption of a circular future.

We invite leaders who are passionate about building a circular economy to join us by reading the magazine, spreading the word, and purchasing copies to equip your team with zero-waste insights. And, for greater impact, for every 12 copies purchased, two copies will be gifted to a Canadian post-secondary institution to inspire tomorrow’s circular economy leaders.

Other ways to support accelerating a circular future include exclusive advertising and sponsorship opportunities; the magazine is an ideal vehicle to help organizations tell their story, advance circular economy initiatives, and support made in Canada content. 

We’re proud of the good being amplified through Circular Economy Magazine, thankful to all the organizations that helped make Issue 1 a reality, and we look forward to continuing our circular economy journey.

Participating in Mission-Aligned Events

In 2025, we expanded our mission-aligned events circuit, travelling across Canada to join forces with changemakers, share insights, and support important initiatives in sectors we’re passionate about, from social purpose to sustainability. 

Here’s a list of some of the events we attended, along with our highlights:

Purpose Connections

Our Sparx-hosted impact events stretched beyond external events; we also co-organized four Purpose Connections sessions with Tessa Vanderkop, Purpose Advisor, Trainer, and Community Builder. 

Purpose Connections is a free, online gathering that brings together social purpose leaders, professionals, and advocates to tackle topics related to the purpose economy and integration of purpose into core business strategy. Replays of each webinar are available to watch on demand. 

In 2025, we explored the following topics:

Purpose-Driven Events

As part of our ongoing initiative to amplify and unite changemakers in our local community and beyond, we continued to build out our Purpose-Driven Events website, helping individuals and organizations find learning and networking opportunities that will help reach their impact goals, grow their audience, and connect with other like-minded folks. 

Additionally, we continued to spotlight purpose-driven events happening in Canada and internationally via our quarterly event blogs.

Be sure to visit our website regularly to discover events taking place in 2026!

Establishing New Collaborations

When it comes to purpose-driven partnerships, 2025 was a banner year for Sparx! We were proud to collaborate with so many like-minded individuals and organizations to make a real impact. 

PNW Climate Week

PNW Climate Week is a regional, community-powered event series that shines a spotlight on the Pacific Northwest’s role in climate leadership and innovation, so it was a natural fit for us as a Vancouver-based marketing agency to be a marketing partner for this year’s edition. 

We’re proud to have helped contribute to this regional event’s success and 2025’s significant media growth by crafting a series of social media posts, including ones that promoted events at the start and end of the week.

Circular Innovation Council

Along with teaming up with Circular Economy Leadership Canada and Circular Innovation Council to produce the first issue of Circular Economy Magazine, we continued our partnership with CIC to share their insights and tell the story of Circular Economy Month, an initiative we’ve been fans of for a long time.

Coast Waste Management Association

Coast Waste Management Association (CWMA) began in 1995 as a collaborative effort between the Capital Regional District, the Comox Valley Regional District, and the Regional District of Nanaimo to discuss and find solutions for managing solid waste, particularly in the unique coastal environment of British Columbia. Today, CWMA has grown to be a highly regarded membership association, serving a network of thousands of industry professionals.

As a proud CWMA Heritage Preservation Partner at its Annual Conference in Victoria, we had the pleasure of speaking with four community members who have had a front-row seat to the progress CWMA has made and where it is heading. Plus, we had a blast attending this year’s ‘90s-themed conference!

Metro Vancouver and National Zero Waste Council

Anyone who’s followed Sparx for a few years is familiar with our history of attending and sharing insights from the Zero Waste Conference, presented by Metro Vancouver in collaboration with the National Zero Waste Council, an event focused on waste prevention, circular solutions, and climate. 

And in 2025, we were proud to be a partner for this game-changing event, to share the story of how it has evolved throughout the years, and to attend the 2025 edition alongside around 400 Canadian and international delegates.

Walking Our Talk

Beyond our efforts to collaborate with like-minded individuals and organizations, strengthen our connections at mission-aligned events, and amplify the important work of inspiring changemakers, we strive to “walk our talk” every day as a team and within our operations. 

Make The World Better Day 2025

Our annual Sparx team event, Make The World Better Day, was “better” than ever! We celebrated big wins, including onboarding purpose-driven clients and community building; dove into a team-oriented strategy session, where we worked together to tackle upcoming Circular Economy Magazine goals; and wrapped up the day at Food Stash Foundation, where we packaged over 100 fresh produce boxes in support of the front-of-house market team.

Donating to Important Causes

Another way we support the crucial work of world-changing organizations in our community and beyond is to contribute monetarily. 

To this end, we’re privileged to work with clients, such as the Canadian Securities Exchange, that host and participate in events that help fund various charities. This includes the CSE’s Summit on Responsible Investment (SoRI), which helps raise money for the Central Okanagan Food Bank via contributions from attendees; Bay Street Rides FAR, an initiative that the CSE team bikes every year, which raises money for Autism Science Foundation Canada; and the CSE Market Close With José Bautista for SickKids event, which united Blue Jays legend “Joey Bats” and the SickKids Foundation to raise money for a good cause—all of which we proudly supported both by contributing financially and boosting awareness.

Our 2026 Outlook

At Sparx, there’s so much we’re looking forward to in the year ahead!

We’ll be doing what we do best all year-long: using marketing to advance important causes, amplify the impact of values-driven brands, and make the world better.

Speaking of impactful storytelling, Issue 2 of Circular Economy Magazine is already in the works! Focused on a specific, game-changing theme, we’ve got a line-up of fascinating participants who will be sharing their inspiring stories. We can’t wait to publish the second edition and to continue exploring what’s possible for the circular economy in Canada and beyond.

We’ll also be co-organizing new Purpose Connection sessions and engaging in more collaborations throughout 2026.

Plus, we’ve started planning our event calendar for the year. Be sure to catch us at RCBC’s 2026 Circular Economy Conference: Connecting the Dots, Greater Purpose Conference West, Victoria Forum, the 2026 Canadian EPR Forum and more.

We’re excited to embark on 2026, find new stories to amplify, and make a lasting impact, together.

Write the Next Chapter of Your Purpose-Driven Story

Isn’t it time for your story to be heard? Sparx is here to amplify your impact and make your story shine. Let’s write the next purpose-driven chapter together. Contact us today for a free consultation.

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Events

15+ Purpose-Driven Events to Attend in January – March, 2026

A new year means plenty of new purpose-driven events to attend, offering fresh opportunities to drive positive change and spark connections with fellow changemakers across multiple areas of impact, including sustainability, DEI, social purpose, and more.

Here are 15+ learning, collaboration, and networking opportunities both online and in-person, in Canada and globally, to help you get started on your impact-driven resolutions.

Keep scrolling to learn all about the purpose-driven events happening this January, February, and March.

January

Brands for Better Meet-up – “People on a Mission” with Scot Sustad

Date: January 13, 2026
Location: Vancouver, BC

Description: Kick off 2026 with the Brands for Better purpose-driven community at an inspiring event focused on connection, collective action, and doing good.

An Introduction to Indigenous Governance

Date: January 20, 2026
Location: Online

Description: Strengthen your understanding of reconciliation and learn how to bring Indigenous governance principles into leadership and oversight with this session, organized by Cooperation Canada, in partnership with SevGen Consulting.

Building Ethical and Equitable Indigenous Partnerships

Date: January 20, 2026
Location: Online

Description: Hosted by the UN Global Compact Network Canada in partnership with the Muskoka Group, this 90-minute session will help Canadian businesses learn how to initiate and sustain meaningful partnerships with Indigenous communities.

JEDDI Seminar: Beyond Performative Allyship

Date: January 23, 2026
Location: Online

Description: This seminar addresses the systemic barriers and ideologies hindering meaningful progress on diversity, equity, and inclusion (DEI) commitments, and how institutions can foster genuine change.

February

GreenBiz 26

Date: February 17, 2026
Location: Phoenix, AZ

Description: GreenBiz returns in 2026, providing changemakers with opportunities to connect with nearly 2,5000 corporate sustainability professionals and gain insights into advancing circular systems, what’s next in decarbonization and drawdown, change management, and more.

Global Standard Guidelines for Reaping the Benefits of DEI and Belonging

Date: February 18, 2026
Location: Online

Description: This workshop will empower businesses to dive into the world of diversity, equity, and inclusion strategies to foster belonging in the workplace using the ISO 30415:2021 Standard.

ECO IMPACT 2026 

Date: February 19, 2026
Location: Calgary, AB

Description: Connect with changemakers, explore emerging technologies, and gain green career insights at this event at the intersection of sustainability, innovation, and workforce development.

Inclusive Growth Summit

Date: February 24, 2026
Location: Vancouver, BC

Description: Participate in discussions about economic equality, empowering underrepresented entrepreneurs, and community development at this one-day summit designed to assist with inclusive portfolio development.

Clean Energy Summit

Date: February 25, 2026
Location: Burnaby, BC

Description: Join forces with leading voices from across Canada and beyond for three days of ideas, action, and collaboration, and explore how Burnaby is driving the clean energy conversation.

Waste to Resource Ontario 2026 Year Ahead AGM & Conference

Date: February 26, 2026
Location: Etobicoke, ON

Description: Gain insights into issues and opportunities facing the waste, recycling, and resource industry, and make connections at this event hosted by Waste to Resource Ontario (W2RO).

Connecting the Dots on Greener Events

Date: February 27, 2026
Location: Ottawa, ON

Description: Come connect the dots and discuss how events can become more sustainable through practical, achievable approaches to event design.

JEDDI Seminar: Understanding Reversals of EDI Initiatives

Date: February 27, 2026
Location: Online

Description: Attend this seminar to understand reversals of equity, diversity, and inclusion initiatives.

March

CCDI UNCONFERENCE 2026

Date: March 4, 2026
Location: Online

Description: Collaborate and share best practices with over 2,000 changemakers at this diversity, equity, inclusion, and accessibility conference presented by the Canadian Centre for Diversity and Inclusion, and enjoy interactive workshops, experiential learning, and networking opportunities.

Blended Finance Summit 2026

Date: March 5, 2026
Location: Toronto, ON

Description: Gather with purpose-driven capital providers to drive meaningful environmental, social, and economic change across Canada at this summit presented by the Ontario Trillium Foundation, Thrive Impact Fund, and Spring.

International Women’s Day panel: Inspiration. Insight. Impact.

Date: March 10, 2026
Location: Online

Description: Tune in to this International Women’s Day webinar for a conversation celebrating women who are shaping the future of diversity, equity, inclusion, and accessibility in Canada.

Explore Circularity Day 2026

Date: March 19, 2026
Location: Calgary, AB

Description: Explore textile circularity and accelerate action with this one-day journey of shared learning and creativity, hosted by the Recycling Council of Alberta.

GFSI Conference

Date: March 24, 2026
Location: Vancouver, BC

Description: This global conversation, taking place in Vancouver, brings together over 1,000 decision makers to advance food safety and consumer trust worldwide.

Want More Purpose-Driven Events?

Check out our purpose-driven events website for regular updates on upcoming networking and learning opportunities taking place all year long. 

RSVP for a Free Consultation with Sparx

On a mission to make the world better? Our marketing experts can help make your impact story shine. Let’s talk purpose.

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Events Impact Inspiration & Initiatives

Exploring Social Impact at Greater Purpose Conference East

Purpose is at the heart of everything we do at Sparx. With our passion for igniting impact stories, our mission to make the world better, and our role as co-organizers of the Purpose Connections webinar series, we’re always ready to leap at the chance to make new, values-driven connections and collaborations.

This past October, Hamish Khamisa, Sparx President & Founder, and Alexandra Nikitina, our Head of Growth, travelled to Toronto to join forces with the purpose-driven community at the Greater Purpose Conference East. With the goal to amplify impact and shape the future, the energy at the event was high, sessions were diverse, and everyone was consumed by the excitement of the Blue Jays playing in the World Series. 

Keep scrolling for our key highlights, including takeaways from sessions on social purpose storytelling, initiatives that are good for people and planet, and how the event made a positive impact.

Setting the Stage for Positive Impact

Purpose was sparking at The Carlu, a historic Art Moderne venue in downtown Toronto. Over 300 attendees from Toronto and across Canada, including delegates from purpose-driven businesses in Vancouver, gathered together at this converted cinema to discuss all things impact, including several non-profits, charities, foundations, and prospective funders. 

We spent most of the two-day conference seated at roundtables while listening to speakers on stage discuss purpose-aligned topics. Networking breaks provided a valuable chance to connect, mingle, and stretch our legs. 

It was great catching up with our network of purpose-driven friends, including our peers from the Canadian Purpose Economy Project; learning about the good being done by foundations and non-profits in Toronto; and attending insightful sessions, all while enjoying the delicious food served at the event.

Social Purpose Storytelling

At Sparx, we’ve always championed storytelling and its role in amplifying good—it’s what we do best! So we were thrilled to see the conference schedule stacked with multiple sessions about this exact topic.

Day one featured the closing keynote, “Stories that Fill the Hope Gap – A New Playbook for Values-Driven Storytelling,” with Afdhel Aziz, Founding Partner and Chief Purpose Officer of Conspiracy of Love and Co-Founder and Chief Creative Officer of Good is the New Cool. The keynote explored how stories have the power to heal, unite, and drive change; actionable tools and fresh strategies for values-driven storytelling; and turning purpose into powerful narratives that engage audiences and drive results.

Sharing stories of hope has long been an active part of our operations, especially through our in-house publication Make The World Better Magazine, so this session really resonated with us. We encourage you to check out the full replay for some major inspiration!

On the second day of the conference, we found the keynote, “How to Tell Stories That Mobilize Support and Shift Systems,” with filmmaker Inder Nirwan, CEO of Kahani Pictures, particularly intriguing in the context of today’s digital climate. As our world becomes increasingly overrun with AI-generated content, authenticity and human ingenuity are more important than ever, and long-form films are standing out more and more. 

Along with sharing his tale of social purpose storytelling through the creation of documentary-style videos, Inder Nirwan emphasized that storytelling isn’t just for marketing purposes but is a powerful catalyst for positive change. It’s imperative that purpose-driven leaders find ways to overcome the challenge of effectively communicating the good they’re doing in a way that sparks emotional connections. 

Finally, the session, “The Impact Stories the World Needs in 2026,” with Phillip Haid, CEO of Public Inc., was a standout. Today, organizations striving to do good find themselves pitted against an increasing number of communications challenges, and, for many, the struggle to tell their impact story has become harder than ever before. 

Phillip Haid sought to address these challenges by sharing inspiring social impact stories. These examples helped demonstrate what effective and meaningful storytelling can look like in various formats and media, including commercials, which we found fascinating to watch.

Storytelling was such a large focus that the conference was concluded by Allyson Hewitt, Founder and CEO of Consultants in Social Innovation, who gave a poetry recap of the whole event.

Good For People and Planet

Speaking of engaging narratives, during the conference, we got to see powerful storytelling on display first-hand. We learned about several social purpose initiatives that are doing good for people while contributing to a more sustainable world.

One remarkable initiative we learned about was the Washing Machine Project, which sets out to solve the burden of handwashing in low-income, remote, and displaced communities by designing, manufacturing, and distributing manual washing machines. These machines save 75% of the time associated with handwashing clothes, reducing a typical 2.5-hour wash to only 30 minutes, and saving 50% of the water, improving the lives of over 46,000 people. We were thrilled to chat with Dr. Navjot Sawhney, the project’s founder, about how he travels with the Divya Washing Machine.

Another initiative that caught our attention was the Meridian Attainable Housing Ecosystem. Comprised of several impact areas, including construction financing, purpose lending, financial coaching, charitable giving, advocacy, and marketing and communications, the ecosystem endeavours to assist with community building and meaningful employment, empowering municipalities to become more sustainable and economically resilient. Meridian achieves this through innovative housing financing models, targeted investments, and inclusive job partnerships.

Doing Good Onsite

Along with inviting agents for social change to share their stories, doing good was embedded into the Greater Purpose Conference East itself. Thanks to partnering with Be One To Give, surplus food from the event was collected and distributed to non-profits and other organizations that support food-insecure folks.

Do Good Donuts and Café also set up an amazing and delicious donut wall, and we were more than happy to take a bite. Especially since we love the work Do Good is doing to deliver work-based training for young adults with developmental and intellectual disabilities, equipping them with skills, confidence, and experience to succeed in finding employment in the community.

Plus, there were opportunities to participate in Kits for a Cause and visit with therapy dogs.

The Conference also stood as a platform for facilitating partnerships and collaborations, with a strong focus on sparking connections between philanthropic organizations and donors to help support and amplify their good.

Notably, the Greater Purpose Conference is increasingly focusing on driving positive corporate social impact, shifting its narrative from the “Partnership Conference” to the “Purpose Conference” for the first time this year. The Conference has made a good start, and we look forward to seeing how its story progresses.

Shift the Narrative Through Values-Aligned Communications

Challenges, tensions, and geopolitical factors remain at play in the social purpose, non-profit, and philanthropic sectors, but are not insurmountable. Honest, engaging, and values-driven storytelling has the power to help overcome these issues and drive real positive change.

In the session, “The Golden Era of Corporate Partnerships Is Over – But We’re Building a Better One,” Muneer Panjwani, CEO of Engage For Good, said, “Reputation looks backward. Reputation is fickle. It’s time-bound. But relevance shapes the future. The question isn’t ‘how good do we look?’ It’s ‘how dispensable are we to solve for what’s next?’” A question that gave Sparx, in our role as purpose-driven marketers, a lot to reflect on.

And, as noted in the 2025 Conscious Consumer Report by Public Inc., which was presented at the event, “Keep speaking out on the issues that matter. But remember, it’s both what you say and how you say it that will determine success.” We will continue to assist values-aligned organizations and individuals in communicating their contributions to a better world, sharing their stories the right way.
Ready to share your social purpose story? Sparx is here to make sure your voice is heard, loud and clear. Contact us today for a free consultation.

Categories
Events

An Out-of-This-World Event: RCA’s Circular Economy Conference

With our mission of skyrocketing sustainability initiatives to make the world better and a flair for retrofuturism vibes, Sparx was eager to attend a circular economy conference that blended inspiration, insight, and impact with a fun space aesthetic.

In October, Alexandra Nikitina, our Head of Growth, “blasted off” to beautiful and resilient Jasper, Alberta, for the Recycling Council of Alberta’s Circular Economy Conference. Under the theme, “Shoot for the Stars,” the event brought together businesses, experts, municipalities, and community leaders to envision a zero-waste future, with the circular economy as its gravitational centre.

Keep scrolling for our key highlights, including how the event brought its theme to life, sessions that explored sustainability on the ground and beyond, and important conversations with peers in our orbit.

A View of the Galaxy

RCA’s Circular Economy Conference 2025 took place at the Fairmont Jasper Park Lodge. Spending three days in a large wooden lodge, surrounded by a forest of pines, Rocky Mountains, and the Athabasca River, really grounded the event in sustainability, making us keenly aware of our impact on nature.

Around 350 attendees from Alberta and across Canada convened at the Lodge, representing businesses and municipalities, including several organizations in the waste management space. 

The organizers did a fantastic job leveraging the interstellar theme and compiling an agenda that balanced action-oriented sessions with fun. Two nights of networking receptions with refreshments, a space-themed costume contest, karaoke and dancing, and extra-planetary interactive experiences really made the event one to remember.

From the Ground to the Stars

The conference schedule was packed with educational experiences covering a wide range of topics critical to the circular economy space, from a session that hit close to home to an activity that was truly out of this world.

A critically important plenary session we attended was “The Next (Final?) Frontier – Exposing the Current State of Textile Circularity in Alberta and Exploring Ways to Challenge the Status Quo,” which aimed to educate attendees about the textile circularity frontier in Alberta, country-wide, and internationally. 

We learned that the textile industry is the third-highest greenhouse gas (GHG) emitting industry, and that, on average, clothing is worn only seven times before disposal. Legislation is being implemented globally to try and combat the issue and spin a new, circular yarn for the industry. 

However, this is a story that needs to be rewritten not just by organizations or regulatory bodies, but by everyone. We all need to think about and adjust our habits around clothes shopping, the size of our wardrobes, and how often we wear what we have.

Another important session we attended was “Fire and Ice.” Examining wildfires and glacial loss, the session shed light on the need for systems change in response to ongoing environmental issues. It challenged us to look at the impact our actions have on the planet and explored how we can help reduce these negative effects by implementing circular economy approaches. 

The session also outlined the Jasper wildfire of summer 2024 and how it was dealt with, increasing our understanding of fire-adapted ecosystems and providing an example both of the need for promoting sustainable resilience and how to respond and rebuild after a calamity.

Following those sessions, we took a brief side journey to refuel at the Jasper Planetarium. We enjoyed watching an educational digital tour of our universe, learning about the Aurora Borealis, touching pieces of meteors from the moon and Mars, and gazing at planets and stars through big telescopes.

Creating a Zero (Gravity) Waste Kitchen

After our cosmic tour, we landed back on earthbound initiatives with the session, “To Infinity (and Beyond) – Driving Value for Reuse with Major Players,” which highlighted reusable dishware solutions, such as Friendlier, Muuse, and Circulr. Even world-famous Canadian coffee giant Tim Hortons shared its experience implementing reusable and sustainable solutions to compete with single-use options.

From there, we got hands-on by participating in a zero-waste cooking workshop, where we had a great time learning practical tips and tricks for reducing waste in the kitchen. Plus, we were taught how to make our own apple cider vinegar!

Not just stargazing, this conference actively implemented sustainability measures around food throughout the entire duration of the event. Buffets were carefully and meticulously planned to reduce food waste, and no single-use items were provided for meals—everything was reusable.

Stellar Conversations

One of the most exciting parts of our galactic adventure was connecting with experts, leaders, and changemakers in the circular economy space.

Many of our conversations offered insights into Alberta’s recycling industry and approach to waste management, which gave us hope for the province’s trajectory. We were also thrilled to catch up with some of our wonderful clients and collaborators who are doing a world of good.

The discussions that stood out the most to us were the ones that revolved around challenges in communicating sustainability. Many organizations are facing difficulties in reaching audiences with their circular economy solutions. An education gap continues to exist, which makes meaningful, clear, and emotionally engaging storytelling more important than ever. Effective communications are the key to raising awareness, getting audiences on board with zero-waste initiatives, and accelerating circular economy adoption.

Blast Off to a Circular Future With Zero-Waste Storytelling

RCA’s Circular Economy Conference has been a hit for many years, with regulars coming back every single year. Not only does this show just how inspiring and fun the event is, but it’s also demonstrative of the strength of the commitment of the zero-waste movement.

We want everyone to be a part of this story, to see that commitment shine in spectacular communications that draw more and more audiences into the circular economy orbit.

Ready for your circular story to be heard across the galaxy? Sparx can help you impact blast off. Contact us for a free marketing consultation today.

Categories
Events

Zero Waste Conference: Over a Decade of Collaborations, Connections, and Circular Solutions

Since 2012, Metro Vancouver has convened the Zero Waste Conference, an inspiring event that unites passionate circular economy leaders from around the globe, empowering cross-sectoral connections, collaborations, and solutions. 

The Zero Waste Conference returns this November. Exploring the theme, “Innovation and the Business Case for Waste Prevention,” the event offers an engaging program and carefully curated platform for showcasing and discussing innovation in waste prevention and actionable steps toward a zero-waste future in Canada and beyond.

Sparx has attended the Zero Waste Conference for years, and for this upcoming edition, we’re proud to share its story and to be partners of the 2025 iteration of the event.

Back in 2023, we had the pleasure of speaking with Joanne Gauci, Senior Policy Advisor of Zero Waste Collaboration Initiatives at Metro Vancouver, for Make The World Better Magazine, and we’re thrilled to share our recent interview with her, where she shares insights into the Zero Waste Conference, including an inside look at what’s new this year.

For those who may not be familiar, what is the main mission of the Zero Waste Conference, and how did it get started?

We’ve been hosting the conference since 2012, and I think it’s played a really unique role in terms of being at the forefront of Canada’s discussion around waste prevention in the circular economy. It is a key deliverable of [Metro Vancouver]’s solid waste management plan, dating back to 2011. 

At that time, when we were updating the solid waste management plan, we realized that we were doing a good job at effectively managing waste, but we weren’t going to stem the flow of waste unless we worked upstream with businesses, governments, and other sectors of society to design waste out of the system.

So that’s the origin story, not just for the conference, but also for the National Zero Waste Council—and those are intended to be very complementary platforms where we try to advance new solutions around this particular focus area.

We’re trying to provide the space to support action and collaboration, and bring together new, bold thinking and innovative solutions, all with that focus on designing waste out of the system.

What motivates your team to organize the event, and how do you work together to make it a success?

We love working on the Zero Waste Conference! We’re always inspired by the speakers that come, the participants in the room, and the diverse perspectives and bold ideas that are presented. Many people have been with us from the very start, and it’s lovely to see and hear the connections that happen.

We get very excited to curate this program, with the support of an amazing multimedia team, and we work really closely with our partners, elected officials, and others across the organization to do that.

The collaboration with the National Zero Waste Council means that we also get to pull in different partners across the country—ensuring that we are focusing on topics that are regionally but also nationally relevant.

What key themes or topics will be addressed at this year’s conference?

This year, it’s all about innovation and the business case for waste prevention. There’s momentum building, but we’re working in a rapidly changing landscape. Costs and affordability are more of a consideration, and we want to better understand how businesses and entrepreneurs can scale these solutions and create that industry-wide, society-wide change at the level that we need. You’ll see some sessions in the conference that speak directly to this theme, but we expect it to come up throughout the day. We need these solutions to make environmental sense, but we also need them to make economic sense over the long term.

[Our closing keynote] will challenge us all to look up and out to the next horizon and reimagine what is possible through the lens of regenerative design. It will bring together two global thought leaders—a product designer and an architect—to help us consider how the convergence of new technologies, circular design, and science can influence the future of our products and buildings. We hope this final conversation will leave our audience hopeful about what’s truly possible, despite some of the challenges we face today. 

We will [also] have an innovator showcase in the morning. People love to hear the journeys of people who are trying to disrupt the marketplace and present new solutions into the marketplace. Here in Vancouver, we have so many great circular economy success stories for businesses, and it’s always great to see them come back and to understand how they’ve scaled or taken that next step.

How do you select speakers, panellists, and sessions to ensure a diverse and impactful program?

Every year, we try to shine a spotlight on new people who haven’t been featured before. And we work really closely with our elected officials, governments, and organizations across the country—that’s a large part of the collaboration with the National Zero Waste Council. 

We make sure that we choose topics that respond to regional priorities, but we also work closely with others nationally to ensure the discussions are also very reflective and timely in terms of the current economy, and build on other conversations that are going on. 

From your perspective, what makes the Zero Waste Conference unique compared to other sustainability events?

We’re trying to focus on those solutions and new ideas that will help us to design waste out of the system, and the cross-sector collaboration that is needed to achieve this. We have public, private, and not-for-profit leaders from Metro Vancouver and all across the country coming to the event. 

We try to balance local, national, and international success stories [as well]. We want to make sure that we’re shining a light on the innovations in this region, but that we’re also bringing great new ideas home to Metro Vancouver. This work is still very emergent, and that cross-pollination helps us to understand what new innovations and tangible solutions can be scaled and replicated here and across Canada.

We want to demonstrate the art of the possible and be that place where you come to be inspired. We also want you to leave with new connections and practical solutions that will help you when you go back to work the next day.

What are some of the biggest zero-waste or circular economy challenges you see right now in BC?

For us, the lens is always the need for greater collaboration and dialogue for those upstream solutions and the focus on waste prevention.

Not surprisingly, single-use items and the transition to reusables are a really big conversation. We’re going to have a session on hospitality and entertainment, which is a great connection point. Food and the built environment are two areas where there is significant opportunity to prevent waste—and these are both topics at the conference.

The other thing we’re hearing a lot is the challenge of making the business case for change. We are 10 plus years into doing this event and advancing this work through the National Zero Waste Council, and we still find that people are having a hard time making the case internally for change. So, how do we articulate what the economic case is for some of these new solutions? How do we bring them to life and demonstrate what these potential solution pathways are, particularly in our current climate, when we have affordability issues?

These are all big challenges, and no one sector, business, or government can tackle this alone.

How does the conference aim to address or spark solutions to these challenges?

In broad terms, we really just want to create the space to nurture those collaborations and those connections across sectors and inspire people to think about some of their challenges differently. It can be very hard work when we’re deep in the trenches, and sometimes you need to come up and look at things with a fresh perspective, and we hope that you get some of that inspiration at the Zero Waste Conference.

Can you share any standout moments or success stories from past conferences?

A very memorable year was when we brought Ellen MacArthur in as the opening keynote. That was in 2013, so it was very early on in her journey, and it was very early on in our journey. I think it speaks to how long we’ve been trying to make this connection to the circular economy as a solutions framework, and also the need for the waste prevention lens to be front and centre. 

Having all of those stakeholders in the room has meant that a lot of those ideas that are generated [at the conference] have been implemented through collaborations, and the National Zero Waste Council has helped to catalyze many of these new connections.

We [also] love hearing from participants in terms of how they have been able to make connections and see new collaborations and actions grow.

What do you hope attendees will take away from this year’s event, and how can they get involved in its mission?

We really want people to leave inspired. We want people to leave feeling empowered to go back to their regular jobs and make some of the changes they feel they can make. And we want them to make those connections that can lead to new actions and new collaborations. We want people to go away feeling like they’ve been able to think about things differently and [to] know that they’re not on their own, that we’re all trying to push this big ball uphill as we think about how to prevent waste and advance circularity.

Categories
Impact Inspiration & Initiatives

Celebrating 30 Years of Coast Waste Management Association

Coast Waste Management Association (CWMA) began in 1995 as a collaborative effort between the Capital Regional District (CRD), the Comox Valley Regional District (CVRD), and the Regional District of Nanaimo (RDN) to discuss and find solutions for managing solid waste, particularly in the unique coastal environment of British Columbia.

Today, CWMA has grown to be a highly regarded membership association, serving a network of thousands of industry professionals. It continues to foster environmental leadership through a variety of forums, including ongoing working groups, roundtables, a resource library, and a well-established annual conference. 

As a proud CWMA Heritage Preservation Partner at its upcoming Annual Conference in Victoria, we had the pleasure of speaking with four community members who have had a front-row seat to the progress CWMA has made and where it is heading.

Carey McIver, a Founder and former Board Chair, is a solid waste management specialist with over 30 years of experience. As the former Manager of Solid Waste for the RDN, she implemented an award-winning zero-waste program and has since started her own consulting firm.

Peter Grant, the longest-sitting board member with CWMA, is the Recycling Depot Program Manager of Salt Spring Island Community Services and has been since the early ’90s. Born in Norway and raised in Montréal, Peter has a storied career which spans oil and gas and hospitality.  

Tera Grady is the Manager of Solid Waste for the Cariboo Regional District. Additionally, Tera is Co-Chair for the BC Product Stewardship Council, sits on advisory committees for two stewardship agencies, and works with IZWTAG and Recycle BC to help facilitate recycling for First Nation communities.

Sheila Molloy is an independent contractor with her current key role as Executive Director of the Coast Waste Management Association. Formerly a partner in a venture team and entrepreneur with three businesses under her belt, Sheila holds many educational and professional credentials.

What inspired the creation of CWMA back in 1995, and what was the association’s original vision?

Carey McIver (CM): The mayor of Nanaimo at the time, the late Joy Leach, directed the Association of Vancouver Island Municipalities (AVIM) to set up a task force to establish cooperative marketing of recyclables on Vancouver Island. I was the staff person leading the task force. While we didn’t establish cooperative marketing, we did create CWMA as a vehicle for networking, education, and information sharing.

Peter Grant (PG): Most of us involved with CWMA were trying to accept and market materials that had a changing value in the marketplace. The goal posts kept moving. Before the BC Recycling Regulation came into effect in late 2004, prices and markets were everywhere (and at times nowhere). When it did take effect, we also saw it would be many years before the various [extended producer responsibility programs] would actually be up and running.

In those early years, what was the biggest waste management challenge you were focused on solving?

CM: In the ‘90s, the biggest waste management challenge was the introduction of residential curbside recycling, as well as commercial recycling by way of disposal bans on readily recyclable materials such as cardboard and office paper.

Over the past three decades, what milestone or turning point has stood out most to you?

CM: For me, the biggest milestone was when the RDN achieved a diversion rate of 70% and a disposal rate of 300 kilograms per capita. This achievement set an example for other mid-size local governments.

PM: That would be the Packaging and Printed Paper (PPP) Legislation, and a few years later, its implementation. This brought so much of what was being recycled under extended producer responsibility.

Tera Grady (TG): The rocket ship that took off during COVID-19 that took us all on a trip to virtual: working groups, info sessions, conferences, and webinars!

Sheila Molloy (SM): I think the pandemic was a turning point, expanding our role as a connector and information hub. The CWMA’s success has always been rooted in its ability to serve as a neutral and welcoming association for all sectors of the waste management industry. Having to pivot to all-virtual forums opened the doors for greater connections, which have been instrumental in creating new collaborations, learning, and the creation of best practices for managing and reducing waste in British Columbia. 

How has CWMA’s mission evolved to address today’s environmental and waste challenges?

PG: We started out trying to have an association that could find ways to market materials together to get optimum results. Then, over the years, it became more focused on networking and finding best practices, which is still our focus today.

Everyone (E): Overall, we have expanded our focus from traditional waste management to a comprehensive approach that prioritizes waste reduction, addresses new challenges, and actively integrates environmental and social values. We now serve as a key resource and catalyst for change, helping our members and the broader community navigate and solve the complex waste challenges of the 21st century.

With over 70 events and meetings annually, it’s clear CWMA is very active. Which recent initiatives or gatherings are you most proud of?

E: Every event we organize matters—whether it’s an intimate working group of 10 or a dynamic roundtable bringing together 140 people to share knowledge and learn from one another. The History of EPR event, however, held special significance. It marked the beginning of our vital work to document and preserve our collective story. In a rapidly growing sector where retirements and constant movement are inevitable, we risk losing the rich history of our achievements and hard-won lessons. Taking time to archive our shared journey is essential for honouring our past and guiding our future.

How do you approach balancing industry priorities with environmental responsibility?

E: The balance can be tough, given that we need to foster a collaborative environment within a diverse industry. Our members—ranging from businesses to government organizations and individuals—all have different approaches and priorities when it comes to environmental issues. 

Our approach is to act as a translator and convener. We aim to understand each member’s core focus and environmental values, bringing everyone to the table with mutual respect. While we don’t expect everyone to agree, our goal is to help bridge these perspectives and facilitate a shared understanding.

As an organization, we also work to lead by example. We are committed to thoughtful environmental practices in all we do, from implementing food waste reduction at our events to ensuring every event is fully accessible to all participants.

Looking ahead, what do you see as the most pressing waste management challenge(s) in the next decade?

CM: We still haven’t managed to change our consumer culture. It will also be more difficult to get beyond 70% diversion.

TG: Expansion of extended producer responsibility, management of demolition waste, asbestos abatement related to natural disasters.

E: It boils down to behaviour change and consumption, construction and demolition waste, and disaster debris management. Optimistically, the solutions exist for most of these challenges, but they require coordination between technology development, policy frameworks, and community engagement. This requires collaboration, cooperation, and relevant information for decision makers in our industry and with others. 

What role do you hope CWMA will play in shaping the future of waste management in BC and beyond?

TG: Continuing to provide relevant webinars and bringing waste managers together to network and learn.

E: We want to keep fostering a vibrant, action-oriented, problem-solving community by building forums and having resources at everyone’s fingertips. We also want to archive the history and work we are all doing to ensure it lives on as a point of comparison and a reflection of our successes.

When CWMA reaches its 40th anniversary, what accomplishments would you most like to be celebrating?

E: That we are still a leading industry resource for developing best practices in waste management and reduction.